AFFILIATE MARKETING
Beauty Blog 101: Makeup Affiliate Programs to Help Get You Started
I read the title of this post and I hear a collective groan from our male affiliate marketers. Beauty Blog? Beauty Blog!? Like, what is that?
For all of those not in the know, a beauty blog is a blog with a focus on fashion and makeup. It’s really all about makeup, but some bloggers have expanded to include fashion in their content. After all, a pretty face goes perfectly with a pretty frock.
Beauty blogs publish makeup reviews and product recommendations. There are hundreds of beauty vlogs in YouTube that show the same content, only in video format. Blog or vlog, it all starts out as a personal repository of one’s experience, likes and dislikes, adventures and misadventures.
I can see a few of our gentlemen readers cringing. I’m sure you’re going to hit that red “X” on the top right of your browser any minute now, but please hear me out. Beauty blogs are big these days, and they’re going to get bigger. You might want to pay a bit of attention (and get your wife or girlfriend to read this post with you!).
So Just How Big is the Makeup Niche?
People love to look good, and it shows: The cosmetics industry is HUGE.
The cosmetics industry is definitely a large one, and despite the Coronavirus pandemic, it continued to remain profitable, particularly the skincare niche as reported by Statista.
There’s a strong need in all of us to look good, and this is why these types of blogs are growing in numbers. They’re not limited to women, either: There are beauty blogs for men, too.
Currently, there are around 45,000 beauty and fashion vlogs on YouTube. These vloggers don’t necessarily have a blog to accompany their vlogs, but they do maintain social media presence in Instagram, Facebook and Twitter. These vloggers get paid by YouTube for getting views and engagement on their content, and they get paid by beauty companies for promoting their products.
With that much revenue and a large following, some of these beauty vloggers have come up with their own makeup line.
The beauty niche is truly lucrative and evergreen.
What is the Competition Like?
A high level of demand often means a high level of competition. That doesn’t mean you can’t do it, you’ve just got to be savvy with your keywords.
You can skip this part and jump right into the makeup affiliate programs you can promote, but I suggest you don’t. There’s plenty of competition in the cosmetics/skincare niche, and it pays to look at how you can outsmart the competition by targeting the right keywords.
To start, we must ask a common question: Is it “makeup” or “make up”? The two are similar; however, “makeup” refers to lipstick, eye shadow and all other things applied to the face, while “make up” is a verb that can refer to the act of applying makeup.
So be more specific when running your keyword search. Check out both spellings and see what numbers come up.
The types of keywords you’ll want to home in on for your website content or ad campaigns should revolve around specific terms with a lot of searches but less competition. In this case, for example, you might want to consider “Makeup looks” or “Wedding makeup” or “natural eye makeup” as keywords for blog topics.
If you go ahead with any of the affiliate program options that I’ve outlined below, make sure to do some further keyword research to ensure your success. If you’re generating keywords to use as content topics, try this method here. The AffiloTools Keyword Research module makes keyword research like this easy, so feel free to check it out and have a play around.
When coming up with keyword ideas for this niche, don’t forget to try “how-to” phrases, such as “how to put on eyeliner.”
Top Beauty Affiliate Programs for Your Beauty Blog
Here are our best picks for best beauty affiliate programs to promote on your beauty blog.
100 is quite a lot to go through and so we’ve picked out 10 of the best among all the affiliate programs listed here. This is a mix of skincare, makeup, and haircare brands long with one or two online beauty stores thrown in.
Found these beauty blog affiliate programs useful? Share the news! 🙂
Makeup Affiliate Programs
We are told to embrace our natural beauty, and yes, we should.
But we’re compelled to always show the world, not our best foot, but our best look. Makeup has been a staple to women’s purses and vanities waaaay before “selfie” was a word.
Here are makeup brands with affiliate programs that can make you and your bank account pretty.
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e.l.f Cosmetics
e.l.f. Cosmetics is a global makeup brand that sells a wide range of makeup products at affordable prices.
Commission: 9%
Cookie Duration: –
Affiliate Network: Viglink -
BH Cosmetics
“BH” probably means something else, but it may also be an acronym for the company’s tagline “Badass with a Heart”. Whatever it may be, this is a makeup brand for fearless individuals who dare to stand out.
Commission: 6%
Cookie Duration: 90 days
Affiliate Network: Rakuten Linkshare -
Benefit Cosmetics
Pioneers of the cheek and lip stain, their own Benetint was a bestseller that propelled them to makeup fame.
Promoting Benefit should not be a challenge given the brand’s popularity, but their short cookie duration might be too much of a challenge for the average affiliate marketer, more so for a beginner.
Commission: 4%
Cookie Duration: Limited
Affiliate Network: Rakuten Linkshare -
BLK/OPL
Known as Black Opal, this brand has created and sold makeup and skincare suited to women of color.
Commission: up to 9%
Cookie Duration: –
Affiliate Network: Rakuten Linkshare -
PÜR Cosmetics
Offering high-quality mineral-based makeup with skincare benefits, PÜR takes pride in their cruelty-free products.
Commission: 8%
Cookie Duration: 45 days
Affiliate Network: CJ Affiliate -
Makeup Geek
Connect with their Makeup Advisor and they will guide you to creating your own makeup palette with colors that are perfect for you.
Commission: 15%
Cookie Duration: 15 days
Affiliate Network: Refersion -
MAC Cosmetics
Popularly known for their wide range of long-lasting lipsticks.
Commission: 4%
Cookie Duration: 30 days
Affiliate Network: Rakuten Linkshare -
Stila Cosmetics
Another established and well-known makeup brand, Stila believes that our looks are authentic like our signatures.
Commission: 6%
Cookie Duration: 60 days
Affiliate Network: CJ Affiliate -
Smashbox
Known for their high-quality primers, foundations and lipsticks that give you picture-perfect look anywhere and anytime.
Commission: –
Cookie Duration: 7 days
Affiliate Network: FlexOffers -
Black Radiance
Affordable makeup and skincare line for women of all color and shade.
Commission: Competitive
Cookie Duration: 7 days
Affiliate Network: Rakuten Linkshare -
Tarte Cosmetics
Their claim as America’s #1 Concealer Brand may not be too far-fetched. Their commitment to providing natural, safe and cruelty-free cosmetics is 20-years strong.
Commission: 8%
Cookie Duration: –
Affiliate Network: Pepperjam -
Girlactik
Fun, flirty makeup for everyday wear.
Commission: 18%
Cookie Duration: 60 days
Affiliate Network: ShareASale -
Bobbi Brown
A makeup brand that made its mark by launching a long line of foundation that caters to all skin colors. They have since expanded to skincare.
Commission: 10%
Cookie Duration: –
Affiliate Network: VigLink/Sovrn -
Mineral Hygienics
They offer a complete line of mineral makeup that is good for your skin.
Commission:10%
Cookie Duration: 60 days
Affiliate Network: ShareASale
Hair Products Affiliate Programs
Dwayne “The Rock” Johnson and Vin Diesel may rock the “no-locks” look, but not everyone can. Whether it is in the salon, or shopping online for hair products or tools, we’re spending money to make sure that our hair remains our crowning glory.
In no particular order, below are a few hair care and hair product brands that currently have affiliate programs:
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TopSecret
Create thicker, fuller hair with their patented air pump spray applicator that covers your scalp with natural keratin fibers.
Commission: 20%
Cookie Duration: 45 days
Affiliate Network: ShareASale -
Luxy Hair
Premium quality hair extensions, clip-ins and accessories. Typical prices for the extensions and clip-ins are between $100 to $250 so the commission is not as challenging as it looks.
Commission: US$10 for orders US$100 and up
Cookie Duration: 30 days
Affiliate Network: Impact -
Cuvée Beauty
“Every day should be a good hair day.” Thus, Cuvée Beauty’s range of hair care products are clinically-proven to make hair twice as strong and less prone to breakage.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: Impact -
Design Essentials
Premium hair care products that cleanses, conditions, and restores hair to its crowning glory.
Commission: 20%
Cookie Duration: 60%
Affiliate Network: CJ Affiliate -
Mo Mi Beauty
Handcrafted hair products made from quality and safe ingredients.
Commission: starts from 20%
Cookie Duration: 90 days
Affiliate Network: ShareASale -
SNI Natural Hair Care
Based in the UK, SNI Natural Hair Care sells their own unique line of hair products made of natural ingredients.
Commission: 10%
Cookie Duration: –
Affiliate Network: In-house
Skincare Affiliate Programs
Any beauty guru or vlogger worth watching or following will tell you to remove all that makeup at the end of the day, clean your face and moisturize.
People spend as much money on makeup as they do on skincare, which is why you’ll see popular labels branching out to have both.
This list will focus only on brands that have skincare products only, or have started as a skincare brand.
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Sundaily
Gummy skincare that fights the signs of skin aging and stress from within. This is more of a supplement that you take versus a cream you put on your skin, but still adding this here as it is for skincare.
Commission: $50
Cookie Duration: 15 days
Affiliate Network: ShareASale -
Farmacy Skincare
“Farm-to-face skincare” that cleanses, hydrates and heals. From tapping into local, organic farms for their natural ingredients to 100% recyclable packaging, Farmacy Skincare is “green beauty” all the way.
Commission: up to 20%
Cookie Duration: –
Affiliate Network: ShareASale -
Colorescience
Get to #KnowBetterSkin through Colorescience’s array of skincare products that help prevent sun damage.
Commission: 5%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
Wander Beauty
Everyday, multi-tasking beauty essentials made from clean, globally-sourced ingredients.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: VigLink/Sovrn -
XLASH Cosmetics
Scandinavian brand XLASH’s Cosmetics creates and sells various serums and creams, the most notable of which is their eyelash serum that they claim can get you longer eyelashes in 28 days.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
Apoterra
Handcrafted, effective, and eco-friendly skincare products.
Commission: 8%
Cookie Duration: 14 days
Affiliate Network: Rakuten Linkshare -
Erno Laszlo
What started as a lab in Budapest creating bespoke skincare in 1927 has grown to be the trusted skincare expert of celebrities the likes of Greta Garbo and Katharine Hepburn.
They may have since moved to Fifth Avenue, but Erno Laslo continues as a brand known for their personalized and groundbreaking skincare line.
Commission: starts from 6.4%
Cookie Duration: 30 days
Affiliate Network: FlexOffers -
Murad
Created by renowned dermatologist Dr. Howard Murad, the Murad skincare line has been creating high-performing skincare products since 1989.
Commission: 6.4%
Cookie Duration: 30 days
Affiliate Network: AWIN -
Follain
Creating and offering high-performing yet luxurious skincare made from the purest ingredients.
Commission: 20%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Paula’s Choice
Effective, safe and cruelty-free skincare line that addresses common issues from acne to wrinkles.
Commission: 7%
Cookie Duration: 30 days
Affiliate Network: Impact -
Alikay Naturals
Natural and organic, Alikay Naturals’ products have expanded over the years to include femminine care and baby products to their hair and skincare line.
Commission: 10%
Cookie Duration: –
Affiliate Network: ShareASale -
DeRose Health
Selling mostly wellness supplements, they have serums for the skin and hair.
Commission: 20% to 50% depending on the dollar value
Cookie Duration: 90 days
Affiliate Network: In-house -
Atolla
Delivers a truly personalized service by creating bespoke skincare products.
Commission: $25
Cookie Duration: 10 days
Affiliate Network: CJ Affiliate -
Priody Natural Cosmetics
On top of their high-quality skincare products, Priody offers free cosmetic consultation so you can be guided on which of their products will work best for you.
Commission: up to 25%
Cookie Duration: 50 days
Affiliate Network: CJ Affiliate -
Alchimie Forever
Developed in Switzerland by Dr. Luigi L. Polla, their efficacy of their skincare line is backed by clinical results.
