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5 Mistakes That Are Limiting Your YouTube Subscription Numbers

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5 Mistakes That Are Limiting Your YouTube Subscription Numbers

I’ve grown a couple of different YouTube channels to over 100,000 subscribers, and of course, the Think Media channel with 1.9 million subscribers. When I recall the journey I think about what I wish I knew back when I was starting that could have helped me grow faster.

Right now, there has never been a better time to create content on YouTube. Since the lockdown in 2020, we’ve seen that YouTube viewership is still skyrocketing. In fact, they’ve said that consumption is up over 80% according to Cisco

In 2019 there was about 15 billion minutes consumed. Now it’s about 32 billion in some industries and in some niches it’s about 75%. 

Right now is your time to be a creator. It’s time to punch fear in the face, punch perfectionism in the face, and press record.

Mistake #1: Judging Your Performance BEFORE You Post Enough Videos

Let’s get into tip number one. You need to post your first 35 videos.

Okay? You might be like, “35 Freaking videos like that, that’s kind of crazy, man.” 

But no, you have got to start before you’re ready and post a lot of videos. Let me tell you the mistake on this one… judging your results too early.

I see one of the biggest mistakes people make is they only post two videos (or even seven or more) videos, but they’re all over the place. They’re super scattered. 

You can’t judge your results too early. You need to post about 35 videos from your research to trigger the algorithm to get things going.

You have got to start posting videos before you’re ready, and just keep posting. You can’t be that judgmental when you’re just starting out. In fact, now that I’ve posted over 2,000 videos online, I’ve had a couple of failed YouTube channels that led to the successful one. 

Sometimes you win, sometimes you learn, and you have to fail forward and actually want to play.

Mistake #2: You’re Making Selfish Content

How to get more youtube subscribers

You need to answer the who and what question. Who is it that you’re serving and what problem do you solve for them?  Have you defined your target audience, your value proposition?  Who are you serving? And what problem do you solve for them? 

The mistake here is huge and this is probably one of the most major mistakes that’s gonna keep you from growing. It’s making selfish content versus service content. 

You have got to ask yourself, why do you want subscribers? I’ve seen a lot of people that want subscribers…because they want subscribers. So that they can be famous. This is where the Traders Mindset really became clear to me.

When we, the co-author of YouTube Secrets Benji Travis and I, got to go to New York to meet with Gary Vaynerchuk, multiple New York Times bestselling author and one of the leading social media experts in the world, we asked him: “What advice would you give to new YouTube creators?”

He actually had a clip about this very idea of selfish content. Here’s what he said:

I think it’s about, are you putting out entertainment? Are you putting out education, because 90% of people are putting out selfish content. Ninety percent of people are putting out press releases. They want you to think something about them. They’re making it selfish for themselves. They wanted to go to Maui and surf, so that’s the content you’re getting. But did that bring you any value? They want you to think they’re cool. 90% of the content right now are people acting like PR agents for themselves? I’m asking people to look like educators or entertainers. Do you think about the audience first? Or don’t you?

Think about that question. The reason a lot of people aren’t getting to 1,000 subscribers is because they’re really not thinking about the audience first. If you’re thinking, I kind of want to be like a travel vlogger. Well, cool, and I’m not saying you can’t do that, but I’m saying, do you think about the audience first or don’t you?

In fact, that’s what Gary’s saying (and I’m echoing). He also said to pick either entertainment or education. Both types of content are exploding.  There’s really never been a better time to be creating content.

Mistake #3: Ignoring What Everyone Else is Doing

First, you’re going to want to skill-up.  Skill up and study successful channels.  So once you’re posting messy videos…I’m saying don’t try to get perfect the first time and then start posting videos. I’m saying post your first video, today, right now.  Stop reading this blog and go shoot a video on your phone and go post your first video for real, because you’ve got to be posting videos.  But then you want to start to skill up in two ways.

One, identify what skills do you need to learn in terms of video editing, in terms of designing thumbnails, in terms of on camera presence, but also have you studied the successful channels in your niche. If you haven’t done this, identify five to 10 channels doing what you want to do that are successful. If you haven’t taken the time to, #1, make a list of channels, by the way, if you can’t find any channels doing what you want to do, your niche or your vision, you’re either about to tap into something super brilliant, (and I’m not saying this is impossible.) but competition is good.  

Competition is a good thing, especially if the competition is successful. Why? Because it’s proof that people care and they watch that kind of content. If you can’t find a channel doing what you want to do, it doesn’t guarantee that you won’t be able to do it. But you really want to find some, because you’re gonna do it differently. 

You’re going to do it with a different style, a different approach. It’s going to be proof that you have an audience, right? So when you identify five to 10 channels, one, have you gone and watched their videos and made a list, like got a journal, of what’s awesome.  

How do they open videos?  How do they close their videos?  Ooh, I like what they did today!  Ah, that makes sense.  Really study what they’re doing.  You aren’t going to copy them but success leaves clues.  Here’s another reason to study other channels.  You can kind of draft behind them like an Indy 500 race.  

It’s not that you’re going to do it exactly the same. It’s that you might end up taking an amalgamation of five different channels and say it’s going to be a little bit of this and that. It’s also going to serve people this way. You put some of those pieces together, you’re going to get so much dang clarity for getting your first 1000 subscribers.

And here’s the mistake.  I’m shortening your learning curve here. There’s two ways to get wisdom. One is your mistakes. That’s the slowest way to get wisdom.  You probably can relate.   What are some mistakes you made in your life? I think about growing up.  There were times when I was partying in high school. I drank too much. You know what I mean?  It was a mistake. 

You woke up the next day not feeling great.  I learned.  There were times when I disagreed with my wife.  Or I did something stupid, and I got in trouble. I said I was gonna be home at a certain time and I came home two hours later, and I didn’t text or call. I made a mistake. I got wisdom out of that. 

But listen, there’s two ways to get wisdom. One is your own mistakes.  The other way, other people’s mistakes.  It’s the fastest way to get wisdom. That’s the beauty of buying a book. Because you pay like $15 to get 10 or 20 or 35 years of experience. And it’s other people’s mistakes. That’s what my channel is all about. We’ve had some successes. And sure along the journey we’ve learned a lot of things.

I’ve also had some failed YouTube channels that I had to learn from the journey. And you’re here so I can help you go further faster. You shorten your learning curve by investing in wisdom. And by looking at somebody else and say, Oh, I just saved myself a whole year or three years.  You get to shorten your learning curve. 

Mistake #4: Not Focusing on Search Based Content

Not Focusing on Search Based Content will hurt your youtube subscriber numbers.

Focus on search based content and answer specific questions. People debate all the time, do tags matter? Is YouTube a search engine anymore? 

It’s actually a felonious debate. Because yes, YouTube is the second largest search engine in the world. In fact, 65% of people who use YouTube are using it to solve a problem.  Look, if people are going to YouTube to solve a problem, then the best way to get discovered is to answer their question.  

Solve their problem.  I’m not saying this is the only content you will ever make, but you should start with search based content. Once you have subscribers, you can talk about whatever you want, because they’re there. They know you. But how do you actually get someone to know and trust you, if they don’t even know you yet? How do you actually get discovered? 

The mistake here is making content that nobody wants to watch and that nobody is searching for.

A lot of people say, why am I not getting subscribers? Why am I not getting views? 

Are you crafting content that you’ve researched and that people are interested in? Are you crafting content that people are interested in watching? You can discover the kind of content that people like and what people are searching for, and then think about it. When you make that content, people watch it, and then they subscribe. 

This is why you have to answer the who and what and how it will benefit them.  You’ve got to get a clear vision and make content that people want to watch and that people are searching for. 

Mistake #5: Not Committing 

It’s pretty simple. Commit. What’s the mistake? Dabbling. 

What do I mean? Really, this probably should have been Mistake #1, because I actually think the main reason a lot of people don’t reach 1,000 subscribers is because they’ve never actually made a real commitment to get there.

Commitment is the foundation of all accomplishments. Commitment is the little choices we make every day that lead to the final results we’re looking for.

I think about my wife, Sonia and I have been married for 15 years. That’s a commitment. There were plenty of times when I could have broken that commitment and thought, you know what, it’s hard, so I give up. It’s not that it hasn’t been hard. In fact, the first two years of our marriage were hell. That’s why we committed when we gave our vows. But then we went to counseling and we worked through our issues, and we were at each other’s throats, but we learned how to communicate.

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I had to say, I’m sorry and we had to ask for forgiveness. It wasn’t easy, but it was worth it. Now we got little Sean Bradley Jr.  We’ve got 15 years under our belt, ups and downs, but that’s commitment.

YouTube growth, it’s hard. I’m not saying it’s gonna be easy. If you’re following anyone that says it is, they’re lying to you. It’s not easy, but it is worth it.

You have got to commit. There’s something about commitment. Commitment is showing up and making the hard decisions consistently. You don’t get bulging biceps by doing push ups once. You don’t watch the fitness DVD one time and all of a sudden you realize that you’re chiseled like Brad Pitt in Fight Club.

You do it by daily repetitious discipline, and you keep showing up and you keep sweating, and you keep doing the work. Wishing is not committing. It’s about making this a priority. 

I believe that you commit, that you stop dabbling. The mistake is a mental attitude. There’s something about turning pro and here’s some of the reasons why I think we’re afraid to go all in.

  • If you’re just dabbling and you fail because you’re afraid of failure, no big deal. You were just dabbling.
  • You’re afraid of being small at the start and the judgment you’ll receive if you actually tell someone that you’re committed and fail you’ll look bad.

If you don’t quit, you win. The difference between successful creators and those that are not successful is their relationship with failure.

Sometimes you win, sometimes you learn, and failure is a stepping stone to success. You have to fail. If you’re afraid of failure, good news! You don’t need to be because you’re going to fail a lot. The more you fail, the sooner you’ll get to 1,000 subscribers.

That’s why you’re posting 35 videos without much strategy because I’m trying to get you to just post videos. They’ll be bad but they’ll be educational for you. Should you could call a video a failure, or should you call that video a stepping stone to success? 

The real failure is quitting. That’s the only time failure is sealed. When you keep going, keep learning, keep adapting, keep pivoting, keep leveling up, you’ll be moving from a dabbling mindset and you’ll start succeeding.

Move into a dominating mindset.. go pro in this thing.

5 Mistakes That Are Limiting Your YouTube Subscription Numbers

Sean Cannell

Sean Cannell is one of the most watched video content experts in the world and one of his channels was listed by Forbes as one of the “Top 20 Channels That Will Change Your Business.”
He is an international speaker, best-selling author of the book YouTube Secrets and his YouTube channel, Think Media, reaches over 21.5 million people a month. Sean has been hailed as one of the most successful online video experts – first building a multiple six-figure business through affiliate marketing and then going on to build a seven-figure media company focusing on online education that he still runs today.
Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message. 
Sean is from Arlington, Washington and currently lives in Las Vegas, NV with his wife Sonja, son Sean Bradley, and their dog Sophie.

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How Does Success of Your Business Depend on Choosing Type of Native Advertising?

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How Does Success of Your Business Depend on Choosing Type of Native Advertising?

The very first commercial advertisement was shown on TV in 1941. It was only 10 seconds long and had an audience of 4,000 people. However, it became a strong trigger for rapid advertising development. The second half of the 20th century is known as the golden age of advertising until the Internet came to the forefront and entirely transformed the advertising landscape. The first commercial banner appeared in the mid-90s, then it was followed by pop-ups, pay-by-placement and paid-pay-click ads. Companies also started advertising their brands and adding their business logo designs, which contributes to consumer trust and trustworthiness.

The rise of social media in the mid-2000s opened a new dimension for advertising content to be integrated. The marketers were forced to make the ads less intrusive and more organic to attract younger users. This is how native advertising was born. This approach remains a perfect medium for goods and services promotion. Let’s see why and how native ads can become a win-win strategy for your business.

What is native advertising?

When it comes to digital marketing, every marketer talks about native advertising. What is the difference between traditional and native ones? You will not miss basic ads as they are typically promotional and gimmicky, while native advertising naturally blends into the content. The primary purpose of native ads is to create content that resonates with audience expectations and encourages users to perceive it seamlessly and harmoniously.

Simply put, native advertising is a paid media ad that organically aligns with the visual and operational features of the media format in which it appears. The concept is quite straightforward: while people just look through banner ads, they genuinely engage with native ads and read them. You may find a lot of native ads on Facebook, Twitter and Instagram – they appear in the form of “in-feed” posts that engage users in search for more stories, opinions, goods and services. This unobtrusive approach turns native ads into a powerful booster for any brand.

How does native advertising benefit your business?

An average Internet user comes across around 10,000 ads a day. But even physically, it is impossible to perceive this amount of information in 24 hours. So, most of them use adblockers, nullifying all efforts of markers. Native ads successfully overcome this digital challenge thanks to their authenticity. And this is not the only advantage of native advertising. How else does your business benefit? Here are just a few major benefits that prove the value of native ads:

Better brand awareness. Native ads contribute to the brand’s visibility. They seamlessly blend into educational, emotional, and visual types of content that can easily become viral. While promotional content typically receives limited shares, users readily share valuable or entertaining content. Consequently, while you incur expenses only for the display of native ads, your audience may go the extra mile by sharing your content and organically promoting your brand or SaaS product at no additional cost.

Increased click-through rates. Native ads can generate a thrilling click-through rate (CTR) primarily because they are meticulously content-adaptable. Thus, native ads become an integral part of the user’s journey without disrupting their browsing experience. Regardless of whether your native advertising campaign is designed to build an audience or drive specific actions, compelling content will always entice users to click through.

Cost-efficient campaign performance. Native advertising proves to be cheaper compared to a traditional ad format. It mainly stems from a higher CTR. Thanks to precise targeting and less customer resistance, native ads allow to bring down cost-per-click.

Native ads are continuously evolving, enabling marketers to experiment with different formats and use them for successful multi-channel campaigns and global reach.

Types of native advertising

Any content can become native advertising as there are no strict format restrictions. For example, it can be an article rating the best fitness applications, an equipment review, or a post by an influencer on a microblog. The same refers to the channels – native ads can be placed on regular websites and social media feeds. Still, some forms tend to be most frequently used.

  • In-feed ads. This type of ad appears within the content feed. You have definitely seen such posts on Facebook and Instagram or such videos on TikTok. They look like regular content but are tagged with an advertising label. The user sees these native ads when scrolling the feed on social media platforms.
  • Paid search ads. These are native ads that are displayed on the top and bottom of the search engine results page. They always match user’s queries and aim to capture their attention at the moment of a particular search and generate leads and conversions. This type of ad is effective for big search platforms with substantial traffic.
  • Recommendation widgets. These come in the form of either texts or images and can be found at the end of the page or on a website’s sidebar. Widgets offer related or intriguing content from either the same publisher or similar sources. This type of native ads is great for retargeting campaigns.
  • Sponsored content. This is one of the most popular types of native advertising. Within this format, an advertiser sponsors the creation of an article or content that aligns with the interests and values of the platform’s audience. They can be marked as “sponsored” or “recommended” to help users differentiate them from organic content.
  • Influencer Advertising. In this case, advertisers partner with popular bloggers or celebrities to gain the attention and trust of the audience. Influencers integrate a product, service, or event into their content or create custom content that matches their style and topic.

Each of these formats can bring stunning results if your native ads are relevant and provide value to users. Use a creative automation platform like Creatopy to design effective ads for your business.

How to create a workable native ad?

Consider these 5 steps for creating a successful native advertising campaign:

  • Define your target audienceUsers will always ignore all ads that are not relevant to them. Unwanted ads are frustrating and can even harm your brand. If you run a store for pets, make sure your ads show content that will be interesting for pet owners. Otherwise, the whole campaign will be undermined. Regular market research and data analysis will help you refine your audience and its demographics.
  • Set your goals. Each advertising campaign should have a clear-cut objective. Without well-defined goals, it is a waste of money. It is a must to know what you want to achieve – introduce your brand, boost sales or increase your audience.
  • Select the proper channels. Now, you need to determine how you will reach out to your customers. Consider displaying ads on social media platforms, targeting search engine result pages (SERPs), distributing paid articles, or utilizing in-ad units on different websites. You may even be able to get creative and use email or SMS in a less salesy and more “native”-feeling way—you can find samples of texts online to help give you ideas. Exploring demand side platforms (DSP) can also bring good results.
  • Offer compelling content. Do not underestimate the quality of the content for your native ads. Besides being expertly written, it must ideally match the style and language of the chosen channel,whether you’re promoting professional headshots, pet products, or anything else. The main distinctive feature of native advertising is that it should fit naturally within the natural content.
  • Track your campaign. After the launch of native ads, it is crucial to monitor the progress, evaluating the costs spent and results. Use tools that help you gain insights beyond standard KPIs like CTR and CPC. You should get engagement metrics, customer data, campaign data, and third-party activity data for further campaign management.

Key takeaway

Summing up the above, it is time to embrace native advertising if you haven’t done it yet. Native ads seamlessly blend with organic content across various platforms, yielding superior engagement and conversion rates compared to traditional display ads. Marketers are allocating higher budgets to native ads because this format proves to be more and more effective – content that adds value can successfully deal with ad fatigue. Native advertising is experiencing a surge in popularity, and it is to reach its peak. So, do not miss a chance to grow your business with the power of native ads.or you can do digital marketing course from Digital Vidya.

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OpenAI’s Drama Should Teach Marketers These 2 Lessons

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OpenAI’s Drama Should Teach Marketers These 2 Lessons

A week or so ago, the extraordinary drama happening at OpenAI filled news feeds.

No need to get into all the saga’s details, as every publication seems to have covered it. We’re just waiting for someone to put together a video montage scored to the Game of Thrones music.

But as Sam Altman takes back the reigns of the company he helped to found, the existing board begins to disintegrate before your very eyes, and everyone agrees something spooked everybody, a question arises: Should you care?

Does OpenAI’s drama have any demonstrable implications for marketers integrating generative AI into their marketing strategies?

Watch CMI’s chief strategy advisor Robert Rose explain (and give a shoutout to Sutton’s pants rage on The Real Housewives of Beverly Hills), or keep reading his thoughts:

For those who spent last week figuring out what to put on your holiday table and missed every AI headline, here’s a brief version of what happened. OpenAI – the huge startup and creator of ChatGPT – went through dramatic events. Its board fired the mercurial CEO Sam Altman. Then, the 38-year-old entrepreneur accepted a job at Microsoft but returned to OpenAI a day later.

We won’t give a hot take on what it means for the startup world, board governance, or the tension between AI safety and Silicon Valley capitalism. Rather, we see some interesting things for marketers to put into perspective about how AI should fit into your overall content and marketing plans in the new year.

Robert highlights two takeaways from the OpenAI debacle – a drama that has yet to reach its final chapter: 1. The right structure and governance matters, and 2. Big platforms don’t become antifragile just because they’re big.

Let’s have Robert explain.

The right structure and governance matters

OpenAI’s structure may be key to the drama. OpenAI has a bizarre corporate governance framework. The board of directors controls a nonprofit called OpenAI. That nonprofit created a capped for-profit subsidiary – OpenAI GP LLC. The majority owner of that for-profit is OpenAI Global LLC, another for-profit company. The nonprofit works for the benefit of the world with a for-profit arm.

That seems like an earnest approach, given AI tech’s big and disruptive power. But it provides so many weird governance issues, including that the nonprofit board, which controls everything, has no duty to maximize profit. What could go wrong?

That’s why marketers should know more about the organizations behind the generative AI tools they use or are considering.

First, know your providers of generative AI software and services are all exploring the topics of governance and safety. Microsoft, Google, Anthropic, and others won’t have their internal debates erupt in public fireworks. Still, governance and management of safety over profits remains a big topic for them. You should be aware of how they approach those topics as you license solutions from them.

Second, recognize the productive use of generative AI is a content strategy and governance challenge, not a technology challenge. If you don’t solve the governance and cross-functional uses of the generative AI platforms you buy, you will run into big problems with its cross-functional, cross-siloed use. 

Big platforms do not become antifragile just because they’re big

Nicholas Taleb wrote a wonderful book, Antifragile: Things That Gain From Disorder. It explores how an antifragile structure doesn’t just withstand a shock; it actually improves because of a disruption or shock. It doesn’t just survive a big disruptive event; it gets stronger because of it.

It’s hard to imagine a company the size and scale of OpenAI could self-correct or even disappear tomorrow. But it can and does happen. And unfortunately, too many businesses build their strategies on that rented land.

In OpenAI’s recent case, the for-profit software won the day. But make no bones about that victory; the event wasn’t good for the company. If it bounces back, it won’t be stronger because of the debacle.

With that win on the for-profit side, hundreds, if not thousands, of generative AI startups breathed an audible sigh of relief. But a few moments later, they screamed “pivot” (in their best imitation of Ross from Friends instructing Chandler and Rachel to move a couch.)

They now realize the fragility of their software because it relies on OpenAI’s existence or willingness to provide the software. Imagine what could have happened if the OpenAI board had won their fight and, in the name of safety, simply killed any paid access to the API or the ability to build business models on top of it.

The last two weeks have done nothing to clear the already muddy waters encountered by companies and their plans to integrate generative AI solutions. Going forward, though, think about the issues when acquiring new generative AI software. Ask about how the vendor’s infrastructure is housed and identify the risks involved. And, if OpenAI expands its enterprise capabilities, consider the implications. What extra features will the off-the-shelf solutions provide? Do you need them? Will OpenAI become the Microsoft Office of your AI infrastructure?

Why you should care

With the voluminous media coverage of Open AI’s drama, you likely will see pushback on generative AI. In my social feeds, many marketers say they’re tired of the corporate soap opera that is irrelevant to their work.

They are half right. What Sam said and how Ilya responded, heart emojis, and how much the Twitch guy got for three days of work are fodder for the Netflix series sure to emerge. (Robert’s money is on Michael Cera starring.)

They’re wrong about its relevance to marketing. They must be experiencing attentional bias – paying more attention to some elements of the big event and ignoring others. OpenAI’s struggle is entertaining, no doubt. You’re glued to the drama. But understanding what happened with the events directly relates to your ability to manage similar ones successfully. That’s the part you need to get right.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.

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Cover image by Joseph Kalinowski/Content Marketing Institute

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The Complete Guide to Becoming an Authentic Thought Leader

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The Complete Guide to Becoming an Authentic Thought Leader

Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for.

Jump on trends and news: If there’s a hot topic or emerging trend, offer your unique perspective.

Share industry insights: Attended a webinar or podcast that offered valuable insights. Summarize the key takeaways and how they can be applied.

Share your successes: Write about strategies that have worked exceptionally well for you. Your audience will appreciate the proven advice. For example, I shared the process I used to help a former client rank for a keyword with over 2.2 million monthly searches.

Question outdated strategies: If you see a strategy that’s losing steam, suggest alternatives based on your experience and data.

5. Establish communication channels (How)

Once you know who your audience is and what they want to hear, the next step is figuring out how to reach them. Here’s how:

Choose the right platforms: You don’t need to have a presence on every social media platform. Pick two platforms where your audience hangs out and create content for that platform. For example, I’m active on LinkedIn and X because my target audience (SEOs, B2B SaaS, and marketers) is active on these platforms.

Repurpose content: Don’t limit yourself to just one type of content. Consider repurposing your content on Quora, Reddit, or even in webinars and podcasts. This increases your reach and reinforces your message.

Follow Your audience: Go where your audience goes. If they’re active on X, that’s where you should be posting. If they frequent industry webinars, consider becoming a guest on these webinars.

Daily vs. In-depth content: Balance is key. Use social media for daily tips and insights, and reserve your blog for more comprehensive guides and articles.

Network with influencers: Your audience is likely following other experts in the field. Engaging with these influencers puts your content in front of a like-minded audience. I try to spend 30 minutes to an hour daily engaging with content on X and LinkedIn. This is the best way to build a relationship so you’re not a complete stranger when you DM privately.

6. Think of thought leadership as part of your content marketing efforts

As with other content efforts, thought leadership doesn’t exist in a vacuum. It thrives when woven into a cohesive content marketing strategy. By aligning individual authority with your brand, you amplify the credibility of both.

Think of it as top-of-the-funnel content to:

  • Build awareness about your brand

  • Highlight the problems you solve

  • Demonstrate expertise by platforming experts within the company who deliver solutions

Consider the user journey. An individual enters at the top through a social media post, podcast, or blog post. Intrigued, they want to learn more about you and either search your name on Google or social media. If they like what they see, they might visit your website, and if the information fits their needs, they move from passive readers to active prospects in your sales pipeline.

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