Did you know that the Google office in Belo Horizonte, Brazil has a room that looks to me designed to look like planet Mars? I could be wrong but look at the volcanic rock-like carpets and bubble thing hanging from the ceiling.

This was posted by Google’s Daniel Waisberg from the Search Central Live Belo Horizonte on Twitter. The full size image is on Twitter, by the way.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids.

Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed to maximize revenue and sales for both retailers and advertisers, while also delivering an exceptional experience for shoppers. Interested advertisers should test the new.”

Unlike traditional keyword targeting, “which requires advertisers to research and build an exhaustive list of keywords per campaign,” Microsoft said. With this new targeting shoppers by what they browse, “advertisers only need to test and retain a few high-performing keywords,” Microsoft added.

Microsoft said that in their tests, “campaigns that boost bids by keyword whilst targeting by category exhibit 320% higher click-through-rate (CTR) than the campaigns without boosting bids by keyword.” “Meanwhile, retailers saw benefits from this solution by achieving 8x higher revenue per thousand impressions (RPM),” Microsoft added.

Forum discussion at Twitter.

Google Search Console’s URL Inspection tool can now report if the embedURL page for a video uses the newish indexifembedded robots tag. The indexifembedded tells Google if Google is allowed to index the content of a page if it’s embedded in another page through iframes or similar HTML tags, in spite of a noindex rule.

This was spotted by Jon Henshaw and posted on LinkedIn. He explained that he requested that Google add to the URL Inspection Tool to show if “indexifembedded” is being used, “and through the stars and moons aligning and perhaps other miracles, they told me they added it today,” he said.

Here is his screenshot:

You can see in the “indexing allowed” section it says “No: ‘noindex’ detected in ‘robots’ meta tag, ‘indexifembdedded’ detected in ‘robots’ meta tag.”

Jon explained what this means:

If you use YouTube and make your video Unlisted, and then embed the video on your site, Google won’t index it. Why? Because they add a “noindex” directive to the page that serves the video on your page. Bummer!

However, if you use Vimeo, make your video Unlisted, and then embed it on your site, Google can still index it! Why? Because unlike YouTube, Vimeo adds “noindex” *and* a special directive created by Google called “indexifembedded.” That tells Google to index the video on any page that has an iframe embedded video.

Coupled with Vimeo automatically generating and inserting VideoObject Schema structured data for all embedded videos (including Unlisted videos), businesses now have the best chance they’ve ever had to get their pages to rank for videos instead of competing with their video hosting provider.

Jon knows this because well, he is the Senior Director, SEO at Vimeo, and Vimeo is a massive video site.

Forum discussion at LinkedIn.