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HD YouTube Videos With Medium And Canva! | by Deon Christie | ILLUMINATION | Mar, 2023
Linking Medium With YouTube Videos And Canva For Exposure!
Medium Non-Members Can Read The Full Story HERE!
What you will learn from this article.
Understanding content marketing strategies first.
Linking Medium and YouTube strategy in a nutshell.
Turning Medium stories into HD YouTube videos.
Medium YouTube videos page one in 60 seconds!
Importance of creating a free Canva website.
This is where Google video ads will play their part.
Content marketing strategy recap.
Understanding content marketing strategies first.
Linking between YouTube and Medium is a rather effective content marketing strategy. And it really is not all that difficult to do. But first, you need to understand what content marketing strategies are.
One of the primary reasons I failed to make money online for quite a while, is that I didn’t have several content marketing strategies in place. I was just chasing the “next best thing”. All the while gathering knowledge about an arsenal of different content marketing strategies.
Content marketing strategies when it comes to making money online. Is all about the journey you take your reader on, ultimately leading to your sales offer. Without ever having to sales pitch anyone.
Because your content marketing strategy path must be interesting enough and raise sufficient curiosity. Doing that means that by the time your reader or visitor reaches your affiliate offer, for instance, they already have their credit card ready.
Meaning your content must solve a problem, without your reader or visitor having to purchase anything. Once you solved a problem your reader or visitor is struggling with, you become your reader or visitor’s “last stop”. Because they have “found what they were looking for”.
Now, I can carry on with all the different content marketing strategies out there, but that would be an eBook with hundreds of thousands of words. Because there are so many different content marketing strategies it’s overwhelming.
The “key” however, is to combine different strategies and see which ones make up the most profitable content marketing strategy. For the purpose of this demonstration, I am going to show you how to leverage YouTube through Medium without having any fancy video-creating tools.
Several of these strategies are mentioned in other Medium stories I have published, combined into different content marketing strategies. This one in turn is merely a different sequence of combining the strategies.
And I will also provide proof that this works for me. So keep reading because I saved the proof for last. But whether my strategy will work for you remains to be seen and will depend on how well you follow the illustrated guides which I will also include.
This is why you will find that there will be other Medium stories included in this article with step-by-step instructions to complete each step. Like the one below, for instance, covering content marketing strategies in more detail.
Because this content marketing strategy is rather vast, it will be (near) impossible to get everything into one Medium story. More like an eBook. So please note that the included Medium stories form a large part of guiding you through this strategy.
Linking Medium and YouTube strategy in a nutshell.
It all starts with turning your Medium stories into HD YouTube videos, this is done completely free. Because you will have access to all the tools you need to make this strategy work for you too.
Admittedly, yes, it is quite a bit of work, but once fully set up. The results you will see later make it so worth the time and effort. In a nutshell, breaking this content marketing strategy into steps, we will be looking at it in the following order.
Turn Medium Stories Into HD YouTube Videos.
Upload Your Video To YouTube.
Rank Your Video Page One On YouTube.
Cloak Your Medium Story URL.
Create Your Free Medium Website.
Use The Website URL Instead.
Run A $25 Google Video Ad Campaign.
Basically, seven steps. Once completed, you would have established the link between YouTube and Medium. But you will also be getting free traffic from Canva to your website. Effectively combining three sites instead of only two.
Medium (147.3 Million Visitors Per Month)
YouTube (30.6 Billion Visitors Per Month)
Canva (374.3 Million Visitors Per Month)
That is a combined monthly visitor count of around 31.2 BILLION visitors per month. I think that on its own must be reason enough to give this content marketing strategy a shot.
Turning Medium stories into HD YouTube videos.
Getting started with step one, turning your Medium stories into HD YouTube videos. Because HD YouTube videos play a role when it comes to the SEO part of ranking YouTube videos.
But we will get to “rank your YouTube video page one in under 60 seconds” during the course of this content marketing strategy. Below is an example of one of my Medium stories I turned into an HD YouTube video with Canva.
Included in the video description you will find the link to the Medium story related to the video. But try and keep the videos short (30 seconds to 90 seconds), sending a clear and objective message as opposed to covering too many details with a longer video.
If you watch the above video on YouTube, you will notice the cloaking technique I use to cloak all my links. From article links to Medium story links, basically, all links I use online. But why is that?
That is because this cloaking strategy, also makes the cloaked link indexable in search engines. That is how I “index” affiliate offers in search engines. For this, however, you will need your own hosted domain. Because this is done with a plugin called Pretty Links Lite.
