SEO
Should You Target Zero-Volume Keywords? It Depends
If your keyword tool says nobody’s searching for a keyword, should you bother targeting it?
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs.
So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend?
In this post, we’ll discuss four perceived benefits of targeting low-volume keywords and why they’re not always so black and white.
It’s no secret that search volumes in keyword research tools aren’t perfect.
For example, the keyword “hreflang tag seo” gets an estimated 10 monthly searches in the U.S., according to Ahrefs’ Keywords Explorer.
Sidenote.
Semrush gave the same search volume estimate.
But as we rank in the top five for this keyword, we can get a more accurate estimation by looking at our impressions in Google Search Console (GSC). If we do that for the last 28 days in the U.S., we see 20 impressions.
Based on this data, we can see 2X more searches for this keyword during the period than what Ahrefs or Semrush estimated. This seems to back up the idea that zero-volume keywords probably get some searches and are worth targeting.
Is it really this simple?
Not quite. Most zero-volume keywords get some searches. But expecting tons of traffic from one is a bit like expecting rain when the forecast says sunny skies. It can happen, but it probably won’t.
That said, I think most advocates of zero-volume keywords are aware of this fact. They simply don’t care, as they don’t need a 100% hit rate. They just need a percentage of those they target to outperform estimates.
In theory, that makes sense. But how decent is the hit rate likely to be?
To help find out, I ran a (very) small experiment.
- I found all “top five” keyword rankings for the Ahrefs Blog that had an estimated monthly search volume of 10 or lower in the U.S. I used the Organic keywords report in Ahrefs’ Site Explorer to do this.
- I compared those search volume estimates to impressions data in Google Search Console for the last 28 days in the U.S.
The result? Most of the keywords drove the same or fewer impressions than their estimated search volumes in Ahrefs. Even worse, less than 1% of them drove more than 100 impressions.
This means the chance of a low- or zero-volume keyword getting significantly more searches than estimated is extremely low.
In fact, on average, each keyword drove 11.3 impressions.
That’s a super interesting number because it’s pretty much dead-on the average monthly search volumes of these keywords. In other words, the data seems to indicate that, on average, low- and zero-volume keywords get very close to the number of monthly searches Ahrefs predicts.
disclaimer
These findings are based on quite a small sample size, so take them with a grain of salt. They may not be representative of every industry or group of topics.
Given this revelation, you may ask yourself, “Why do I keep seeing claims of zero-volume keywords driving lots of traffic?”
From what I’ve seen, it’s almost always a result of people conflating traffic from a single keyword with a page’s overall traffic.
Here’s just one example I saw in this excellent post by Tory Gray:
I wouldn’t like to say for definite, but my guess is that the zero-volume keyword this person is referring to is just an unpopular way of searching for something popular.
For example, Ahrefs estimates that the keyword “submit domain to search engines” gets 10 monthly searches in the U.S. Yet our search engine submission guide gets an estimated 3.8K monthly search visits.
This happens because “submit domain to search engines” is an unpopular way of searching for a popular topic. It’s just that everyone types slightly different things into Google, so individual search volumes are low.
Our page gets lots of search traffic because it ranks for hundreds of long-tail keywords that all mean pretty much the same thing.
key takeaway
Most low- and zero-volume keywords get roughly the same number of monthly searches as estimated. There are just some outliers. Many claims of pages targeting zero-volume keywords getting lots of traffic likely happen because the keyword is a long-tail variation of a popular topic.
Given that most SEOs target high-volume keywords, it’s pretty obvious that low- or zero-volume keywords will be less competitive on the whole.
For example, according to Ahrefs’ Keywords Explorer, the keyword “link building” gets an estimated 14K monthly searches in the U.S. So it’s no surprise that it’s also extremely competitive, with a Keyword Difficulty (KD) score of 87.
Compare this to a zero-volume keyword about a similar topic, “link building for roofers,” and it’s a completely different story. Its KD score is 0.
Given this observation, it seems clear that low- and zero-volume keywords are easier to rank for.
Is it really this simple?
