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(Åter)Vi presenterar dina favoritprodukter från Optimizely!

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(Åter)Vi presenterar dina favoritprodukter från Optimizely!



It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 

Meaning… 

DXP 

Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 

Welcome 

Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 

DAM 

Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 

PIM 

Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 

Web 

Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 

Personalization 

Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 

ODP 

Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 

 

So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  

 

Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  

 

Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 

 

Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 

 

Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | www.optimizely.com 

 

Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  


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Salesforce, Google partner on local commerce

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Salesforce, Google partner on local commerce

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

Using this new integration, merchants using Commerce Cloud will be able to turn local inventory data into local product listings on Google Search and Google Maps and in the Shopping tab.

Varför vi bryr oss. The distinction between digital and real-world commerce continues to collapse. Those online shopping behaviors that exploded during the pandemic will be with us for the foreseeable future, but it doesn’t mean store visits are a thing of the past.

Rather, consumers are looking for seamless connections between an online product discovery experience and in-person purchases. This integration seeks to support that aim at a granular local level.

The Salesforce data that supports the move can be found here.

Embedding commerce in discovery. The integration also braids together online discovery and the commerce experience. Just as many merchants now seek to provide a frictionless transition from finding a product online to making a digital purchase, this sees the opportunity to link discovery with in-person shopping.

This move pairs with the recent announcement of Salesforce’s Einstein GPT for Commerce that combines proprietary and generative AI models with real-time data such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud.

Gräv djupare: A roundup of the latest AI-powered marketing technology releases


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Om författaren

Kim Davis

Kim Davis är redaktionschef för MarTech. Född i London, men en New Yorker i över två decennier, började Kim täcka företagsprogramvara för tio år sedan. Hans erfarenhet omfattar SaaS för företaget, digital-annons-datadriven stadsplanering och tillämpningar av SaaS, digital teknik och data i marknadsföringsområdet.

Han skrev först om marknadsföringsteknologi som redaktör för Haymarkets The Hub, en dedikerad marknadsföringsteknologiwebbplats, som sedan blev en kanal på det etablerade direktmarknadsföringsmärket DMN. Kim började på DMN proper 2016, som senior redaktör, och blev Executive Editor, sedan chefredaktör en position som han hade till januari 2020.

Innan han arbetade med teknisk journalistik var Kim Associate Editor på en hyperlokal nyhetssajt i New York Times, The Local: East Village, och har tidigare arbetat som redaktör för en akademisk publikation och som musikjournalist. Han har skrivit hundratals New York restaurangrecensioner för en personlig blogg och har varit en och annan gästbidragsgivare till Eater.

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Vad är AIO? Den nya modellen revolutionerar innehåll och förutsägelser om AI

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Vad är AIO? Den nya modellen revolutionerar innehåll och förutsägelser om AI

I 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human. 

It’s 2023, and we’re officially here.

82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human (Capterra study).

Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future.

AI is revolutionizing the way we work, think, and create. 

I joined Content at Scale as the VP of Marketing this January in a bold move of ‘adapting or die’ for my career in content—one month in, what I’m seeing, learning, and facilitating for marketers and teams is blowing my mind. Let’s talk about it.

Reduce Content Overhead Costs and Frustrations by 5x-25x With the AIO Model

It’s now the Stone Age to sit at your computer and drum up 2,500 words for an SEO post from a blank slate.

Seriously.

1679645854 863 Vad är AIO Den nya modellen revolutionerar innehållsförutsägelser

When you can generate long-form SEO content (2,500 words or more) that’s fully original and well-written inside of five minutes or less, you’ll never want to go back. 

On average, I’m seeing a 5-25x reduction in associated content creation costs (which is mind-boggling!), and a time savings of 5-10x. (My full-time writer at Content Hacker went from 7 hours per post to one hour per post after we adapted this model.)

Here’s the AIO model I’ve built out reflecting the difference of what you can do in your business and marketing by replacing the human blank-slate writing with AI blank-slate writing, based on hundreds upon hundreds of use cases from Content at Scale clients:

1679645854 917 Vad är AIO Den nya modellen revolutionerar innehållsförutsägelser

“AIO”, Artificial Intelligence Optimization, is the term I’ve created to properly define the new way we’re seeing hundreds of marketers and teams create content:

  • Artificial Intelligence as the baseline writer (replacing the human writer and blank slate)
  • The human writer as an optimizer of the AI baseline content

And—it’s working.

With the time and money savings, it’s an absolute no-brainer to switch to AI as the baseline.

The Human Process Involved In AIO

While we see AI perfectly capable of writing an entire 2,500 word blog from scratch, with a single keyword and one-sentence prompt:

Vad är AIO Den nya modellen revolutionerar innehållsförutsägelser

We also see the need for the human optimization process pre-publicera more necessary than ever.

Without your unique story (or client case studies/testimonials) woven in, the human touch of adding statistics, double-checking facts and cutting the fluff; AI-written content simply won’t stand out. It won’t set you apart in the content sea; it won’t drive customers and loyal fans in droves to your email list. So, the human touch is necessary.

My C.R.A.F.T. framework within AIO defines the steps writers should take to make the AI content more human and personalized once you take it from AI and get it ready to publish (from AI to O):

1.     Cut the fluff

2.     Review, edit, optimize

3.     Add images, visuals, media

4.     Fact-check

5.     Trust-build with personal story, tone, links

Certifiering av innehållsmarknadsföring

Vill du bli certifierad inom Content Marketing?

