MARKETING
How to Migrate Wix to Shopify
Wix and Shopify are renowned for being two of the most powerful giants in the eCommerce industry. Though they are both hosted platforms, Shopify is considered to surpass Wix in some ways.
Wix is suitable for small businesses or brand-conscious entrepreneurs but when you need a more functional and spacious website, Shopify seems to be better in the long term. That’s why many merchants who own a web store built with Wix tend to migrate to Shopify. This means it’s high time to move from Wix to Shopify.
Before diving right into how to migrate from Wix to Shopify with a shopping cart migration expert, let’s check some basic information about Shopify and Wix and find out how Shopify beats Wix in the eCommerce platform battle.
1.Wix and Shopify Overview
1.1.What is Wix?
Wix is known as a website builder for people who want to build content-based websites. Wix recently stepped up its game in eCommerce shop builders, introducing a lot of new apps and integrations. Wix is well-suited for freelancers and low-volume sellers.
Wix offers a drag-and-drop interface and a large library of free and dazzling templates, making it a great option for individuals looking to create a general-purpose website.
1.2.What is Shopify?
Shopify, a SaaS (software-as-a-service) eCommerce solution, is superb for the development of small-to-large full-featured online stores. It is favored by drop shippers and entrepreneurs. At present, there are 1,641,733 live stores running on Shopify.
In addition, individuals and small businesses wishing to sell online will find Shopify a terrific solution. And if you’re a large company with a higher volume in sales, you might prefer a more personalized experience – Shopify Plus. You can take a look at the comparison between Shopify and Shopify Plus to choose which is more suitable for your business.
Let’s discover why Wix users lean towards moving to Shopify!
2.Main advantages of Shopify over Wix
2.1.Robust POS service
POS, which stands for point of sale, is a place where customers execute the payment for goods or services in person or online.
Shopify POS can meet small-business owners’ demands with robust features such as customizing your app’s interface, checking out customers on the go, offering discounts, and delivering digital receipts. You can add and categorize as many as products you want, check inventory, and sync orders across retail locations, online stores, and other sales channels. Also, Shopify POS can help you make email and social media marketing campaigns illuminate, develop a customer loyalty program, and generate data from online and in-person sales.
Shopify eliminates other POS rivals thanks to its additional functionality, optional extra hardware, and wider availability.
2.2.Powerful functionality
Wix has some decent eCommerce options, but they are not nearly as good as Shopify’s since Shopify focuses entirely on eCommerce and provides more advanced eCommerce capabilities.
Payment gateways
A payment gateway is a software that allows your website to take payments. Shopify dominates Wix as Shopify has its own payment gateways – Shopify Payments. Shopify doesn’t charge you any transaction fees and supports more than 100 payment methods.
Selling in multiple currencies
If you’re selling globally, it had better let your potential customers choose their own currency. In a better way, you can present your products in your site visitors’ currency automatically.
Shopify supports full multi-currency transactions. Despite the fact that Wix lets you display prices in a variety of currencies via a currency converter drop-down menu, store visitors are still unable to check out in their own currency. And one of the major arguments for utilizing Shopify instead of Wix is the lack of comprehensive multi-currency support.
Inventory management
When it comes to inventory, Shopify is all you expect. You can quickly upload single or numerous products, manage your inventory, generate revenue reports, and find your way around the site.
Shipping options
From free shipping to coordinating with alternate shipping suppliers, Shopify is there for you at every stage of the difficult shipping cycle. You can configure your shipping charges (free shipping, flat rate, depending on region, etc).
2.3.Ideal loading speed
A site with a loading speed of fewer than 3 seconds is regarded as ideal for not being abandoned. There is no doubt that the longer you wait for your website to load, the more clients you’ll lose to a competitor’s site that is faster.
A Shopify website loads its essential details and becomes interactive in 1.3 seconds. Shopify also has the shortest load time compared to other eCommerce platforms, including Wix (3.2s).
Obviously, load time plays a vital role in determining the success of a website, especially eCommerce.
3.Migrate from Wix to Shopify – Step-by-Step Guide
You can cope with the task on your own in case you have basic technical knowledge and know unique characteristics of each platform. However, you can avoid making several mistakes that could jeopardize the security and performance of your website by using an automated migration service.
LitExtension – #1 shopping cart migration expert has already performed 160,000+ migrations around the world. They flexibly support a huge ecosystem of 120+ eCommerce platforms with the accuracy and consistency of data over the process. Besides, LitExtension supplies you with additional options such as Preserve Order IDs, Customer IDs on Target Store; Create 301 Redirects on Target Store; Migrate Customers Password, SEO URLs, etc.
So, just take a look at the detailed guide on how to move your Wix-based store to Shopify.
Pre-migration
The first step in preparing for a migration is to back up your data. This stage can be completed manually or automatically by third parties. However, when using the LitExtension tool, you don’t need to back up all of the data since they will not interfere with data on your Source Store. LitExtension will transfer data only.
When you run Wix to Shopify migration, having a Shopify store is a must. Looking for a quick and easy guide to set up a Shopify store? Check out the video below :
It’s unnecessary to purchase one of the Shopify paid plans immediately, you can migrate while exploiting the 14-day free trial.
After finishing laying the groundwork for re-platforming, you are set to start off!
During the migration process
Step 1: Set up Source cart and Target cart
First of all, sign in on the LitExtension website with Facebook/Google or if you are new to this site, you have to sign up to start the migration process.
Then click the “Create New Migration” button at the top right of the screen. At this stage, choose Wix as your Source cart and fill in these information: URL, Admin email, and Admin password.
About Target cart, select Shopify and fill in the blanks with your store URL and API password. If you don’t know how to acquire an API password from your Shopify store, watch this video for details. https://youtu.be/-kBDZ30Fv1c
After that, click Next: Configure your Migration to go on the migration process.
Step 2: Select data you want to migrate
In this step, you can tick the entities you intend to switch from Wix to Shopify such as customers, orders, products, product categories, etc.
Besides, LitExtension provides Additional Options for you to extend your data import functionality. For instance, Create 301 Redirects on your Target Store enable you to redirect your previous products and categories URLs from Source Store to Target Store, and Migrate categories and products SEO URLs allows you to migrate Products and Categories URLs from your Source Store to the Target Store which help keep the SEO ranking you have built up for years.
Finally, you can try a demo first or perform an immediate Wix to Shopify migration. We can run the FREE DEMO migration first to observe how LitExtension handles the migration process. Remember that this sample only works with a small number of entities, but the technique is the same as the full migration.
Step 3: Perform Full Migration
Let’s start the migration from Wix to Shopify. Once the migration process is kicked off, it will constantly run even when you turn off your browser.
Post-migration
Here click “Check result” then you can double-check all of your data in both the backend and frontend.
After you’ve completed the Wix to Shopify conversion with LitExtension, you should focus on customizing your store. The following is a list of all the tasks that must be completed:
- Choose a theme for your new Shopify store
- Set up your shipping and payment methods
- Run recent data migration
- Change DNS and switch domain
4.FAQs
1.Is it possible to transfer from Wix to Shopify?
It is possible to re-platform from Wix to Shopify. You can handle the process either manually or by using the assistance of the #1 automated shopping cart migration service – LitExtension.
2.Is Wix faster or Shopify?
No, Shopify is faster than Wix when it comes to loading speed.
3.Is Shopify good for small businesses?
Shopify is an ideal platform for small enterprises because it is easy to get started, provides you with the robust features you need such as managing products, inventory, shipping, etc.
Conclusion
Choosing a feature-rich platform is critical when creating a huge full-fledged online store with hundreds of products and many functions. Both Wix and Shopify are two well-known platforms for creating an online store.
However, if you already own Wix and want to move to the next level, switching to Shopify is a cost-effective choice that will pay off in the long run because Shopify is a specialist eCommerce platform designed for the creation of massive online hypermarkets.
Hope that the guide helps you to move to a more suitable and powerful platform in an effortless way. If you are looking forward to maximizing your store’s profit, don’t forget to check out these helpful actionable tactics. Happy selling!
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MARKETING
A Recap of Everything Marketers & Advertisers Need to Know
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened!
MARKETING
The key to correcting the C-suite trust deficit
Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs.
Boathouse’s CMO Insights study (registration required) noted several sobering conclusions:
- 34% of CEOs have great confidence in their CMOs.
- 32% of CEOs trust their CMOs.
- 56% of CEOs believe their CMO supports their long-term vision.
- And only 10% of CEOs believe their CMO puts the CEO’s needs before their own.
If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership.
If you haven’t read Patrick Lencioni’s “The Five Dysfunctions of a Team,” I consider it required reading for anyone in any leadership role. In his book, Lencioni builds a pyramid of dysfunctions that need to be addressed for a team to succeed. The foundational dysfunction — with which one cannot build a successful team — is “absence of trust.” We see it at scale with marketing organizations today.
