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12 Unique Ways to Generate Leads With QR Codes


12 Unique Ways to Generate Leads With QR Codes

If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. For HubSpot users, the good news is that you have a head start — the HubSpot platform automatically creates a mobile version of your site for you.

But what should you do next? After you’ve got a mobile website, what mobile tools should you use to attract new customers to your business? QR codes are one of the easiest tools to get started with. You’re probably already familiar with QR codes, but if not, they’re the square barcodes like the one on this post that are being used by companies to drive prospects to their websites.

In doing research for our new book Go Mobile, Jeanne Hopkins and I took a deep dive into the most important mobile tools for small- to mid-sized businesses. There are plenty to choose from, but we’re going to focus on the most effective QR code uses to grow your business.

Who uses QR codes?

The short answer is anyone with a mobile phone. In addition to our keys and wallet, our phone is one of the few things we can’t leave the house without. Businesses have picked up on this and are constantly finding new ways to use QR codes to get us to engage with them, or make their processes smoother.

Uses of QR Codes in Everyday Life

While the concept of when to implement QR codes may be new, you’ve probably already gotten familiar with their use in local businesses you’ve visited. Here’s some instances where you’ve most likely encountered them:

  • Public wifi network access
  • Restaurant menus
  • Instruction manuals
  • Cashless payments
  • Web promotions during live events
  • Contact information and Linktrees

Later in this article, we’ll discuss the many other ways to use QR codes.But first, we’ll dig into how you can create your own QR codes.

How to Create Your Own QR Code Promotion

Go Mobile website, we used QR codes to provide clues for a nationwide scavenger hunt for four iPads hidden across the country. Visitors to the site could scan the QR codes to download the clues. To ensure that we captured leads from the promotion, we also provided the clues via email for anyone who filled out the form on the site. That way, we capture the lead information so we can re-market to that audience in the future.

Creating a QR code promotion is actually pretty simple. Here are the steps we followed when we created the promotion for our iPad nationwide scavenger hunt.

1. Create a Landing Page

First and foremost, you’ll need to create a mobile-optimized landing page. That means a landningssida that is designed to be viewed on a smartphone screen. Keep things simple – for example, on a mobile landing page, forms should be kept to a few fields only. Most people don’t have the patience to fill out lengthy forms from a smartphone.

2. Create Your QR Code

Once you’ve created your landing page, copy the URL into a QR code generator. There are plenty of QR code generators on the web, so just do a search for one. Paste your landing page URL into the QR code generator and, like magic, your QR code will be generated on the spot. This QR code is unique to you, so nobody in the world has another one just like it.

3. Add Your QR Code to Your Promotional Materials

Grab your QR code from the generator. On a PC, that means right-clicking it and saving it to your computer. (On a Mac, you can drag and drop.) Now that you have the QR code handy, add it to your promotional materials. That includes any printed materials or websites that are going to be part of the promotion.

4. Get the Word Out

There’s no point in launching a QR Code promotion if you’re not going to let the world know about it. So broadcast your message using your blog, Twitter, LinkedIn, Facebook, or any of the other social media tools at your disposal. The key part at this stage of the game is to let as many people know about the promotion as possible.

5. Stretch Out the Promotion

For our iPad Scavenger Hunt, we wanted as many people as possible to participate, so we’d upload a new QR code each day for several weeks. That way, our audience builds, and we’re able to create as much buzz around the promotion as possible.

How to Put QR Codes to Work for Your Business

There are a variety of ways you can use QR codes for your business, and new ones are cropping up every day. Here are some great ideas you can use below.