Commission: 20%
Cookie Duration: 45 days
Affiliate Network: ShareASale -
Ayla
Not only do they offer a carefully-selected array of skincare and haircare products, they have well-trained Guides to help you select the right products.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Treat Beauty
Conconcting delectable treats for the skin and lips, Treat has products like birthday cake body butter and brown sugar smoothie face and body polish. All organic and cruelty-free.
Commission: 10%
Cookie Duration: –
Affiliate Network: ShareASale -
Thesis Beauty
Crafts skincare from certified organic ingredients; vegan and cruelty-free skincare in eco-friendly packaging for the whole family.
Commission: 10%
Cookie Network: 60 days
Affiliate Network: ShareASale -
Caley Cosmetics
They sell lipsticks and liners but their main product line is effective skincare made from all-natural ingredients.
Commission: 8%
Cookie Duration: –
Affiliate Network: In-house
Fragrance
Look good, smell good… feel good! Scents evoke memories and feelings, and are such big moneymakers, which is why you’ll find celebrities collaborating with perfume makers to create their own signature scents to sell.
Because who wouldn’t want to smell like JLo or Ariana Grande?
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Skylar
Hypoallergenic, “safe” scents, lotions and creams made from natural ingredients.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
FragranceNet.com
Online retailer of popular perfume brands. They also sell skincare, makeup and hair care products.
Commission: 1 to 5%
Cookie Duration: –
Affiliate Network: Rakuten Linkshare -
Fragrance X
New York-based Fragrance X sells branded perfumes, colognes and soaps.
Commission: 10%
Cookie Duration: 45 days
Affiliate Network: CJ Affiliate -
Perfumania
American fragrance retailer with a large inventory of genuine designer perfumes for men and women.
Commission:10%
Cookie Duration: 45 days
Affiliate Network: CJ Affiliate
All-in One
These are popular brands that started with a fragrance or a lipstick and has since branched out to all other niches of the beauty industry, selling their own brand of makeup, skincare, even fashion.
Included in this category are beauty subscription boxes. The beauty products in these boxes were selected and sent as a package along with other products to subscribers. This system allows subscribers to try out different products and see which works best for them.
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Yves Rocher
A huge French brand that produces and sells skincare, makeup and fragrance products.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: Viglink/Sovrn -
butter LONDON
The company started with toxin-free nail lacquer and has grown over the years to include high-quality and clean cosmetics for the face.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Avon US
Long-established makeup brand known the world over. They have a huge catalog spanning makeup, skincare, fragrance, fashion and jewelry.
Commission: up to 10%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
Avon UK
This is the same Avon; only this is specific to their UK market.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: AWIN -
L’Occitane En Provence
From essential oil shampoos, L’Occitane now also creates and sells luxury skincare, fragrances, and bath and body products for men and women.
Commission: 6%
Cookie Duration: 30 days
Affiliate Network: Rakuten Linkshare -
Art Naturals
Their extensive line of premium health and beauty products include hair care, skincare, and even essential oils.
Commission: 7%
Cookie Duration: 90 days
Affiliate Network: FlexOffers -
Clinique
Well-known high-end subsidiary of Estee Lauder Companies, they sell makeup, skincare and fragrances.
Commission: 8%
Cookie Duration: 7 days
Affiliate Network: Rakuten Linkshare -
Elizabeth Arden
A prestigious beauty company known for its anti-aging skincare, fragrance and makeup.
Commission: 8%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
Birchbox
They offer a monthly subscription box of selected hair and skincare products for both men and women. Products included in their beauty boxes are also sold on their website individually.
Commission: 5%
Cookie Duration: 7 days
Affiliate Network: Rakuten Linkshare -
Estee Lauder
Known the world over for their extensive line of skincare, makeup and fragrances.
Commission: 4%
Cookie Duration: 7 days
Affiliate Network: Rakuten Linkshare -
Petit Vour
With a large selection of vegan beauty products and brands, Petit Vour’s claim to be the #1 non-toxic vegan beauty box subscription service may just be right on point.
Commission: up to 20% for shop orders and 55% for beauty box subscription signups
Cookie Duration: 30 days
Affiliate Network: In-house -
Allure Beauty Box
Still enjoying a wide readership in both print and digital, Allure’s beauty box subscription is a good mix of editor-tested products rounded off with a mini-mag and free shipping.
Commission: $5
Cookie Duration: 30 days
Affiliate Network: Impact -
Pixi Beauty
Established UK beauty company. Their “fuss-free” makeup and multi-tasking, youth-enhancing skin care has a worldwide following.
Commission: 5%
Cookie Duration: 60 days
Affiliate Network: ShareASale -
100% Pure
Skincare and makeup that are 100% safe, natural and cruelty-free.
Commission: 8%
Cookie Duration: 45 days
Affiliate Network: Pepperjam -
Airbrush Makeup by Dinair
Wide range of foundation, hair, and airbrush tools and accessories. They also have Airtan kits.
Commission: 10%
Cookie Duration: 6 months
Affiliate Network: In-house -
Glossybox
With a wide range of brands and their own skincare line, Glossybox is able to deliver high-quality beauty products in beautiful packaging.
Commission: up to $20
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate
Beauty Tools
Here you’ll find affiliate programs from companies selling makeup brushes, sculpting wands, and other accessories to putting on skincare or makeup.
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Conair
Established maker of hair dryers, straighteners and other hair styling tools.
Commission: 10%
Cookie Duration: –
Affiliate Network: FlexOffers -
Verseo
Online store of various beauty and wellness tools and accessories
Commission: up to 20%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
NailHugs
Branded nail appliqué for nail art.
Commission: 20%
Cookie Duration: 15 days
Affiliate Network: ShareASale -
BK Beauty
They create and sell luxurious makeup brushes and tools that deliver flawless application.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Lash Star Beauty
Professional and multi-dimensional false eyelashes
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
SBLA
Famous Hollywood makeup artist Spencer Barnes did not take the usual route of creating his own makeup line/ Instead, he sells “sculpting wands” that firm and lift the skin, solving skin-aging issues without the need for surgery.
