A cryptocurrency inspired by Squid Game successfully enticed enough investors to see its value soar to over $2,800… before its creators cashed out and vanished. The cryptocurrency called $SQUID, which wasn’t officially sanctioned by Netflix, launched in late October and rose up to 310,000 percent in value within just a few days. It was sold supposedly as a way to play an upcoming online game based on the South Korean series, in which people buried in debt are forced to play a deadly game.
At 5:40AM on Monday morning, however, the coin’s value plummeted to $0, its website disappeared (you can view an archive here) and its Twitter account got blocked. As Gizmodo explained, its creators staged what’s called in the crypto world as a “rug pull,” wherein the coin’s creators cash out for real money and disappear. The scammers may have made off with as much as $3.38 million.
There were multiple signs that the cryptocurrency was a scam from the start — people merely missed or ignored them, perhaps due to the promise of a game based on the popular Netflix show. Its website was riddled with spelling and grammatical errors, and as Gizmodo pointed out, people were able to buy coins but weren’t allowed to sell them.
This isn’t the first time a coin based on a pop culture phenomenon was launched, and it won’t be the last. While some may be legit, those interested to invest in them will have to keep an eye out for signs of fraud. Just earlier this year, a cryptocurrency based on The Mandalorian turned out to be a scam, as well.
First seen at: Engadget.com
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
Conversion Rate Optimization (CRO): How To Get Started
FuboTV reports big ad gains from Unified ID 2.0
Daily Search Forum Recap: October 4, 2022
Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share
Welcome to Overwatch 2 – Xbox Wire
SEO Trends, Organic Growth & Personal Branding With Craig Campbell
$250m Wasabi Technologies funding will ‘usher in the future of cloud storage’
Understanding Hashtags on TikTok – DigitalMarketer
Five Iconic Franchises Celebrate Milestone Anniversaries with New Content, Community Activities, and Sales
Elon Musk in row with Zelensky over Russia ‘peace plan’
Google Updates Documentation On Meta Descriptions
Explore the Path to Digital Future: Interconnect, Integrate and Innovate
Daily Search Forum Recap: September 5, 2022
7 Tips For Creating Instagram Story Ads That Convert
How To Launch Your First Google Ads Remarketing Campaign
Microsoft Advertising Gains Pinterest Import, More Google Imports, & More
Google Again Says Spikes In Crawling Activity Not A Sign Of The Helpful Content Update Rollout
Daily Search Forum Recap: September 30, 2022
The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)
Confusion Over Google Search Console’s HTTPS Is Invalid And Might Prevent It From Being Indexed