SEO
30+ Content Creation Tools to Streamline Your Workflow
Content is still king for online businesses. Want to rank on Google? You need content. Want social media followers? More content.
I’ve personally published thousands of articles across dozens of blogs, recorded hundreds of videos, and posted who even knows how many photos. Creating that much content takes a lot of time, but the right tools can speed up the process.
Below, I share the best content creation tools I’ve found in over 10 years of blogging and being an online content creator—organized by use case.
Just want the best tools? Here are my 10 most used content creation tools and what they’re useful for:
- Canva: Best graphic creation tool
- ChatGPT: Best AI content creation and research tool
- Ahrefs: Best SEO and content research tool suite
- Grammarly: Best spelling and grammar editing tool
- Wordable: Best tool for uploading Google Docs to WordPress
- Notion: Best software for organizing and planning your content
- Descript: Best video and audio editing tool
- Buzzsprout: Best podcasting tool
- Loom: Best screen recording app
- Snagit: Best screenshot capture tool
Want more? Keep reading.
First, here are tools to help you research and outline your content before writing.
Ahrefs
Price: $99+ per month (free tools available)
What it’s useful for: Ahrefs is an all-in-one SEO tool suite. You can use our Keywords Explorer for keyword research, our Content Explorer to research content in any niche, and our Site Explorer to uncover your competitors’ top content.
Case Study: 12 Things That Only Ahrefs Can Do
Ahrefs is the closest you can get to an “essential” tool if you are a serious content marketer or SEO. It will give you tons of insight into your competitors, and you will make much better marketing decisions.
Google Trends
Price: Free
What it’s useful for: Finding trending and related topics within your niche. As you can see in the screenshot above, searches for “ryze mushroom coffee” have risen 850% in the last 12 months, indicating it may be a good topic for an article for a coffee website.
Case Study: How to Use Google Trends for Keyword Research
AnswerThePublic
Price: $9+ per month (free trial available)
What it’s useful for: Finding questions people are asking that include or are related to any keyword you type into the tool. It can be useful for coming up with content ideas or questions to address within your posts.
Case Study: How I Used Answer The Public to Recover Lost Google Rankings
AnswerThePublic is easy to use and gets right to the point—the interface is intuitive. I use it most often for research and brainstorming topics and titles for blogging.
SurferSEO
Price: $49+ per month (free trial available)
What it’s useful for: Outlining your content based on semantic search and natural language processing (NLP). It can help you to cover all related topics and questions people are asking around those topics within your content.
Case Study: SurferSEO Helps ClickUp Grow Blog Traffic by 85% in 12 Months
Pinterest Trends
Price: Free
What it’s useful for: Coming up with content ideas and finding topics with a high chance of success on Pinterest. Since Pinterest is also a search engine, this can be a great way to find ideas for new and recurring traffic.
Case Study: Pinterest Trends: Everything You Need to Know
Next up, we have a suite of tools for planning your content calendar and scheduling your social media posts.
Notion
Price: Free with varying paid options
What it’s useful for: Content planning and management dashboards. You can use it to create to-do lists and content calendars, collaborate with your team on projects, and much more. I use Notion because it has the highest amount of flexibility and freedom of all the task management software, but it also has a steep learning curve.
Case Study: How Thomas Frank Made Hundreds of Thousands of Dollars From Notion
Alternatives:
Buffer
Price: Free with varying paid options
What it’s useful for: Scheduling social media posts, using AI to generate post ideas, seeing analytics data, and managing all your social media accounts under one dashboard.
Case Study: How Campaign Monitor Uses Buffer to Manage Their Social Media
Love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses different social media sites.
Alternatives:
Here are the tools I use to write and edit my content before it goes live:
Google Docs
Price: Free
What it’s useful for: Writing and editing blog posts and collaborating with your team. I’ve been using Google Docs for all of my content creation for nearly a decade, and it’s still relevant.
Grammarly
Price: Free
What it’s useful for: Fixing your spelling and grammar mistakes and suggesting improvements to your writing as you draft your content. It’s compatible with Google Docs and WordPress if you get its browser plugin.
CoSchedule Headline Studio
Price: Free ($19/month or $99/year for premium)
What it’s useful for: Using AI and CoSchedule’s internal scoring to improve your headlines for clickability and SEO. It gives you ideas of power words to use, and the AI can write and suggest headlines for you.
No article is complete without good images. Here are some image creation and editing tools:
Canva
Price: Free ($12.99/month or $119.99/year for premium)
What it’s useful for: Creating custom graphics for your blog or social media accounts, creating logos, and pretty much anything else you need images for. It also has an AI image editor to automate—or at least assist in—the process.
If I were to talk to a business leader, I would let them know how much time they’re going to save by switching to Canva. It’s really going to allow your team the time that they need to focus on the projects that really matter.
Fotor AI Image Generator
Price: Free ($12.99/month or $119.99/year for premium)
What it’s useful for: Creating custom images based on text prompts using AI. While it’s not great yet, it’s come a long way and soon will be able to create unique, photo-realistic images to use in your content.
Unsplash
Price: Free
What it’s useful for: Finding free-to-use, high-quality stock photos. I use these images in my blog posts all the time, and it can even be useful for finding images to share on social media.
Snagit
Price: $62.99 (free trial available)
What it’s useful for: Capturing and editing screenshots. We use it at Ahrefs for all of our screen captures to show you how to use our tools.
If you have a podcast or like to include audio versions of your articles, these tools are for you:
Spotify for Podcasters
Price: Free
What it’s useful for: Creating, storing, editing, and hosting your podcast on Spotify. It’s an easy-to-use, beginner-friendly tool for anyone to start up their own podcast.
Audacity
Price: Free
What it’s useful for: Recording and editing audio files. It’s pretty powerful for a free program, and even many high-earning podcasts still use it.
Alternatives:
Descript
Price: Free (paid plans start at $12/month)
What it’s useful for: Recording and editing audio and video files. However, it’s much more powerful than a simple audio or video editor. Descript has cutting-edge AI software that allows you to do things like “greenscreen” any background, remove all the “ums” and “uhs” from your audio, and easily rearrange clips. It even has an AI tool that can clone your voice.
Case Study: Podcasters Use SquadCast and Descript to Simplify Their Podcast Production
I like the transcription and [the fact that it’s] based on text. It makes editing podcasts very quick, as well as exporting transcriptions and organizing an hour’s worth of content.
Buzzsprout
Price: Free (paid plans start at $12/month)
What it’s useful for: Hosting your podcast. You can also see analytics data like how many listens and downloads each episode has.
If you regularly create video content, here are some tools for you:
InShot
Price: Free (in-app purchases)
What it’s useful for: Quickly and easily editing video for social media like TikTok right from your phone. Because it’s on your phone, it makes editing videos on the fly while traveling much easier (compared to uploading everything to your laptop, editing it, then sending it back to your phone).
Loom
Price: Free (unlimited video starting at $8/month)
What it’s useful for: Recording your screen for tutorials, how-tos, and other videos. It’s a powerful free screen recording software that I use all the time to help my employees learn SOPs and to show exactly how to do certain tasks in my YouTube videos.
Newsletters are the backbone of content-based businesses. Here are tools to maximize your email list:
Substack
Price: Free
What it’s useful for: Growing an audience and monetizing your content. Substack is a blog and email newsletter combo where anyone can subscribe to your content for a fee. Substack keeps 10% of the subscription payments, and you take the rest while still maintaining 100% ownership of your content.
ConvertKit
Price: Free up to 300 subscribers (then starts at $9/month)
What it’s useful for: Managing your email list and sending newsletters. You can use its powerful automation features to set up custom email drip campaigns. These features can make a big impact if you spend the time learning how to use them.
Case Study: How This Creator Uses ConvertKit to Average a 60% Open Rate
The best thing about ConvertKit is that it is novice-friendly and has easy navigation. It has tons of pre-built email templates, landing pages, and form templates that you can use after minor modifications.
Alternatives:
Online courses can be lucrative if you can capture an audience. These tools will help you create and market your digital course(s):
Teachable
Price: Free (paid plans start at $39/month)
What it’s useful for: Creating and selling an online course. You can see who signed up for your course, how much progress they’ve made, and much more. It even has an editor to allow you to make your course right from your Teachable dashboard.
Case Study: How to Create an Online Course With Teachable
Alternatives:
Similar to newsletters, communities can help your business grow exponentially. Here are some tools to help you start, grow, and monetize an online community:
Circle
Price: Starts at $39/month (14-day free trial)
What it’s useful for: Creating, managing, and monetizing an online community. Your members can chat with one another, create posts to interact, and see your posts and live videos.
Alternatives:
Making your website look and feel beautiful is important to keep your visitors engaged. These landing page builders can help with that:
Elementor
Price: Free (paid plans start at $59/year)
What it’s useful for: Building your website with zero coding experience using a drag-and-drop editor interface. You can create custom page templates and edit pretty much everything on your site to be exactly as you want it.
Alternatives:
Last but not least, here are a few tools for blogging—managing, uploading, and creating blog content.
WordPress
Price: Free
What it’s useful for: Building a website with a blog and managing all of your content. Due to its many useful plugins, you can create a website that is unique and customize the exact features and specifications that you require.
Case Study: How to Use WordPress in 9 Simple Steps (Beginner’s Guide)
Alternatives:
Wordable
Price: Free up to five exports per month (then $50/month)
What it’s useful for: Uploading your articles from Google Docs to WordPress in one click. It doesn’t bring over the hidden code you get when you copy-paste from Docs to WordPress. It also cleans up and optimizes your images, saving you a lot of time.
ChatGPT
Price: Free ($20/month for premium access)
What it’s useful for: Researching, outlining, writing, and editing your content. You can also use it to come up with topic ideas, write social media posts, and much more.
Case Study: 15 Ways to Use ChatGPT to Help With Your Blogging
Alternatives:
Final thoughts
There are tools for everything from coming up with ideas to researching, writing, editing, and promoting your content.
Hopefully, the tools in this list will help you to streamline your content creation process and put out better content faster.
Have other tools you love? Ping me on Twitter.
SEO
56 Google Search Statistics to Bookmark for 2024
If you’re curious about the state of Google search in 2024, look no further.
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Check out more resources on how Google works:
Learn more
SEO
How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick.
You can save time and understand an entire topic in seconds instead of hours.
In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance them even further.
But before we jump into the prompts, I want to emphasize that you shouldn’t replace keyword research tools or disregard traditional keyword research methods.
ChatGPT can make mistakes. It can even create new keywords if you give it the right prompt. For example, I asked it to provide me with a unique keyword for the topic “SEO” that had never been searched before.
“Interstellar Internet SEO: Optimizing content for the theoretical concept of an interstellar internet, considering the challenges of space-time and interplanetary communication delays.”
Although I want to jump into my LinkedIn profile and update my title to “Interstellar Internet SEO Consultant,” unfortunately, no one has searched that (and they probably never will)!
You must not blindly rely on the data you get back from ChatGPT.
What you can rely on ChatGPT for is the topic ideation stage of keyword research and inspiration.
ChatGPT is a large language model trained with massive amounts of data to accurately predict what word will come next in a sentence. However, it does not know how to do keyword research yet.
Instead, think of ChatGPT as having an expert on any topic armed with the information if you ask it the right question.
In this guide, that is exactly what I aim to teach you how to do – the most essential prompts you need to know when performing topical keyword research.
Best ChatGPT Keyword Research Prompts
The following ChatGPT keyword research prompts can be used on any niche, even a topic to which you are brand new.
For this demonstration, let’s use the topic of “SEO” to demonstrate these prompts.
Generating Keyword Ideas Based On A Topic
What Are The {X} Most Popular Sub-topics Related To {Topic}?
The first prompt is to give you an idea of the niche.
As shown above, ChatGPT did a great job understanding and breaking down SEO into three pillars: on-page, off-page & technical.
The key to the following prompt is to take one of the topics ChatGPT has given and query the sub-topics.
What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?
For this example, let’s query, “What are the most popular sub-topics related to keyword research?”
Having done keyword research for over 10 years, I would expect it to output information related to keyword research metrics, the types of keywords, and intent.
Let’s see.
Again, right on the money.
To get the keywords you want without having ChatGPT describe each answer, use the prompt “list without description.”
Here is an example of that.
List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}
You can even branch these keywords out further into their long-tail.
Example prompt:
List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”
List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}
You can even ask ChatGPT what any topic’s semantically related keywords and entities are!
Tip: The Onion Method Of Prompting ChatGPT
When you are happy with a series of prompts, add them all to one prompt. For example, so far in this article, we have asked ChatGPT the following:
- What are the four most popular sub-topics related to SEO?
- What are the four most popular sub-topics related to keyword research
- List without description the top five most popular keywords for “keyword intent”?
- List without description the top five most popular long-tail keywords for the topic “keyword intent types”?
- List without description the top semantically related keywords and entities for the topic “types of keyword intent in SEO.”
Combine all five into one prompt by telling ChatGPT to perform a series of steps. Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4, and Step 5”
Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an answer for the 3 most popular sub-topics related to {Topic}?. Step 2 – Generate 3 of the most popular sub-topics related to each answer. Step 3 – Take those answers and list without description their top 3 most popular keywords. Step 4 – For the answers given of their most popular keywords, provide 3 long-tail keywords. Step 5 – for each long-tail keyword offered in the response, a list without descriptions 3 of their top semantically related keywords and entities.”
Generating Keyword Ideas Based On A Question
Taking the steps approach from above, we can get ChatGPT to help streamline getting keyword ideas based on a question. For example, let’s ask, “What is SEO?”
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions about “{Question}”?. Step 2 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 3 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 4 – Based on the above Steps 1,2,3 suggest a final list of questions avoiding duplicates or semantically similar questions.”
Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method
One of my favorite methods, manually, without even using a keyword research tool, is to generate keyword research ideas from Google autocomplete, going from A to Z.
You can also do this using ChatGPT.
Example prompt:
“give me popular keywords that includes the keyword “SEO”, and the next letter of the word starts with a”
Tip: Using the onion prompting method above, we can combine all this in one prompt.
“Give me five popular keywords that include “SEO” in the word, and the following letter starts with a. Once the answer has been done, move on to giving five more popular keywords that include “SEO” for each letter of the alphabet b to z.”
Generating Keyword Ideas Based On User Personas
When it comes to keyword research, understanding user personas is essential for understanding your target audience and keeping your keyword research focused and targeted. ChatGPT may help you get an initial understanding of customer personas.
Example prompt:
“For the topic of “{Topic}” list 10 keywords each for the different types of user personas”
You could even go a step further and ask for questions based on those topics that those specific user personas may be searching for:
As well as get the keywords to target based on those questions:
“For each question listed above for each persona, list the keywords, as well as the long-tail keywords to target, and put them in a table”
Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas
Understanding the keywords your target persona may be searching is the first step to effective keyword research. The next step is to understand the search intent behind those keywords and which content format may work best.
For example, a business owner who is new to SEO or has just heard about it may be searching for “what is SEO.”
However, if they are further down the funnel and in the navigational stage, they may search for “top SEO firms.”
You can query ChatGPT to inspire you here based on any topic and your target user persona.
SEO Example:
“For the topic of “{Topic}” list 10 keywords each for the different types of searcher intent that a {Target Persona} would be searching for”
ChatGPT For Keyword Research Admin
Here is how you can best use ChatGPT for keyword research admin tasks.
Using ChatGPT As A Keyword Categorization Tool
One of the use cases for using ChatGPT is for keyword categorization.
In the past, I would have had to devise spreadsheet formulas to categorize keywords or even spend hours filtering and manually categorizing keywords.
ChatGPT can be a great companion for running a short version of this for you.
Let’s say you have done keyword research in a keyword research tool, have a list of keywords, and want to categorize them.
You could use the following prompt:
“Filter the below list of keywords into categories, target persona, searcher intent, search volume and add information to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”
Tip: Add keyword metrics from the keyword research tools, as using the search volumes that a ChatGPT prompt may give you will be wildly inaccurate at best.
Using ChatGPT For Keyword Clustering
Another of ChatGPT’s use cases for keyword research is to help you cluster. Many keywords have the same intent, and by grouping related keywords, you may find that one piece of content can often target multiple keywords at once.
However, be careful not to rely only on LLM data for clustering. What ChatGPT may cluster as a similar keyword, the SERP or the user may not agree with. But it is a good starting point.
The big downside of using ChatGPT for keyword clustering is actually the amount of keyword data you can cluster based on the memory limits.
So, you may find a keyword clustering tool or script that is better for large keyword clustering tasks. But for small amounts of keywords, ChatGPT is actually quite good.
A great use small keyword clustering use case using ChatGPT is for grouping People Also Ask (PAA) questions.
Use the following prompt to group keywords based on their semantic relationships. For example:
“Organize the following keywords into groups based on their semantic relationships, and give a short name to each group: [LIST OF PAA], create a two-column table where each keyword sits on its own row.
Using Chat GPT For Keyword Expansion By Patterns
One of my favorite methods of doing keyword research is pattern spotting.
Most seed keywords have a variable that can expand your target keywords.
Here are a few examples of patterns:
1. Question Patterns
(who, what, where, why, how, are, can, do, does, will)
“Generate [X] keywords for the topic “[Topic]” that contain any or all of the following “who, what, where, why, how, are, can, do, does, will”
2. Comparison Patterns
Example:
“Generate 50 keywords for the topic “{Topic}” that contain any or all of the following “for, vs, alternative, best, top, review”
3. Brand Patterns
Another one of my favorite modifiers is a keyword by brand.
We are probably all familiar with the most popular SEO brands; however, if you aren’t, you could ask your AI friend to do the heavy lifting.
Example prompt:
“For the top {Topic} brands what are the top “vs” keywords”
4. Search Intent Patterns
One of the most common search intent patterns is “best.”
When someone is searching for a “best {topic}” keyword, they are generally searching for a comprehensive list or guide that highlights the top options, products, or services within that specific topic, along with their features, benefits, and potential drawbacks, to make an informed decision.
Example:
“For the topic of “[Topic]” what are the 20 top keywords that include “best”
Again, this guide to keyword research using ChatGPT has emphasized the ease of generating keyword research ideas by utilizing ChatGPT throughout the process.
Keyword Research Using ChatGPT Vs. Keyword Research Tools
Free Vs. Paid Keyword Research Tools
Like keyword research tools, ChatGPT has free and paid options.
However, one of the most significant drawbacks of using ChatGPT for keyword research alone is the absence of SEO metrics to help you make smarter decisions.
To improve accuracy, you could take the results it gives you and verify them with your classic keyword research tool – or vice versa, as shown above, uploading accurate data into the tool and then prompting.
However, you must consider how long it takes to type and fine-tune your prompt to get your desired data versus using the filters within popular keyword research tools.
For example, if we use a popular keyword research tool using filters, you could have all of the “best” queries with all of their SEO metrics:
And unlike ChatGPT, generally, there is no token limit; you can extract several hundred, if not thousands, of keywords at a time.
As I have mentioned multiple times throughout this piece, you cannot blindly trust the data or SEO metrics it may attempt to provide you with.
The key is to validate the keyword research with a keyword research tool.
ChatGPT For International SEO Keyword Research
ChatGPT can be a terrific multilingual keyword research assistant.
For example, if you wanted to research keywords in a foreign language such as French. You could ask ChatGPT to translate your English keywords;
- The key is to take the data above and paste it into a popular keyword research tool to verify.
- As you can see below, many of the keyword translations for the English keywords do not have any search volume for direct translations in French.
But don’t worry, there is a workaround: If you have access to a competitor keyword research tool, you can see what webpage is ranking for that query – and then identify the top keyword for that page based on the ChatGPT translated keywords that do have search volume.
-
Or, if you don’t have access to a paid keyword research tool, you could always take the top-performing result, extract the page copy, and then ask ChatGPT what the primary keyword for the page is.
Key Takeaway
ChatGPT can be an expert on any topic and an invaluable keyword research tool. However, it is another tool to add to your toolbox when doing keyword research; it does not replace traditional keyword research tools.
As shown throughout this tutorial, from making up keywords at the beginning to inaccuracies around data and translations, ChatGPT can make mistakes when used for keyword research.
You cannot blindly trust the data you get back from ChatGPT.
However, it can offer a shortcut to understanding any topic for which you need to do keyword research and, as a result, save you countless hours.
But the key is how you prompt.
The prompts I shared with you above will help you understand a topic in minutes instead of hours and allow you to better seed keywords using keyword research tools.
It can even replace mundane keyword clustering tasks that you used to do with formulas in spreadsheets or generate ideas based on keywords you give it.
Paired with traditional keyword research tools, ChatGPT for keyword research can be a powerful tool in your arsenal.
More resources:
Featured Image: Tatiana Shepeleva/Shutterstock
SEO
OpenAI Expected to Integrate Real-Time Data In ChatGPT
Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources.
OpenAI Search Is Not Happening
Many competing search engines have tried and failed to challenge Google as the leading search engine. A new wave of hybrid generative AI search engines is currently trying to knock Google from the top spot with arguably very little success.
Sam Altman is on record saying that creating a search engine to compete against Google is not a viable approach. He suggested that technological disruption was the way to replace Google by changing the search paradigm altogether. The speculation that Altman is going to announce a me-too search engine on Monday never made sense given his recent history of dismissing the concept as a non-starter.
So perhaps it’s not a surprise that he recently ended the speculation by explicitly saying that he will not be announcing a search engine on Monday.
He tweeted:
“not gpt-5, not a search engine, but we’ve been hard at work on some new stuff we think people will love! feels like magic to me.”
“New Stuff” May Be Iterative Improvement
It’s quite likely that what’s going to be announced is iterative which means it improves ChatGPT but not replaces it. This fits into how Altman recently expressed his approach with ChatGPT.
He remarked:
“And it does kind of suck to ship a product that you’re embarrassed about, but it’s much better than the alternative. And in this case in particular, where I think we really owe it to society to deploy iteratively.
There could totally be things in the future that would change where we think iterative deployment isn’t such a good strategy, but it does feel like the current best approach that we have and I think we’ve gained a lot from from doing this and… hopefully the larger world has gained something too.”
Improving ChatGPT iteratively is Sam Altman’s preference and recent clues point to what those changes may be.
Recent Deals Contain Clues
OpenAI has been making deals with news media and User Generated Content publishers since December 2023. Mainstream media has reported these deals as being about licensing content for training large language models. But they overlooked a a key detail that we reported on last month which is that these deals give OpenAI access to real-time information that they stated will be used to give attribution to that real-time data in the form of links.
That means that ChatGPT users will gain the ability to access real-time news and to use that information creatively within ChatGPT.
Dotdash Meredith Deal
Dotdash Meredith (DDM) is the publisher of big brand publications such as Better Homes & Gardens, FOOD & WINE, InStyle, Investopedia, and People magazine. The deal that was announced goes way beyond using the content as training data. The deal is explicitly about surfacing the Dotdash Meredith content itself in ChatGPT.
The announcement stated:
“As part of the agreement, OpenAI will display content and links attributed to DDM in relevant ChatGPT responses. …This deal is a testament to the great work OpenAI is doing on both fronts to partner with creators and publishers and ensure a healthy Internet for the future.
Over 200 million Americans each month trust our content to help them make decisions, solve problems, find inspiration, and live fuller lives. This partnership delivers the best, most relevant content right to the heart of ChatGPT.”
A statement from OpenAI gives credibility to the speculation that OpenAI intends to directly show licensed third-party content as part of ChatGPT answers.
OpenAI explained:
“We’re thrilled to partner with Dotdash Meredith to bring its trusted brands to ChatGPT and to explore new approaches in advancing the publishing and marketing industries.”
Something that DDM also gets out of this deal is that OpenAI will enhance DDM’s in-house ad targeting in order show more tightly focused contextual advertising.
Le Monde And Prisa Media Deals
In March 2024 OpenAI announced a deal with two global media companies, Le Monde and Prisa Media. Le Monde is a French news publication and Prisa Media is a Spanish language multimedia company. The interesting aspects of these two deals is that it gives OpenAI access to real-time data in French and Spanish.
Prisa Media is a global Spanish language media company based in Madrid, Spain that is comprised of magazines, newspapers, podcasts, radio stations, and television networks. It’s reach extends from Spain to America. American media companies include publications in the United States, Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, Mexico, and Panama. That is a massive amount of real-time information in addition to a massive audience of millions.
OpenAI explicitly announced that the purpose of this deal was to bring this content directly to ChatGPT users.
The announcement explained:
“We are continually making improvements to ChatGPT and are supporting the essential role of the news industry in delivering real-time, authoritative information to users. …Our partnerships will enable ChatGPT users to engage with Le Monde and Prisa Media’s high-quality content on recent events in ChatGPT, and their content will also contribute to the training of our models.”
That deal is not just about training data. It’s about bringing current events data to ChatGPT users.
The announcement elaborated in more detail:
“…our goal is to enable ChatGPT users around the world to connect with the news in new ways that are interactive and insightful.”
As noted in our April 30th article that revealed that OpenAI will show links in ChatGPT, OpenAI intends to show third party content with links to that content.
OpenAI commented on the purpose of the Le Monde and Prisa Media partnership:
“Over the coming months, ChatGPT users will be able to interact with relevant news content from these publishers through select summaries with attribution and enhanced links to the original articles, giving users the ability to access additional information or related articles from their news sites.”
There are additional deals with other groups like The Financial Times which also stress that this deal will result in a new ChatGPT feature that will allow users to interact with real-time news and current events .
OpenAI’s Monday May 13 Announcement
There are many clues that the announcement on Monday will be that ChatGPT users will gain the ability to interact with content about current events. This fits into the terms of recent deals with news media organizations. There may be other features announced as well but this part is something that there are many clues pointing to.
Watch Altman’s interview at Stanford University
Featured Image by Shutterstock/photosince
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