Any link that is cloaked with this plugin, will then turn that link into a URL slug. Kind of like a blog post or article URL, which makes it indexable in search engines. Because it points back to your primary domain.
But there are other link-cloaking tools in the event you don’t have your own hosted domain yet. Among some of the favourites you might have heard about are the ones mentioned below.
Tiny URL.
Bitly.
Chrome URL Shortening Browser Extension.
If however, you do have your own hosted domain, I strongly suggest using the Pretty Link Lite plugin. Because it offers the option to include a meta description for every cloaked link too. A must-have tool for any affiliate marketer.
Pretty Links Lite Plugin (affiliate link).
This is a video I created for one of my Medium stories. And it is still ranking for search phrases (video tags) like “medium writing and affiliate marketing”, “affiliate marketing and medium writing”, “medium writing with affiliate marketing”, and “affiliate marketing writing on medium”. One month later!
Now the search volume for these tags is not all that staggering, but the point is targeting. I try thinking of tags people would be more likely to enter into their browsers. And there’s a lot of interest in making money on Medium.
Just quickly coming back to the video length, why only 30–90 seconds long? Well, because apart from ranking your video. I will also show you how to get USA-targeted Google ads video views for $0.012 cents per 30-second video view.
You will then need to use this video, and shorter videos perform better with Google video ads. But you also have the advantage of leveraging a “call-to-action” button to a URL other that the video URL. So, keep reading because we will get to that in a bit.
The step-by-step guide on how to turn Medium stories into HD YouTube videos is already published in another Medium story. You might want to follow the steps as set out and illustrated in the Medium story below.
Medium YouTube videos page one in 60 seconds!
I can suggest the tools I use to help with video ranking, like keyword research, choosing the best title, thumbnail, etc. These are free browser extensions used by a lot of YouTube users.
It tells you your ranking position for the suggested tags, or search phrases. But it does a whole lot more, besides, it’s free to use. Yes, there is an upgraded version, but you really don’t need to upgrade.
I can assure you that the free version will work just fine to get started. Getting your videos on page one of YouTube is the objective here. And these tools will help you with that because it does me.
Tube Buddy (affiliate link)
VidIQ (affiliate link)
These two video SEO tools simplify a lot of tasks for me on YouTube, and I have been using them for years on all my YouTube channels (13). When you focus on YouTube video SEO, there are a few areas of paramount importance, and they are.
Video Title.
Video Description.
Video Thumbnail.
Video Language.
Title And Description Language.
Video Tags (search phrases/keywords).
Video Hashtags.
Recording Date.
Adding Videos To Playlists.
Video End Screen.
Video Cards.
Video Subtitles.
But the step-by-step illustrated guide on how to rank your videos in 60 seconds or less is already covered in another Medium story. Therefore, you might what to read the story below and follow along to get your video ranking on YouTube page one.
However, ranking a video on YouTube page one upon uploading it is the easy part. Maintaining that ranking position will depend on the activity on the video, feeding the algorithm as it were. The more responsive people are to your video, the longer you will maintain the ranking position.
To the best of my understanding, the YouTube algorithm will place more importance on the activity on a video. It is an indication of something that people are looking for. Therefore, justifies preference.
This is why I am sharing the Google video ads strategy at the end of this article. That is to maintain constant activity, and therefore also maintain your video ranking position.
You should now be able to find ranking a YouTube video rather logically if you followed along, especially with the other Medium story included above. All guides are illustrated and explained, making them rather easy to follow.
Watch us rank videos on page one in 60 seconds and get targeted visitors from the two largest search engines on Earth! Google and YouTube! That’s 147 billion visitors per month! — Source
Importance of creating a free Canva website.
Creating a Canva website, a tool you may or might not have heard of. Is part of the Google video ads strategy with your medium story videos. Because you need a link to use with the “call-to-action” button.
These free Canva one-page websites are accepted with Google ads, which is why you need this website link. No more waiting only for your Google to be “not approved”.
Basically, the benefit of this advertising strategy is that you get traffic to three links. Your Medium story YouTube video, the Medium story URL in the video description, and your (Canva) Medium website with the call-to-action button.
Pay Only For Views Exceeding 30 Seconds.
GEO Location, Interest, Topic, And Age Targeted.
Pay $0.012 Cents Per 30-Second View.
Website Views Through Call-To-Action.
But that is just a quick introduction to what is yet to come during the course of this article. Before you create your Medium website with Canva, you must first have a professional Medium profile.
You don’t want people to visit your Medium website, and then your Medium profile and find little to nothing of interest. Or find a faceless profile for instance without any “About” section.
So, please start with your Medium profile before creating your Medium website with Canva. A complete guide is available in the Medium story below. It will guide you step-by-step on how to create a professional Medium profile.
With your Medium website, you want to redirect to different areas with your Medium profile. Personally, I link to the following from my Medium website, which, by the way also receives traffic from Canva with over 370 million visitors per month.
Medium Profile.
Medium About Page.
Medium Publications I Am Editor To.
Below I have included the link to my personal Medium website for redirecting visitors to Medium. Just to give you a better idea of what I find working rather well for me. But it is only a guide.
Just use the guideline, add your own creativity, and your one-page Medium website with Canva will be up and running in no time. Don’t forget that the primary purpose of this website with this particular content marketing strategy.
Is that you will need an acceptable Google ads URL for the “call-to-action” button. Because you will already have a YouTube video link, with the Medium story link in the video description. So, you need another acceptable URL for the call-to-action.
Either way, it all points back to your Medium profile, Medium stories, and Medium publications in the event you already have your own. But if you do not yet have your own Medium publications, then simply redirect to your Medium stories and profile.
The step-by-step guide on how to create your Medium website with Canva is covered in the article below. Therefore, completing this part of the content marketing strategy will require you to follow along.
This is where Google video ads will play their part.
Getting your Google video ad up and running is the final step, but under this subheading, you will also be able to see some results I had by spending a ridiculously tiny amount of money. $25 in fact!
Just a quick recap of the gears you will need to make this traffic machine effective and operational. Everything is completely free, with the exclusion of the gigantic $25 Google video ad investment.
Medium Story YouTube Video.
Cloaking Method.
Free Medium Website.
Allow me to share with you how I stumbled across this really cheap traffic with Google video ads. I was just messing about on YouTube, to see which other “buttons” can be useful. Because that’s what I do, I figure stuff out.
I accidentally clicked the 3 dots next to the “view the video on YouTube” option inside my videos dashboard. A drop-down menu had the option to “promote”. Promote? And curiosity lead me to explore this. So, here we are. But more about exactly how to do that in a bit.
Above you can see a screenshot of my Medium “previous 30 days” analytics. In other words, before I tested this video ad strategy with just one video. I am yet to get into creating a video for every Medium story, all 176 of them, and counting.
But I first had to share this strategy with my valued Medium readers because I know it works, and like a charm too. On the first test run, admittedly, it was not millions of views. But that is beside the point.
It’s not the quantity, but the quality of your visitors and readers that count. Moving on to the “next and current 30 days period” analytics, there is a noticeable change. Below you will notice the spikes in views during the times I ran the video ad.
But you might also want to pay attention to the increase in reads. Because that is where your true power lies with Medium. Reads mean that those are the people interested enough in your content to read the entire Medium story.
Around a 250% growth, as you can see above. You can also see the traffic spikes on the days that I ran the Google video ad. Also, notice how the growth increased and then even stabilized at a much higher average than the previous 30 days’ analytic result.
But before we carry on, as I have mentioned in other Medium stories. This is my new Medium profile, which I started on October 6, 2022. So, the illustration includes the entire growth duration since the Medium profile was created.
For a brand new Medium profile, I am rather satisfied with the results. But the fact that the content marketing strategies I test work, now that is the real reward!
As seen above in the screenshot. Notice how February outgrew the other months by far. Why? Well, February was the month that I took my own strategy for another test drive, so I can have some proof to present.
This a strategy I have used and am using to this day for affiliate marketing, so, I decided to give the same strategy a try with Medium. I figured that because it could drive traffic and generate sales with affiliate marketing.
Then I saw no reason it would not work with Medium, as you can drive traffic to any link with this strategy. As you can see, it clearly had an enormous difference in high-quality growth.
As mentioned earlier, I have spent very little on these Google Ads. R450 (ZAR — South African Rand). Which is around $25! For a high-quality follower increase of +285, and a Medium subscribers increase of +23. For $25?
Trust me when I say, you are going to have a hard time getting that kind of results (and quality) with $25 elsewhere. Especially considering that these followers and subscribers gained are extremely active. And I mean really active and responsive! Because they are targeted!
As seen above, from 176 medium stories there are 2378 responses. Now if that’s not an active audience, then I don’t know what is. Which is why I say, I doubt you will find that kind of quality for $25 elsewhere.
Creating your Google video ad with your Medium story YouTube video is also laid out step-by-step in the Medium story below. Therefore you might want to follow along with this one too, and get this entire strategy properly assembled.
Content marketing strategy recap.
Basically, you just run a video ad, redirecting to your YouTube video with your Medium story (cloaked) URL in the video description. Then include your Medium website URL for the call-to-action redirect.
That way focus all your YouTube traffic efforts on your Medium profile, and in doing so build a responsive Medium audience for mere pennies, literally (well less than pennies actually)!
Simply take your time and follow along with the step-by-step guide Medium stories included. They are completely illustrated, and I tried making them as easy as possible to understand the steps.
This is a rather time-consuming content marketing strategy, but I can assure you that it will be worth your time. Because this will work with any niche, I am just applying the strategy to focus on Medium traffic.
With your Medium website, you can create multiple such websites redirecting to any URL really. Because these Canva website URLs are accepted everywhere, it can be a much larger traffic opportunity than only Medium.
May this strategy work even better for you than it does for me. After you tested it, please let us know in the comments how it worked out for you. I am curious to know how many people this will be working for.
Today all my website traffic is generated from my own efforts, efforts that I have perfected over the years that have created up to 16,364 targeted visitors per day and returned revenue in excess of (See For Yourself Inside) per month! — Source
AFFILIATE DISCLOSURE: Some of the links in this post are links to affiliate offers. If you visit them to make a purchase, I will earn a commission. The decision is yours, and whether or not you decide to buy something is entirely up to you. All offers come with a full money-back guarantee!
Free Stuff For My Medium Subscribers.
All new subscribers on Medium will receive 4 free gifts. 2 of my top traffic eBooks, and 2 free memberships (invitation only) for buyer traffic tools I use. Subscribe to me (Deon Christie) on Medium and your free stuff will be emailed to you asap. Medium has no affiliation, nor do they endorse the free giveaway in any way. It is my personal free giveaway to all new Medium subscribers.
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How to Get Beat Out Your Competition by Making a Lasting Impression
Opinions expressed by Entrepreneur contributors are their own.
I’m in the public relations space, and as of last count, there are more than 48,000 other PR firms in the United States. A large fraction of these compete with my agency in the five hub cities where I operate. Yet mine consistently ranks among the highest in those cities — Nashville, for example.
Is it because I know my industry better than my competitors? Because I land more placements for my clients? Because my team is more talented or my network of connections more expansive? As much as I’d like to think that I’m running with the front of the pack based solely on the quality of my services and the effectiveness of my methodologies, it’s far more likely that I earn rave reviews and generate referrals from my clients due to two words: personalized attention.
More specifically, my team and I go well above and beyond to create an exceptional customer experience at my firm because I’ve learned over the years of running my own business that it’s the client’s impression of you that matters most — that’s what informs all other aspects of customer relations, drives all other client decisions and determines if they’ll stay with you or not (even more so than short-term results).
Even in the digital age we all inhabit, with so many automated tasks and productivity tools that populate our workplaces, personalizing the professional is a surefire means to client retention and satisfaction. Here are five practices I regularly follow to make the most positive impression on my clients I possibly can.
1. Get a copy of your client’s org chart
When you understand the structure of your client’s business, you understand who does what, who reports to whom, and, in turn, you know who to go to for what. Not only is this an immense time-saver — as in not filling people’s inboxes unnecessarily with work that doesn’t pertain to them — but your clients will also appreciate that you did your homework on their staffing.
It’s so much more impressive to send a note that says, “Would your team like to see this before we send it up to Jeremy?” or “I believe Bettina has the final sign-off here” than “Are you the right person to contact about this?” And note the use of actual names here — learning the first names of everyone you’ll be working with moves you into first place faster than you’d think!
Related: 4 Ways to Make the Best First Impression With Your Customers
2. Use proper grammar and punctuation
Make sure that all your communications to your client — and, far more importantly, all the communications you prepare on their behalf — are written properly. Yes, it takes some extra work to eliminate errors. Still, it’s absolutely worth the effort when you consider how much just one typo can mar an entire project (ever seen “pubic” instead of “public”?) and how poorly faulty grammar can reflect on quality output, education level and attracting the intended audience.
Though it may be true that language standards are slipping in America, that doesn’t mean nobody’s noticing the shoddy quality of copy. Some people still notice and care. If your client is one of them, you’ll earn bonus points by knowing the difference between “compliment” and “complement” by not allowing both “San Antonio Riverwalk” and “San Antonio River Walk” in the same publication. Use your grammar checker. Always do a spell-check. Re-read everything you produce. And if you don’t have a language maven on staff to serve as your in-house proofreader, hire an affordable freelancer who can provide quick turnaround times.
3. Choose video over audio
Whenever possible, schedule video calls and videoconference meetings over phone calls and phone meetings. The day and age of in-person meetings is quickly becoming obsolete. Still, there will never be a replacement for face-to-face interaction, eye contact, observing facial expressions and showing your client with every head nod and eyebrow raise that you’re following what they’re saying and closely attending to your conversation.
During the pandemic, cultivating one-on-one relationships over Zoom and Teams became the new norm, and most people are entirely fine leaving it that way! Interacting over a screen instead of a conference table is just more convenient, time-effective and environmentally friendly. Nevertheless, we can’t afford to lose the “one-on-one interaction” part of business relationships. Remember the old Bell advertising slogan? Well, video is the modern-day equivalent of “the next best thing to being there,” so leverage your camera as often as possible to “see” your clients, not just talk to them.
4. Mark your calendar!
Notate birthdays, business anniversaries, baby due dates. Keep a record of your client’s big meetings and conference attendance. On those days, send a person-to-person text or email. And the more specific, the better, such as “Hope your coffee product presentation in Jersey went well and the traffic wasn’t too bad on the Parkway!” Or “Congrats on baby Elliot. That was my grandfather’s name, and I hope it serves your brand-new son as well as it did him.”
By incorporating the personal into the professional, which is a pillar of my own approach at my company, clients value your role more because you’ve actively endeavored to become part of their lives, not just an appendage of their business. In other words, when you add personal touches to your communications and conversations, your clients can’t help but think of you on a more human level rather than just a professional contact with whom they can easily cut ties.
Related: 6 Strategies for Making a Good First Impression During Business Meetings
5. Observe the line between personal and professional, but use both — often
On a related but separate note: As much as I’m saying to weave personal connections into your daily dealings with your clients, you never, ever want to go too far. You can use humor, but not off-color humor. You can show vulnerability, but you don’t want to appear weak or indecisive. You can ask questions and admit what you don’t know, but be strategic (not lazy) about trying to resolve issues yourself before coming to your clients with them. And be yourself, absolutely always be genuinely yourself, but don’t expose so much that you cross the line into overintimacy or inappropriate divulgence.
By speckling your client interactions with individual touches as you simultaneously maintain proper decorum, you will put a personal face on your business name. And that name will leave more of a mark on your customers precisely because of your adept balancing act between the personal and the professional.
Part of making a meaningful impression on your clients is consciously putting your best face forward every day, in every way. Don’t let them see a messy office behind you on Zoom, but let them vent about their kid’s tonsillitis for 10 minutes if needed. Don’t bad-mouth other clients or finger-point when things go wrong, but get to know them well enough that you’d love to grab a drink next time you’re in town.
Take every opportunity you can to show your clients — and then remind them often — that “business as usual” to you means being prepared (as in learning an org chart), producing quality output (that’s been proofed), scheduling face-to-face encounters, observing special occasions in their lives and sharing your authentic self, who happens to be a multifaceted, wonderful human being with flaws who’s also an utter professional and a real pro at what you do!
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Protect Your Business Computer From Hackers and Trackers with This $70 VPN Deal
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Browsing online and using public networks can make your computer vulnerable to a wide range of hackers and trackers. For entrepreneurs running a business, being bogged down or having your team members bogged down by dangerous, cost-threatening disruptions like these is unacceptable.
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This service runs on a system of servers in more than 69 countries and 112 cities. It uses something called split tunneling, which allows users to choose which apps use the VPN and which ones don’t. This is a great feature for teams with remote employees who toggle between work and personal programs on the same screen.
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Don’t forget that this Windscribe VPN Pro Plan three-year subscription is available for the best-of-web price of $69.97 (reg. $207) only through May 12th at 11:59 p.m. PT.
StackSocial prices subject to change.
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Get Microsoft Office Plus Windows 11 Pro for $70 This Week Only
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
When you run a company, you need every basic tool available to streamline your communications, content creation, and sales abilities. You also need to operate on a computer outfitted with a capable and robust operating system designed to support modern productivity.
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Through 11:59 p.m. PT on May 12th only, you can get The Ultimate Microsoft Office Professional 2021 for Windows: Lifetime License + Windows 11 Pro Bundle on sale for just $69.97 (reg. $438).
StackSocial prices subject to change.
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