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WordPress vs Wix: Core Web Vitals Winner via @sejournal, @martinibuster



Google engineer Rick Viscomi tweeted that the Core Web Vitals Technology Report was updated to include July 2021 data from CrUX and HTTPArchive. The data showed how much WordPress and Wix continue to improve in all three Core Web Vitals metrics, FID, LCP and CLS.

There can only be one winner this month.

CrUX Data

CrUX stands for the Chrome User Experience report. It is a report of actual user experience and is where the core web vitals (CWV) information comes from.

The data is collected from Chrome browsers that have opted into contributing their information.

This information is what is called Field Data.

First Input Delay (FID) WordPress versus Wix

First Input Delay (FID) is a measurement of how long it takes for a website to become interactive in terms of buttons, links, dropdowns and other interactive elements.

WordPress is the clear winner over the Wix publishing platform in terms of the First Input Delay metric.

WordPress FID performance improved by six percentage points between May and July 2021, going from 89.4% in May receiving a good FID score to a whopping 95.71% of publishers experiencing a good FID score by July.


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That’s a significant performance improvement for WordPress and shows that the WordPress development team is making progress on improving the page experience for users visiting sites published on WordPress.

Wix on the other hand started out as the leader in May, with 93.79% of publishers enjoying a good FID score. But WordPress overtook Wix in July as Wix only improved the FID score by less than one percentage point.

Wix went from 93.79% in May to a marginally better 94.6% in July, losing the crown of FID champ to WordPress.

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a measurement of how long the main content takes to load and become ready for a user to interact with it.

WordPress showed a minimal improvement in the Largest Contentful Paint (LCP) metric, rising by less than a percentage point, from 27.51% in May to 28.11% in July.

Wix on the other hand improved by a more impressive 4%, going from 29.16% in May to 33.43% in July.


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That means that, as measured by CrUX, 33.43% of Wix publishers offered a fast LCP page experience versus 28.11% on WordPress.

Wix publishers have a five percentage point lead over WordPress publishers.

While Wix gets the nod for LCP scores, WordPress is virtually neck and neck with Wix.

Cumulative Layout Shift (CLS): WordPress vs Wix

Cumulative Layout Shift (CLS) is a measurement of how much page elements shift around while a page is downloading.

A page where a visitor clicks a button and the button jumps around, causing the visitor to click an ad and leave the website is an example of a page that offers a poor Cumulative Layout Shift (CLS) score.

This is an important metric because pages with elements that jump around can quickly frustrate users and cause them to bounce back to the search results.

WordPress CLS Scores

The WordPress CLS scores actually deteriorated between May and July 2021, sinking from 60.52% in May to 59.94% in July.

WordPress CLS performance had a less than 1% negative degradation.

Screenshot of WordPress CLS Scores

WordPress CLS Scores

WordPress CLS Scores

Wix CLS Performance Scores

Wix actually improved their scores by over 7%.

Perhaps even more stunning, while 59.94% of WordPress publishers have a passing CLS score in July, a whopping 80.49% of Wix publishers enjoyed a good CLS score.

Screenshot of Wix CLS Scores

Wix Cumulative Layout Shift Scores

Wix Cumulative Layout Shift Scores

With an over 20 percentage point lead, Wix is the winner in the contest between Wix and WordPress over which offers the best CLS scores.


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What Causes Cumulative Layout Shift?

Things like advertisements, images, embedded videos and tweets can cause CLS.

It’s possible that the way publishers use WordPress is responsible for the significantly poorer CLS performance compared to the Wix platform.

Overall CWV Performance: WordPress Versus Wix

WordPress CWV Performance Improvement

The report shows that WordPress is steadily improving its CWV performance but at a modest pace of only 1% per month.

WordPress improved by only 2% between May and July 2021.

The following are the percentages of websites published with WordPress that received good scores.

