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You are officially in the confusion era, find your anchor | by Pratibha Pandit | THIS PRACTICAL [WORK] LIFE | Sep, 2023

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You are officially in the confusion era, find your anchor | by Pratibha Pandit | THIS PRACTICAL [WORK] LIFE | Sep, 2023

Photo by Chase Fade on Unsplash

Welcome to an era of confusion! You are in it and you may not even realize.

We are talking about the times of diametrically opposing views and ways of doing things and an overload of information with little to no ability to verify the authenticity.

It’s an era of hyper-content creation, never mind that a vast majority of them are writing about how to create content or how to make $$ from content. When content is the core product where volume is the key ingredient for success, you are left to discern what is information and what is opinion [For eg, this article my friends, is a pure opinion piece!].

If you want to save yourself from the endless scrolls with no material gain in your brain’s knowledge database, pause and think before you hit that follow/subscribe button and ask yourselves, what are the 3–5 most important topics that I really need to keep an eye on? No, you cannot be an AI expert, a finance ninja, a game guru, and a master chef, all at once. So start cutting the noise, for your own sanity.

It’s an era of hyper-personal brand-building, where everyone has a daily/weekly newsletter worthy of life lessons to share, even when they are just about touching 30! You may wake up to utter confusion of did I just waste all my life? or How come I never had the time to do so many things these people have done? or how did I not stumble upon all those great ideas? Before you brood over a wasted life or over the lack of super ninja skills that everyone else has and you don’t, step back and take a deep breath and remember,

  1. They are in the process of chasing success too, based on what success means to them and you do not see the trials and tribulations behind the shiny web pages and newsletters.
  2. Your life is yours for a reason. Embrace your journey.

All power to personal brand builders but for my own sanity I like focusing on the ones who are building that brand by sharing some core skills, domain knowledge, or spending time on my behalf to research and analyze an area to greater depths.

It’s an era of AI hype cycle, to the point that many social media profiles have been converted to that of AI experts overnight. Everyone has an expert opinion to share. Everyone has a “You are missing out if you don’t learn these AI tools” list, sending you into deep confusion or depression even — how did all these folks get caught up on AI so fast?”, “ Am I falling behind if I don’t have something about AI to show on my profile or talk about?

All hype cycles in the past were filled with exuberant, it’s going to change the world upside down euphoria or phobia complete with armchair critiques and instant experts. EVERY.SINGLE.ONE of them. So, relax! take one step at a time. It always pays to be curious but grounded.

The question you should really be asking yourselves is, what is the value of creating cool Midjourney pictures or fake Leonardo Decaprio, and Jenna Ortega videos or a list of carefully curated ChatGPT prompts to your profession or your line of interest? Stay curious and first invest in learning what it could mean to your professional line or areas of your personal interests rather than going into the rabbit hole of countless cool tools that are currently popping up every day.

It’s an era of the changing nature of work, both in terms of how businesses are run and how the workforce wants to operate. The largest social experiment sponsored by COVID-19 pandemic has brought both employers and employees at a crossroads with each other. Many leaders are still struggling to admit that the work-from-home experiment was a success though they were not the ones to green-light it. Employees on the other hand cannot imagine themselves hopping in a car multiple times a week, let alone 5 days a week, to waste their time on the road for a job, while also secretly missing the good old days of office banters, happy hours and free lunches!

Companies can no longer be in the la la land of being that hot company with a ton of growth “potential”, nor employees can demand 2x-3x salary bumps on jobs that get 500 applications the minute they get posted. The entrepreneurial kind is opening up to the idea of building companies without VC money and work no longer means a 9–6 job for many. Even those with the most conservative idea about work are opening up to the concept that work does not have to always equate to a full-time job.

We don’t know where all of these will land in five to ten years from now but the fact remains that we are still responsible for keeping a tight rope on our ship. We are still responsible for asking ourselves where do I want to be five years from now and putting in place carefully thought-out short-term goals to reach there.

In times as confusing as these, it is easy to lose ourselves in the countless theories and glittering stories. More than ever it is important to stay grounded in our own realities and be in control of our own narrative and destiny. The rest is all noise!

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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

YouTube’s making some updates to its Product Drops feature within live streams, while it’s also adding some new analytics cards, and testing a new format for its TV app.

First off, on Product Drops. YouTube’s changing the requirements for Product Drops in live streams so that more creators will be able to include drops to highlight their items.

Up till now, Product Drops have only been available to creators who’ve connected their Shopify stores, or have access to Google Merchant Center, while creators have also had to plan Product Drops in advance, and schedule them via Live Control Room. But now, YouTube’s giving more creators more ways to access the feature.

As per YouTube:

“Any creators who have connected to their first party stores, or are participating in the YouTube Affiliate Program can set up Product Drops in the live control room on YouTube. This means that more creators will be able to use Product Drops to boost sales and engagement on their live streams.”

YouTube will also now enable creators to implement Product Drops at any time during a live stream, eliminating the pre-planned requirement.

“This will give creators more flexibility to react to the moment, and drive excitement in real time.”

YouTube says that many creators have seen good response to their Product Drops, with the interactive, engaging process helping to drive hype, and spark more response from viewers.

Product Drops are available via the Live Control Room in YouTube Studio. You can read more about how they work here.

YouTube’s also updating its Community Posts creation flow, in order to simplify the process, and ideally get more channels posting text-based updated in the app.

Community Posts remain a lesser element, though YouTube’s been working to make them a bigger focus throughout the year, by adding additional engagement elements like pollsquizzesdisappearing updates, and more.

Simplifying the creation process is another step in boosting awareness, and potentially driving more interaction with you YouTube audience.

YouTube’s also adding some new revenue analytics cards, including “Total Members” insights (which includes subscriber data) and “Where Members Joined From”, which will provide more insight into what’s driving channel growth.

YouTube’s also adding new data on why users have canceled their membership within the insights tab in YouTube Analytics.

YouTube analytics cards

As you can see in this example, the new card will show the reasons why people have opted to stop their subscription to your channel, based on responses provided in the cancellation flow.

Finally, YouTube’s also experimenting with a new format for its TV app, which will make it easier to access different elements.

YouTube TV app

As you can see in this example, shared by 9t05Google, the new format will include bigger buttons to access different elements, and further customize your YouTube experience on the bigger screen.

Connected TV is the fastest growing viewer segment for YouTube, with more and more people now looking to consume YouTube content on their home TV set. As such, it makes sense for YouTube to roll out more updates aligned with big screen viewing in order to feed into this usage.

Some handy updates, across various elements, which are worth noting as you go about managing your YouTube presence.

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Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

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Elon Musk's comments at the New York Times' Dealbook conference drew a shocked silence

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic

Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”

The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.

Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”

In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.

The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.

“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”

He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.

But Musk also said he wouldn’t be beholden to pressure from advertisers.

“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”

But the billionaire acknowledged that there were business implications to the advertiser actions.

“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”

Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.

During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”

Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

With a need to expand its advertising business, TikTok is now fully focused on the output of long-form videos.

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.

According to the …



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