Commission: 8%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Lash Envy Beauty
UK-based beauty company selling luxurious synthetic and fake mink eye lashes.
Commission: 30%
Cookie Duration: –
Affiliate Network: In-house
Beauty Online Stores
These are the Amazon.com of the beauty industry: popular online stores that sell equally popular makeup and skincare brands. Some of these have even begun to manufacture and sell their own makeup and skincare line.
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Ulta
Ulta is an online store that sells major makeup brands like Kylie Cosmetics and Estee Lauder. They are an online one-stop shop offering makeup, skincare and fragrance.
Commission: 2%
Cookie Duration: 30 days
Affiliate Network: Impa -
Orabel
Online beauty store with a wide range of beauty and skincare products. Based in Canada.
Commission: 7%
Cookie Duration: 90 days
Affiliate Network: ShareASale -
LOOKFANTASTIC
LOOKFANTASTIC sells a wide range of makeup, skincare, hair and fragrance products from over 600 premium bands. Their main market is Europe.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: AWIN -
Cult Beauty
UK-based, one-stop hub for anything and everything to do with skincare and beauty. They carry well-known brands and cover skincare to fragrance.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: Rakuten Linkshare -
Beauty Bay
Beauty Bay is a unique mixture of well-known and unique brands, including their own line of skincare and makeup.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: AWIN -
The Detox Market
This is an online beauty store just like the others in this category, but their shop is made up of carefully selected high-performing “green beauty” products made from pure ingredients that are cruelty-free and guaranteed safe.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: Impact -
Beautylish
With over 100 brands covering makeup, skincare, hair… Even wellness, Beautylish’s expert advice and personal service are the icing on the cake.
Commission: 10%
Cookie Duration: –
Affiliate Network: ShareASale -
Style Korean
Korean company that sells and ships popular Korean makeup, skincare and food products around the world.
Commission: 7%
Cookie Duration: –
Affiliate Network: In-house -
Integrity Botanicals
Online “green beauty” store offering an assortment of natural and organic skincare, haircare, and makeup products.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
SkinStore
This is more than a skincare shop. They have brands covering makeup, beauty tools and fragrance which is why we have them in this niche instead of in the skincare niche.
Commission: 8%
Cookie Duration: 30 days
Affiliate Network: AWIN -
Sephora
Global beauty online retailer with markets in the US and Asia.
Commission: 5 to 10%
Cookie Duration: 24 hours
Affiliate Network: Rakuten Linkshare -
Dermstore
Carries a wide range of unique spa care and green beauty brands.
Commission: 15%
Cookie Duration: –
Affiliate Network: CJ Affiliate -
Fresh Fragrances and Cosmetics
Australian-based online store selling over 30,000 products ranging from men and women fragrances to skincare and makeup.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: Commission Factory -
Strawberrynet
Wide selection of major skincare, makeup, haircare and perfume brands at competitive prices.
Commission: 8%
Cookie Duration: 45 days
Affiliate Network: CJ Affiliate -
Camomile Beauty
Canadian beauty online retailer of green beauty and cruelty-free products.
Commission: 7%
Cookie Duration: 30 days
Affiliate Network: In-house -
Olive Young
From a health and beauty retail business in Korea, Olive Young slowly advanced to become a worldwide online beauty reseller.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Nordstrom
Popular online fashion and beauty retailer.
Commission: 2 to 20%
Cookie Duration: 14 days
Affiliate Network: Rakuten Linkshare
How to Promote Your Beauty Blog
No blog promotes itself. These are the best methods for promoting a beauty blog.
A beauty blog is like any other website or blog, and you can promote it through most conventional methods, such as social media marketing. You can’t use every tactic at once, so like I’ve always said, have a link-building plan or strategy guide to get you started. This will help you define your SEO and link-building goals and determine which methods work best for your site. Here are some other methods you can use to promote your beauty blog:
YouTube Marketing
Put all those how-to videos to good use. Make sure your videos are properly optimized and contain either your affiliate link or a link to the related content on your site. You may refer to this excellent information on video marketing: “Video Content: Super Fun! Super Effective.” You can also learn how to link back to your website (if you have one) from YouTube with this lesson on associated website annotations.
Blog and Forum Posting
There are a lot of other beauty blogs. Don’t be a snob! These blogs may be competition, but they are still in the same niche, so participating in discussions will do a lot more good for your site than harm.
Participating in blogs often leads to guest posting, since the website owner or blogger gains enough information about you through your comments to trust you. A guest post is great because it not only brings traffic to the site, but also gives you a backlink or two.
We actually teach you how to promote your site on websites and blogs in AffiloBlueprint, so if you’re interested in this method I’d check that out. It also teaches you how to build your blog, so if you’re thinking you’d like to build a beauty blog but haven’t yet, then I’d most definitely recommend it.
Content Strategy
It’s important that your site is always up-to-date with the current makeup trends as well as popular products. Reading up on what’s new will help with the planning and research of your posts so that you will be able to publish on a regular basis.
We have a whole variety of free lessons on content creation right here, but first I’d check out the blog post about building a strong content strategy here.
Remember that there are also other forms of content, like videos and infographics, that you can create for your site so as not to bore your readers. Keep a working schedule of where and when new posts are published and what they contain.
Having a few make-up tutorials as your core content with some updated info coming out regularly on a blog is a great way to go. This might sound like a lot of work, but new beauty products are coming out all the time. The more you keep your website up to date with the latest and greatest, the more you’ll encourage a following of people looking for MORE MAKEUP.
Email Marketing
Speaking of new products coming out all the time, if you build a mailing list you can make sales to people over and over again rather than losing them when they leave your site. This is especially useful for any niche that has a high rate of new products and deals, and luckily for you, this is one of those niches. You can check out our free lessons on email marketing here.
Can Beauty Blogs Give Way to Pretty Profits?
There are some low commission rates and high competition here which provides a challenge, but there’s a lot of demand for these products so there’s definitely potential.
