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How This 40-Year-Old Earns $15k/Month Sharing User-Generated Reviews of Online Courses



How This 40-Year-Old Earns $15k/Month Sharing User-Generated Reviews of Online Courses

Niall Doherty has always been one to think outside the box—whether it’s his lifestyle choices or his business ideas. 

For example, for 3+ years, he traveled the world but never set foot on an airplane. Most recently, he settled down in one of the world’s smallest countries.

And from an entrepreneurial standpoint, he built a website called eBiz Facts. He created a system for reviewing online courses that is completely one-of-a-kind because it is brutally honest and includes user-generated reviews.

Today he’s taking home $15k/month, and he’s just getting started.

Keep reading to find out

  • How he got into affiliate marketing
  • What his initial idea for his website was
  • What his review process entails
  • What makes his reviews unique
  • What sometimes happens when he publishes a negative review
  • His main approach to marketing
  • His SEO strategy
  • How he does keyword research and creates content
  • His future plans for his email list
  • His favorite resources and tools
  • His biggest challenge
  • The accomplishment he’s most proud of
  • His main mistake
  • The advice he would give to other entrepreneurs

Meet Niall Doherty

I’m 40 years old and from Ireland, but I currently live in the tiny country of Andorra (it’s hidden away in the mountains between France and Spain).

I haven’t spent much time in Ireland in the last 15 years or so. My last 9-to-5 job was as a web designer for a university in New Orleans. I quit that job in 2010 to work for myself and travel the world.

I spent most of the next decade doing the digital nomad thing, including a 3.5-year stretch where I circumnavigated the globe without flying. 

Crossing the Pacific Ocean on a cargo ship.

During that time, I made my living mostly as a freelance web designer.

I got married last year and decided to settle down in Andorra and build a nice home base here.

Why He Created eBiz Facts

Before starting eBiz Facts, I had been running an online course for a few years, teaching people how to travel the world and work online as a freelancer like I had been doing. That course did okay but never gave me a great ROI, so I was looking for something different.

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A friend of mine had had some great success with a niche site, and the way he described the business model appealed to me: just write great content and monetize with affiliate offers where it makes sense.

I decided to do that for the “make money online” niche, so eBiz Facts was born at the end of 2018.

The big idea initially was to do in-depth, carefully researched, and brutally honest reviews of “make money online” courses and gurus. The first person I looked at was Tai Lopez. I spent about six weeks researching him, consuming his content, buying his courses, and combing through his materials.

Ultimately I published 6 articles and reviews about Tai Lopez and his courses, amounting to more than 20,000 words, and a couple of YouTube videos. I rated one of his courses quite low and gave another a decent rating. I was an affiliate for Tai, and I worried I might get kicked out of his affiliate program for being too honest with my content, but they didn’t seem to have a problem with it.

I remember seeing the first affiliate commission come through a day after I published all the content. It was only $15, but it felt amazing. I was sure I was onto something.

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Working from a cafe in Bali in the early days of eBiz Facts.

Since then, I’ve published many more reviews of other courses and earned $500,000+ in affiliate commissions.

At the start of 2021, I changed my review process significantly.

I now have a 31-factor process for evaluating and rating each course. And we also collect and publish ratings and reviews from students, combining their insights with our own to arrive at a fair and accurate overall rating for each course.

The Impact of Honest Reviews

Something unusual about the business is that we’ve been threatened with lawsuits multiple times. Some course creators have taken exception to our critiques of their courses and responded with legal threats. Those experiences have been stressful, but ultimately nothing came of them. 

We’ve also been kicked out of numerous affiliate programs, usually for being too critical of a course. Most course creators are used to affiliates saying nothing but nice things and going to great lengths to convince people to sign up for their courses. But our rating of a course isn’t determined by whether or not we have an affiliate partnership with the course creator.

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That often costs us money in the short term – for a long time, one of our top-rated courses didn’t even have an affiliate program – but I like to think it builds trust with readers and leaves us better off in the long run.

How Much Money Niall is Making

I’ve been publishing monthly finance reports on my website since 2011, so you can see the exact progression of my business there.

In the past six months, eBiz Facts has averaged $19,102 in monthly revenue and $5,042 in monthly expenses. About 95% of the revenue comes from affiliate commissions. 

A good chunk of the expenses these days is for hired help. Last year I transitioned the business from being mostly a one-man operation to having a team of 5 contractors assisting me regularly.

His Top Marketing Strategy

Search Engine Optimization is how we get the vast majority of our traffic. We rank quite well for course review keywords.

If we are an affiliate for a course, we have a big CTA at the top of the review, regardless of the rating.

Since starting eBiz Facts I’ve also put out a weekly newsletter (as of a few weeks ago, it’s twice weekly). 

A Unique Strategy That Works for Niall

No other review site in our niche does crowd-sourced reviews. Or, at least, they don’t do it well. And I understand why: it’s way easier to just write up a review of a course yourself.

But I believe the ideal experience for someone interested in buying a course is to see a bunch of well-curated and insightful reviews from real students. So that’s what we try to provide on eBiz Facts, together with a well-researched editorial review that gives a handy overview of the course, the pros and cons, the alternatives, etc.

Finding real students for each course and convincing them to leave reviews has been tough, but ultimately I feel our content is much better because of it.

The Importance of SEO

SEO is crucial for our business.

I would simplify our strategy down to these bullet points:

  • Quick keyword research via Ahrefs to figure out what courses to review
  • Research the courses and publish the reviews
  • Collect and publish student reviews
  • Wait a couple of months
  • Use recommendations from Surfer SEO to tweak the review and improve rankings

Keyword Research

We keep it very simple. 

If a course review keyword seems to have decent search traffic, according to Ahrefs, we’ll at least publish a “stub review” of that course.

A stub review is a short piece of content with only factual info about the course, without a judgment or rating.

We’ll let that sit there for a few months and see how it ranks or if it brings in much traffic. Usually, the results there is a good indication that it would be worthwhile to write up a full editorial review and make the effort to collect student reviews.

Link Building

We barely do any active link building.

eBiz Facts has a pretty good backlink profile, though. A lot of that is due to the site originally being my personal travel and personal development blog. That picked a lot of nice links organically over the years, giving the site a good headstart when I repurposed it into eBiz Facts.

Lately, we have been making more of an effort to get our site listed on various directories and to partake in more interviews like this one, but it still feels like we could be doing way more here.

His Content Creation Process

We have a 31-factor process for each editorial review. So we go through the course – usually, we’ll have access to it – and evaluate it based on those factors.

Our scores there feed into an algorithm that spits out an editorial rating of the course.

Then we write up our review of the course based on a template. That usually goes through 1-2 rounds of revisions before I’m happy to publish it.

Once published, we go to work finding and “recruiting” students of the course to add their reviews. We also have a complex algorithm for their reviews, which determines how much impact their course rating has on the overall course rating.

His Email List

I send out a twice-weekly newsletter to 28,000+ people.

I share tips, opportunities, and inspiration for building an online business in each edition. 

I only recently started monetizing the newsletter directly. It may become a significant source of revenue down the line, but the main reason for starting it was to build up an audience that Google couldn’t take away from me with a change in their algorithm.

Growth of that list has mainly been via SEO. When someone comes to the website, they’ll usually see an email opt-in encouraging them to sign up.

Recently we’ve been working to repurpose the newsletter content and post it on social media. We’re starting to see some results from that.

How Much He Works on His Business

I track all my work hours, and for the past several months, I’ve averaged 92 hours per month, so about 21 hours per week.

This is strange because it feels like I work much more than that!

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My home office in Andorra is still a work in progress!