Introducing objectivity through data
In “Hamlet,” Shakespeare writes, “There is nothing either good or bad, but thinking makes it so.” Each organization that makes up a company looks at the company from a different perspective. What marketing sees as positive, finance may see as negative. But who’s right? No one.
Usually, there is no objectivity because leadership comes up with an idea and we execute it. It’s like the fashion proverb “Beauty is in the eye of the beholder.” Unfortunately, we’re going to struggle to run a profitable organization if it’s run like a fashion show.
Therefore, we need to introduce objectivity to how we work. Leadership needs to come together to agree on goals that align with the goals of the broader organization. One element of this conversation should be an acknowledgment that this is turning a ship.
Often leaders — especially those without marketing backgrounds — are likely to expect instant gratification. It’s going to take time to turn the ship and you and your team would do well to set reasonable expectations right away.
Dig deeper: KPIs that connect: 5 metrics for marketing, sales and product alignment
Aligning goals and metrics across the organization
With goals in hand, we need to assign metrics to their progress and agree on the source(s) of truth. Once these objective measures are in place, perspective doesn’t matter. 2 + 2 = 4 regardless of whether you’re in HR or accounting.
Every public road has a speed limit and whether you’re in compliance with it has nothing to do with your perspective. If you’re above it, you’re wrong and subject to penalties. Referring to the fashion example, it’s not a fashion show where some people like a dress and others don’t.
By using data to objectively measure marketing’s progress within the organization and having the rest of the leadership buy into the strategy, we build trust through objectivity. Maybe the CEO would not have chosen the campaign the marketing team chose.
But if it was agreed that a >1 ROAS is how we measure a successful campaign, it can’t be argued that the campaign was unsuccessful if the ROAS was >1. In this example, the campaign was an objective success even if the CEO’s subjective opinion was negative.
Data-driven campaign planning
Within the marketing organization, campaigns should always be developed with measurement top of mind. Through analysis, we can determine what channels, creative, audiences and tactics will be most successful for a given campaign.
Being able to tell the leadership team that campaigns are chosen based on their ability to deliver measured results across metrics aligned to cross-departmental goals is a powerful message. It further builds trust and confidence that marketing isn’t run based on the CMO’s subjective opinions or gut decisions. Rather, it’s a collaborative, data-driven process.
For this to be successful, though, it can’t just be for show, where we make a gut decision and direct an analyst to go find data to back up our approach. This would be analytics theater, which is a perversion of the data. Instead, tell the analyst what you think you want to do and ask them to assess it.
For the rest of the organization’s leadership, ask questions when the marketing team presents a campaign. Find out how they came up with the strategy and expect to hear a lot about data — especially the metrics you all agreed would support the company’s overarching goals.
Dig deeper: 5 failure points of a marketing measurement plan — and how to fix them
Data literacy: Building credibility through transparency
Building trust doesn’t happen overnight, but a sustained practice of using data to drive marketing leadership’s decisions will build trust if the metrics ladder up to the organizational goals and all of leadership is bought into the measurement plan.
Over time, this trust will translate into longer tenure and more successful teams through building the infrastructure needed to tackle Lencioni’s five dysfunctions.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
MARKETING
How Tagging Strategies Transform Marketing Campaigns
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.
That’s where strategies like tagging come in.
It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience.
To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.
Let’s get to it.
How Brands Use a Tagging Strategy
Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You attach tags to specific items or information to make searching, sorting, and analyzing data easier.
There are various types of tags, including meta tags, analytics tags, image tags, hashtags, blog tags, and more.
So, how do brands use a tagging strategy to make their marketing campaigns stand out?
Improve Social Media Engagement
With over 5 billion users, social media provides an easy way to connect with your audience, build relationships, and promote your offerings.
Use a tagging strategy to boost social media interactions. Consistently use hashtags that align with current trends and topics. This encourages people to interact with your content and boosts content visibility.
You can also use tags to monitor brand mentions of your products or your industry. This allows you to engage with your audience promptly.
Consider virtual social media assistants to streamline your tagging strategy. These AI-driven tools can suggest relevant hashtags, track mentions, and automate responses. Implementing them can save time and resources while ensuring consistent engagement across your socials.
Build a Personal Brand on LinkedIn
LinkedIn is the world’s largest professional networking platform, with over 1 billion members across 200 nations. It offers excellent opportunities for individuals and businesses to build and nurture their brands.
However, simply creating a professional profile isn’t enough to build a personal brand on LinkedIn.
Use various tags to increase your visibility, establish thought leadership, showcase expertise, and attract the right connections. For instance, use skill tags to showcase your expertise and industry tags to attract connections and opportunities within your industry. Use certification tags to help showcase your expertise and credibility to potential employers or clients.
Facilitate Customer Segmentation and Personalization
Personalization matters—more so in today’s data-driven world. In fact, 65% of consumers expect your brand to adapt to their changing preferences and needs.
To meet this expectation, consider using a tagging strategy.
Segment your customers based on shared characteristics, such as demographics, interests, purchase history, cart abandonment, and behavior.
Here’s a summary of the steps to customer segmentation.
With your customer segments ready, use tags to tailor your marketing messages and offerings to specific segments. Imagine sending targeted email campaigns based on what your customers need. That’s the power of segmentation and tagging in action!
Enhance SEO and Content Discoverability
Tagging content can have a profound impact on search engine optimization (SEO) and content discoverability. When users search for specific topics or products, well-tagged content is more likely to appear in search results, driving organic traffic to your website.
Additionally, tags can help you analyze the most popular topics with your readers. Then, the results of this analysis can help you adjust your content strategies accordingly.
And get this— certain AI tools can help analyze your content and suggest relevant tags and keywords. Using these tools in addition to a tagging strategy can help optimize your SEO strategies and boost content discoverability.
Partner with the Right Influencers
Influencer marketing has become a go-to marketing approach for modern brands. Recent stats show that 85% of marketers and business owners believe influencer marketing is an effective marketing strategy.
But how do you find the perfect influencer for your campaign?
Utilize tags to identify influencers who are relevant to your niche. Beyond this, find influencers who align with your brand values and target audience.
Additionally, look for influencers who use hashtags that are relevant to your campaigns. For instance, fashion influencer Chiara Ferragni uses #adv (advertising) and #ghd (good hair day) hashtags in this campaign.
Monitor industry-specific hashtags and mentions to discover influential voices and build profitable relationships with them.
Track Hashtag Performance
Tracking your hashtag performance helps you understand your campaigns’ engagement, reach, and effectiveness.
To achieve this goal, assign special hashtags to each marketing project. This helps you see which hashtags generate the most engagement and reach, enabling you to refine your tagging strategy.
Here’s an example of a hashtag performance report for the #SuperBowl2024.
This curated list of hashtag generators by Attrock discusses the top tools for your consideration. You can analyze each and choose the one that best fits your needs.
Categorize Content Accordingly
The human attention span is shrinking. The last thing you want is for your audience to have difficulty in finding or navigating your content, get frustrated, and bounce.
Untagged content can be difficult to navigate and manage. As any marketer knows, content is important in digital marketing campaigns.
To categorize your content, identify the main categories by topics, themes, campaigns, target audiences, or product lines. Then, assign relevant tags based on the categories you’ve identified. After that, implement a consistent tagging strategy for existing and new content.
Organizing your content using tags can also help streamline your content management workflow. Most importantly, readers can easily find the content they’re looking for, thereby boosting overall user experience, engagement, and conversions.
Boost Your Email Marketing Strategy
Email marketing remains a powerful marketing tool in today’s digital world. It’s also another area where brands use a tagging strategy to directly reach their target audience.
Use tags to segment your email list and personalize your marketing messages. Then, you can send targeted emails based on factors like purchase history, interests, and demographics.
Personalization can significantly improve open rates, CTRs, and overall engagement and conversion rates. It’s a simple yet impactful strategy to make your email marketing strategy more effective.
Plus, you can use tags to track how well your emails perform with each group. This helps you understand what content resonates best with your audience and provides insight on how to improve your emails going forward.
Enhance Analytics and Reporting
Every marketer appreciates the immense value of data. For brands using tagging strategies, tags are powerful tools for gathering valuable data.
Analyze how users interact with your tagged content. See which tags generate the most clicks, shares, conversions, and other forms of engagement. Gain insight into audience preferences and campaign effectiveness.
This granular data about your marketing efforts allow you to make data-driven decisions, allocate resources effectively, and refine your marketing strategies.
Final Thoughts
There isn’t a single correct way for brands to use a tagging strategy in marketing. You can use a tagging strategy however you see fit. However, the bottom line is that this strategy offers you a simple yet powerful way to create attention-grabbing and unique marketing campaigns.
Fortunately, tagging strategies are useful across various marketing initiatives, from social media and email marketing to SEO and more.
So, if you’re ready to elevate your marketing campaign, build a strong brand presence, and stand out among the competition, consider employing effective tagging strategies today.
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