Looking at the commissions these makeup affiliate programs give to affiliates, this isn’t going to be as lucrative as other niches unless you can get a lot of traffic and sales. In saying that, the popularity of this niche means that there is potential for you to do just that with the right marketing techniques.
You want to aim for a target audience of the kind of readers who like to go for a beauty “haul” (where they purchase lots of products at one time).
To beat out the high competition and conquer the low commission rates of these products, you really will need to constantly update your site with new content so as not to lose your readers and their interest. That’s going to be a major challenge, particularly if you’re not a writer.
Despite all this, a beauty blog is very appealing to me. For one thing, this is a niche where lady affiliate marketers with a passion for makeup and fashion can really dominate. You may not get paid much as far as commissions go, but some of those makeup affiliate programs offer freebies and/or affiliate discounts on makeup purchases that can more than make up for it.
This niche is definitely for those with a love for fashion and makeup. If you’re such a man or woman, then go for it! I’m sure that it’s going to be an enjoyable, rewarding endeavor for you.
Before you go I’d love to ask, do you know of any good makeup affiliate programs that I’ve missed? What types of makeup products are you interested in promoting? Let me know in the comments below.
AFFILIATE MARKETING
HustleGPT: An Intriguing Blend of Humor and Concern in AI Capitalism
This article serves as a condensed overview of the original piece titled “HustleGPT is a hilarious and scary AI experiment in capitalism.”
Introduction:
OpenAI’s release of GPT-4, an advanced generative AI model, sparked an innovative experiment that blends humor and concern in the realm of AI capitalism. Brand designer and writer Jackson Greathouse Fall initiated a project, transforming GPT-4 into “HustleGPT” with a mission to automate hustle culture. This intriguing venture has captivated the internet, with its potential to redefine get-rich-quick schemes and shed light on the role of AI in the pursuit of wealth.
The Birth of HustleGPT:
With a mere $100 and a straightforward prompt, the experiment unfolded. The objective was clear: turn the initial amount into as much money as possible in the shortest time, all while adhering to legal boundaries. The human counterpart, Jackson Greathouse Fall, acted as a liaison between the AI and the physical world, providing updates on the cash total without engaging in manual labor.
The Business Plan Unveiled:
HustleGPT’s proposed business plan involved setting up an affiliate marketing site for eco-friendly products. A cheap domain, greengadgetguru.com, was swiftly acquired, and with the assistance of GPT-4, a logo and a detailed site layout were generated. The project took a tangible form as Hall invested $29 in hosting, bringing the Green Gadget Guru website to life.
Strategic Moves and Investments:
With $62.84 remaining, Hall sought guidance from HustleGPT on the next steps. The AI suggested allocating funds for Facebook and Instagram ads to enhance visibility. The project gained momentum as Twitter hype attracted an undisclosed investor, injecting $100 into Green Gadget Guru on the first day.
Scaling Up the Operation:
As the experiment progressed, GPT-4 displayed its capabilities beyond initial expectations. It recommended hiring freelance content creators and developing a Software as a Service (SaaS) product. The project expanded rapidly, with GPT-4 advising on capitalizing on Twitter followers, launching a GitHub repository for others to replicate the challenge, and attracting more investments.
The Viral Success:
HustleGPT’s viral success is a testament to the fascination surrounding AI capabilities. However, beyond the entertainment factor, the project is demonstrating the potential to build a legitimate business. With $7,812.84 in investment, a growing team, and content in the pipeline, the experiment has garnered attention. The question remains: can Hall and HustleGPT transcend the common startup pitfall of hype without profits?
AI’s Role in Capitalist Ambitions:
HustleGPT’s journey reflects the ongoing debate about AI’s role in capitalist endeavors. While the experiment leverages GPT-4’s virality to achieve financial goals quickly, it raises concerns about the ethical implications of automating hustle culture. The project showcases how AI can navigate the business landscape, from generating content and attracting investors to scaling up operations.
Conclusion:
In the evolving landscape of AI and capitalism, HustleGPT stands as a unique and thought-provoking experiment. It encapsulates the potential and challenges of integrating advanced AI models into entrepreneurial endeavors. Whether it succeeds or encounters the common pitfalls of startups, the project serves as a fascinating case study, offering insights into the intersection of AI, hustle culture, and the pursuit of wealth in the digital age.
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10 Early Blogging Mistakes You Should Avoid From Day One
There were so many early blogging mistakes that I made when I started my blog a few years ago, and that’s the reason why I decided to talk about it in this post.
While some people believe that it’s time to pivot from blogging, I genuinely think that blogging still has some potential compared to other digital platforms like social media or vlogs. For a start, as an audience I would rather read a blog to get some information than use TikTok or Youtube for an answer. And I know I’m not the only one who does that.
If you are considering blogging to be your next venture and in need of advice on how to do it right, you may want to avoid some of these blogging mistakes that I made at the early stage of my blog!
10 Blogging Mistakes to Avoid When Starting a New Blog
From not knowing the difference between WordPress.com and WordPress.org to spending too much time promoting my blog instead of working on my content for SEO purpose, I honestly made a lot of mistakes when I started my blog.
However, I took them as some lessons learned so that I can genuinely share what I’ve learned with everyone who’s trying to get on the same path in the blogging industry.
So, here’s the blogging 101 you need to know before publishing your blog on the World Wide Web!
#1 Choosing the first blogging platform available without knowing the pros and cons of using it for your blog
It may sound so simple, but trust me… Choosing the right blogging platform is a make-or-break decision for your blogging journey. It’s 2020s, and there’s a handful of blogging platforms that you can choose from in the market, so finding the best blogging platform to start your blog can be a little tricky.
When I started The BeauTraveler in 2017, I chose the wrong blogging platform because I had no idea the difference between WordPress.com and WordPress.org. I know almost every blogger recommends WordPress as a blogging platform, but I didn’t know there were two types of WordPress that I should’ve known!
The first mistake that I made was building my blog on WordPress.com. I upgraded it to the Personal Plan so that I could use my domain, without knowing that it wasn’t the self-hosted WordPress that everyone recommends for blogging.
I learned the difference the hard way when I bought a premium theme on Envato Elements, only to find out that I couldn’t use the theme as it could only be used on self-hosted WordPress on WordPress.org.
It took me months to accept the fact that this mistake cost me time and money, as I had already spent a one-year Personal Plan on WordPress.com. I wanted to migrate it right away, but I was hesitant as it had only been around 4 months since I upgraded and bought my domain on WordPress.com.
I remember I upgraded my WordPress.com account in February, and it was only in September that I decided to swallow my defeat and migrate my website to self-hosted WordPress on Dewaweb for many reasons.
I got a lot of recommendations about web hosting providers like Bluehost or Hostinger, but it was too expensive for my budget at the time so I had to search for a local Indonesian alternative that I knew would be more affordable. That’s how I ended up with Dewaweb, and I’ve never really looked back ever since.
There are a lot of factors to consider when deciding which blogging platform is the best for you. Apart from budget, you also need to factor in the customization, as well as your technical skills, if you want to build your own website from scratch.
I know a lot of bloggers who choose platforms like Squarespace or Web.com as they find them easier to design with pretty-looking templates to enhance their branding.
While I have to admit that the website templates on Web.com and Squarespace make it easier to design your own website from scratch, I know those platforms aren’t suitable for me in terms of pricing.
So far, I have to follow what most bloggers say about self-hosted WordPress.org being the best platform for blogging. I think if you have time to follow the learning curves (that can be quite steep at times!), WordPress definitely has everything you need to build and grow your blog from scratch!
Quick tip: If you want to start a blog with minimum expense, alternatively you can also use a free blogging platform like Blogspot to get you started.
However, I would also recommend getting a custom domain right away so you can start building your domain authority from the very start, as well as growing your blog as a brand. You can consider getting a cheap domain through platforms like Namecheap or Domain.com and connecting it to your Blogspot account.
#2 Use the default permalink structure without considering any other viable options
The permalink structure is often overlooked, but you’ll definitely thank me later to find out how important it is to set up the right permalink from the start.
If you’re not sure what permalink is, it is basically the format for the URL for your content. For instance, if you take a look at the URL of my blog post here, you can see that I use thebeautraveler.com/post-name as my permalink structure.
Well, that wasn’t the case when I started my blog in 2017. I didn’t even know that the permalink structure would matter so much, so I just used the default format with the publishing date in the format.
It took me maybe a year or two after I started blogging when I found out that the permalink format, especially the one that included the publishing date or year in the URL, could make your post seem outdated on search engines even if you created evergreen content!
Most people go on search engines to find the most updated information about something, and the year of the published date on your permalink could make it seem like your post is no longer relevant.
That being said, the best blogging practice to choose the right permalink for your blog is to get rid of publishing time from the URL. That’s why I eventually switched from thebeautraveler.com/YYYY/MM/DD/post-name to thebeautraveler.com/post-name format.
If you just got started with your blog, then it’s the right time to change the best permalink format for your content now!
If you change your permalink later when you already have a lot of posts published and ranked on search engines, you will have to deal with the redirection process which will require some technical aspects to make it right. But if you do it right from the beginning, you can save yourself from the stress if you’re not a very tech-savvy blogger!
Not sure if you have the right permalink set up on your website? If you use WordPress as I do, you can go to your WordPress dashboard and check the “Settings” option in the menu, where you can see “Permalinks” in the sub-sections. Once you click it, it will show the permalink format you are using for the website right now.
#3 Add a clickbait-style title to “attract” more traffic to your blog
You see, I’m an Indonesian millennial who got so used to being fed with clickbait-style news by digital media here. My biggest blogging mistake is to use the same strategy as those media!
When I started blogging a few years ago, I thought the longer the title, the better… Boy, was I wrong!
Not only is a long title not good for SEO, but using a clickbait-style title for your blog is no longer relevant these days. Most people who search for information on Google or other search engines are leaning toward posts with more straightforward titles these days.
The way I see it, a clickbait-style title still works in social media like Instagram Reels or TikTok, but it’s definitely an obsolete strategy if you aim for a blog post to rank on search engines!
#4 Upload high-quality pics for supporting images on your blog post
So you take great pictures to be included as supporting images on your blog posts, and you want to present the best quality of your pictures. Your first thought would be to upload the HD version of the images to ensure the quality of those pictures.
Ekkk, wrong. If anything, uploading the high-definition images will only slow down your site. It’s not good for SEO, and it will also take lots of bandwidth on your website since a high-quality picture usually has a larger size as well!
So, instead of using HD pictures for your supporting images, always upload the compressed image with a smaller size so it won’t take up too much space on your website.
Not only will it optimize your website content in general, but it will also give a better user experience as your audience won’t have to wait too long to get your images loaded when reading your blog posts.
I have to admit that I still have a lot of large-sized images in my early blog posts when I started this blog, but I’ve learned my lessons.
Nowadays, before uploading pictures for my blog posts, I always make sure that the photos that I use for supporting images won’t be larger than 1000px. Plus, I only use JPG format for the images instead of using the larger format like PNG.
In addition, I also use the TinyPNG plugin on WordPress. While it’s free for up to 500 photos per month, I occasionally exceed the limit per month as I tried to optimize a lot of existing images on my website as well. I signed up for their Pro plan, and on average I paid around $5 USD per month for these extra optimizations.
If you don’t want to use the plugin, you can also compress your images manually online on TinyPNG.com.
#5 Try to master all social media channels in the hope of getting a larger audience
I started my blog when the influencer industry was at its peak in the midst of the 2010s, so naturally, I spent a lot of time on social media to see if I could make it in the industry. Which I didn’t. LOL.
When it comes to social media, I suppose it’s more like each to their own thing because I know a lot of people who actually make it in the industry, which brings thousands of traffic to their blogs.
I don’t think social media affects my traffic so much, and even if it does… It certainly doesn’t work better than SEO for me.