Utnyttja verktygen och kanalerna för att på ett förutsägbart och lönsamt sätt driva medvetenhet, potentiella kunder, försäljning och hänvisningar – ALLT du behöver veta för att bli en sann mästare inom digital marknadsföring. Klicka här

Humans are needed for the optimization side, and for that human touch that must be applied to the content AI generates. Content itself will never be a fully automated, 100% AI process; but AI can remove hours and hours of painstaking work from the content creation pipeline, which will save countless amounts of energy and dollars in the coming months and years when marketers adapt in full force.

 Predictions About the Future of Content & AI

This year, Capterra surveyed almost 200 marketers using AI in their marketing. 82% of them said that the content written by AI was just as good if not better than human-generated content.

One of the first Generative AI experts in the world, Nina Schick (founder of Tamang Ventures, and creator of Substack project ‘The Era of Generative AI’), has told Yahoo Finance Live that she believes ChatGPT will completely revamp how digital content is created, and by 2025, software built with ChatGPT will enable us to reach 90% of all online content now being generated by AI. She said: “ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months’ time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI,” she said.

Google Trends shows a HUGE jump in interest and traffic around the term “ChatGPT:”

Vad är AIO Den nya modellen revolutionerar Content Predictions.webp

Search traffic shows that the interest in AI is the highest it has ever been. The previous peak was in January 2012:

1679645855 976 Vad är AIO Den nya modellen revolutionerar Content Predictions.webp

375 million jobs obsolete in the next ten years. In the next three years, it’s predicted that 120 million workers around the globe will need to be retrained and re-skilled for this new world.

Newer and better-paying jobs in AI will come on the scene, but they won’t replace the amount of jobs lost; so without retraining and reskilling, and learning how to adapt, average people will have difficulty finding new work.  

Are You Ready to Join the Future? 

I’m excited to see just how much AI will revolutionize human efficiency and optimization. 

We’re in new times.

Are you ready to join the future of marketing and learn about all things AI?

I know I am. 

See you on the other side!


1675814445 466 The Rise of Web3 in Web Design 8 Ways Website

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Den nya digitala världen: Topp 3 viktiga takeaways från Opticon

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Den nya digitala världen: Topp 3 viktiga takeaways från Opticon



Each year, I look forward to Opticon, where our global community of customers, partners, industry experts, academia, media, and digital leaders come together to explore the latest in digital.

 

This year, we brought everyone together in San Diego, in person for the first time since 2019. Over  three dynamic days, we enjoyed countless conversations envisioning a future of digital where experiences are created and optimized at the same time. 

 

Plenty of valuable learnings were shared, but I’ve highlighted my top three takeaways below.

 

  1. Change has become uncertain; we must be adaptive.

The world is moving faster than ever, and change is constant and chaotic. Today’s digital leaders must navigate uncertainty on nearly every level: economic upheaval, rapid cultural change, ever-escalating customer expectations, and a tight talent market. Digital leaders face challenges that make it difficult for consumers and brands to react and connect. 

 

But another element of change has profoundly changed over the past three years: change has become unpredictable, dramatically increasing the difficulty of creating the end-user experience. To not only stay the course but to grow in this unpredictable environment, you must put your organization on “adaptive footing” to account for quick changes. 

 

That’s why Optimizely is increasing digital team agility through automation and AI and building simpler, reliable systems of records. Think customizable AI workflow for content creation and approval processes, automation to sync updates across all destinations, and approved templates that can be integrated seamlessly for marketers to speed up production while maintaining governance. 

 

Keeping pace with the digital elite requires frictionless collaboration across teams, and there is no time to waste on clunky, inefficient workflows.

 

  1. A great customer experience requires a great practitioner experience. ​

Simplifying “work about work” helps teams not only ride the wave of change but prioritize their well-being. 

 

So many marketers feel overwhelmed by complexity, which is a real problem for creativity. You wouldn’t want your sports team playing exhausted or demoralized before the big game; the same goes for your team at work. 

 

When we surveyed global marketers, the top creative roadblocks included employee burnout and high turnover. Our research also revealed that 92% of global marketers believe dispersed teams caused by remote or hybrid work impacted their ability to develop ideas and execute campaigns, and 93% say their creative ideas were better before the pandemic. 

 

If the practitioner experience is suffering, your can bet that the customer experience is also suffering. We must ensure our teams are up for the challenge of keeping pace. 

 

Teams need a platform where they can effectively collaborate and communicate across internal silos inclusively, and where workflows are purpose-built to the needs across the content lifecycle. With this reality in mind, we built Optimizely’s Ddigital Eexperience Pplatform (DXP) — because inclusive, well-orchestrated collaboration leads to better outcomes for all.

 

  1. Marketers, developers, and product leaders have become part of the same digital team. 

Today’s customers are digitally adept and confident, and their brand expectations — and the stakes of meeting those expectations — are rising faster than ever before. 

 

Enligt recent research on customer expectations, 80% of customers now consider the experience a company provides to be as important as its products and services, and 71% say they’ve made a purchase decision based on experience quality.

 

Being customer-centric is at the heart of any great digital experience. That’s why the digital team — comprised of marketers, developers, and product teams in our modern digital landscape — must work together to meet customer expectations and deliver optimized experiences. 

 

Consider marketers. With access to a slew of customer touchpoints and experimentation data, the marketing team is a critical resource for understanding customers’ wants and needs. Developers, product teams, and beyond should absolutely utilize this data to remove the guesswork and inform strategies, priorities, roadmaps, and decisions. 

 

By working together to inject data across silos, teams can have the insight needed to make the right decisions and create with confidence. 

 

Thank you to all who kindly shared their wisdom during this year’s Opticon. Stay tuned for information about next’s year Opticon, taking place October 10-12, 2023 back in San Diego!


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