How Long it Took to Reach His Current Earnings

I started eBiz Facts at the end of 2018, and it didn’t earn much affiliate income for the first year. I believe it was less than $10,000 for the entire year, and $4000 came in a single month.

The business really started to take off in 2020. I believe it was the combination of all the work I’d put into it the year before, combined with many more people looking to make money online during the pandemic.

July 2020 was the first month I cracked the $10k mark, earning more than $18,000 overall. Revenue has been pretty consistently around $15k/month since then.

Niall’s Favorite Resources

The main course I’ve followed to build eBiz Facts is The Authority Site System (TASS) by Authority Hacker. I learned a ton from that about SEO and how to create great content.

The course was great back when I started, and they update it regularly, so it’s still really valuable.

His Top 3 Tools

ClickUp is the #1 tool I use every day. I organize my entire life there, both business tasks and personal. It’s great for collaboration, really powerful, and flexible.

Ahrefs and Surfer are my weapons of choice for SEO.

We use Jotform for collecting student reviews, and that’s really handy.

His Greatest Challenge

I would say it’s constantly feeling overwhelmed.

Because there is always more I could be doing, and it’s easy to feel like I should be doing those things and making faster progress.

This year I’m trying to relax a bit and not stress myself out so much, feeling like I always need to do more, more, more.

Niall’s Main Accomplishment

I quit my last 9-to-5 job in 2010, so I’ve been doing my own thing for over a decade now and earning enough money to do everything I’ve wanted to do.

Working for myself online has given me the freedom to travel the world, work on my own schedule, and follow my interests… and more recently, it’s enabled my wife and I to move to a country we love (Andorra) and start a new life here.

What He Wishes He Knew When He Started

I wish I had known not to be so idealistic.

Idealism can be great, but it can also hold you back. It has held me back many times because I often felt something needed to be perfect before I could push publish. I was too scared of making mistakes.

Nowadays, I try more things and probably fail more than I did back when I was starting out. But I learn from those failures and adjust course.

His Biggest Mistake

Going way back to when I started working for myself, my biggest mistake was chasing passive income. I’d read in books like The 4-Hour Workweek that you should avoid trading time for money and focus on passive income streams instead. That led to me wasting a lot of time and effort.

It was several months before I embraced freelance web design, and that became my most reliable source of income for several years.

His Advice for Other Entrepreneurs

If someone is just starting out and have yet to make any money online, I strongly recommend starting with freelancing or a remote job.

You’ll gain a ton of experience and earn while learning.

Eventually, you’ll be good enough to increase your pay and reduce your hours, thus giving you the time and financial freedom to pursue business ideas that can ultimately generate millions of dollars and/or passive income.

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice



First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

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What Are the Duties of a Content Strategist?



What Are the Duties of a Content Strategist?

You’ve decided you want a career as a content strategist, and we’re here to help you reach your goal. A content strategist is a key player in determining the success of a brand’s content strategy, and it can be an exciting career path.

We discuss below the duties of a content strategist along with tips for becoming the most successful one you can be.

What Does a Content Strategist Do?

A content strategist brainstorms, plans, and executes the content strategy for a brand. This can be done either in a solo environment or with a content strategy team.

The material that’s crafted by content strategists for various social media platforms and other digital marketing efforts is designed with the objectives of the business in mind.

Understanding what content strategists do means we first need to understand content marketing.

Content marketing is a useful type of marketing that involves creating content designed to build interest in a brand’s products or services without explicitly promoting them.

Content strategists are content marketing experts.

For example, a content marketing strategy for a social media coach could involve a series of blog posts about why it’s so important to post on social media.

content strategist

Now you can understand how a content marketing strategist engages in content marketing in the day-to-day execution of their job.

Content Strategist Job Description

Here is a sample content strategist job description:

The content strategist will develop a content strategy that meets key business objectives. They will reach the brand’s target audience through various marketing channels using their supreme content delivery skills.

The content strategist will use the organization’s content management system to oversee marketing campaigns across a variety of specific social media channels. In addition to content planning and content creation, content strategists will report on how their work met content strategy deliverables.

A typical content strategist salary ranges from $40,000-$80,000 based on location, experience, and the type of company you’re working for.

Here are a few examples of roles for the job title “content strategist” that illustrate a varying salary range based on location throughout the United States:

content strategistcontent strategist

As you gain more experience and rise in seniority, you could become a senior content strategist or even advance into marketing leadership. It’s up to you where you want to take your career.

The Roles and Responsibilities of a Content Strategist

To add to the content strategist job description, we list the roles and responsibilities of a content strategist below.

The content strategist role varies on a day-to-day basis, but the overall tasks that need to be completed remain consistent. Content strategists will:

  • Facilitate content planning sessions across a variety of editorial calendars and marketing channels.
  • Perform a content audit of all existing content, evaluate its effectiveness, and update as necessary.
  • Conduct extensive keyword research to guide the direction of the brand’s content creation.
  • Pitch existing and prospective clients on their content creation ideas.
  • Build target audience profiles to create content for.
  • Understand the many ways future content can generate leads and be monetized.
  • Stay informed on social media trends and changes in consumer behavior.
  • Create content across various digital platforms and social media accounts.
  • Oversee a marketing team and delegate tasks for ongoing and upcoming projects.
  • Collaborate with other team members, like copywriters, UX/UI designers, editors, and more when creating online content.
  • Analyze its successful content strategy and report back on its performance. A working knowledge of SEO reporting tools is crucial.

Who Does a Content Strategist Report To?

The content strategist will typically report to a manager in the marketing department. This could include a marketing manager, the vice president of marketing, or the marketing director.

However, keep in mind that every company is structured differently.

For example, a large corporation will be structured differently than a small start-up.

The content strategist role at a start-up might report directly to the CEO. Furthermore, a content strategist at a large corporation might report to the marketing manager.

Depending on how large the marketing team is, the content strategist might report to a more specialized person, like the digital content manager.

Understanding the marketing team structure of the company you want to apply for will help you understand where you fit in the organization.

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Types of Companies Content Strategists Work For

Because every type of company can benefit from having a content strategy team, there are a variety of companies a content strategist could work for.

A few types of companies a content strategist could work for include:

Large Corporations:

Major recognizable brands need content strategists to maintain their position in the market as thought leaders.

Marketing Agencies:

Marketing agencies provide a wide range of services, and content marketing is just one of those services. A content marketer will help marketing agencies create engaging content as part of overall content strategies for clients.

Small Start-ups:

Content strategists are an important part of the business for small start-ups because they help attract new and existing customers.

Having content monetization skills can be especially important for start-ups as they run lean in the early days.

Content Agencies:

Content agencies are similar to marketing agencies. However, they provide a more niche service that’s specific to content marketing.

These types of agencies will need to hire teams of content strategists to serve their clients’ content marketing needs.


There is another option that’s entirely different from the employers we’ve discussed on this list. That alternative is freelancing.

A career as a freelancer means that you will be self-employed and responsible for obtaining your own clients, delivering the project, and billing the client.

While there is potentially more money to be made as a freelancer, it does also come with more risk.

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What Skills Do You Need to Become a Content Strategist?

Becoming a successful content strategist requires a variety of soft skills and technical expertise. We break down the necessary skills in each category below.

Soft Skills

Here are a list of the soft skills you’ll need in your career as a content strategist:


You will need to tell compelling stories to a variety of audiences as a content strategist. Whether it’s pitching ideas to clients or educating your audience, you will need to learn to relay information in an engaging way.


Ultimately, you’re creating content for your target audience to consume. This means that it needs to be engaging, exciting, and creative. Having creativity will help you put together the best content.


As a content strategist, you are communicating every day. Whether it’s to your boss, other teams within the company, or your target audience, having top-notch communication skills will be very important.


An aspiring content strategist needs to be very organized. They will be managing multiple campaigns simultaneously, so they need expert organizational skills to keep everything running smoothly.

Technical Skills

Beyond the very important soft skills you’ll need, there are a variety of technical skills that you’ll also need in your career as a content strategist.

Here are a few of them:


Strong technical writing skills are one of the most important hard skills you’ll need. Being able to write high-quality long-form content will be a key component of your job.

Search Engine Optimization:

SEO is another one of the most important technical skills you will need to have in your career. You’ll need to understand how to perform keyword research with SEO research software, along with how to seamlessly incorporate these keywords into the text as part of the content creation process.

Social Media Platforms:

Having an understanding of the posting style of each of the different social media platforms will be helpful to your success as a content strategist.

Your long-form content will be shared with your audience in the form of social media campaigns. If you’re able to lend your knowledge when creating these campaigns, you will be able to provide more value for your team.


Part of the content strategist’s job is understanding how the content you’re creating can be monetized and earn your employer money.

Whether it’s incorporating banner ads or partnering with affiliates, you will need to be an expert in monetization methods for the content strategies you implement.

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Tips for Becoming a Content Strategist

You know the skills you need to develop and what the job description entails. Now it’s time to discuss tips for optimizing your career in content marketing. Read our top 5 tips for becoming a content strategist below.

Prioritize Your Education

You will need to have the knowledge if you want to earn a job as a content strategist. This means that prioritizing your education should be at the top of your list.

While this doesn’t necessarily mean you have to have a bachelor’s degree, some employers might require you to have one. For example, if you want to work at a large corporation or a major brand where you work your way up to a leadership position, they might require a bachelor’s degree for those types of roles.

Examples of bachelor’s degrees that you could obtain include marketing, journalism, public relations, or communications.

Gain Professional Experience

After you’ve obtained the education, you want to add professional experience to your resume.

Professional experience can occur in many forms, including internships and paid positions. Learn from the other content strategists you’re working with as you contribute to content marketing campaigns.

Whether you’re working directly as a content strategist or something adjacent to this position, give it your best effort to learn as much as you can while also impressing your employer.

References from internships and entry-level jobs will be helpful to you in the future!

Start Networking

In addition to developing your skills, you’ll also want to start networking.

Networking with other professionals in the industry will be helpful for you when searching for jobs. Sometimes, jobs aren’t even posted on online job boards, and instead, companies ask for referrals from their existing employees.

Similarly, when employers are looking at a large stack of resumes, seeing a name they recognize makes the hiring process easier for them.

Also, remember that you’re networking with people of all experience levels, not just people who are more advanced than you in your career. The person that you’re taking a course with could one day be promoted to the marketing manager you’re applying to work for.

All this to say, conduct yourself professionally and courteously when networking.

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Show Your Expertise Through Personal Projects

Even if you haven’t obtained that internship or first job yet, you can showcase your expertise through your personal projects.

Starting your own blog site, YouTube channel or newsletter will help you develop skills and gain hands-on experience.

Working on your own projects requires you to develop a content strategy, create content, and grow your audience.

How long does it take to make money from a blog? You will be able to answer this question for future employers based on firsthand knowledge.

You can then tell future employers about your expertise and the success of your marketing campaigns.

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Always Continue Learning

Even though education was already a priority for you on your path toward being a content strategist, learning will always be important for furthering your career.

Whether it’s taking online courses, reading books, or listening to podcasts, find the learning method that feels right for you.

Courses are a great way to further your education as a content marketer. Here are two great courses to get you started:

The Affiliate Lab

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The Affiliate Lab is an expert source on creating content optimized for SEO. This course contains more than 100 hours of training on how to conduct keyword research, select your niche, rank in search results, and more.

