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Google’s John Mueller Praises Digital PR via @martinibuster

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Google’s John Mueller had kind words for Digital PR in a Twitter discussion. He went so far as to say in many cases Digital PR is more critical than Technical SEO.

What is Digital PR?

Digital PR is basically just building awareness and popularity.

The short description of the strategy could be framed as: Create something worth linking to and tell others about it.

This is something I’ve been doing for fifteen years, way before the practice had a name.

Why Digital PR?

I’ve used this strategy for fifteen years, out of necessity, for building links to corporate B2B sites.

Back in the day, one couldn’t engage in desperate low level link strategies like reciprocal linking with a B2B corporate site.

So I had to come up with popularity-building strategies that wouldn’t raise eyebrows at the corporate HQ.

It’s basically link building with one arm tied behind your back.

The 2021 edition of low level desperation link building is guest posting, which in general is off the table for B2B companies.

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Link strategies that are good enough for an affiliate site are inappropriate for a corporate site.

What’s left is what some are calling Digital PR.

But there’s no clear definition of what Digital PR is. That’s why some definitions found online encompass everything an affiliate site would do to build links, including guest posting.

Clearly, some definitions of Digital PR are just a re-brand of low level link building.

But it’s not necessarily a re-brand of low-level link building, as John Mueller reflected on it in a discussion on Twitter.

John Mueller on Digital PR

The discussion began with a tweet discussing how the difficulties in recruiting for digital PR.

“So digital PR/link building recruitment is kinda mad at the moment, but one good thing I think that will come of it is digital PR salaries rising. Tech SEO has traditionally been far better paid (still is) but it’s nice to see digital PR talent being valued.”

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Then John Mueller commented on Digital PR:

“I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. It’s just as critical as tech SEO, probably more so in many cases.”

Bill Slawski (@bill_slawski) commented in the Twitter discussion on how digital PR can be a part of a fully considered SEO strategy:

“Digital Pr and SEO together can work very well. I find myself puzzled by people who insist the digital PR is a thing to itself & SEO works by itself, because I know how effective they can be when used together.

A campaign that using both can be a very effective.”

One person in the discussion wondered if relevance should be considered. My thoughts are that in general only relevant sites are going to link to content that is useful to them.

Is Digital PR Just a Buzzword?

A developer with Yoast was doubtful about the concept of Digital PR, remarking that it may be, in some instances, a term used for link buying.

He also suggested that a company spending money on PR might be able to unfairly influence Google.

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Jono wasn’t the only person who was skeptical. The discussion spilled over onto Facebook where I saw some people commenting on their feeds that link builders were going to rush out and rebrand as Digital PR.

Nevertheless, it’s good to see some corners of the search marketing industry begin to open up to a way of marketing that isn’t directly tied to ranking but rather approaches growing a site through activities that help a site become popular.

It might seem odd to suggest that a way to rank better is to become popular. But Google tries to rank sites that people trust and enjoy, which is what that Expertise, Authoritativeness and Trustworthiness (EAT) is partly about.

So why not get out of the SEO box for a moment and at least think of non-SEO ways to make a site popular?

Citation

Twitter discussion here.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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Discord goes all in with AI: chatbots, automods, whiteboards and more

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Discord goes all in with AI: chatbots, automods, whiteboards and more

AI is the future, at least over on Discord.

The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.

In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.

While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.

In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.

So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.

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AutoMod AI
Credit: Discord

The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.

Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde chatbot

Clyde
Credit: Discord

Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.

Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries

Conversation Summaries
Credit: Discord

Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

Avatar Remix

Avatar Remix
Credit: Discord

The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.

Finally, Discord revealed a feature that’s coming soon that has long been requested by the Discord community: a whiteboard. But, of course, this won’t be just any collaborative whiteboard feature. It’s going to be AI-powered, allowing users to collaborate in generating AI art and more.

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