Google is adding two new reports in Search Console that provide site owners with more data on video search results.
The reports are designed to help SEOs and site owners learn more about the performance of video content in search results, as well as identify ways to improve video markup.
There are three main ways that searchers come across videos in Google:
- The main search results page
- The ‘Videos’ tab in search results
- Suggested content in the Google Discover feed
Search Console will now report on the performance of video content in each of these areas. Here’s more information about the new reports being added.
Video Enhancement Report
Sites that use structured data to mark up their videos will now see a new report in Search Console called “Videos.”
Like other Search Console reports, the Videos report shows errors and warnings for markup implemented on a website. It also shows pages that have error-free video markup.
In addition to identifying errors, the Videos report can be used to validate a fix when an error is resolved by triggering Google to re-crawl the affected page.
Video Appearances in Performance Report
Google Search Console is extending its support for videos by showing the performance of videos in the main search results tab (type = web) and in the Discover feed (using the new “Videos” appearance).
Previously, Search Console would only report on the performance of video content in the designated ‘Videos’ tab. Content can appear with the video appearance if your page uses VideoObject structured data, or if Google uses other signals to detect that there is a video on the page.
These new reports in Search Console are available now.
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.