WordPress CWV Performance

  • May 2021 17.1%
  • June 2021 18.9%
  • July 2021 19.1%

Screenshot of WordPress CWV Scores

WordPress Core Web Vitals Scores

WordPress Core Web Vitals Scores

Wix CWV Performance Improvement

Wix showed impressive improvement between May and July 2021, achieving a six percentage point improvement between May and July 2021.


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The following are the Wix Performance Metrics:

  • May 2021 22.6%
  • June 2021 28.3%
  • July 2021 28.5%

Screenshot of Wix Core Web Vitals Scores

Wix Core Web Vitals Scores

Wix Core Web Vitals Scores

For the overall Core Web Vitals scoring, Wix leads WordPress by 9 percentage points.

WordPress’ poor CLS performance (relative to Wix’s significantly higher scores) dragged down the overall CWV score for WordPress.

Facts are Clear: Wix Has Higher CWV Scores

In the overall Core Web Vitals score, Wix leads WordPress by 9 percentage points.


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Facts are facts: More publishers on the Wix platform achieve overall good Core Web Vitals scores than publishers using WordPress.

For the month of July 2021, 19.1% of WordPress publishers achieved good CWV scores while 28.5% of Wix publishers enjoyed good CWV scores.

That’s a nearly ten percentage point better performance of Wix over WordPress.

The Wix approach to managing their web technology may have an advantage over WordPress because Wix is able to control and tune each web page element so that the website can perform to their standards.

WordPress is an open source content management system (CMS) with thousands of third party developers who contribute themes and plugins that may negatively affect the page experience performance.

Wix is Improving at a Fast Pace

The Wix approach to proprietary closed system shows a faster rate of improvement than WordPress. From May to July, the Wix Core Web Vitals scores jumped by six percentage points, going from 22.6% to 28.5%.

WordPress experienced an improvement but that improvement was by a modest two percentage points, crawling from 17.1% in May to a modestly better 19.1% improvement in July.


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Again it must be said that because WordPress is an open source system, individual publishers can create websites with faster performance scores than Wix. Publishers on the Wix platform don’t have the freedom to improve their performance scores.

But in the Wix publishing ecosystem, having little control over web performance is feature and not a bug for publishers who want to focus on business and not on babysitting the underlying technology.

Wix Wins… But Not By Much

Clearly the faster pace of improvement in CWV scores shows that the Wix approach has advantages for certain publishers.

But WordPress is not that far behind.

The contest for Core Web Vitals excellence continues.


Announcement Tweet by Rick Viscomi


What can ChatGPT do?



ChatGPT Explained

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. It is capable of generating human-like text and has been used in a variety of applications, such as chatbots, language translation, and text summarization.

One of the key features of ChatGPT is its ability to generate text that is similar to human writing. This is achieved through the use of a transformer architecture, which allows the model to understand the context and relationships between words in a sentence. The transformer architecture is a type of neural network that is designed to process sequential data, such as natural language.

Another important aspect of ChatGPT is its ability to generate text that is contextually relevant. This means that the model is able to understand the context of a conversation and generate responses that are appropriate to the conversation. This is accomplished by the use of a technique called “masked language modeling,” which allows the model to predict the next word in a sentence based on the context of the previous words.

One of the most popular applications of ChatGPT is in the creation of chatbots. Chatbots are computer programs that simulate human conversation and can be used in customer service, sales, and other applications. ChatGPT is particularly well-suited for this task because of its ability to generate human-like text and understand context.

Another application of ChatGPT is language translation. By training the model on a large amount of text data in multiple languages, it can be used to translate text from one language to another. The model is able to understand the meaning of the text and generate a translation that is grammatically correct and semantically equivalent.

In addition to chatbots and language translation, ChatGPT can also be used for text summarization. This is the process of taking a large amount of text and condensing it into a shorter, more concise version. ChatGPT is able to understand the main ideas of the text and generate a summary that captures the most important information.

Despite its many capabilities and applications, ChatGPT is not without its limitations. One of the main challenges with using language models like ChatGPT is the risk of generating text that is biased or offensive. This can occur when the model is trained on text data that contains biases or stereotypes. To address this, OpenAI has implemented a number of techniques to reduce bias in the training data and in the model itself.

In conclusion, ChatGPT is a powerful language model that is capable of generating human-like text and understanding context. It has a wide range of applications, including chatbots, language translation, and text summarization. While there are limitations to its use, ongoing research and development is aimed at improving the model’s performance and reducing the risk of bias.

** The above article has been written 100% by ChatGPT. This is an example of what can be done with AI. This was done to show the advanced text that can be written by an automated AI.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”


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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.


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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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Survey says: Amazon, Google more trusted with your personal data than Apple is




MacRumors reveals that more people feel better with their personal data in the hands of Amazon and Google than Apple’s. Companies that the public really doesn’t trust when it comes to their personal data include Facebook, TikTok, and Instagram.

The survey asked over 1,000 internet users in the U.S. how much they trusted certain companies such as Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft, Apple, and Amazon to handle their user data and browsing activity responsibly.

Amazon and Google are considered by survey respondents to be more trustworthy than Apple

Those surveyed were asked whether they trusted these firms with their personal data “a great deal,” “a good amount,” “not much,” or “not at all.” Respondents could also answer that they had no opinion about a particular company. 18% of those polled said that they trust Apple “a great deal” which topped the 14% received by Google and Amazon.

However, 39% said that they trust Amazon  by “a good amount” with Google picking up 34% of the votes in that same category. Only 26% of those answering said that they trust Apple by “a good amount.” The first two responses, “a great deal” and “a good amount,” are considered positive replies for a company. “Not much” and “not at all” are considered negative responses.

By adding up the scores in the positive categories,

Apple tallied a score of 44% (18% said it trusted Apple with its personal data “a great deal” while 26% said it trusted Apple “a good amount”). But that placed the tech giant third after Amazon’s 53% and Google’s 48%. After Apple, Microsoft finished fourth with 43%, YouTube (which is owned by Google) was fifth with 35%, and Facebook was sixth at 20%.

Rounding out the remainder of the nine firms in the survey, Instagram placed seventh with a positive score of 19%, WhatsApp was eighth with a score of 15%, and TikTok was last at 12%.

Looking at the scoring for the two negative responses (“not much,” or “not at all”), Facebook had a combined negative score of 72% making it the least trusted company in the survey. TikTok was next at 63% with Instagram following at 60%. WhatsApp and YouTube were both in the middle of the pact at 53% followed next by Google and Microsoft at 47% and 42% respectively. Apple and Amazon each had the lowest combined negative scores at 40% each.

74% of those surveyed called targeted online ads invasive

The survey also found that a whopping 82% of respondents found targeted online ads annoying and 74% called them invasive. Just 27% found such ads helpful. This response doesn’t exactly track the 62% of iOS users who have used Apple’s App Tracking Transparency feature to opt-out of being tracked while browsing websites and using apps. The tracking allows third-party firms to send users targeted ads online which is something that they cannot do to users who have opted out.

The 38% of iOS users who decided not to opt out of being tracked might have done so because they find it convenient to receive targeted ads about a certain product that they looked up online. But is ATT actually doing anything?

Marketing strategy consultant Eric Seufert said last summer, “Anyone opting out of tracking right now is basically having the same level of data collected as they were before. Apple hasn’t actually deterred the behavior that they have called out as being so reprehensible, so they are kind of complicit in it happening.”

The Financial Times says that iPhone users are being lumped together by certain behaviors instead of unique ID numbers in order to send targeted ads. Facebook chief operating officer Sheryl Sandberg says that the company is working to rebuild its ad infrastructure “using more aggregate or anonymized data.”

Aggregated data is a collection of individual data that is used to create high-level data. Anonymized data is data that removes any information that can be used to identify the people in a group.

When consumers were asked how often do they think that their phones or other tech devices are listening in to them in ways that they didn’t agree to, 72% answered “very often” or “somewhat often.” 28% responded by saying “rarely” or “never.”

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