Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called...
Could live-streaming on TikTok be of benefit for your brand? Live-streaming is a huge part of TikTok’s Chinese version (Douyin), with billions being spent on TikTok...
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend.
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many...
The 2022 World Cup begins next month, which will spark a flood of soccer-related chatter, with social platforms, in particular, likely to be awash with highlights...
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to...
The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage...
Apple’s ATT update, which has seen many people block social media apps from tracking their activity, has caused major disruption in the digital ads sector, with...
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. With the outbreak of the pandemic, going for...
Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews....