Earlier this year, WordPress.com introduced an easier way to post your Twitter threads, also known as tweetstorms, to your blog with the introduction of the “unroll” option for Twitter embeds. Today, the company is addressing the flip side of tweetstorm publication — it’s making it possible to turn your existing WordPress blog post into a tweetstorm with just a couple of clicks.
The new feature will allow you to tweet out every word of your post, as well as the accompanying images and videos, the company says. These will be automatically inserted into the thread where they belong alongside your text.
To use the tweetstorm feature, a WordPress user will first click on the Jetpack icon on the top right of the page, then connect their Twitter account to their WordPress site, if that hadn’t been done already.
The option also supports multiple Twitter accounts, if you want to post your tweetstorms in several places.
Once Twitter is connected, you’ll select the account or accounts where you want to tweet, then choose the newly added option to share the post as a Twitter thread instead of a single post with a link.
In the box provided, you’ll write an introductory message for your tweetstorm, so Twitter users will know what your Twitter thread will be discussing.
When you then click on the “publish” button, the blog post will be shared as a tweetstorm automatically.
The feature was also designed with a few thoughtful touches to make the tweetstorm feel more natural, as if it had been written directly on Twitter.
For starters, WordPress says it will pay attention to the blog post’s formatting in order to determine where to separate the tweets. Instead of packing the first tweet with as many words as possible, it places the break at the end of the first sentence, for example. When a paragraph is too long for a single tweet, it’s automatically split out into as many tweets as needed, instead of being cut off. A list block, meanwhile, will be formatted as a list on Twitter.
To help writers craft a blog post that will work as a tweetstorm, you can choose to view where the tweets will be split in the social preview feature. This allows WordPress users to better shape the post to fit Twitter’s character limit as they write.
At the end of the published tweetstorm, Twitter followers will be able to click a link to read the post on the WordPress site.
This addresses a common complaint with Twitter threads. While it’s useful to have longer thoughts posted to social media for attention, reading through paragraphs of content directly on Twitter can be difficult. But as tweetstroms grew in popularity, tools to solve this problem emerged. The most popular is a Twitter bot called @ThreadReaderApp, which lets users read a thread in a long-form format by mentioning the account by name within the thread along with the keyword “unroll.”
With the launch of the new WordPress feature, however, Twitter users won’t have to turn to third-party utilities — they can just click through on the link provided to read the content as a blog post. This, in turn, could help turn Twitter followers into blog subscribers, allowing the WordPress writer to increase their overall reach.
WordPress’ plans to introduce the tweetstorm feature had been announced last month as coming in the Jetpack 9.0 release, arriving in early October.
The feature is now publicly available, the company says.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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