Common Uses of QR Codes

  1. Websites: Add a QR code to the ‘Contact Us’ page on your website so visitors can download your contact information to their smartphones.
  2. Business Cards: Add a QR code to the front or back of your business card so people can instantly download your contact information.
  3. Webinars: Ready to make your webinars more engaging and fun? Then simply include a QR code as part of your presentation. It’s a terrific way to keep the audience engaged and involved.
  4. LinkedIn and Facebook Pages: Want another way to stand out from everyone else? Add a QR code to your LinkedIn and Facebook pages to pull people into your website. It’s one of the best ways you can position yourself as a forward, innovative thinker.
  5. In-Store Posters With Coupons: Want to provide instant coupons to people while they’re shopping? Then add a QR code that drives them through to a special discount that can be scanned at the register.
  6. Dial a Phone Number: Want to encourage people to dial your number so they can order your product? Then give them a QR code to scan. If it’s set up properly, it will instantly dial your number on their phone and connect them with your sales center.

Creative Uses for QR Codes

QR Code Shirt

  1. Clothing and Merchandise: Ready to promote your product or service in an innovative way? Then add a QR code to a T-shirt that you give away to customers and prospects. Hija De Tu Madre (pictured above), a Latina fashion and accessories brand, cleverly placed a QR code on one of their shirt designs. It encourages viewers to “Scan for community y cultura,” enabling people to learn more about the brand and eventually convert them into new customers.
  2. “Hello, My Name Is” Tags: You know those big red and white tags people wear at events with their names on them? If you put a QR code in place of your name, you’ll engage people and easily be able to strike up conversations.
  3. Event Posters: Reklam an event? Upgrade your posters and fliers with a QR code passersby can easily scan. Have the code take them to your event page where they can view all pertinent details and buy tickets.

  4. Outdoor Billboards:Be one of the first businesses in your market to run a giant QR code on a billboard for your business. In the example above, Cygames enlisted the help of 1,500 drones to form a giant QR code in the sky to celebrate the anniversary of one of their games.
  5. Galleries and Museums: Make it easy for viewers to find out more about your work and upcoming projects. Putting a QR code next to artwork in place of text is a wonderful alternative to the standard description. Guests won’t have to crowd each other to read it, and they can take the information with them. If you’re selling at a gallery, it may also be worth it to enable payment through the QR code as well.
  6. Product Packaging: If you sell a physical product, adding a QR code that tells the buyer more about your brand or the product itself can build connections and trust. If you sell food, consider using a QR code for the ingredient list, or maybe easy recipes to use the item in. For cosmetics, have QR codes that give more information on how the products were made, tested, and where ingredients were sourced.

Using QR Codes to Grow Your Business

There’s no real mystery to using QR codes to grow your business. All you have to do is generate the code, and drop it into your promotion. Be sure you test the campaign before you go public with it – people who scan your code expect things to work relatively smoothly the first time out of the gate. But other than that, running a QR code promotion is a snap.

A key point to remember about QR codes is that they’re simply a mechanism to engage prospects and customers. In other words, they’re not the end-game, so it’s up to you to figure out how to use them to capture the visitors you drive to your website as leads using målsidor.

Once your strategy is in place, using QR codes to grow your business is relatively simple. All you have to do is generate the code, and drop it into your promotion. Be sure you test the campaign before you go public with it — people who scan your code expect things to work relatively smoothly the first time out of the gate. Give them an experience that delights them and keeps them coming back for more.

This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile, written with Jeanne Hopkins, VP of marketing @HubSpot. He is a regular guest on CNN and HLN on the topic of digital marketing and is a popular mobile marketing speaker at events and corporations around the globe.

This article was originally published in January 2012 and has been updated for comprehensiveness.

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2022 YouTube och Video SERP-resultatändringar


2022 YouTube and Video SERP Result Changes

When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”):

In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count).

(1) Videopaket (enkla och komplexa)

Exemplet ovan är ganska enkelt, med undantag för "Key Moments" (som debuterade 2019), men även de välbekanta videopaketen kan bli ganska komplicerade. Här är en från en sökning efter konstnären Gustav Klimt:

Alla tre videorna här har nyckelögonblick, inklusive ett förexpanderat avsnitt för toppvideon med miniatyrer för vart och ett av ögonblicken. Vissa specifika SERP:er har också mindre variationer, som funktionen "Släp och klipp" på den här sökningen efter "Lejonkungen":

Videopaket är fortfarande ofta 3-pack, men kan variera från två till fyra resultat. Även om bara rubriken verkligen ändras här, är det troligt att Google använder en modifierad algoritm för att visa dessa trailerresultat.

(2) Märkesvideokaruseller

Vissa videor visas i ett karusellformat, vilket tycks vara vanligt för branded resultat inom YouTube. Här är ett exempel för sökningen "Dave and Busters":

Medan majoriteten av dessa "varumärkes" (löst definierade) karuseller är från YouTube, finns det undantag, som den här karusellen från Disney Video för "Lightning McQueen":

Som alla karusellbaserade resultat kan du rulla horisontellt för att se fler videor. Googles mobila första design Filosofin har drivit fram mer av detta format med tiden, eftersom kombinationen av vertikal och horisontell rullning är mer naturlig på mobila enheter.

(3) Resultat för enstaka/miniatyrbilder

Innan de delade upp video i separata funktioner visade Google vanligtvis videoresultat som standardresultat med en skärmdumpsminiatyr. Under den senaste månaden verkar Google ha återupplivat detta format. Här är ett exempel på sökningen "longboarding":

Om du håller muspekaren över miniatyrbilden ser du en förhandsvisning, så här (redigerad för storlek):

I vissa fall ser vi flera videoresultat på en enda sida, och var och en av dem verkar räknas som en av de "10 blå länkar” som vi normalt förknippar med vanliga ekologiska resultat från webben.

Det finns också en variant av singelvideoformatet som verkar specifikt för YouTube:

Den här varianten visar också en förhandsvisning när du håller muspekaren över den, men det lanserar en förenklad YouTube-visningsupplevelse som verkar vara ny (och troligen kommer att utvecklas med tiden).

(4) Bonus: Mega-videor

Det här formatet har funnits ett tag och är relativt sällsynt, men vissa nischer, inklusive hitlåtar, kan returnera ett storskaligt videoformat, som det här för Taylor Swifts "Anti-Hero":

Ett liknande format visas ibland för "how to"-frågor (och liknande frågor), som det nedan för "how to roundhouse kick". Notera textutdraget under videon som Google har extraherat från ljudet ...

Även om inget av dessa format är nytt och de inte verkar ha förändrats nämnvärt under den senaste månaden, är de viktiga varianter av Googles videoresultat.

(5) Bonus: TikTok-resultat

Äntligen har Google börjat visa ett speciellt format för TikTok-videor, som vanligtvis innehåller ett urval av fem videor som förhandsvisar när du håller muspekaren över dem. Här är ett exempel från en av mina favorit TikTok-personligheter:

Vanligtvis utlöses dessa av sökningar som inkluderar "TikTok" i frågan. Även om det inte är ett standardvideoformat och inte är tillgängligt utanför TikTok, är det intressant att notera hur Google experimenterar med rika videoresultat från andra plattformar.

Dominerar YouTube fortfarande?

Tillbaka 2020 gjorde vi en studie över 10 000 konkurrenskraftiga Google-sökningar som visade att YouTube hade en enorm 94% av sida-ett-videoresultat. Har detta förändrats med den senaste blandningen av format? Med ett ord: nej. Över de tre huvudsakliga videoformaten som diskuteras i det här inlägget står YouTube fortfarande för 94% resultat i denna datamängd, där Facebook kommer in på en avlägsen andraplats med 0,8%. Detta räknar inte specialiserade resultat, såsom TikTo-resultaten ovan.

Vad betyder detta för dig?

Om du spårar videoresultat och har sett stora förändringar, var medveten om att de kanske inte har försvunnit – de har mer sannolikt omvandlats till ett annat format. Det här är ett bra tillfälle att titta på dina SERPs i det vilda (på dator och mobil) och se vilken typ av videoformat dina målfrågor visar. Google experimenterar inte bara med nya format, utan med nya videospecifika uppmärkningar och funktioner (som att extrahera text direkt från ljudspåret i videor och poddsändningar). Du kan förvänta dig att allt detta fortsätter att utvecklas till 2023.


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