If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am...
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can...
IAB this week released the IAB Internet Advertising Revenue Report 2019, revealing that the first 6 months of 2019 registered the highest spend in history for...
Hi friends! Today’s thrilling post will be a follow-up piece to a post I wrote some months ago about YouTube Lead Form Ads for PPC. I...
HubSpot this week added LinkedIn Lead Gen Form creation to the free HubSpot ads tool. LinkedIn Lead Gen Form creation enables advertisers to collect leads from...
Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in your...
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But...
Psst. Come closer, I have a secret: I didn’t study advertising or business in undergrad. Film school was my jam, and I had a penchant for...
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals. PSA can be found online at paidsearch.org....
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing...