Connect with us

HOWTO'S

Editing with Style: Tips on Giving Actionable Writing Feedback

Published

on

Editing with Style: Tips on Giving Actionable Writing Feedback

Feedback can be such a delicate process. We are all human, and writers can be sensitive about their work. This is especially true in cases involving manuscript editing where how you provide feedback can be directly related to whether or not your customers return.

The fine art of feedback is being able to provide feedback that is not only useful but also demonstrates a sense of compassion and empathy:

  • It can help build strong, supportive relationships.

  • It can clearly demonstrate what is working well, as well as what is not.

  • It can stir a desire within the writer to continuously improve.

It is important to keep in mind that the writer/editor relationship is strongest when it is built on mutual respect. When feedback is requested, it is a way of saying, “I respect your opinion, and I need your help.”

The following rules apply when giving feedback:

  • Exchanges should be polite but also direct.

  • Even the finest writing will require changes.

  • Communication should be frequent, but not so frequent that it is annoying.

  • Writer/editor relationships aren’t always a party. Be mutually respectful because the relationship should be mutually beneficial.

Communication Is Critical

No one can argue that the “track changes” feature and the use of “comments” within a document are wonderful technical enhancements when it comes to feedback, but just as often, they are also very prone to misinterpretation. The beauty of such tools is their ease of use in sharing suggestions, asking questions, and tracking revisions.

However, communication outside the document is perhaps even more important than the revisions within the document. How we offer feedback, whether verbally or technically, can have a direct impact on the writer/editor relationship as well as having a less-than-favorable impact on the reader’s experience.

We all have feelings, and we can all be especially sensitive when we receive feedback, so your feedback should be provided carefully and with empathy.

Understand the Writer’s Expectations

Be proactive in trying to understand what the writer expects of your feedback. Engage the writer in a conversation before the feedback process in order to:

Advertisement
  • Assure the writer that you have their interests in mind.

  • Clarify that your role is to represent “the reader.”

  • State clearly that your intentions are not to simply critique the content.

 

It can also be useful to provide feedback in stages. For example, “First, I’ll review the structure. Then, I’ll suggest revisions to the wording.”

Have a Clear Process

Remember, having a strong writer/editor relationship, and a clear process can eliminate the need to track formatting, style errors, and large structural modifications that have been discussed in prior projects. This eliminates having to send the writer a document that is loaded with edits, comments, and red text.

It should be emphasized that when you include a reason or explanation for your changes, it can contribute tremendously towards building that desired trust and rapport with your clients. Adding the “why” to your feedback can demonstrate that “you have your client’s back” and can be a huge factor in future business.

You don’t want your client to think you are making revisions just for the sake of making revisions

Keep the Lines Open

One key benefit of being able to provide feedback is how it affords you the opportunity to keep talking with your writer. This is where the “human touch” applies. Remember to point out to your writer what they have done exceptionally well and use this as an opportunity to remind them of earlier discussions.

Most importantly, the feedback process should always be focused on the experience of the reader. Never lose focus on your target audience.

Feedback delivered right can be a great tool for editors looking to build stronger relationships with their clients. Like with anything else, kindness goes a long way, and it might just be the defining factor that differentiates you from other competitors in the market.

Advertisement

Read full article on our webpage.

Advertisement

HOWTO'S

How to Manage Your Online Brand?

Published

on

You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

Advertisement

A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

Advertisement

Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

Advertisement

7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

Advertisement

6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

Advertisement

3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

About:
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish