Connect with us

MARKETING

5 Mistakes That Are Limiting Your YouTube Subscription Numbers

Published

on

5 Mistakes That Are Limiting Your YouTube Subscription Numbers


I’ve grown a couple of different YouTube channels to over 100,000 subscribers, and of course, the Think Media channel with 1.9 million subscribers. When I recall the journey I think about what I wish I knew back when I was starting that could have helped me grow faster.

Right now, there has never been a better time to create content on YouTube. Since the lockdown in 2020, we’ve seen that YouTube viewership is still skyrocketing. In fact, they’ve said that consumption is up over 80% according to Cisco

In 2019 there was about 15 billion minutes consumed. Now it’s about 32 billion in some industries and in some niches it’s about 75%. 

Right now is your time to be a creator. It’s time to punch fear in the face, punch perfectionism in the face, and press record.

Mistake #1: Judging Your Performance BEFORE You Post Enough Videos

Let’s get into tip number one. You need to post your first 35 videos.

Okay? You might be like, “35 Freaking videos like that, that’s kind of crazy, man.” 

But no, you have got to start before you’re ready and post a lot of videos. Let me tell you the mistake on this one… judging your results too early.

Advertisement

I see one of the biggest mistakes people make is they only post two videos (or even seven or more) videos, but they’re all over the place. They’re super scattered. 

You can’t judge your results too early. You need to post about 35 videos from your research to trigger the algorithm to get things going.

You have got to start posting videos before you’re ready, and just keep posting. You can’t be that judgmental when you’re just starting out. In fact, now that I’ve posted over 2,000 videos online, I’ve had a couple of failed YouTube channels that led to the successful one. 

Sometimes you win, sometimes you learn, and you have to fail forward and actually want to play.

Mistake #2: You’re Making Selfish Content

How to get more youtube subscribers

You need to answer the who and what question. Who is it that you’re serving and what problem do you solve for them?  Have you defined your target audience, your value proposition?  Who are you serving? And what problem do you solve for them? 

The mistake here is huge and this is probably one of the most major mistakes that’s gonna keep you from growing. It’s making selfish content versus service content. 

You have got to ask yourself, why do you want subscribers? I’ve seen a lot of people that want subscribers…because they want subscribers. So that they can be famous. This is where the Traders Mindset really became clear to me.

When we, the co-author of YouTube Secrets Benji Travis and I, got to go to New York to meet with Gary Vaynerchuk, multiple New York Times bestselling author and one of the leading social media experts in the world, we asked him: “What advice would you give to new YouTube creators?”

He actually had a clip about this very idea of selfish content. Here’s what he said:

Advertisement

I think it’s about, are you putting out entertainment? Are you putting out education, because 90% of people are putting out selfish content. Ninety percent of people are putting out press releases. They want you to think something about them. They’re making it selfish for themselves. They wanted to go to Maui and surf, so that’s the content you’re getting. But did that bring you any value? They want you to think they’re cool. 90% of the content right now are people acting like PR agents for themselves? I’m asking people to look like educators or entertainers. Do you think about the audience first? Or don’t you?

Think about that question. The reason a lot of people aren’t getting to 1,000 subscribers is because they’re really not thinking about the audience first. If you’re thinking, I kind of want to be like a travel vlogger. Well, cool, and I’m not saying you can’t do that, but I’m saying, do you think about the audience first or don’t you?

In fact, that’s what Gary’s saying (and I’m echoing). He also said to pick either entertainment or education. Both types of content are exploding.  There’s really never been a better time to be creating content.

Mistake #3: Ignoring What Everyone Else is Doing

First, you’re going to want to skill-up.  Skill up and study successful channels.  So once you’re posting messy videos…I’m saying don’t try to get perfect the first time and then start posting videos. I’m saying post your first video, today, right now.  Stop reading this blog and go shoot a video on your phone and go post your first video for real, because you’ve got to be posting videos.  But then you want to start to skill up in two ways.

One, identify what skills do you need to learn in terms of video editing, in terms of designing thumbnails, in terms of on camera presence, but also have you studied the successful channels in your niche. If you haven’t done this, identify five to 10 channels doing what you want to do that are successful. If you haven’t taken the time to, #1, make a list of channels, by the way, if you can’t find any channels doing what you want to do, your niche or your vision, you’re either about to tap into something super brilliant, (and I’m not saying this is impossible.) but competition is good.  

Competition is a good thing, especially if the competition is successful. Why? Because it’s proof that people care and they watch that kind of content. If you can’t find a channel doing what you want to do, it doesn’t guarantee that you won’t be able to do it. But you really want to find some, because you’re gonna do it differently. 

You’re going to do it with a different style, a different approach. It’s going to be proof that you have an audience, right? So when you identify five to 10 channels, one, have you gone and watched their videos and made a list, like got a journal, of what’s awesome.  

How do they open videos?  How do they close their videos?  Ooh, I like what they did today!  Ah, that makes sense.  Really study what they’re doing.  You aren’t going to copy them but success leaves clues.  Here’s another reason to study other channels.  You can kind of draft behind them like an Indy 500 race.  

Advertisement

It’s not that you’re going to do it exactly the same. It’s that you might end up taking an amalgamation of five different channels and say it’s going to be a little bit of this and that. It’s also going to serve people this way. You put some of those pieces together, you’re going to get so much dang clarity for getting your first 1000 subscribers.

And here’s the mistake.  I’m shortening your learning curve here. There’s two ways to get wisdom. One is your mistakes. That’s the slowest way to get wisdom.  You probably can relate.   What are some mistakes you made in your life? I think about growing up.  There were times when I was partying in high school. I drank too much. You know what I mean?  It was a mistake. 

You woke up the next day not feeling great.  I learned.  There were times when I disagreed with my wife.  Or I did something stupid, and I got in trouble. I said I was gonna be home at a certain time and I came home two hours later, and I didn’t text or call. I made a mistake. I got wisdom out of that. 

But listen, there’s two ways to get wisdom. One is your own mistakes.  The other way, other people’s mistakes.  It’s the fastest way to get wisdom. That’s the beauty of buying a book. Because you pay like $15 to get 10 or 20 or 35 years of experience. And it’s other people’s mistakes. That’s what my channel is all about. We’ve had some successes. And sure along the journey we’ve learned a lot of things.

I’ve also had some failed YouTube channels that I had to learn from the journey. And you’re here so I can help you go further faster. You shorten your learning curve by investing in wisdom. And by looking at somebody else and say, Oh, I just saved myself a whole year or three years.  You get to shorten your learning curve. 

Mistake #4: Not Focusing on Search Based Content

Not Focusing on Search Based Content will hurt your youtube subscriber numbers.

Focus on search based content and answer specific questions. People debate all the time, do tags matter? Is YouTube a search engine anymore? 

It’s actually a felonious debate. Because yes, YouTube is the second largest search engine in the world. In fact, 65% of people who use YouTube are using it to solve a problem.  Look, if people are going to YouTube to solve a problem, then the best way to get discovered is to answer their question.  

Solve their problem.  I’m not saying this is the only content you will ever make, but you should start with search based content. Once you have subscribers, you can talk about whatever you want, because they’re there. They know you. But how do you actually get someone to know and trust you, if they don’t even know you yet? How do you actually get discovered? 

The mistake here is making content that nobody wants to watch and that nobody is searching for.

Advertisement

A lot of people say, why am I not getting subscribers? Why am I not getting views? 

Are you crafting content that you’ve researched and that people are interested in? Are you crafting content that people are interested in watching? You can discover the kind of content that people like and what people are searching for, and then think about it. When you make that content, people watch it, and then they subscribe. 

This is why you have to answer the who and what and how it will benefit them.  You’ve got to get a clear vision and make content that people want to watch and that people are searching for. 

Mistake #5: Not Committing 

It’s pretty simple. Commit. What’s the mistake? Dabbling. 

What do I mean? Really, this probably should have been Mistake #1, because I actually think the main reason a lot of people don’t reach 1,000 subscribers is because they’ve never actually made a real commitment to get there.

Commitment is the foundation of all accomplishments. Commitment is the little choices we make every day that lead to the final results we’re looking for.

I think about my wife, Sonia and I have been married for 15 years. That’s a commitment. There were plenty of times when I could have broken that commitment and thought, you know what, it’s hard, so I give up. It’s not that it hasn’t been hard. In fact, the first two years of our marriage were hell. That’s why we committed when we gave our vows. But then we went to counseling and we worked through our issues, and we were at each other’s throats, but we learned how to communicate.

I had to say, I’m sorry and we had to ask for forgiveness. It wasn’t easy, but it was worth it. Now we got little Sean Bradley Jr.  We’ve got 15 years under our belt, ups and downs, but that’s commitment.

YouTube growth, it’s hard. I’m not saying it’s gonna be easy. If you’re following anyone that says it is, they’re lying to you. It’s not easy, but it is worth it.

Advertisement

You have got to commit. There’s something about commitment. Commitment is showing up and making the hard decisions consistently. You don’t get bulging biceps by doing push ups once. You don’t watch the fitness DVD one time and all of a sudden you realize that you’re chiseled like Brad Pitt in Fight Club.

You do it by daily repetitious discipline, and you keep showing up and you keep sweating, and you keep doing the work. Wishing is not committing. It’s about making this a priority. 

I believe that you commit, that you stop dabbling. The mistake is a mental attitude. There’s something about turning pro and here’s some of the reasons why I think we’re afraid to go all in.

  • If you’re just dabbling and you fail because you’re afraid of failure, no big deal. You were just dabbling.
  • You’re afraid of being small at the start and the judgment you’ll receive if you actually tell someone that you’re committed and fail you’ll look bad.

If you don’t quit, you win. The difference between successful creators and those that are not successful is their relationship with failure.

Sometimes you win, sometimes you learn, and failure is a stepping stone to success. You have to fail. If you’re afraid of failure, good news! You don’t need to be because you’re going to fail a lot. The more you fail, the sooner you’ll get to 1,000 subscribers.

That’s why you’re posting 35 videos without much strategy because I’m trying to get you to just post videos. They’ll be bad but they’ll be educational for you. Should you could call a video a failure, or should you call that video a stepping stone to success? 

The real failure is quitting. That’s the only time failure is sealed. When you keep going, keep learning, keep adapting, keep pivoting, keep leveling up, you’ll be moving from a dabbling mindset and you’ll start succeeding.

Move into a dominating mindset.. go pro in this thing.

Sean Cannell

Sean Cannell is one of the most watched video content experts in the world and one of his channels was listed by Forbes as one of the “Top 20 Channels That Will Change Your Business.”
He is an international speaker, best-selling author of the book YouTube Secrets and his YouTube channel, Think Media, reaches over 21.5 million people a month. Sean has been hailed as one of the most successful online video experts – first building a multiple six-figure business through affiliate marketing and then going on to build a seven-figure media company focusing on online education that he still runs today.
Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message. 
Sean is from Arlington, Washington and currently lives in Las Vegas, NV with his wife Sonja, son Sean Bradley, and their dog Sophie.



Source link

Advertisement

MARKETING

What You Need to be Doing NOW to Get Your Shop Ready for Black Friday

Published

on

What You Need to be Doing NOW to Get Your Shop Ready for Black Friday

Did you know that 130 million users use Facebook and Instagram to discover sales and buy products during Black Friday weekend alone? 

This means that setting your shop up for success is an excellent way to attract all shopaholics into your business and make serious money. But, with so little time, how can you know what you’re supposed to do? 

Well, after talking with Meta experts, I’ve put together an easy-to-follow checklist with everything you need to do AHEAD of Black Friday if you want your Instagram or Facebook Shop to be a huge success this holiday. 

So read on, and start planning now!

11 Things you need to do to get your shop Black Friday ready

The key to a successful Black Friday is reaching the right audience with the right products. In years past, this meant a well-placed ad in the local newspaper or a spot on the radio. But today, the best way to reach potential shoppers is through social media. And of all the social media platforms out there, Instagram and Facebook offer the best buying experience. 

Facebook and Instagram Shops provide an easy way for businesses to showcase their products and reach a wide audience, and offer a convenient way to browse and purchase items with just a few clicks. Plus, since most users are already using these social media platforms *we’re talking about more than 3 billion*, it has become a natural way to shop. 

So if you’re a business owner looking to take advantage of Black Friday, setting up an Instagram or Facebook shop is a must, and here are the best tips to do so: 

1. Start planning your holiday strategies if you haven’t already

For many businesses, Black Friday is make-or-break time, when they can either turn a profit or end up in the red. That’s why it’s so important to have a solid plan in place for dealing with traffic. 

Advertisement

By mapping out a strategy beforehand, businesses can avoid being overwhelmed by the high demand and ensure that everyone has a positive experience. This means, planning your offer and deals ahead of time, placing your ads budget, doing product inventory, organizing customer service, etc. 

Regarding offers, Instagram and Facebook Shops allow businesses to set up coupons and discount codes during checkout, and timely offers to display their deals. Offer parity with your site is key. So be sure to review #7!

Ecommerce Certification

Become A Certified E-Commerce Marketing Master

The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. Turn Products Into Profit, Browsers Into Buyers, & Past Purchasers Into Life-Long Customers By Copying This Proven Marketing Method Developed By The Top E-Com Mavericks In The Game Today. 

Click here

2. Update your Meta Shop banners 

In order for retailers to lure customers into their shops, they need to make sure their signage is up-to-date and eye-catching. This is especially true for banners, which are the first thing people see when hunting for good deals and promotions. 

A well-designed banner can help to create a sense of urgency and excitement, convincing shoppers that they need to act now in order to get the best deals. These act as hero images from a traditional site, but for your Instagram Shop.

Additionally, they can be used to highlight specific sales or promotions, making it easy for shoppers to find the products they’re looking for. After all, what good is a sale if no one knows about it?

So if you’re looking to make the most of this busy shopping day, don’t forget to update your social shop banners with eye-catching designs. It could make all the difference in attracting customers to purchase in your store.

Advertisement

3. Make your organic media is shoppable

Facebook and Instagram Shops allow you to tag a product every time you post a picture, reel, story, or video. This is especially relevant because it drives users from an organic publication to your shop where they can check all the information about the item they’re interested in. 

Plus, tagging can give you clean insights to how they’re interacting with products and creatives. 

Hat tip: Did you know that you can tag your products in the description of your feed posts? No more using ‘link in bio’ in your copy for your organic posts. Use the @ symbol and choose ‘products’, once you have found your product select it and BAM, your product is now linkable in your Instagram post’s description!

4. Set your products up for success

Each product description should contain anything and everything a user needs in order to buy. This includes: 

  • Engaging and informative product descriptions

Standing out from the crowd of sellers can be especially hard during the holidays. However, a great way to do that is to make sure your product descriptions are clear, concise, and compelling. 

No matter if you’re selling clothes, accessories, or home decor, a good product description will tell potential customers everything they need to know about a product, including its features, benefits, etc. Plus,  it should also be engaging, so that shoppers are tempted to click “add to cart”, so don’t forget about the call to action and use strong and convincing language to urge the buyers to take your deal. 

Be sure to exclude urls in your product description because it’s not allowed. Keep your product descriptions centered on benefits and remember, users often have 1-3 seconds to evaluate the efficacy and interest in a product from a product description.

Images that are well-lit and clearly show the product details can be the difference between a customer clicking “add to cart” or moving on to the next item on their list.

For Instagram and Facebook Shops, images need to be at least 500×500 pixels. Additionally, it’s important that you include more than just one image and focus on features. 

Advertisement

Extra tip: according to Meta experts, if your product is in the lifestyle category, detailed product images can help you increase your possibilities of making a sale by 6-8%. 

Extra extra tip: Include an image of a customer’s selfie with the product. Showcasing real customers using or holding your product makes a big difference with your conversions.

  • Include price, availability, and sizes

No one will buy anything from your shop if you don’t have this information! So check your products and make sure that all of them include the deal price, pieces in stock, and sizes (this one applies only for items that are in categories like: Clothing Accessories, Newborn & Baby Fashion Accessories, and Costume Accessories)

Regarding sizes, you can (and should) add a size chart to help users feel confident in the purchase decisions and potentially reduce return rates. 

Bear in mind: July 2022, Meta changed the basic information each item showcased in their shops needs to have in order to be displayed, so click here to discover everything your products need to have!

5. Update your catalog

An outdated catalog will make it difficult for them to find what they’re looking for, and they may decide to do their shopping elsewhere. 

So, it’s important that you check and update your catalog to display all the products that are on sale to help your customers make important purchase decisions and drive sales. 

Taking this into account, your catalog should: 

  • Have all the products displayed with their variants
  • Include product details: complete all data fields (materials, ingredients, multiple images, videos, and size charts where applicable)
  • Be maintained: update collections with new items and inventory quantity. Regarding this, you can use Meta Pixel to automatically update your catalog and reduce operational load. 

6. Enable checkout on Facebook and Instagram Shops

Redirecting users to your own website or another platform in order to complete a sale is inconvenient and can lead to lost sales. So, it’s HIGHLY recommended that you set up your shop with checkout, if you’re allowed,to help potential customers discover and buy your products on one platform. 

**For eligible stores in the US, all fees are waived through the end of 2022 for enabled checkouts.

Advertisement

Onsite checkout can be set up in Commerce Manager and it’s available for US shops only; it will give insights into shopper demographic and full-funnel conversion data which, in return, can help you optimize your campaigns. 

7. Offer Parity

An Instagram or Facebook Shop is an extension of your store, but in a more consumable form that doesn’t require users to go from a place to another in order to buy something. This means that both should offer the same data: from prices and deals, to contact information and banners. 

Why? Because some people may find your social shop and make their purchase there, meanwhile others would prefer to go to your website to get more information about you, so offer parity is a must if you want to build trust with potential customers. After all, no one wants to find mismatched prices!

8. Enable product reviews 

By reading reviews, users can get an idea of what other shoppers thought of a particular item before they make a purchase and it can help them make informed decisions. That’s why they’re a key player when it comes to driving sales during Black Friday. 

Regarding this, US shops with onsite checkouts have access to ratings and reviews and can manage them in Commerce Manager, which will allow you to check customer feedback and answer them. 

Remember this: you need to have a shop with onsite checkout to enable product reviews and ratings. 

Moreover, it’s possible to import reviews from 3rd parties! For now, Yotpo and Bazarro are active, meanwhile, Okendo and Stamped.io will be available with the reviews section in the next quarter. 

9. Don’t forget about user-generated content

User-generated content has the added benefit of being more authentic and relatable than traditional marketing materials. It’s this human element that can be critical in helping persuade undecided shoppers to make a purchase. In fact, UGC drives a 9% increase in CTA clicks for buy now or view on the website

Advertisement
Content Marketing Certification

Want to get certified in Content Marketing?

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Click Here

During Black Friday, this type of content can be a valuable tool for helping brands connect with consumers and build trust, so it’s important to include it in your strategy. 

For this, you can use images and videos of different customers using, wearing, and loving your products or provide buyers with information like “how to use” or tips that can help them make the most out of an item. 

If you go to the UGC section of your commerce account, you can find UGC that’s ready for potential use in your stories and in your Meta Shops. You can find any images that tagged your handle or used one of your branded hashtags. When you find images that you’d like to use, you can send a request to that user’s profile for permission of usage of that media in your store.

It’s really that easy!

10. Leverage Shopping Ads and Catalog Ads

Instagram shopping ads allow businesses to showcase their products directly in the Instagram feed. 

By tagging product photos with relevant information, businesses can create ads that include pricing, product descriptions, and a link to purchase the product. These ads are designed to be highly visual and engaging, and they provide a convenient way for users to learn about and purchase products without ever leaving Instagram. 

On the other hand, Advantage+ Catalog Ads are a must-try for those businesses that have a large catalog of products and don’t want to be bothered by having to create a different ad per product. Instead, this type of ad helps you to create one campaign for all your products and show it to people that are interested in even one item from your catalog by creating an individual ad. 

Advertisement

By integrating Catalog and Shop Ads into your paid media plan for Black Friday, you can attract possible customers and take them through your sales funnel all in one platform. 

If you’re not familiar with these types of ads, you should start experimenting and scaling them as you see fit from now on! Also, don’t forget to set up your CPA!

*** Black Friday ad ramp up should begin by September 20th. October 15th is the BIG day when everyone enters the Meta Ads marketplace and auction pressure increase***

11. Prepare your customer support service

Answering questions from possible customers in less than 24 hours increases their possibility to make a purchase by 50%, that’s why it’s important to invest in effective customer service to help users get a clear understanding of your business and build trust. 

With Facebook and Instagram Shops, you can get an email every time someone asks specific questions and reply by using the feedback tag on Commerce Manager. These replies become publicly available helping future customers see that social proof to make better buying decisions.

However, this feature is only available if you have enabled checkout and are an admin to the commerce account.

When should you start?

The peak of users eager to get Black Friday deals starts from October 15th to the big date *yes, more than a month before Black Friday*, so it’s crucial that you start optimizing your Instagram and Facebook Shops ASAP. 

And, if you feel like this long list may overwhelm you and already give you a headache, at Mongoose Media we have a team of experts that will take this task from you and make the most out of your shop to go from plan to bestselling during the holidays!

Advertisement


Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish