MARKETING
Five Business Card Scanners that you should Try in 2022
A business card is one of the most popular ways to convey your contact information in a very professional way. You should know that business card scanner applications can easily be installed on your mobile phones. Today almost 80% of the world’s population has a smartphone. So we would recommend our professional readers install the best business card scanner apps on their phones.
Gone are the days when you had to manually write down contact information or business details of a person you met. You need to get their business card and scan it with your business card scanner app. The scanner app easily recognizes all data on the card and saves it in your mobile contacts.
Today there are more than hundreds of different business card applications that you can find alone on Google play. So, choosing the best business card scanner application for your phone can be a real pain in the ass. Don t worry; in this post, we will tell you all about the five best business scanner apps that you can try in 2022.
The business cards that we have discussed in this post are quite selective. We have chosen these applications based on:
- Ease of use
- Digital card sharing
- Auto sharing of contact information in phonebook
- Multiple integrations and sharing options
- Ability to organize, tag, and group contacts via card.
- Device capability
- Translations
- And many additional features
So without any delay, let us dig into the details of the top five business card scanner apps.
ABBYY BUSINESS CARD READER
The ABBYY business card scanner is undoubtedly one of the top-rated business card scanner apps. This scanner is famous because it works in more than 25 different languages. The app uses OCR and AI technology to understand the card’s contents. The scanner can easily find names, numbers, and emails from a business card. Know that this business card scanner is quite intelligent as it can easily ignore all the unnecessary information on the card. This includes logos or taglines in the background. We like this business card scanner because it can automatically fill missing fields like country codes or extensions for phone numbers. Another pro feature of this app is that it can backup data on the cloud if you lose contact information from your phonebook!
CAMCARD
This is another business card scanner that you need to get on your phone. The application is quite famous because of its interface. The interface of this application is quite friendly and interesting. You can easily understand how it works by installing it on your device. This business card scanner application can easily scan as many cards as you want and store the contact information in your phone’s storage space. What we like the most about this scanner are its speed and accuracy. It can scan information from a card within less than two seconds without errors. Another pro feature about this scanner app is that you can synchronize it on your multiple devices and store information on all of them. This is a good app for you, especially if you use both tabs and mobiles for storing contact information.
SANSAN
This is the third online business card scanner application you can use on your mobiles. The logo and interface of this business scanner app are quite simple, so you might think that this is a very simple app. Well, this is not true; this business card scanner has tons of features that you cannot find in any other app in this league. SANSAN is one of the online business card scanner apps that scan information from cards and create a proper database to manage all your contact information. This application is powered by AI, OCR, and a dedicated team of people who are constantly working on making the lives of businessmen easy. The app is quite famous for its speed and accuracy, so we suggest you try it out!
OFFICE LENS
Yes! You are thinking right; this application belongs to the famous Microsoft Inc. Microsoft Office offers you the world’s best utilities that can help you enhance your productivity. Today, the office lens application is known to be one of the premium business card scanner apps. This application helps you scan business cards and complete documents, white boards, black boards, and posters. The best thing about this application is that it is extremely easy to use and accurate working. You can scan multiple documents in one go and save each page as a separate PDF file. You can also delete pages from PDF that you find unnecessary before saving data on your device. The data extracted from the physical cards or documents would be saved in your phone’s storage, and a backup would also be created in Microsoft’s OneNote.
CARD HQ
Well, here comes the top business card scanner application that is free. Most people think that a free app cannot be good, but this is not the case with this business card scanner. This online scanner is free as well as reliable. With this card scanner, you can scan millions of cards without any limitation and store contact information on your mobiles. The scanner hardly takes less than three seconds to scan a card. The best thing about this business card scanner is not its free but its accuracy. Another good thing about CARD HQ is that you can use it to send scanned business cards via email, WhatsApp, Facebook, and other platforms. The cards would be saved in image formats, but you can easily convert image into PDF with online tools if you want to!
Final Thoughts
Business card scanners have become the need of the day for most people in business. Today, you can easily store contact information using business cards rather than manually typing down different persons’ names, numbers, or emails. Just like digital wallets are getting a trend, so are business card scanners. So today, if you want to save the contact information of a person on your phone, we suggest you try out any of the above-discussed apps!
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MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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