At some point, I decided that social media wasn’t really working for me so I focused more on creating content on my blog than posting things on Facebook or Instagram.
The only social media channels that are worth my time when it comes to gaining traction for my blog are either Pinterest or Flipboard, and I’m not even sure whether these platforms can be considered social media.
#6 Treat your blog as a hobby instead of a business
Treating my blog as a hobby at the beginning was one of the biggest blogging mistakes that I made when I first started. I didn’t know anything about SEO, and I definitely wrote a lot of things that were kinda cringe if I had to read it today.
Even if your blog is new, I’d recommend treating your blog as a business right away. In this case, you should think through your branding strategy, and you can implement it through your writing voice. It will be hard to achieve if you treat your blog as a hobby like I did.
Because of these mistakes, right now I have to do a lot of extra work to update all my blog posts in the first few years of blogging to ensure that the content matches my current branding voice and format.
When you treat your blog as a business from the beginning, it can be avoided since you already have your branding guidelines to follow instead of just writing whatever you feel like writing at that time.
While you may not have earned any income from your blog when you first started, it’s also great to start streamlining your blog as a business so you can choose the best payment platform when you accept some sponsorships or paid collaborations.
#7 Neglect the chance of networking to grow with other bloggers
As someone who tends to be more comfortable doing things on my own, I never thought networking was necessary when I started my blog. However, you have no idea how beneficial networking with other bloggers is to climb the ladder in the industry!
Facebook groups for bloggers are my go-to for networking and making connections with other bloggers. From collaborating through round-up posts to guest posting, so far I haven’t found any platform that works better than Facebook groups to network with people from the blogging industry.
In addition to collaborations, you can also get the opportunity for knowledge-sharing about the industry. Even if you’re a novice to blogging!
When I started my blog, I gained most of my understanding of SEO from a lot of Facebook groups for bloggers that I’ve joined. I also network with other WordPress users in Indonesia to understand the prospect of running an English blog despite it not being my first language.
With respect, all the insights I got from the community aren’t always right. But it’s when I gained the understanding that blogging is actually a personal journey. It’s the kind of thing you do where you shouldn’t compare your journey to the others.
Blogging is something that you should try and test yourself to see if the result works for you. No matter how many blogging coaches say A works better, sometimes you just need to see how B works out and see if the result can be better than A for your platform.
My advice is it’s okay to seek advice from others, but don’t eat the whole up since maybe you need a slightly different strategy to succeed. Be open to suggestions, but stay curious. Plus, it won’t hurt to pour your creativity here and there to see how it works out!
#8 Ignore the best practice for blog formatting strategy on your blog posts
This sounds so simple, but it was also overlooked when I was a beginner. Do not neglect subheadings when formatting your blog posts!
My logic when I was new to blogging was that since I could easily make the font bold, I could always use the bold font to enhance the hierarchy of my blog post.
But guess what? Apparently, formatting also matters for SEO too and the hierarchy of a blog post only counts when you use the correct subheadings in the article.
So, yeah… While you’re probably smarter than I was when I first started, this is a little reminder in case you have the same logic that I did so that you don’t have to repeat my bad blog examples!
#9 Procrastinate the chance of earning money through affiliate marketing
A few years ago, when I wrote about my income sources from blogging, I mentioned that affiliate marketing didn’t work for me. Boy, was I wrong!
Affiliate marketing could work, but there are a lot of factors that you should consider when choosing affiliate programs to ensure that they will bring value to both your content and income.
When I started The BeauTraveler a long time ago, I applied for Amazon affiliates and of course, I didn’t make it because (1) most of my audiences at the time were close friends who are mostly based in Southeast Asia where Amazon isn’t really popular, and (2) I simply didn’t have enough audience to actually convert anything there.
It was only this year when I realized that affiliate marketing could actually work for me. But even that, I still refuse to apply to standalone affiliate marketing programs.
Why? Because at around 7,000 sessions and 10,000 pageviews per months, my audience is still considered low to convert to reach the payout threshold for most direct affiliate programs. And that’s why I chose to work with affiliate networks like TravelPayouts or Impact instead.
There are pros and cons of joining affiliate networks compared to doing it directly. But if you’re a new blogger trying to build content and affiliates, joining affiliate networks may work better since you can join various programs under one bucket. That way, it’s easier to reach the payout threshold than doing it directly with numerous brands for the sake of higher commission.
Another alternative is Skimlinks. Although they cut around 25% of your earnings, Skimlinks is probably the easiest platform to join if you want to get into affiliate marketing. They literally have thousands of merchant partners around the world, and you can convert all the links into an affiliate link without having to apply for each brand.
The only affiliate program that I’ve joined directly is SafetyWing, and it works tremendously well for me since they have regular bonuses and contests to earn around $100 USD per campaign without any pressure to convert your affiliate to eligible sales.
#10 Spend too much money on fancy blogging tools
I know a blogging coach who emphasized that in order for your blog to succeed, you should invest in some paid tools.
While I know she meant well and I admit that over time, you definitely will need to invest in something in order for you to grow, you don’t need to spend too much money on fancy blogging tools from the beginning!
For instance, tools like Ahrefs or Semrush are too overpriced if you barely make anything from your blog. Even more so if you have zero skills in analytics to make them worth the price.
Instead, I’d recommend free tools from Google to get you started. Master Google Analytics and Google Search Console to learn how to analyze graphics for your blog, and you can also use the keyword planner tool on Google Ads to see the search volume of your content plan.
If you have the budget to get started with blogging professionally, you can consider spending it on a keyword research tool to help you build optimized content for your blog.
For a low-budget tool, you can sign up for Keywords Everywhere or Keyword Cupid to get started. For a mid-range option, Keysearch is pretty popular among the travel bloggers’ community. If you have an extra budget, you can also check KeywordTool.io which enables you to search keywords for SEO across channels from Google, Bing, to Pinterest and even TikTok!
Alternatively, you can also invest in the cheaper version of Ahrefs/Semrush with Ubersuggest. Ubersuggest’s lifetime access price is on par with the monthly subscription of the other tools, although I have to admit that I feel like the data on Ubersuggest is kinda wonky. I use Ubersuggest personally, so I think they really need a lot of improvement when it comes to data and user experience.
FAQs about Starting a New Blog
Now that you know some common mistakes in blogging for new bloggers, I will also add some of the most frequently asked questions about starting a new blog so you can gain more insights to decide whether blogging is for you.
So, here we go!
What makes a blog fail?
To tell you the truth, blogging is not for everyone because it requires consistency. It isn’t an easy way to make money, and it could take months or years to the point you can make a living out of it.
I think blogging works for me because writing is something that I will still do for free. When I started my blog, I practically only spent my money on the domain and hosting provider with Dewaweb, which was only around $30 USD per year at the time.
As I started my blog not too long before I quit my full-time job, I practically had enough time to write more content in my free time. It took me around 7-8 months until I started generating regular income from my blog, which makes it profitable even in the first year.
Nonetheless, my situation makes it easy for me to stay consistent about working on my blog, creating fresh content, and optimizing it when necessary. It can’t be the case if you have a lot going on, which can hinder your consistency in working on your blog.
It’s one thing to have writer’s block, but it’s another thing when you have other responsibilities to deal with.
I think if you decide to start a blog and don’t want your blog to fail, you need to at least dedicate your time to creating content at least once every two weeks. Otherwise, your blog will slowly become a liability instead of an asset, which may result in failure.
What is the ideal blog length?
I know I tend to write a little bit longer than it should, but a good blog post is the one that actually solves the audience’s problem.
While technically nothing is set in stone when it comes to an ideal blog length, 1500-2000 words are a sweet spot to ensure that you give adequate information within your post while it’s also not too long now that most audiences have a shorter attention span.
Is blogging still relevant?
As I mentioned at the beginning of this post, I still prefer searching for information through blogs since I just can’t stand video content these days. I believe I’m not the only one, so blogging is still relevant for the audience just like me, who prefer reading to watching videos.
The only issue is with search engines that might change algorithms from time to time, which can make blogging triple harder than it was years ago.
Conclusion
If you decide to start a blog now, it’s important not to overlook all the basic things that may matter in the blogging industry. Something as simple as knowing the best platform for your blog to the knowledge of how to optimize your blog post for search engines like Google or Bing.
When you know all the basics and you can be consistent in the process, your blog can gain traction without spending too much money on fancy tools at the early stage of your blogging journey.
So, are you ready to start your blog anytime soon? Or are you a blogger who wants to share some blogging mistakes that you made at the early stage of your blogging journey? Share in the comment below, and cheerio! 😉
Marya The BeauTraveler
I am the founder and main editor at The BeauTraveler. I spent 4 years working in the aviation industry but ironically got to travel more right after quitting the industry in 2015. Born and raised in Indonesia, I started working remotely in 2017, and while I stay at home most of the time, I also regularly spend 2-3 months living a semi-digital nomad life elsewhere every year.
Disclaimer:
This post may contain affiliate links. I receive a small commission at no cost to you when you make a purchase using my link.
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Best Bluetooth speakers at every price point from JBL, Anker, Sony and more.
Tuesday, December 5, 2023 4:15PM
These are wireless Bluetooth speakers from JBL, Sony, Sonos and Bose
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You need a powerful, stylish Bluetooth speaker, either for large gatherings or small intimate occasions. We have gathered the best wireless Bluetooth speakers available – everything from tiny speakers to portable boomboxes. Here are our top picks for every category, vetted by our team of experts so you know the products you’re buying are either top-rated, staff favorites or from a brand we trust.
What we look for in Bluetooth speakers
Range: You don’t want to be standing next to the speaker all night. The Bluetooth speaker needs to have robust connectivity to keep the party going regardless of how far the speaker is from you.
Battery life: Bluetooth speakers’ baseline battery life should be around 12 hours, but the longer the runtime, the better. We also take into account whether the speakers have “always-on” features and how that affects battery life.
Quality-Cost tradeoff: Some speakers have better sound quality than others, and some are better value for what they cost. What you need might not be an expensive, high-tech speaker, but one that plays clear sounds in a small room.
Weather-proof: Whether it be dust-proof, waterproof or heat-resistant, wireless speakers have to withstand the elements and deliver consistent quality sounds come rain or shine.
Best overall wireless Bluetooth speaker
Alongside its rugged, portable design, the JBL Flip 5 contains booming bass, 12 hours of playtime and robust waterproof technology fitting for endless outdoor fun. At 38% off, you’re getting a great speaker for an even better price.
Best Bluetooth speaker under $30
Anker Soundcore 2 Portable Bluetooth Speaker
Highly affordable, the Anker Soundcore 2 will solve all of your simple speaker needs without breaking the bank. Sound is crisp on the Soundcore 2, but lower waves carry a small buzz that might be annoying in the long run.
Best portable Bluetooth speaker
Ultimate Ears WONDERBOOM 3
The Ultimate Ears Wonderboom 3 packs clean mid-end sounds, booming stereo audio, and up to 14 hours of runtime within its portable design.
Best mini pocket Bluetooth speaker
The Sony SRS-XB13 pushes all of its power into the bass, which creates expansive sounds for a dustproof speaker that can fit into your purse. An absolute bargain at 41% off.
Best big room Bluetooth speaker
Sonos Era 100 Wireless Speaker
With dual beam-forming tweeters and smart Sonos tech, the Era 100 contains booming stereo and room-filling sounds that are perfect for crowded parties. The only drawback would be its price if you don’t have already have a Sonos ecosystem at home.
Best value for price Bluetooth speaker
Bose SoundLink Flex Bluetooth Speaker
The Bose SoundLink Flex has a robust, compact design to go with its proprietary sound technology that fills both outdoor and indoor settings. Waterproof and dust-resistant, this Bose speaker is the best value for its price, now 20% off.
By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.
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