Not quite. Although many low- or zero-volume keywords are indeed much easier to rank for, many of them are unpopular ways of searching for something popular.
The keyword we discussed before, “submit domain to search engines,” is a perfect example of this. It only gets an estimated 10 monthly searches, but it’s no easier to rank for when compared to a more popular way of searching for the same thing.
This happens because Google understands that both of these queries mean the same thing, so it ranks an almost identical set of search results for both queries.
In Ahrefs, there are a couple of metrics you can use to help figure out whether a zero-volume keyword is its own topic or a long-tail variation of a popular keyword.
- Keyword Difficulty (KD) – Keywords with high KD scores have top-ranking pages with many backlinks. Given that this isn’t usually the case for unpopular topics, a zero-volume keyword with a low KD score likely represents its own topic.
- Traffic Potential (TP) score – Traffic Potential is the estimated monthly search traffic to the current top-ranking page for a keyword. If this is much higher than a keyword’s estimated search volume, it shows there are other more popular ways of searching for the same thing.
Here’s an example of Traffic Potential in action:
key takeaway
Not all zero-volume keywords are easy to rank for. If they’re less popular ways of searching for something popular, they’re probably no easier to rank for than their “head” terms.
Most high-volume keywords are quite broad, which makes it hard to create content around them to please all searchers.
For example, take the keyword “ecommerce SEO.” Judging by the SERP, the broad intent behind this keyword seems obvious: Searchers want a guide that teaches them how to get more traffic to their stores.
But unfortunately, it’s hard to give SEO advice that applies to all searchers because the query doesn’t tell us enough about their situation. There are too many variables, such as:
- Are they setting up their store, or is it already live?
- Are they selling branded or non-branded products?
- Are they using Shopify, WooCommerce, or something else?
Compare this to a zero-volume keyword about a similar topic like “how to structure an ecommerce site for SEO.” Here, the searcher is trying to achieve a much more specific goal, which makes this (and other low-volume keywords) easier to answer with content.
Is it really this simple?
Kind of. Assuming the zero-volume keyword represents its own topic and isn’t just a less popular way of searching for something popular, I’d say it’s almost always quite specific and easier to create content around.
That said, specificity isn’t exactly a unique quality of low- or zero-volume keywords. There are plenty of high-volume keywords with very specific and obvious intents too; they’re just less common.
For example, take the keyword “submit website to search engines.” Despite a monthly search volume of 450, it’s pretty obvious from the SERP and the query itself that searchers want to learn how to submit their sites to search engines.
Given that the process of submitting to search engines is the same for every website, it’s easy to create content that will please almost all searchers.
key takeaway
Most zero-volume keywords that represent their own topics are quite specific and easy to create content around. But that’s also true of some higher-volume keywords.
Not only is it easier to create content for more specific searches, but they also often convert better.
For example, take a keyword like “broken link building.” Even though this isn’t a particularly high-volume keyword, it’s clear from the SERP that intent is informational. Most searchers want to learn how to use this technique, not buy broken link building services.
Compare this to a zero-volume keyword about the same topic like “buy broken link building services,” and it’s a different story. Searchers are clearly looking to buy, not learn.
Is it really this simple?
Not quite. Although low- and zero-volume keywords are perhaps more likely to be BoFu, it’s not a given. Plenty of zero-volume keywords are far from lucrative.
For example, take the zero-volume keyword “how to copy a picture on facebook without tagging.” Even if actual search volume is way higher than estimated, you’re hardly going to drive conversions from this keyword.
key takeaway
Not all low- and zero-volume keywords convert well. It depends on the intent behind them.
Final thoughts
It doesn’t make much sense to hunt down and target “zero-volume keywords” when there are plenty with search volumes ripe for the taking.
However, there are a couple of times when targeting a zero-volume keyword may make sense:
- You come across a trending topic that you think has legs – Even if there’s no reported search volume yet, it’s often worth creating a page to get in first.
- You come across a lucrative topic with the potential to convert visitors – Even a few visits from these keywords can be worth $$$$, so why not create a page around it and see what happens?
Got questions? Disagree with me? Ping me on Twitter.
SEO
56 Google Search Statistics to Bookmark for 2024
If you’re curious about the state of Google search in 2024, look no further.
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Check out more resources on how Google works:
Learn more
SEO
How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick.
You can save time and understand an entire topic in seconds instead of hours.
In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance them even further.
But before we jump into the prompts, I want to emphasize that you shouldn’t replace keyword research tools or disregard traditional keyword research methods.
ChatGPT can make mistakes. It can even create new keywords if you give it the right prompt. For example, I asked it to provide me with a unique keyword for the topic “SEO” that had never been searched before.
“Interstellar Internet SEO: Optimizing content for the theoretical concept of an interstellar internet, considering the challenges of space-time and interplanetary communication delays.”
Although I want to jump into my LinkedIn profile and update my title to “Interstellar Internet SEO Consultant,” unfortunately, no one has searched that (and they probably never will)!
You must not blindly rely on the data you get back from ChatGPT.
What you can rely on ChatGPT for is the topic ideation stage of keyword research and inspiration.
ChatGPT is a large language model trained with massive amounts of data to accurately predict what word will come next in a sentence. However, it does not know how to do keyword research yet.
Instead, think of ChatGPT as having an expert on any topic armed with the information if you ask it the right question.
In this guide, that is exactly what I aim to teach you how to do – the most essential prompts you need to know when performing topical keyword research.
Best ChatGPT Keyword Research Prompts
The following ChatGPT keyword research prompts can be used on any niche, even a topic to which you are brand new.
For this demonstration, let’s use the topic of “SEO” to demonstrate these prompts.
Generating Keyword Ideas Based On A Topic
What Are The {X} Most Popular Sub-topics Related To {Topic}?
The first prompt is to give you an idea of the niche.
As shown above, ChatGPT did a great job understanding and breaking down SEO into three pillars: on-page, off-page & technical.
The key to the following prompt is to take one of the topics ChatGPT has given and query the sub-topics.
What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?
For this example, let’s query, “What are the most popular sub-topics related to keyword research?”
Having done keyword research for over 10 years, I would expect it to output information related to keyword research metrics, the types of keywords, and intent.
Let’s see.
Again, right on the money.
To get the keywords you want without having ChatGPT describe each answer, use the prompt “list without description.”
Here is an example of that.
List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}
You can even branch these keywords out further into their long-tail.
Example prompt:
List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”
List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}
You can even ask ChatGPT what any topic’s semantically related keywords and entities are!
Tip: The Onion Method Of Prompting ChatGPT
When you are happy with a series of prompts, add them all to one prompt. For example, so far in this article, we have asked ChatGPT the following:
- What are the four most popular sub-topics related to SEO?
- What are the four most popular sub-topics related to keyword research
- List without description the top five most popular keywords for “keyword intent”?
- List without description the top five most popular long-tail keywords for the topic “keyword intent types”?
- List without description the top semantically related keywords and entities for the topic “types of keyword intent in SEO.”
Combine all five into one prompt by telling ChatGPT to perform a series of steps. Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4, and Step 5”
Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an answer for the 3 most popular sub-topics related to {Topic}?. Step 2 – Generate 3 of the most popular sub-topics related to each answer. Step 3 – Take those answers and list without description their top 3 most popular keywords. Step 4 – For the answers given of their most popular keywords, provide 3 long-tail keywords. Step 5 – for each long-tail keyword offered in the response, a list without descriptions 3 of their top semantically related keywords and entities.”
Generating Keyword Ideas Based On A Question
Taking the steps approach from above, we can get ChatGPT to help streamline getting keyword ideas based on a question. For example, let’s ask, “What is SEO?”
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions about “{Question}”?. Step 2 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 3 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 4 – Based on the above Steps 1,2,3 suggest a final list of questions avoiding duplicates or semantically similar questions.”
Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method
One of my favorite methods, manually, without even using a keyword research tool, is to generate keyword research ideas from Google autocomplete, going from A to Z.
You can also do this using ChatGPT.
Example prompt:
“give me popular keywords that includes the keyword “SEO”, and the next letter of the word starts with a”
Tip: Using the onion prompting method above, we can combine all this in one prompt.
“Give me five popular keywords that include “SEO” in the word, and the following letter starts with a. Once the answer has been done, move on to giving five more popular keywords that include “SEO” for each letter of the alphabet b to z.”
Generating Keyword Ideas Based On User Personas
When it comes to keyword research, understanding user personas is essential for understanding your target audience and keeping your keyword research focused and targeted. ChatGPT may help you get an initial understanding of customer personas.
Example prompt:
“For the topic of “{Topic}” list 10 keywords each for the different types of user personas”
You could even go a step further and ask for questions based on those topics that those specific user personas may be searching for:
As well as get the keywords to target based on those questions:
“For each question listed above for each persona, list the keywords, as well as the long-tail keywords to target, and put them in a table”
Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas
Understanding the keywords your target persona may be searching is the first step to effective keyword research. The next step is to understand the search intent behind those keywords and which content format may work best.
For example, a business owner who is new to SEO or has just heard about it may be searching for “what is SEO.”
However, if they are further down the funnel and in the navigational stage, they may search for “top SEO firms.”
You can query ChatGPT to inspire you here based on any topic and your target user persona.
SEO Example:
“For the topic of “{Topic}” list 10 keywords each for the different types of searcher intent that a {Target Persona} would be searching for”
ChatGPT For Keyword Research Admin
Here is how you can best use ChatGPT for keyword research admin tasks.
Using ChatGPT As A Keyword Categorization Tool
One of the use cases for using ChatGPT is for keyword categorization.
In the past, I would have had to devise spreadsheet formulas to categorize keywords or even spend hours filtering and manually categorizing keywords.
ChatGPT can be a great companion for running a short version of this for you.
Let’s say you have done keyword research in a keyword research tool, have a list of keywords, and want to categorize them.
You could use the following prompt:
“Filter the below list of keywords into categories, target persona, searcher intent, search volume and add information to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”
Tip: Add keyword metrics from the keyword research tools, as using the search volumes that a ChatGPT prompt may give you will be wildly inaccurate at best.
Using ChatGPT For Keyword Clustering
Another of ChatGPT’s use cases for keyword research is to help you cluster. Many keywords have the same intent, and by grouping related keywords, you may find that one piece of content can often target multiple keywords at once.
However, be careful not to rely only on LLM data for clustering. What ChatGPT may cluster as a similar keyword, the SERP or the user may not agree with. But it is a good starting point.
The big downside of using ChatGPT for keyword clustering is actually the amount of keyword data you can cluster based on the memory limits.
So, you may find a keyword clustering tool or script that is better for large keyword clustering tasks. But for small amounts of keywords, ChatGPT is actually quite good.
A great use small keyword clustering use case using ChatGPT is for grouping People Also Ask (PAA) questions.
Use the following prompt to group keywords based on their semantic relationships. For example:
“Organize the following keywords into groups based on their semantic relationships, and give a short name to each group: [LIST OF PAA], create a two-column table where each keyword sits on its own row.
Using Chat GPT For Keyword Expansion By Patterns
One of my favorite methods of doing keyword research is pattern spotting.
Most seed keywords have a variable that can expand your target keywords.
Here are a few examples of patterns:
1. Question Patterns
(who, what, where, why, how, are, can, do, does, will)
“Generate [X] keywords for the topic “[Topic]” that contain any or all of the following “who, what, where, why, how, are, can, do, does, will”
2. Comparison Patterns
Example:
“Generate 50 keywords for the topic “{Topic}” that contain any or all of the following “for, vs, alternative, best, top, review”
3. Brand Patterns
Another one of my favorite modifiers is a keyword by brand.
We are probably all familiar with the most popular SEO brands; however, if you aren’t, you could ask your AI friend to do the heavy lifting.
Example prompt:
“For the top {Topic} brands what are the top “vs” keywords”
4. Search Intent Patterns
One of the most common search intent patterns is “best.”
When someone is searching for a “best {topic}” keyword, they are generally searching for a comprehensive list or guide that highlights the top options, products, or services within that specific topic, along with their features, benefits, and potential drawbacks, to make an informed decision.
