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HOWTO'S

How to Find Influencers to Follow on Snapchat

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Snapchat is huge. Despite hits and losses, it’s still gaining millions of new users per year.

In fact, it now has over 218 million daily active users.

As a marketer, this alone is a huge reason to promote your brand’s message on Snapchat.

And there are other reasons to use this popular social network.

For instance, you can find a ton of influencers in your niche on Snapchat.

So, why should you follow these influencers? And how do you find the best accounts to add?

Why You Should Follow Influencers on Snapchat

We all love being entertained by the raw, unfiltered snaps by famous actors, singers, and athletes.

But following influencers on Snapchat is more than just entertainment.

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Here are three reasons you should follow them.

1. To Be Inspired by Unusual Ideas

Influencers in your niche are constantly on the lookout for unique ways to market their brand on social media.

For instance, remember Taco Bell’s head-turning filter?

The filter (which featured users’ faces being turned into a taco) gained 224 million views in a single day.

If you own a restaurant, this gives you a glimpse of what foodies love on Snapchat.

2. To Spy on Your Competition

Are your competitors running contests? Creating unique filters based on a holiday?

What’s working and what’s not with what they’re doing?

Following top influencers in your niche means you can spy on their campaigns.

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You can take note of content with the most engagement and give them a tweak for your own campaign.

3. To Work on Collaborations

Social collaborations are a great way for both you and another influencer to gain exposure to each other’s audience.

But you shouldn’t collaborate with any random marketer you find on Snapchat.

To gain influence and trust for your brand, the best thing to do is collaborate with well-known influencers.

How to Find Influencers on Snapchat: A Step-by-Step Guide

Depending on your brand, you’ll have to pick and choose to come up with a quality list of influencers to follow.

Here’s a simple guide that’ll help you do it.

Step 1: Dig Up Clues about Your Audience’s Interests

The influencers you follow don’t all have to be in your niche.

If you do a little digging, you’ll find a bunch of unique Snapchat users your own followers will be inspired by.

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But first, learn your audience’s interests.

  • Do they like environmentally-friendly products?
  • Are they into diets and weight loss?
  • Do they love affordable fashion jewelry?

Once you know what your audience loves, it’ll be easy for you to find influencers in these niches to follow.

Step 2: Find Official Accounts

The best way to find verified Snapchat user accounts is to search for official accounts.

To do this, visit the Snapchat “stories” screen by swiping left on the app.

Click on Search and type the word “official.”

What you’ll see is a list of users whose accounts have been verified by Snapchat.

Of course, you’ll see celebrities like singers and actors. But also, you’ll find users like marketing expert Gary Vaynerchuck and SEO expert Rand Fishkin.

You’ll find experts on food, makeup, travel, and a host of other niches your audience will love.

Step 3: Use a Snapchat Directory

If you want to search users by category, why not use a Snapchat directory?

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AddMeSnaps and Ghostcodes are great choices.

With Ghostcodes, you can browse through different categories to find influencers to follow.

ghostcodes categories

Or you can find featured Snapchat users based on what they do.

featured ghosties on Snapchat

Using directories is easy and fun, especially if you’re looking to follow influencers from various niches.

Step 4: Trace Influencers from Other Social Networks

On Snapchat, it can be difficult to find influencers because typing in their name won’t always bring up their account.

The key is to go on Facebook, Twitter, or Instagram and visit the influencer’s page.

In the About section of the page, influencers often post their usernames and handles.

Step 5: Ask for a Snap Code

Maybe you’ve met a well-known influencer at an event, and you want to connect to them on Snapchat. The good news is you don’t have to copy their username down letter-for-letter.

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All you need to do is ask for their Snap Code. With your camera, take a photo of the yellow bar-like code that appears on their screen.

You can then scan this code on your own account and voila! the influencer’s account will appear.

How to Approach Influencers for Collaborations

Now that you’ve found your influencers, you can choose to partner with them to promote both your brands.

Here are three tips that work.

1. Learn About the Influencers You Want to Connect With

Take time to do your research.

Visit their social media profiles.

Buy and test their products.

Reaching out to them will be authentic when you deeply believe in their product, service, or cause.

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2. Send Them a Gift

Getting your product featured in a Snapchat post by an influencer is a huge way exposure for it.

And what better way to get your product into an influencer’s hands than buy giving it as a gift?

Before sending your products as gifts, however, take time to talk with your chosen influencers.

Ask them if their audience will be interested in your featured products. You can also offer to feature their products on your account in return.

3. Offer a Sponsorship

Sometimes, getting a shoutout from an influencer is as easy as asking for it.

In return, you can offer something of value to the influencer.

For instance, if you sell guitars, you can give an influencer in the music industry a new instrument.

Finding Influencers on Snapchat: Adding Value to Your Audience’s Experience

When you take your brand to Snapchat, your mission is to enrich your audience’s lives.

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You want them to be entertained, educated, and inspired.

One way to do this is to partner up with the right influencers.

When you do, you can find inspiration to keep your audience glued to your posts.

Also, it’ll be easier to grow your brand through exposure to bigger audiences.

More Resources:


Image Credits

All screenshots taken by the author, February 2020

Searchenginejournal.com

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HOWTO'S

How to Manage Your Online Brand?

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You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

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A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

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Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

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7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

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6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

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3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

About:
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.

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