If you’re looking to improve the SEO rankings of your content, this course is for you. Niche Pursuits readers receive an exclusive discount of $200 off The Affiliate Lab course here.

Project 24

If you want to learn how to drive real results, Project 24 is the course for you. This will help teach you how to create the best possible content for a blog site or YouTube channel.

Its 27 online courses will teach you how to create and monetize content that’s been optimized for SEO.

The end goal of this course is to teach you how to generate passive income from your content marketing efforts. Check out our Income School Review to learn more about Project 24 and its founders.

No matter which course you choose based on your goals, what’s important is that you’re expanding your knowledge base to create results-driven content.

Your Career as a Content Strategist

Whether you work for a fast-paced marketing agency or an exciting brand, your career in digital content creation is sure to be an exciting one. We wish you the best of luck in your career as a content strategist!

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HustleGPT: An Intriguing Blend of Humor and Concern in AI Capitalism



HustleGPT is a hilarious and scary AI experiment in capitalism

This article serves as a condensed overview of the original piece titled “HustleGPT is a hilarious and scary AI experiment in capitalism.”


OpenAI’s release of GPT-4, an advanced generative AI model, sparked an innovative experiment that blends humor and concern in the realm of AI capitalism. Brand designer and writer Jackson Greathouse Fall initiated a project, transforming GPT-4 into “HustleGPT” with a mission to automate hustle culture. This intriguing venture has captivated the internet, with its potential to redefine get-rich-quick schemes and shed light on the role of AI in the pursuit of wealth.

The Birth of HustleGPT:

With a mere $100 and a straightforward prompt, the experiment unfolded. The objective was clear: turn the initial amount into as much money as possible in the shortest time, all while adhering to legal boundaries. The human counterpart, Jackson Greathouse Fall, acted as a liaison between the AI and the physical world, providing updates on the cash total without engaging in manual labor.

The Business Plan Unveiled:

HustleGPT’s proposed business plan involved setting up an affiliate marketing site for eco-friendly products. A cheap domain,, was swiftly acquired, and with the assistance of GPT-4, a logo and a detailed site layout were generated. The project took a tangible form as Hall invested $29 in hosting, bringing the Green Gadget Guru website to life.

Strategic Moves and Investments:

With $62.84 remaining, Hall sought guidance from HustleGPT on the next steps. The AI suggested allocating funds for Facebook and Instagram ads to enhance visibility. The project gained momentum as Twitter hype attracted an undisclosed investor, injecting $100 into Green Gadget Guru on the first day.

Scaling Up the Operation:

As the experiment progressed, GPT-4 displayed its capabilities beyond initial expectations. It recommended hiring freelance content creators and developing a Software as a Service (SaaS) product. The project expanded rapidly, with GPT-4 advising on capitalizing on Twitter followers, launching a GitHub repository for others to replicate the challenge, and attracting more investments.

The Viral Success:

HustleGPT’s viral success is a testament to the fascination surrounding AI capabilities. However, beyond the entertainment factor, the project is demonstrating the potential to build a legitimate business. With $7,812.84 in investment, a growing team, and content in the pipeline, the experiment has garnered attention. The question remains: can Hall and HustleGPT transcend the common startup pitfall of hype without profits?

AI’s Role in Capitalist Ambitions:

HustleGPT’s journey reflects the ongoing debate about AI’s role in capitalist endeavors. While the experiment leverages GPT-4’s virality to achieve financial goals quickly, it raises concerns about the ethical implications of automating hustle culture. The project showcases how AI can navigate the business landscape, from generating content and attracting investors to scaling up operations.


In the evolving landscape of AI and capitalism, HustleGPT stands as a unique and thought-provoking experiment. It encapsulates the potential and challenges of integrating advanced AI models into entrepreneurial endeavors. Whether it succeeds or encounters the common pitfalls of startups, the project serves as a fascinating case study, offering insights into the intersection of AI, hustle culture, and the pursuit of wealth in the digital age.

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