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12 Ways To Use Content Marketing To Build Brand Awareness

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12 Ways To Use Content Marketing To Build Brand Awareness


Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022.

In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content.

Traffic generation is only one of the many perks of content marketing, though. For new and growing brands, content can be a way to put themselves on the map. We’re talking about brand awareness.

Here’s how to use content marketing to drum up visibility for your brand and even attract new customers in the process.

What Is Brand Awareness, Really?

Brand awareness refers to the level at which consumers are familiar with your brand, goods, or services.

There are varying degrees of brand awareness, from simply having encountered a brand’s product to knowing and remembering a brand by name.

For new brands, simply getting their “foot in the door” is a starting point to acquiring more customers and increasing their visibility over time.

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Brand Awareness Influences Search

I’ve worked with many clients who have launched new brands and aren’t sure where to start when it comes to their brand awareness strategy. I always relay that brand awareness plays a role in search (meaning, Google search) and vice versa.

In that way, brand awareness is not at all removed from SEO.

Think about how social media trends influence users’ awareness of certain brands. We saw this with fidget spinners, which made their debut on social. Then, users flocked to Google in search of these toys.

Thus, we saw searches for “fidget spinners” increase… and then quickly decrease once fidget spinners fell out of vogue.

With this in mind, adopting a holistic content marketing strategy has the potential to increase Search visibility and drive organic traffic to your site. The more users are aware of your brand, the more they will search for you on Google.

Search Influences Brand Visibility

Likewise, using SEO to your advantage is one way to drive brand awareness. You may not yet have name recognition, but you can use non-branded search terms to drive users to your website.

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For example, say you just launched a new invoicing SaaS for business owners. Even though your brand name may not have Google searches yet, you can target terms like “small business invoicing software” or “how to create a business invoice” to attract users to your website.

Then, they will have their first encounter with your new brand.

What This Means For Your Brand

All of the above means that content marketing is essential to influence your organic traffic and drum up brand awareness.

Your content strategy should be at least two-fold in terms of creating content that gets your brand name out across platforms and in driving organic traffic to your site.

Content marketing can help your brand:

  • Attract more followers on social media
  • Generate social/referral traffic to your website
  • Form strategic brand partnerships
  • Improve the organic ranking of your website
  • Earn high-authority backlinks to your site
  • Improve customer retention over time

These are just a few of the many benefits of content marketing for brand visibility.

Now, let’s dive into how to make your content work for you – and turn your brand into a household name.

12 Content Marketing Tactics For Brand Awareness

As an SEO content strategist, I’m a huge fan of creating content that serves multiple purposes. With this in mind, the following strategies will not only help your brand awareness efforts but potentially increase your visibility and traffic on other platforms.

1. Research Your Target Market And Audience

Before you ever type a word of content, you should determine your target market and the ideal audience you want to reach with your brand.

See also  Re-package Your Best Content for More Exposure (and Links)

Without this step, you risk creating the wrong type of content on the wrong platforms for the wrong audience – and wasting your time in the process.

Fortunately, market research has become far easier now that we have many tools at our disposal. My favorite is Google Forms, which you can use to survey potential audiences and gauge their interest in brands like yours.

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Here’s how to conduct quick and easy market research:

Create Google Form with the following questions:

  • What is your #1 struggle when it comes to [primary topic of brand]?
  • What solutions have you tried already to solve this problem?
  • What issues did you have with those solutions?
  • If you were to define your ideal solution, what would it be?
  • What are you hoping to accomplish by [solution]?

Then, use your social channels, existing email list, network, and other communities you have access to.

Survey people in your potential audience. Aim to get 10+ responses.

Tally up the most common responses from your survey.

Finally, use the insights to inform your brand message and who your ideal customers may be.

Over time, I recommend using tools like Google Analytics to track real performance and better hone in on who is engaging with your content.

In the meantime, however, an initial survey will help ensure you are operating based on audience input, not your own assumptions.

2. Define Your Brand’s Unique Selling Proposition

In order to stand out in your market, you need to define something unique that your brand brings to the marketplace.

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This may be a more efficient way to solve a customer problem, a more affordable solution, better customer service, or a range of what we call unique selling points.

Your unique selling proposition (USP) is a statement that highlights your brand’s key selling points and frames them in a way that communicates value to your target audience.

For example, it’s too general to say you are a marketer who offers marketing services. A USP such as, “X Agency offers bespoke digital marketing services to help brands grow with scale, precision, and confidence.” This is where the real gold is.

Your USP will become the foundation of all of your marketing efforts. It will be what sets you apart in the marketplace, attracts your ideal customer, and defines why consumers should buy from you.

3. Create Non-Branded, Searchable Web Content

At this stage, very few people may know about your brand, particularly on a brand-name basis. This is where you can use non-branded search to your advantage in order to drive traffic to your website.

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Maybe you have a local clothing boutique that just opened in Seattle. While people may not be aware of your storefront yet – unless they happen to walk by – you can still use SEO to drive traffic both online and off. In this case, some terms to target may be:

  • [downtown seattle clothing store] which has around 320 searches per month.
  • [vintage clothing store seattle]  which has around 260 searches per month.
  • [womens clothing seattle] which has around 20 searches per month.

You can then optimize your website content – web pages, primarily – according to these search terms. If done well, you can drive new users to your website and even your local listings (like Google Business Profiles).

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4. Forge Strategic Industry Partnerships

Getting your foot in the door as a new startup or business often requires forming close partnerships with other business owners. Never underestimate the power of referrals and word-of-mouth marketing.

While in-person networking will certainly serve these interests, your content marketing can as well. Here are a few ways to use content to build industry partnerships:

  • Publish thought leadership content on LinkedIn and form new connections.
  • Join Facebook groups and share insights with other industry professionals.
  • Host a Facebook Live or other live chat to grow your following.
  • Post informative video content and engage with other business owners in the comments.
  • Conduct email outreach to form third-party publishing opportunities.
  • Invite business owners to contribute to or be interviewed on your blog.
See also  20 Email Marketing Dos and Don'ts for More Effective Email Campaigns [Infographic]

The benefits of forging these partnerships are plenty. For one, you can create a wide network of referrals for your business. Second, you can bank on the authority and reach of other businesses to share your content.

This is an activity that should be ongoing as long as you want to drive more brand awareness.

5. Publish On Third-Party Websites

If you have a new business, chances are your website lacks the authority to really push your content to the top of the Google search results.

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This has much to do with the age of your domain, your backlink history, and how much optimized content you have on your site.

Fortunately, you can use other websites’ authority and influence to boost your own. Here’s how this works:

  1. Create a list of industry-related websites which may be likely to publish your content (think: small businesses, not Forbes).
  2. Reach out to the publisher or business owner via email asking if you can contribute blog content on a periodic basis. Specify that this is not for linking purposes, but to share your industry experience.
  3. Once accepted, write content on topics that your audience would find valuable (again, keep your USP in mind). However, avoid being self-promotional.
  4. Share this content with your growing audience. See the results of publishing your content on larger platforms.

Guest posting”, as this is called, is particularly helpful if you have a very small audience. With guest posting, you can get more eyes on your experience, content, and, eventually, brand.

6. Capitalize On Influencer Marketing

Similar to the above, you can use influencer marketing to reach a wider audience. This is particularly common for ecommerce brands, which engage with influencers to share and promote their products.

Find influencers in your industry who may be interested in shouting out your brand. This may be in exchange for free products or other incentives. If they accept, this can be a good way to grow your following.

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7. Let Data Drive Your Content

The success of your content marketing relies on using data to drive your content. The “publish and pray” method hardly works as a true strategy. Hence why we begin your content plan with audience research.

There are many tools you can use to help you interpret user data and use this to inform your content strategy. Some of these tools include:

  • Google Analytics – for performance insights, user demographics, and user behavior.
  • Google Search Console – for keyword performance, click-through rate, and positioning.
  • SEMRush – for keyword research, competitor analysis, content analysis, and backlinks reports.
  • Hootsuite – for social media engagement, impressions, and brand awareness.

I suggest monitoring these tools on a weekly basis to see how your platforms are currently performing, what content is driving the most awareness of your brand, and how users are engaging with content on your website.

8. Diversify Your Content Strategy

When you are first starting out, it’s nearly impossible to know which platforms and which types of content will resonate most with your target audience.

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Truly, you will need to diversify your content strategy to see which strategies have the most impact on your particular brand.

Really, your content should serve the purpose of communicating your values as a business. This relates back to your USP, as defined in Step 2.

Then, you can use different types of content to engage your audience:

  • Videos.
  • Blog articles.
  • Podcasts.
  • Infographics.
  • Social media posts.
  • Live videos.
  • Guest posts.
  • Interviews.
  • Tutorials.
  • Email campaigns.
  • Paid ads.
  • Hosted events.
See also  Tips and tools to combine content marketing and PPC

Over time, your analytics will reflect which types of content users engage with most. This will give you direction on what content to publish most often, and which types to nix from your content strategy.

9. Utilize Social Listening Tools

Sentiment analysis uses machine learning to essentially “listen” to conversations users are having online and determine how people are talking about your brand. This can be highly valuable, as it allows you to see whether your brand is being portrayed in a positive light (or not).

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More than that, it gives you the opportunity to own the narrative. Tools like Brandwatch may empower you to see what has people buzzing, but your content will be what shapes the conversation over time.

The new age of consumer intelligence has allowed many brands to get ahead of the curve, shift the perspective, and drum up more awareness online.

10. Establish A Content Publishing Strategy

Based on your audience research, data analytics, and social listening insights, you may now know what to publish – but actually getting the content out there is a different story. Building brand awareness is often a fragile time where messaging and consistency really make the difference.

If you are lax on your publishing schedule, you may miss out on opportunities to drum up brand awareness. If you are inconsistent in your messaging, you may confuse your audience about what your brand is about.

Establishing a publishing schedule – with outlined topics and dates – will help keep you accountable for creating content on a regular basis. Plus, you will have a record of what you’ve published already so you don’t duplicate your efforts in the future.

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11. Own Branded And Non-Branded Conversations

It’s tempting to try and be the sole voice regarding your brand, but you should be present in non-branded conversations as well.

  • Are you sharing your knowledge on certain industry topics?
  • Are you asking users what they are interested in or what they are struggling with?
  • Are you weighing in on recent trends?

The goal here is to keep your finger on the pulse of what’s happening in your industry, not just your business. The more you’re able to “talk shop” with your audience, the more chances you give them to encounter your brand.

12. Don’t Forget The Follow-up

Once your content is out there, you give your audience many opportunities to come across your brand. But you can just as easily fall off their radar. This is where the follow-up matters.

This may include:

  • Following up with email subscribers via email.
  • Running retargeting ads to website visitors.
  • Initiating conversations with your social media followers.
  • Following up with existing customers.
  • Responding to comments and messages.
  • Checking in with your professional contacts and partners.

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Don’t let users encounter your brand once and then never see you again. A robust content marketing strategy engages users at multiple touchpoints and grows this engagement into a relationship that can evolve into a paying customer.

Content Marketing Insights To Grow Your Brand

When many business owners think of “brand awareness”, they think of publishing content on social media and hoping users take notice. But your content strategy can be much more, well, strategic, when you use insights to your advantage.

Audience research, keyword research, competitor analysis, and website analytics can all be used to inform your content strategy. That way, you are sure to reach the right users with the right content at the right time – and keep your brand top of mind until they are ready to buy.

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Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs

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Searchmetrics' CMO Talks Enterprise Volatility, SEO Careers & CWVs


Are there upsides to the volatility inherent to SEO with all of its Google updates, changing consumer behaviors, and constantly evolving technology?

And just how important are Core Web Vitals, anyway?

I had a chance to catch up with Lillian Haase, CMO at Searchmetrics, recently to get her take on a few enterprise SEO hot topics and advice for beginners in SEO looking to grow into leadership roles.

If you’re in the market for employment with a leading search data, software, and consulting solution, you’ll want to check out her tips as to what Searchmetrics looks for in new hires, as well.

1. Core Web Vitals (CWV) has been a hot topic this past year.

What do enterprise marketers need to know about CWVs now that the dust has settled?

Lillian Haase: “For marketers in any business, focusing on reducing friction for users when they arrive at your website is the name of the game — with or without CWVs.

Before the official announcement that CWV’s page speed signals would become ranking factors, fast-loading and easy-to-navigate websites saw better results in the search engines. The CWV rollout just made it official.

I will say, too, that the dust has only settled in terms of Google talking about CWV.

The work for many brands is still colossal.

Our team sees many large companies still experiencing major problems with site speed and shifting layouts. Until domains can fix those issues, they’ll struggle to excel in competitive SERPs.

Having a decent CWV will be the price for entry onto the playing field.

If your CWV is far worse than your competitors, you’ll struggle for rankings – but CWV goes beyond SEO. The gains are much more concrete when it comes to revenue and conversions.”

Related: Analyzing 2 Million URLs: What We Learned About Core Web Vitals

2. We’ve seen you write before on volatility as an opportunity in SEO.

Can you share a few ways these volatile times may translate to opportunities for enterprise SEO?

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Lillian Haase: “At the start of the pandemic, we had major shifts going on in marketing. This necessitated a pivoting of methods to adapt to a new, uncertain environment.

When it came to SEO, we had clients with unprecedented traffic drops and increases. The world had changed and so had their web traffic.

My advice remains the same as then.

When you’ve experienced a sudden drop in traffic, analysis of where the drop occurred is the first step towards recovery – but it’s not the last.

It’s crucial to understand why it happened.

Was it a change made to your website?

A Google algorithm update?

A loss of keyword rankings for a specific page or group of pages — or something else?

Take steps to improve, or reverse an earlier change, depending on what you find.

The opposite happens, too, and you may experience a sudden influx of traffic and better rankings.

While celebrating is certainly not to be neglected (after all, teams work for years to see increases in traffic, so be sure to enjoy it when it happens!), it’s still important to ensure it’s the right kind of traffic, and that visitors are engaging with your web content.

Look at ways you can optimize your top-traffic pages to keep visitors engaged and moving through your website. Take advantage of that extra traffic with conversion rate optimization.

In addition, update your keyword research around topics that are ranking well to determine if you missed anything.

There might be something new uncovered through research that you haven’t optimized for.

Cover all your bases and see how much more extra traffic you can get on top of those already good results. Good can always get better.”

See also  Tips and tools to combine content marketing and PPC

3. What do you think is the most underrated optimization or tactic in enterprise SEO today?

Lillian Haase: “The basics, such as optimized headers and user experience, are still the same.

But the bar for great content and high-performing websites is much higher.

Your content needs to be heads and shoulders above the rest.

For example, the Google Product Reviews Update impacted many affiliate sites.

With these and other Google Updates, the days where you could write basic copy about a product and hoping to rank are gone.

Now, you make your expertise on the topic very clear by providing a truly informed opinion about the product’s performance.”

Related: 3 Ways SEO Has Changed This Year & What It Means for You with Jordan Koene

4. What advice or recommendations do you have for junior SEO professionals who might aspire to a leadership role?

“My advice would be to learn to tell the story of SEO’s impact on the business in terms of revenue.

In other words, if you can communicate the value of organic traffic framed in business terms, you will be heard by leaders in other teams who do not understand the ins and outs of SEO.

They’re looking for the value (often, in financial terms) the channel is bringing the company.

One of the most difficult things I see SEOs struggle with is that they go into unnecessary detail about search engines.

As SEOs, we’re so interested in the many moving pieces of the work, and we get overly excited with the minutiae.

But if no one understands what we’re talking about or they think it’s boring, the message is lost.

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Try to focus on business results in your presentations, reports, and in meetings with your superiors, instead.

In most organizations, organic search is undervalued when compared with other channels such as paid search.

If you can find a way to elevate the conversation to business metrics and stay out of the technical details, you’re well on your way towards future opportunities in SEO leadership.

If you can also consistently increase organic traffic, leads, and sales for your organization, you’re also setting yourself up for success.”

5. What does it take to succeed in a role at Searchmetrics?

And are you currently looking for any specific types of talent?

Lillian Haase: “We’re growing our services teams globally, so thanks for asking this and giving me a chance to share a little more.

While we have a variety of roles open, we’re actively recruiting SEO consultants and account executives.

One of the benefits of working for a company of our size is having the opportunity to have your voice heard.

We understand the next great idea can come from anyone at any level.

Successful team members adopt the mindset of builders and innovators and seek out opportunities for growth. Then they present those opportunities with a clear focus on the bottom line.

In general, we look for people that are not just looking to “do the job.”

Yes, we want people skilled in a particular area. However, we want people that are looking to push the envelope by asking, “How can we be better in our function?”

When it comes to culture, we’re looking for a culture add, not a fit.

We understand having a true diverse Searchmetrics family not only includes diversity in gender and ethnic background but also experience and thought.”

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What To Focus On This Year

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What To Focus On This Year


As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.

It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in the online world.

Some sites receive the gift of better rankings before the New Year.

Others are cleaning the coal dust out of their stockings, running frantic analyses on why they were put on the naughty list.

Holiday core algorithm updates from Google are nothing new to veteran search engine marketers.

And I don’t know who needs to hear this, but next year the update will be there after Christmas.

Don’t feel guilty about taking a few days off.

Take some time to think about how you can be even better in the New Year.

That’s what I did.

Below is my list of SEO resolutions for the New Year.

1. Remember To Have Empathy

In my experience, most search engine marketers are very “left-brained.”

Sure, there’s a ton of creativity in the search engine marketing world – but most search engine marketers would rather figure out why a piece of code isn’t loading as fast as it should versus trying to understand the intricacies of a searcher’s mind.

Don’t get me wrong, the technical aspects of SEO and paid search are essential – and without technical savvy, what we do doesn’t work.

But technical fixes are not enough to show continued improvement in your search engine marketing results.

I believe that the best tool any marketer can have is empathy, the ability to understand the feelings of others.

If we as marketers can understand the feelings, motivations, intent, and actions of search engine users, we can create webpages and content that not only provides value to visitors but also increases our site’s bottom line.

See also  Tips and tools to combine content marketing and PPC

I have always prided myself on my ability to empathize with searchers.

But with every core algorithm update or IT person screwing up a site, I find it very easy to put my empathetic impulses on the back burner to chase technical fixes.

Those technical fixes are for Google, not the searchers.

I need to remember to spend as much – or more – time understanding those who make a query as I do looking at ways to improve a site’s performance.

The dividends that come from empathetic marketing practices are usually greater than those gleaned from technical fixes.

All of us in search would be wise to remember this.

2. Automate All The Things

In the last few years, many prominent SEO professionals have touted the advantages of using the Python programming language to automate rote search engine optimization tasks.

Python, in the hands of a competent programmer, is a powerful tool that can cut the amount of time required for search engine optimization significantly.

Python can help you scrape data to come up with content ideas, analyze common on-page SEO issues, track and analyze issues in your backlink profile and much more.

Those interested in some of the possibilities with Python should read this article: How To Use Python To Analyze SEO Data: A Reference Guide.

As I’ve stated in the past, by definition I am not a coder.

However, I’ve been around code for so long I know what to look for when I’m analyzing how the code will react with the search engines.

For those like me, I encourage you to dig in and learn the basics of the Python language.

No one is going to care if you master the intricacies of the code.

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In fact, I would argue that spending too much learning the language is a waste of time.

For me, the end goal of learning about any new technology is to learn its full capabilities and limitations.

If you understand what a piece of software can do, you can then plan what you need and either figure out how to program just what you need or hire someone to program it for you.

It’s almost impossible to hire someone to automate your SEO tactics if you don’t understand how Python (or any other software) can help you achieve your goal.

My goal in 2022 is to learn everything python can do.

If you are a freelance python developer, feel free to hit me up around May, as I suspect I’ll have some projects by then.

3. Get Your Tracking Right

The introduction of Google Analytics 4 has thrown a wrench in a lot of sites’ tracking codes.

Many went from somewhat high confidence that their analytics data was correct to uncertainty.

When you don’t trust your analytics numbers, you can’t make proper decisions.

You can’t plan properly.

We often have prospects that show up with poorly executed tracking.

This has become so much of an issue that we recently implemented a policy where we don’t move on to any other work until the tracking is set up.

And it needs to be set up so everyone in your organization trusts the data.

If you increase traffic by 140% but the boss doesn’t believe the numbers are accurate, no one will get credit. There is a good chance that the tactics used to achieve the increased traffic won’t be approved again in the future.

Why would anyone approve activity that, based upon their worldview, isn’t effective?

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On the other hand, if traffic falls and no one trusts the data, it will be almost impossible to accurately diagnose what is causing the traffic decrease – at least in a way where the whole team is on board with the diagnosis and action items to fix the issues.

4. Embrace The Grind

Good SEO is a grind.

In many cases, we are implementing tactics and must wait several weeks before we know if our efforts worked or not.

We’re a lot like farmers – planting our seeds in the code of our sites, watering and caring for the code while knowing that storms from Google or drought from lack of consumer interest may mean a disastrous harvest.

Successful SEO pros embrace the daily grind.

We work on content to bolster our authority.

We check the code daily to make sure nothing is broken.

And when Google announces an upcoming update, the net looks like a town that just heard a storm is coming – SEO professionals work to batten down the hatches, even if we aren’t exactly sure what to do to prepare for the storm.

All-in-all, SEO becomes a list of daily chores.

Those SEO pros that embrace this daily grind are successful.

Those that look for magic bullets and quick fixes end up chasing their tail.

Embrace the grind.

It’s how you show long-term, sustainable SEO success.

In Conclusion

If you’ve read this far, I’d love to hear your search engine marketing resolution.

Feel free to post your SEO New Year’s resolution on Twitter using the hashtag #seo2022.

I am looking forward to reading all the new year’s resolution inspiration I’m sure the readers of Search Engine Journal can provide.

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Should You Disavow Links From Spammy Yet High Authority Sites?

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Should You Disavow Links From Spammy Yet High Authority Sites?


Today’s Ask an SEO question comes from David in Craughwell, Ireland, who asks:

“When checking my and my competitor backlink profiles, I come across many links from firebaseapp.com and web.app domains.

These domains have high DA but the pages are very often spammy and low quality. It is my instinct to disavow these links but due to the high DA I am unsure how to proceed.

Do you have any advice, please, for when an SEO encounters awful links from high DA domains?”

Hi David,

Great question! The first thing to think about is that Domain Authority (DA) does not come from Google and is not a credible metric.

How Does Domain Authority Factor Into Your Link Disavowal Strategy?

DA is a calculation devised by a popular SEO tool and used by that tool only (not Google) to evaluate a website.

If you trust that tool, then you can use the metric as a way to begin looking at a domain or a specific webpage and whether a backlink may have some value.

But I personally wouldn’t let a high DA sway me in one direction or another. There are a ton of high authority domains you likely don’t want a backlink from.

Porn sites and gambling sites may have a ton of domain authority and content that gets a lot of engagement, but that doesn’t mean a backlink could be good for you (unless you’re in those niches).

I found links to a fashion site I work on from porn sites with high DA in their cosplay section and we disavowed because we don’t want the association, even though the link was natural and benefited the end user.

See also  6 Strategic Marketing Goals and How to Measure Them

So What Should We Be Looking At?

The more important thing to look at is how Google will see that link.

Ask yourself why that site is linking to you – does your company sells something relevant to the topic of the website, the topic of the category, or the content within the page?

If you sell something unrelated like plumbing supplies or service alarm systems, Google will probably question why you have links from this site.

They will either ignore the link or potentially devalue your site as it may appear you’re building spammy links.

If this high DA site or series of sites has a ton of outbound links, there is a reasonable chance Google knows it is part of a farm and will likely ignore the link on its own.

If you’re worried about these links, you can always add them to your disavow sheet if it makes you feel more comfortable. Disavowing only takes a second and having peace of mind can last a long time.

That’s why I still do it for my clients.

For your app-specific questions: If you’re seeing this as an attack on your website, or it is a developer who is a fan of your brand and decided to link to you from all their apps or sites, you can leave it alone.

It’s likely they’re linking to all of your competitors, too, or your website is contextually relevant to the topic of the website.

If you do decide to trust a tool’s metric (all of them have their own) then I would pull a report of the specific URL linking to you (not the base domain) and look to see what the score is for that page.

See also  May 22nd Google Algorithm Update Is Off The Charts

If the score is good and the content makes sense, I would keep the link. If it is clearly spam and not topically relevant I would consider disavowing the page or the entire domain to save time.

You can go a step further and pull similar reports for your top three competitors in Google search to see if they have similar backlinks. If they do then you may be in the clear as everyone in your space has the same issues.

In this situation focus on things in your control like on-page SEO with your content, page structure, schema, internal links, speed, and UX.

Do You Really Need To Worry About Disavowing Links?

Google has gotten a lot better about detecting good and quality backlinks while ignoring spammy backlinks, including high DA sites.

If the links are clearly not natural and only pointing at your site, go for the disavow and do domain-wide.

Again, peace of mind is something that can have a positive impact on your business and your personal life, so taking a couple of seconds to add the URL to your disavow file and upload is absolutely worth it – but only if you are sure it is a spammy link and from an irrelevant site/page/source.

I hope this answers your question and thank you for asking it.

These subjective questions are always more fun to tackle – you made my day!  =0)

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Editor’s note: Ask an SEO is a weekly SEO advice column written by some of the industry’s top SEO experts, who have been hand-picked by Search Engine Journal. Got a question about SEO? Fill out our form. You might see your answer in the next #AskanSEO post!


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