Beauty Blog 101: Makeup Affiliate Programs to Help Get You Started

Beauty Blog 101: Makeup Affiliate Programs to Help Get You Started

I read the title of this post and I hear a collective groan from our male affiliate marketers. Beauty Blog? Beauty Blog!? Like, what is that?

For all of those not in the know, a beauty blog is a blog with a focus on fashion and makeup. It’s really all about makeup, but some bloggers have expanded to include fashion in their content. After all, a pretty face goes perfectly with a pretty frock.

Beauty blogs publish makeup reviews and product recommendations.  There are hundreds of beauty vlogs in YouTube that show the same content, only in video format. Blog or vlog, it all starts out as a personal repository of one’s experience, likes and dislikes, adventures and misadventures.

I can see a few of our gentlemen readers cringing. I’m sure you’re going to hit that red “X” on the top right of your browser any minute now, but please hear me out. Beauty blogs are big these days, and they’re going to get bigger. You might want to pay a bit of attention (and get your wife or girlfriend to read this post with you!).

So Just How Big is the Makeup Niche?

People love to look good, and it shows: The cosmetics industry is HUGE.

The cosmetics industry is definitely a large one, and despite the Coronavirus pandemic, it continued to remain profitable, particularly the skincare niche as reported by Statista.

There’s a strong need in all of us to look good, and this is why these types of blogs are growing in numbers. They’re not limited to women, either: There are beauty blogs for men, too.

Currently, there are around 45,000 beauty and fashion vlogs on YouTube. These vloggers don’t necessarily have a blog to accompany their vlogs, but they do maintain social media presence in Instagram, Facebook and Twitter. These vloggers get paid by YouTube for getting views and engagement on their content, and they get paid by beauty companies for promoting their products.

With that much revenue and a large following, some of these beauty vloggers have come up with their own makeup line.

The beauty niche is truly lucrative and evergreen.

What is the Competition Like?

A high level of demand often means a high level of competition. That doesn’t mean you can’t do it, you’ve just got to be savvy with your keywords.

You can skip this part and jump right into the makeup affiliate programs you can promote, but I suggest you don’t. There’s plenty of competition in the cosmetics/skincare niche, and it pays to look at how you can outsmart the competition by targeting the right keywords.

To start, we must ask a common question: Is it “makeup” or “make up”? The two are similar; however, “makeup” refers to lipstick, eye shadow and all other things applied to the face, while “make up” is a verb that can refer to the act of applying makeup.

So be more specific when running your keyword search. Check out both spellings and see what numbers come up.

The types of keywords you’ll want to home in on for your website content or ad campaigns should revolve around specific terms with a lot of searches but less competition. In this case, for example, you might want to consider “Makeup looks” or “Wedding makeup” or “natural eye makeup” as keywords for blog topics.

If you go ahead with any of the affiliate program options that I’ve outlined below, make sure to do some further keyword research to ensure your success. If you’re generating keywords to use as content topics, try this method here. The AffiloTools Keyword Research module makes keyword research like this easy, so feel free to check it out and have a play around.

When coming up with keyword ideas for this niche, don’t forget to try “how-to” phrases, such as “how to put on eyeliner.”

Top Beauty Affiliate Programs for Your Beauty Blog

Here are our best picks for best beauty affiliate programs to promote on your beauty blog.

100 is quite a lot to go through and so we’ve picked out 10 of the best among all the affiliate programs listed here. This is a mix of skincare, makeup, and haircare brands long with one or two online beauty stores thrown in.

Found these beauty blog affiliate programs useful? Share the news! 🙂

Makeup Affiliate Programs

We are told to embrace our natural beauty, and yes, we should.

But we’re compelled to always show the world, not our best foot, but our best look. Makeup has been a staple to women’s purses and vanities waaaay before “selfie” was a word.

Here are makeup brands with affiliate programs that can make you and your bank account pretty.

  • e.l.f Cosmetics

    e.l.f. Cosmetics is a global makeup brand that sells a wide range of makeup products at affordable prices.

    Commission: 9%
    Cookie Duration:
    Affiliate Network: Viglink

  • BH Cosmetics

    “BH” probably means something else, but it may also be an acronym for the company’s tagline “Badass with a Heart”. Whatever it may be, this is a makeup brand for fearless individuals who dare to stand out.

    Commission: 6%
    Cookie Duration: 90 days
    Affiliate Network: Rakuten Linkshare

  • Benefit Cosmetics

    Pioneers of the cheek and lip stain, their own Benetint was a bestseller that propelled them to makeup fame.

    Promoting Benefit should not be a challenge given the brand’s popularity, but their short cookie duration might be too much of a challenge for the average affiliate marketer, more so for a beginner.

    Commission: 4%
    Cookie Duration: Limited
    Affiliate Network: Rakuten Linkshare

  • BLK/OPL

    Known as Black Opal, this brand has created and sold makeup and skincare suited to women of color.

    Commission: up to 9%
    Cookie Duration:
    Affiliate Network: Rakuten Linkshare

  • PÜR Cosmetics

    Offering high-quality mineral-based makeup with skincare benefits, PÜR takes pride in their cruelty-free products.

    Commission: 8%
    Cookie Duration: 45 days
    Affiliate Network: CJ Affiliate

  • Makeup Geek

    Connect with their Makeup Advisor and they will guide you to creating your own makeup palette with colors that are perfect for you.

    Commission: 15%
    Cookie Duration: 15 days
    Affiliate Network: Refersion

  • MAC Cosmetics

    Popularly known for their wide range of long-lasting lipsticks.

    Commission: 4%
    Cookie Duration: 30 days
    Affiliate Network: Rakuten Linkshare

  • Stila Cosmetics

    Another established and well-known makeup brand, Stila believes that our looks are authentic like our signatures.

    Commission: 6%
    Cookie Duration: 60 days
    Affiliate Network: CJ Affiliate

  • Smashbox

    Known for their high-quality primers, foundations and lipsticks that give you picture-perfect look anywhere and anytime.

    Commission:
    Cookie Duration: 7 days
    Affiliate Network: FlexOffers

  • Black Radiance

    Affordable makeup and skincare line for women of all color and shade.

    Commission: Competitive
    Cookie Duration: 7 days
    Affiliate Network: Rakuten Linkshare

  • Tarte Cosmetics

    Their claim as America’s #1 Concealer Brand may not be too far-fetched. Their commitment to providing natural, safe and cruelty-free cosmetics is 20-years strong.

    Commission: 8%
    Cookie Duration:
    Affiliate Network: Pepperjam

  • Girlactik

    Fun, flirty makeup for everyday wear.

    Commission: 18%
    Cookie Duration: 60 days
    Affiliate Network: ShareASale

  • Bobbi Brown

    A makeup brand that made its mark by launching a long line of foundation that caters to all skin colors. They have since expanded to skincare.

    Commission: 10%
    Cookie Duration:
    Affiliate Network:  VigLink/Sovrn

  • Mineral Hygienics

    They offer a complete line of mineral makeup that is good for your skin.

    Commission:10%
    Cookie Duration: 60 days
    Affiliate Network: ShareASale

Hair Products Affiliate Programs

Dwayne “The Rock” Johnson and Vin Diesel may rock the “no-locks” look, but not everyone can. Whether it is in the salon, or shopping online for hair products or tools, we’re spending money to make sure that our hair remains our crowning glory.

In no particular order, below are a few hair care and hair product brands that currently have affiliate programs:

  • TopSecret

    Create thicker, fuller hair with their patented air pump spray applicator that covers your scalp with natural keratin fibers.

    Commission: 20%
    Cookie Duration: 45 days
    Affiliate Network: ShareASale

  • Luxy Hair

    Premium quality hair extensions, clip-ins and accessories. Typical prices for the  extensions and clip-ins are between $100 to $250 so the commission is not as challenging as it looks.

    Commission: US$10 for orders US$100 and up
    Cookie Duration: 30 days
    Affiliate Network: Impact

  • Cuvée Beauty

    “Every day should be a good hair day.” Thus, Cuvée Beauty’s range of hair care products are clinically-proven to make hair twice as strong and less prone to breakage.

    Commission: 15%
    Cookie Duration: 30 days
    Affiliate Network: Impact

  • Design Essentials

    Premium hair care products that cleanses, conditions, and restores hair to its crowning glory.

    Commission: 20%
    Cookie Duration: 60%
    Affiliate Network: CJ Affiliate

  • Mo Mi Beauty

    Handcrafted hair products made from quality and safe ingredients.

    Commission: starts from 20%
    Cookie Duration: 90 days
    Affiliate Network: ShareASale

  • SNI Natural Hair Care

    Based in the UK, SNI Natural Hair Care sells their own unique line of hair products made of natural ingredients.

    Commission: 10%
    Cookie Duration:
    Affiliate Network: In-house

Skincare Affiliate Programs

Any beauty guru or vlogger worth watching or following will tell you to remove all that makeup at the end of the day, clean your face and moisturize.

People spend as much money on makeup as they do on skincare, which is why you’ll see popular labels branching out to have both.

This list will focus only on brands that have skincare products only, or have started as a skincare brand.

  • Sundaily

    Gummy skincare that fights the signs of skin aging and stress from within. This is more of a supplement that you take versus a cream you put on your skin, but still adding this here as it is for skincare.

    Commission: $50
    Cookie Duration: 15 days
    Affiliate Network: ShareASale

  • Farmacy Skincare

    “Farm-to-face skincare” that cleanses, hydrates and heals. From tapping into local, organic farms for their natural ingredients to 100% recyclable packaging, Farmacy Skincare is “green beauty” all the way.

    Commission: up to 20%
    Cookie Duration:
    Affiliate Network: ShareASale

  • Colorescience

    Get to #KnowBetterSkin through Colorescience’s array of skincare products that help prevent sun damage.

    Commission: 5%
    Cookie Duration: 30 days
    Affiliate Network: CJ Affiliate

  • Wander Beauty

    Everyday, multi-tasking beauty essentials made from clean, globally-sourced ingredients.

    Commission: 15%
    Cookie Duration: 30 days
    Affiliate Network: VigLink/Sovrn

  • XLASH Cosmetics

    Scandinavian brand XLASH’s Cosmetics creates and sells various serums and creams, the most notable of which is their eyelash serum that they claim can get you longer eyelashes in 28 days.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: CJ Affiliate

  • Apoterra

    Handcrafted, effective, and eco-friendly skincare products.

    Commission: 8%
    Cookie Duration: 14 days
    Affiliate Network: Rakuten Linkshare

  • Erno Laszlo

    What started as a lab in Budapest creating bespoke skincare in 1927 has grown to be the trusted skincare expert of celebrities the likes of Greta Garbo and Katharine Hepburn.

    They may have since moved to Fifth Avenue, but Erno Laslo continues as a brand known for their personalized and groundbreaking skincare line.

    Commission: starts from 6.4%
    Cookie Duration: 30 days
    Affiliate Network: FlexOffers

  • Murad

    Created by renowned dermatologist Dr. Howard Murad, the Murad skincare line has been creating high-performing skincare products since 1989.

    Commission: 6.4%
    Cookie Duration: 30 days
    Affiliate Network: AWIN

  • Follain

    Creating and offering high-performing yet luxurious skincare made from the purest ingredients.

    Commission: 20%
    Cookie Duration: 30 days
    Affiliate Network: ShareASale

  • Paula’s Choice

    Effective, safe and cruelty-free skincare line that addresses common issues from acne to wrinkles.

    Commission: 7%
    Cookie Duration: 30 days
    Affiliate Network: Impact

  • Alikay Naturals

    Natural and organic, Alikay Naturals’ products have expanded over the years to include femminine care and baby products to their hair and skincare line.

    Commission: 10%
    Cookie Duration:
    Affiliate Network: ShareASale

  • DeRose Health

    Selling mostly wellness supplements, they have serums for the skin and hair.

    Commission: 20% to 50% depending on the dollar value
    Cookie Duration: 90 days
    Affiliate Network: In-house

  • Atolla

    Delivers a truly personalized service by creating bespoke skincare products.

    Commission: $25
    Cookie Duration: 10 days
    Affiliate Network: CJ Affiliate

  • Priody Natural Cosmetics

    On top of their high-quality skincare products, Priody offers free cosmetic consultation so you can be guided on which of their products will work best for you.

    Commission: up to 25%
    Cookie Duration: 50 days
    Affiliate Network:  CJ Affiliate

  • Alchimie Forever

    Developed in Switzerland by Dr. Luigi L. Polla, their efficacy of their skincare line is backed by clinical results.

    Commission: 20%
    Cookie Duration: 45 days
    Affiliate Network: ShareASale

  • Ayla

    Not only do they offer a carefully-selected array of skincare and haircare products, they have well-trained Guides to help you select the right products.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: ShareASale

  • Treat Beauty

    Conconcting delectable treats for the skin and lips, Treat has products like birthday cake body butter and brown sugar smoothie face and body polish. All organic and cruelty-free.

    Commission: 10%
    Cookie Duration:
    Affiliate Network: ShareASale

  • Thesis Beauty

    Crafts skincare from certified organic ingredients; vegan and cruelty-free skincare in eco-friendly packaging for the whole family.

    Commission: 10%
    Cookie Network: 60 days
    Affiliate Network: ShareASale

  • Caley Cosmetics

    They sell lipsticks and liners but their main product line is effective skincare made from all-natural ingredients.

    Commission: 8%
    Cookie Duration:
    Affiliate Network: In-house

Fragrance

Look good, smell good… feel good! Scents evoke memories and feelings, and are such big moneymakers, which is why you’ll find celebrities collaborating with perfume makers to create their own signature scents to sell.

Because who wouldn’t want to smell like JLo or Ariana Grande?

  • Skylar

    Hypoallergenic, “safe” scents, lotions and creams made from natural ingredients.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: ShareASale

  • FragranceNet.com

    Online retailer of popular perfume brands. They also sell skincare, makeup and hair care products.

    Commission: 1 to 5%
    Cookie Duration:
    Affiliate Network: Rakuten Linkshare

  • Fragrance X

    New York-based Fragrance X sells branded perfumes, colognes and soaps.

    Commission: 10%
    Cookie Duration: 45 days
    Affiliate Network: CJ Affiliate

  • Perfumania

    American fragrance retailer with a large inventory of genuine designer perfumes for men and women.

    Commission:10%
    Cookie Duration: 45 days
    Affiliate Network: CJ Affiliate

All-in One

These are popular brands that started with a fragrance or a lipstick and has since branched out to all other niches of the beauty industry, selling their own brand of makeup, skincare, even fashion.

Included in this category are beauty subscription boxes. The beauty products in these boxes were selected and sent as a package along with other products to subscribers. This system allows subscribers to try out different products and see which works best for them.

  • Yves Rocher

    A huge French brand that produces and sells skincare, makeup and fragrance products.

    Commission: 15%
    Cookie Duration: 30 days
    Affiliate Network: Viglink/Sovrn

  • butter LONDON

    The company started with toxin-free nail lacquer and has grown over the years to include high-quality and clean cosmetics for the face.

    Commission: 15%
    Cookie Duration: 30 days
    Affiliate Network: ShareASale

  • Avon US

    Long-established makeup brand known the world over. They have a huge catalog spanning makeup, skincare, fragrance, fashion and jewelry.

    Commission: up to 10%
    Cookie Duration: 30 days
    Affiliate Network: CJ Affiliate

  • Avon UK

    This is the same Avon; only this is specific to their UK market.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: AWIN

  • L’Occitane En Provence

    From essential oil shampoos, L’Occitane now also creates and sells luxury skincare, fragrances, and bath and body products for men and women.

    Commission: 6%
    Cookie Duration: 30 days
    Affiliate Network: Rakuten Linkshare

  • Art Naturals

    Their extensive line of premium health and beauty products include hair care, skincare, and even essential oils.

    Commission: 7%
    Cookie Duration: 90 days
    Affiliate Network: FlexOffers

  • Clinique

    Well-known high-end subsidiary of Estee Lauder Companies, they sell makeup, skincare and fragrances.

    Commission: 8%
    Cookie Duration: 7 days
    Affiliate Network: Rakuten Linkshare

  • Elizabeth Arden

    A prestigious beauty company known for its anti-aging skincare, fragrance and makeup.

    Commission: 8%
    Cookie Duration: 30 days
    Affiliate Network: CJ Affiliate

  • Birchbox

    They offer a monthly subscription box of selected hair and skincare products for both men and women. Products included in their beauty boxes are also sold on their website individually.

    Commission: 5%
    Cookie Duration: 7 days
    Affiliate Network: Rakuten Linkshare

  • Estee Lauder

    Known the world over for their extensive line of skincare, makeup and fragrances.

    Commission: 4%
    Cookie Duration: 7 days
    Affiliate Network: Rakuten Linkshare

  • Petit Vour

    With a large selection of vegan beauty products and brands, Petit Vour’s claim to be the #1 non-toxic vegan beauty box subscription service may just be right on point.

    Commission: up to 20% for shop orders and 55% for beauty box subscription signups
    Cookie Duration: 30 days
    Affiliate Network: In-house

  • Allure Beauty Box

    Still enjoying a wide readership in both print and digital, Allure’s beauty box subscription is a good mix of editor-tested products rounded off with a mini-mag and free shipping.

    Commission: $5
    Cookie Duration: 30 days
    Affiliate Network: Impact

  • Pixi Beauty

    Established UK beauty company. Their “fuss-free” makeup and multi-tasking, youth-enhancing skin care has a worldwide following.

    Commission: 5%
    Cookie Duration: 60 days
    Affiliate Network: ShareASale

  • 100% Pure

    Skincare and makeup that are 100% safe, natural and cruelty-free.

    Commission: 8%
    Cookie Duration: 45 days
    Affiliate Network: Pepperjam

  • Airbrush Makeup by Dinair

    Wide range of foundation, hair, and airbrush tools and accessories. They also have Airtan kits.

    Commission: 10%
    Cookie Duration: 6 months
    Affiliate Network: In-house

  • Glossybox

    With a wide range of brands and their own skincare line, Glossybox is able to deliver high-quality beauty products in beautiful packaging.

    Commission: up to $20
    Cookie Duration: 30 days
    Affiliate Network: CJ Affiliate

Beauty Tools

Here you’ll find affiliate programs from companies selling makeup brushes, sculpting wands, and other accessories to putting on skincare or makeup.

  • Conair

    Established maker of hair dryers, straighteners and other hair styling tools.

    Commission: 10%
    Cookie Duration:
    Affiliate Network: FlexOffers

  • Verseo

    Online store of various beauty and wellness tools and accessories

    Commission: up to 20%
    Cookie Duration: 30 days
    Affiliate Network: CJ Affiliate

  • NailHugs

    Branded nail appliqué for nail art.

    Commission: 20%
    Cookie Duration: 15 days
    Affiliate Network: ShareASale

  • BK Beauty

    They create and sell luxurious makeup brushes and tools that deliver flawless application.

    Commission: 15%
    Cookie Duration: 30 days
    Affiliate Network: ShareASale

  • Lash Star Beauty

    Professional and multi-dimensional false eyelashes

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: ShareASale

  • SBLA

    Famous Hollywood makeup artist Spencer Barnes did not take the usual route of creating his own makeup line/ Instead, he sells “sculpting wands” that firm and lift the skin, solving skin-aging issues without the need for surgery.

    Commission: 8%
    Cookie Duration: 30 days
    Affiliate Network: ShareASale

  • Lash Envy Beauty

    UK-based beauty company selling luxurious synthetic and fake mink eye lashes.

    Commission: 30%
    Cookie Duration:
    Affiliate Network: In-house

Beauty Online Stores

These are the Amazon.com of the beauty industry: popular online stores that sell equally popular makeup and skincare brands. Some of these have even begun to manufacture and sell their own makeup and skincare line.

  • Ulta

    Ulta is an online store that sells major makeup brands like Kylie Cosmetics and Estee Lauder. They are an online one-stop shop offering makeup, skincare and fragrance.

    Commission: 2%
    Cookie Duration: 30 days
    Affiliate Network: Impa

  • Orabel

    Online beauty store with a wide range of beauty and skincare products. Based in Canada.

    Commission: 7%
    Cookie Duration: 90 days
    Affiliate Network: ShareASale

  • LOOKFANTASTIC

    LOOKFANTASTIC sells a wide range of makeup, skincare, hair and fragrance products from over 600 premium bands. Their main market is Europe.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: AWIN

  • Cult Beauty

    UK-based, one-stop hub for anything and everything to do with skincare and beauty. They carry well-known brands and cover skincare to fragrance.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: Rakuten Linkshare

  • Beauty Bay

    Beauty Bay is a unique mixture of well-known and unique brands, including their own line of skincare and makeup.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: AWIN

  • The Detox Market

    This is an online beauty store just like the others in this category, but their shop is made up of carefully selected high-performing “green beauty” products made from pure ingredients that are cruelty-free and guaranteed safe.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: Impact

  • Beautylish

    With over 100 brands covering makeup, skincare, hair… Even wellness, Beautylish’s expert advice and personal service are the icing on the cake.

    Commission: 10%
    Cookie Duration:
    Affiliate Network: ShareASale

  • Style Korean

    Korean company that sells and ships popular Korean makeup, skincare and food products around the world.

    Commission: 7%
    Cookie Duration:
    Affiliate Network: In-house

  • Integrity Botanicals

    Online “green beauty” store offering an assortment of natural and organic skincare, haircare, and makeup products.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: ShareASale

  • SkinStore

    This is more than a skincare shop. They have brands covering makeup, beauty tools and fragrance which is why we have them in this niche instead of in the skincare niche.

    Commission: 8%
    Cookie Duration: 30 days
    Affiliate Network: AWIN

  • Sephora

    Global beauty online retailer with markets in the US and Asia.

    Commission: 5 to 10%
    Cookie Duration: 24 hours
    Affiliate Network: Rakuten Linkshare

  • Dermstore

    Carries a wide range of unique spa care and green beauty brands.

    Commission: 15%
    Cookie Duration:
    Affiliate Network: CJ Affiliate

  • Fresh Fragrances and Cosmetics

    Australian-based online store selling over 30,000 products ranging from men and women fragrances to skincare and makeup.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network: Commission Factory

  • Strawberrynet

    Wide selection of major skincare, makeup, haircare and perfume brands at competitive prices.

    Commission: 8%
    Cookie Duration: 45 days
    Affiliate Network: CJ Affiliate

  • Camomile Beauty

    Canadian beauty online retailer of  green beauty and cruelty-free products.

    Commission: 7%
    Cookie Duration: 30 days
    Affiliate Network: In-house

  • Olive Young

    From a health and beauty retail business in Korea, Olive Young slowly advanced to become a worldwide online beauty reseller.

    Commission: 10%
    Cookie Duration: 30 days
    Affiliate Network:  ShareASale

  • Nordstrom

    Popular online fashion and beauty retailer.

    Commission: 2 to 20%
    Cookie Duration: 14 days
    Affiliate Network: Rakuten Linkshare

How to Promote Your Beauty Blog

No blog promotes itself. These are the best methods for promoting a beauty blog.

A beauty blog is like any other website or blog, and you can promote it through most conventional methods, such as social media marketing. You can’t use every tactic at once, so like I’ve always said, have a link-building plan or strategy guide to get you started. This will help you define your SEO and link-building goals and determine which methods work best for your site. Here are some other methods you can use to promote your beauty blog:

YouTube Marketing

Put all those how-to videos to good use. Make sure your videos are properly optimized and contain either your affiliate link or a link to the related content on your site. You may refer to this excellent information on video marketing: “Video Content: Super Fun! Super Effective.” You can also learn how to link back to your website (if you have one) from YouTube with this lesson on associated website annotations.

Blog and Forum Posting

There are a lot of other beauty blogs. Don’t be a snob! These blogs may be competition, but they are still in the same niche, so participating in discussions will do a lot more good for your site than harm.

Participating in blogs often leads to guest posting, since the website owner or blogger gains enough information about you through your comments to trust you. A guest post is great because it not only brings traffic to the site, but also gives you a backlink or two.

We actually teach you how to promote your site on websites and blogs in AffiloBlueprint, so if you’re interested in this method I’d check that out. It also teaches you how to build your blog, so if you’re thinking you’d like to build a beauty blog but haven’t yet, then I’d most definitely recommend it.

Content Strategy

It’s important that your site is always up-to-date with the current makeup trends as well as popular products. Reading up on what’s new will help with the planning and research of your posts so that you will be able to publish on a regular basis.

We have a whole variety of free lessons on content creation right here, but first I’d check out the blog post about building a strong content strategy here.

Remember that there are also other forms of content, like videos and infographics, that you can create for your site so as not to bore your readers. Keep a working schedule of where and when new posts are published and what they contain.

Having a few make-up tutorials as your core content with some updated info coming out regularly on a blog is a great way to go. This might sound like a lot of work, but new beauty products are coming out all the time. The more you keep your website up to date with the latest and greatest, the more you’ll encourage a following of people looking for MORE MAKEUP.

Email Marketing

Speaking of new products coming out all the time, if you build a mailing list you can make sales to people over and over again rather than losing them when they leave your site. This is especially useful for any niche that has a high rate of new products and deals, and luckily for you, this is one of those niches. You can check out our free lessons on email marketing here.

Can Beauty Blogs Give Way to Pretty Profits?

There are some low commission rates and high competition here which provides a challenge, but there’s a lot of demand for these products so there’s definitely potential.

Looking at the commissions these makeup affiliate programs give to affiliates, this isn’t going to be as lucrative as other niches unless you can get a lot of traffic and sales. In saying that, the popularity of this niche means that there is potential for you to do just that with the right marketing techniques.

You want to aim for a target audience of the kind of readers who like to go for a beauty “haul” (where they purchase lots of products at one time).

To beat out the high competition and conquer the low commission rates of these products, you really will need to constantly update your site with new content so as not to lose your readers and their interest. That’s going to be a major challenge, particularly if you’re not a writer.

Despite all this, a beauty blog is very appealing to me. For one thing, this is a niche where lady affiliate marketers with a passion for makeup and fashion can really dominate. You may not get paid much as far as commissions go, but some of those makeup affiliate programs offer freebies and/or affiliate discounts on makeup purchases that can more than make up for it.

This niche is definitely for those with a love for fashion and makeup. If you’re such a man or woman, then go for it! I’m sure that it’s going to be an enjoyable, rewarding endeavor for you.

Before you go I’d love to ask, do you know of any good makeup affiliate programs that I’ve missed? What types of makeup products are you interested in promoting? Let me know in the comments below.

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