Example:
“For the topic of “[Topic]” what are the 20 top keywords that include “best”
Again, this guide to keyword research using ChatGPT has emphasized the ease of generating keyword research ideas by utilizing ChatGPT throughout the process.
Keyword Research Using ChatGPT Vs. Keyword Research Tools
Free Vs. Paid Keyword Research Tools
Like keyword research tools, ChatGPT has free and paid options.
However, one of the most significant drawbacks of using ChatGPT for keyword research alone is the absence of SEO metrics to help you make smarter decisions.
To improve accuracy, you could take the results it gives you and verify them with your classic keyword research tool – or vice versa, as shown above, uploading accurate data into the tool and then prompting.
However, you must consider how long it takes to type and fine-tune your prompt to get your desired data versus using the filters within popular keyword research tools.
For example, if we use a popular keyword research tool using filters, you could have all of the “best” queries with all of their SEO metrics:
And unlike ChatGPT, generally, there is no token limit; you can extract several hundred, if not thousands, of keywords at a time.
As I have mentioned multiple times throughout this piece, you cannot blindly trust the data or SEO metrics it may attempt to provide you with.
The key is to validate the keyword research with a keyword research tool.
ChatGPT For International SEO Keyword Research
ChatGPT can be a terrific multilingual keyword research assistant.
For example, if you wanted to research keywords in a foreign language such as French. You could ask ChatGPT to translate your English keywords;
- The key is to take the data above and paste it into a popular keyword research tool to verify.
- As you can see below, many of the keyword translations for the English keywords do not have any search volume for direct translations in French.
But don’t worry, there is a workaround: If you have access to a competitor keyword research tool, you can see what webpage is ranking for that query – and then identify the top keyword for that page based on the ChatGPT translated keywords that do have search volume.
-
Or, if you don’t have access to a paid keyword research tool, you could always take the top-performing result, extract the page copy, and then ask ChatGPT what the primary keyword for the page is.
Key Takeaway
ChatGPT can be an expert on any topic and an invaluable keyword research tool. However, it is another tool to add to your toolbox when doing keyword research; it does not replace traditional keyword research tools.
As shown throughout this tutorial, from making up keywords at the beginning to inaccuracies around data and translations, ChatGPT can make mistakes when used for keyword research.
You cannot blindly trust the data you get back from ChatGPT.
However, it can offer a shortcut to understanding any topic for which you need to do keyword research and, as a result, save you countless hours.
But the key is how you prompt.
The prompts I shared with you above will help you understand a topic in minutes instead of hours and allow you to better seed keywords using keyword research tools.
It can even replace mundane keyword clustering tasks that you used to do with formulas in spreadsheets or generate ideas based on keywords you give it.
Paired with traditional keyword research tools, ChatGPT for keyword research can be a powerful tool in your arsenal.
More resources:
Featured Image: Tatiana Shepeleva/Shutterstock
SEO
OpenAI Expected to Integrate Real-Time Data In ChatGPT
Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources.
OpenAI Search Is Not Happening
Many competing search engines have tried and failed to challenge Google as the leading search engine. A new wave of hybrid generative AI search engines is currently trying to knock Google from the top spot with arguably very little success.
Sam Altman is on record saying that creating a search engine to compete against Google is not a viable approach. He suggested that technological disruption was the way to replace Google by changing the search paradigm altogether. The speculation that Altman is going to announce a me-too search engine on Monday never made sense given his recent history of dismissing the concept as a non-starter.
So perhaps it’s not a surprise that he recently ended the speculation by explicitly saying that he will not be announcing a search engine on Monday.
He tweeted:
“not gpt-5, not a search engine, but we’ve been hard at work on some new stuff we think people will love! feels like magic to me.”
“New Stuff” May Be Iterative Improvement
It’s quite likely that what’s going to be announced is iterative which means it improves ChatGPT but not replaces it. This fits into how Altman recently expressed his approach with ChatGPT.
He remarked:
“And it does kind of suck to ship a product that you’re embarrassed about, but it’s much better than the alternative. And in this case in particular, where I think we really owe it to society to deploy iteratively.
There could totally be things in the future that would change where we think iterative deployment isn’t such a good strategy, but it does feel like the current best approach that we have and I think we’ve gained a lot from from doing this and… hopefully the larger world has gained something too.”
Improving ChatGPT iteratively is Sam Altman’s preference and recent clues point to what those changes may be.
Recent Deals Contain Clues
OpenAI has been making deals with news media and User Generated Content publishers since December 2023. Mainstream media has reported these deals as being about licensing content for training large language models. But they overlooked a a key detail that we reported on last month which is that these deals give OpenAI access to real-time information that they stated will be used to give attribution to that real-time data in the form of links.
That means that ChatGPT users will gain the ability to access real-time news and to use that information creatively within ChatGPT.
Dotdash Meredith Deal
Dotdash Meredith (DDM) is the publisher of big brand publications such as Better Homes & Gardens, FOOD & WINE, InStyle, Investopedia, and People magazine. The deal that was announced goes way beyond using the content as training data. The deal is explicitly about surfacing the Dotdash Meredith content itself in ChatGPT.
The announcement stated:
“As part of the agreement, OpenAI will display content and links attributed to DDM in relevant ChatGPT responses. …This deal is a testament to the great work OpenAI is doing on both fronts to partner with creators and publishers and ensure a healthy Internet for the future.
Over 200 million Americans each month trust our content to help them make decisions, solve problems, find inspiration, and live fuller lives. This partnership delivers the best, most relevant content right to the heart of ChatGPT.”
A statement from OpenAI gives credibility to the speculation that OpenAI intends to directly show licensed third-party content as part of ChatGPT answers.
OpenAI explained:
“We’re thrilled to partner with Dotdash Meredith to bring its trusted brands to ChatGPT and to explore new approaches in advancing the publishing and marketing industries.”
Something that DDM also gets out of this deal is that OpenAI will enhance DDM’s in-house ad targeting in order show more tightly focused contextual advertising.
Le Monde And Prisa Media Deals
In March 2024 OpenAI announced a deal with two global media companies, Le Monde and Prisa Media. Le Monde is a French news publication and Prisa Media is a Spanish language multimedia company. The interesting aspects of these two deals is that it gives OpenAI access to real-time data in French and Spanish.
Prisa Media is a global Spanish language media company based in Madrid, Spain that is comprised of magazines, newspapers, podcasts, radio stations, and television networks. It’s reach extends from Spain to America. American media companies include publications in the United States, Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, Mexico, and Panama. That is a massive amount of real-time information in addition to a massive audience of millions.
OpenAI explicitly announced that the purpose of this deal was to bring this content directly to ChatGPT users.
The announcement explained:
“We are continually making improvements to ChatGPT and are supporting the essential role of the news industry in delivering real-time, authoritative information to users. …Our partnerships will enable ChatGPT users to engage with Le Monde and Prisa Media’s high-quality content on recent events in ChatGPT, and their content will also contribute to the training of our models.”
That deal is not just about training data. It’s about bringing current events data to ChatGPT users.
The announcement elaborated in more detail:
“…our goal is to enable ChatGPT users around the world to connect with the news in new ways that are interactive and insightful.”
As noted in our April 30th article that revealed that OpenAI will show links in ChatGPT, OpenAI intends to show third party content with links to that content.
OpenAI commented on the purpose of the Le Monde and Prisa Media partnership:
“Over the coming months, ChatGPT users will be able to interact with relevant news content from these publishers through select summaries with attribution and enhanced links to the original articles, giving users the ability to access additional information or related articles from their news sites.”
There are additional deals with other groups like The Financial Times which also stress that this deal will result in a new ChatGPT feature that will allow users to interact with real-time news and current events .
OpenAI’s Monday May 13 Announcement
There are many clues that the announcement on Monday will be that ChatGPT users will gain the ability to interact with content about current events. This fits into the terms of recent deals with news media organizations. There may be other features announced as well but this part is something that there are many clues pointing to.
Watch Altman’s interview at Stanford University
Featured Image by Shutterstock/photosince
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