SEO
25 Best About Us Page Examples On The Web
The About Us page of your website is an essential source of information for all who want to know more about your business.
About Us pages are where you showcase your history, what is unique about your work, your company’s values, and who you serve.
The design, written content, and visual or video elements together tell an important story about who you are and why you do it.
How can you make the most of this integral part of your marketing strategy?
In this article, you’ll learn what makes an exceptional About Us page.
You’ll find 25 examples of the best ones out there, too, to inspire your own About Us page design and content.
The Components Of A Great About Us Page
There isn’t a winning template to create a great About Us page. However, there are key components to make a convincing pitch with your brand story.
Your Mission
You don’t need to outright say, “our mission is ____,” but you should convey the mission of your business in your About Us copy. This is key for attracting talent, as well as leads that have Corporate Social Responsibility (CSR) goals.
Your Story (History)
Every business has an origin story worth telling, and usually, one that justifies why you even do business and have clients.
Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future.
Your Services (And Benefits)
Of course, you have a homepage and dedicated pages for your products, but summarizing your offerings on the About Us page is crucial to tie them in with brand values in your messaging.
Highlight the benefits and showcase what you do (and why it is unique).
Your Social Proof
Reviews, client logos, case studies, and results bring consistency to your About Us page. It’s what really proves what you are saying is real and the impact you can bring to future clients.
With these components in mind, you will have a framework from which to build an engaging and unique About Us page.
However, if you are looking for some inspiration, the 25 examples below will guide your creative process.
ToyFight is an award-winning creative design agency.
You’ll find the About Page at the top of the menu under the Who section.
This page has a unique feel, thanks to the deconstructed action figures representing the founders, Leigh Whipday and Jonny Lander.
The great attention to detail and interactivity also reflect the company’s 16 years of experience.
To sum up, this page stands out by providing the perfect mix of fun and information.
Band is a multidisciplinary creative studio based in the Pacific Northwest.
Their About Us page stands out by showcasing some of their unique and creative projects.
No number of words could hope to tell one of their potential clients nearly as much as these pictures can.
In this case, the 25 pictures featured on Band’s About Us page are worth much more than the 170 actual words you’ll read on the page.
The magical visuals and overall simple look and feel make this About Us page one of our top picks.
This might be the most distinctive website we’ve come across.
Anton & Irene is a design agency based in Manhattan.
Why are they a distinctive web presence?
Because their page takes parallax scrolling to the next level.
The snowy effects, bold colors, and quirky visuals create a truly captivating experience.
Pierro Caron is a French artisan sculptor.
Want to know our favorite part about his page?
The honesty.
Here is a man with great respect for wood and handcrafted sculptures that “tell a story and testify to the richness of one of our most precious resources.”
His website is light, easy to read, and filled with inspiring quotes and photos of his labors of love.
Who doesn’t love a good bio?
Especially one that starts with “I was born in good ol’ Madison, Wisconsin. The son of a Librarian and a Researcher.”
It also goes on to tell you how he and his family survived Hurricane Andrew and how his sister was born that night.
Who is this guy?
Blake Fili Suárez is an illustrator and designer with a fantastic sense of humor.
His quirkiness comes through thanks to his humorous tone and goofy picture.
The page, while minimalist in design, offers a glimpse into Suárez’s colorful personality and his impressive block of work.
If you were a “super awesome” video business, what medium would you choose to show people what you do?
Video, of course.
LessFilms is a video production company based in Florida with clients and team members all over the world.
On their about page, you’ll find a humorous 50-second video along with a short list of facts summarizing their love for tacos, travel, and karate – a theme that certainly permeates most of the content on the website.
DoomTree’s page starts off as a coming-of-age story about how “a mess of friends” built the record label that made them a household name in Minneapolis.
However, it’s really the audio and the visuals that got us hooked.
Why tell, when you can show, right?
Explore their About Us page to meet the crew, listen to their songs, and get the latest news.
On this website’s main page you will find everything lifestyle-related – fashion, food, beauty, home decor, and more.
But it’s the About section that introduces you to the team that makes this website an endless source of inspiration.
The page introduces founder Emily Schuman, as well as her blog, books, and fashion collection.
Want to stay in touch?
No problem – the page also features useful links to her social media pages, as well as her online shop.
NOWNESS is a video channel providing the best in global arts and culture.
Therefore, it’s only natural that their About Us page features a compilation of various videos they host.
The content’s diversity and the team’s curatorial expertise are another reason to keep you browsing.
To stay in line with their video-centric aesthetic, the text on their page is short and concise.
However, it still provides enough guidance for browsing the website and even contributing.
Access the awards section and see why NOWNESS is currently a powerhouse in online film and video.
Millions of people use Mailchimp every day to create, send, and track email newsletters.
That’s the clever part behind Mailchimp’s About Page.
It’s a great example of how to use such a page as a sort of pre-sales platform.
It’s simple, fun and effective, quite colorful, and displays a welcoming mix of diverseness.
Tate’s About Us states that their mission is to “increase the public’s enjoyment of British art […] and international modern and contemporary art.”
So said, so done.
How come?
Because this page eases the journey for any reader seeking to take them up on their mission.
Scroll down to find out who they are, how to stay in touch, and everything in between.
Yellow Leaf Hammocks is trying to save the world one hammock at a time.
Their goal is to break the cycle of extreme poverty by empowering local artisans in Thailand to earn a stable income.
The brand’s About Page is filled with uplifting stories of impeccable craftsmanship and tight-knit communities.
As a result, it’s just as inspiring as their devotion to sustainable change.
You had me at “Well hello there.”
Well, that’s exactly how the About Us section of Eight Hour Day starts – a welcoming greeting.
For that reason, it also made us browse for more.
Why?
Because as much as you love good design and inspiring illustrations, you also want to meet the people that curate all the content for you.
Furthermore, it’s equally rewarding when you realize that they are just as eager to start a visual dialogue with you.
Nathan Strandberg and Katie Kirk are doing what makes them happy, and this is obvious throughout their page.
You know you’re about to hop on a journey when a website’s About Us page tells you to “Just go.”
This is a website for travelers, so the layout is perfect for those eager to explore.
As you scroll down, you discover what Lonely Planet stands for, and their visual aid offers a preview of their services.
The perks?
You see everything in one go and decide for yourself what you take on your journey.
Will it be their apps, their printed guides, or their website?
In any case, every resource becomes an inexhaustible well of travel inspiration.
So, are you ready to go?
Gummisig is a freelance web designer who likes to talk about himself in the third person.
He also makes great use of oversized text to bring attention to his work in a humorous manner.
Perhaps what’s striking about this page is that it introduces Gummisig’s portfolio, but also reflects his free spirit and commitment.
And while he mentions the household names he worked for in the past, he remains approachable and open to new collaborations.
Scroll down to discover his preferred action items.
Hint: He wants to know your secrets!
Perhaps the most striking feature behind this page is that it acts as a preface to the designer’s portfolio, mirroring his free spirit and a remarkable passion for design.
While he proudly states the companies he has worked for (IKEA is just one of the bigger names to pop up), he does so in a manner that is not boastful.
Amnesty International is more than an NGO.
It is a global movement of more than 7 million people that are campaigning for a better world, where human rights are central.
It is no wonder that the pronoun we is prevalent throughout their page.
Filled with quotes, videos, and testimonials, their page makes you believe that you can hope for a better world. And they have the facts to prove it, too.
If you scroll down, you can access all their accomplishments on the road toward better social change.
After you understand their global footprint, you should also imagine – imagine the possibility of a world where human rights are at the center of discussion.
Good enough reason to stay in touch, no?
The top part of the Chattanooga Renaissance Fund page aims to attract entrepreneurs into the Chattanooga area of Tennessee.
How?
By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few.
Which begs the question: What prompted these companies to move there?
Find out by reading more about the fund’s members and how they contributed to its growth.
This is especially reassuring because they are also here to help you.
Whether you’re a startup, investor, or third party, the page has a dedicated section for all its users.
All you have to do is prove that you want to turn ideas into existence.
This website started off as a photography blog founded by Garance Doré.
Eventually, it became a place for inspiration with a growing team that’s eager to question everything.
Whether it is style, femininity, or modern dilemmas, no topic remains off limits.
Ready to contribute to the discussion? By all means, you are most welcome.
The team reads all your comments and is ready to turn your thoughts into their command.
Not sure where to start?
Scroll down to see their work in videos and use the pictures at the bottom to access their Instagram page.
How can you convince men to delve into skincare?
You bring their best friend on their side – a dog.
Meet Bulldog Skincare, the company that aims to make skincare options dedicated to men readily available.
To have you sold, their About Us page greets you with the adorable mug of a bulldog.
This quickly becomes your guide to finding the products that will help you look and feel your best.
As you scroll down, you are growing familiar with the products and are slowly but surely befriending the brand itself and its values.
Their skincare is made from a mix of natural and carefully-selected man-made ingredients.
It’s also vegan and certified by Cruelty Free International.
Their page is so good, it’s no wonder they have a ‘Shop Now’ button every step of the way.
Don’t mind if I do.
Navigating through Couro Azul’s About Us page is like a journey through the unknown.
The kind of journey that keeps you scrolling down for more.
The company makes leather upholstery for cars and trains, and its history and trajectory are equally fascinating.
In addition to the visual delight, the page is also interactive and engaging.
Why?
So that you can understand what the company values from a first browse: 100% in-house products.
Their certificate for ecologic distinction attests to their commitment to environmental best practices.
The entire Girlboss website is simply inspiring.
The brand aims to redefine success for millennial women – by providing the tools and connections they need to own their futures.
Girlboss empowers them by providing the tools and connections they need to own their futures.
Furthermore, every bit of content you’ll find on this site oozes with passion, humor, and resourcefulness.
These key traits are sewn into the fabric of Girlboss’ global success.
If you want people to understand your company’s values, then put them in bold black and white print – just like Purple, Rock, Scissors did.
Their entire website is a technological marvel.
With its quaint background animation, concise content, and creative visuals, this page is definitely an eye-catcher.
There’s also an openness about it that will unfailingly draw you in.
It’s not often that you see an About page that puts so much emphasis on its “meet the team” section.
Each member is portrayed with a short description and an almost full-body shot, complete with their social media accounts.
Boasting big, bold elements and sharp colors, this page excels at making a great first impression.
There are many things we love about this website, but for brevity’s sake, we’ll narrow it down to two.
First, their main page is highly interactive.
The simple act of pushing a key or moving the mouse reveals a key piece of info about the brand. Because of that, it feels like watching a modern silent movie.
The second thing is the way 6tematik introduces us to its team.
Each member is portrayed by a minimalist caricature that is defined by one obvious trait. Some have long pink hair, others a bushy beard or big glasses.
These traits add a touch of personality to each member’s portrait, without giving too much away.
Made by artists for artists, Big Cartel is an online platform that makes it easy to build and manage an online store.
The simple yet impactful mission statement and the candid employee photographs make this About page refreshingly different.
Each photo in the gallery is unique and personal.
As a result, you won’t find any staged or boring ID-badge-type photos – just a wonderful display of diversity.
Final Takeaways
After analyzing in detail the 25 examples of About Us pages in this article, these are the final takeaways to keep in mind when crafting yours:
Creativity makes your page stand out.
For many companies, the About Us page is just a formality to fill in the sitemap rather than convey a unique marketing message.
However, some brands go beyond, designing eye-catching imagery and writing humorous copy to stand out from the competition. You need to find your unique angle for your About Us page to actually be read.
Feature the people behind the brand.
Whether you are a solopreneur, a dynamic duo agency, or a full-blown global enterprise with hundreds of team members, letting people shine makes an engaging About Us page.
Some of the examples in this article (such as Big Cartel), feature headshots packed with personality, which convey brand values better than any words.
Tie in social proof with your social responsibility.
Showcase results, but also convey the difference your organization is bringing to the world.
Yellow Leaf Hammocks and Mailchimp are two examples from this article that feature on their About Us page how their products are changing their communities for the better.
More resources:
Featured Image: Naumova Marina/Shutterstock
SEO
Google March 2024 Core Update Officially Completed A Week Ago
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web.
However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19.
Many in the SEO community had been speculating for days about whether the turbulent update had wrapped up.
The delayed transparency exemplifies Google’s communication issues with publishers and the need for clarity during core updates
Google March 2024 Core Update Timeline & Status
First announced on March 5, the core algorithm update is complete as of April 19. It took 45 days to complete.
Unlike more routine core refreshes, Google warned this one was more complex.
Google’s documentation reads:
“As this is a complex update, the rollout may take up to a month. It’s likely there will be more fluctuations in rankings than with a regular core update, as different systems get fully updated and reinforce each other.”
The aftershocks were tangible, with some websites reporting losses of over 60% of their organic search traffic, according to data from industry observers.
The ripple effects also led to the deindexing of hundreds of sites that were allegedly violating Google’s guidelines.
Addressing Manipulation Attempts
In its official guidance, Google highlighted the criteria it looks for when targeting link spam and manipulation attempts:
- Creating “low-value content” purely to garner manipulative links and inflate rankings.
- Links intended to boost sites’ rankings artificially, including manipulative outgoing links.
- The “repurposing” of expired domains with radically different content to game search visibility.
The updated guidelines warn:
“Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.”
John Mueller, a Search Advocate at Google, responded to the turbulence by advising publishers not to make rash changes while the core update was ongoing.
However, he suggested sites could proactively fix issues like unnatural paid links.
“If you have noticed things that are worth improving on your site, I’d go ahead and get things done. The idea is not to make changes just for search engines, right? Your users will be happy if you can make things better even if search engines haven’t updated their view of your site yet.”
Emphasizing Quality Over Links
The core update made notable changes to how Google ranks websites.
Most significantly, Google reduced the importance of links in determining a website’s ranking.
In contrast to the description of links as “an important factor in determining relevancy,” Google’s updated spam policies stripped away the “important” designation, simply calling links “a factor.”
This change aligns with Google’s Gary Illyes’ statements that links aren’t among the top three most influential ranking signals.
Instead, Google is giving more weight to quality, credibility, and substantive content.
Consequently, long-running campaigns favoring low-quality link acquisition and keyword optimizations have been demoted.
With the update complete, SEOs and publishers are left to audit their strategies and websites to ensure alignment with Google’s new perspective on ranking.
Core Update Feedback
Google has opened a ranking feedback form related to this core update.
You can use this form until May 31 to provide feedback to Google’s Search team about any issues noticed after the core update.
While the feedback provided won’t be used to make changes for specific queries or websites, Google says it may help inform general improvements to its search ranking systems for future updates.
Google also updated its help documentation on “Debugging drops in Google Search traffic” to help people understand ranking changes after a core update.
Featured Image: Rohit-Tripathi/Shutterstock
FAQ
After the update, what steps should websites take to align with Google’s new ranking criteria?
After Google’s March 2024 Core Update, websites should:
- Improve the quality, trustworthiness, and depth of their website content.
- Stop heavily focusing on getting as many links as possible and prioritize relevant, high-quality links instead.
- Fix any shady or spam-like SEO tactics on their sites.
- Carefully review their SEO strategies to ensure they follow Google’s new guidelines.
SEO
Google Declares It The “Gemini Era” As Revenue Grows 15%
Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today.
While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai.
The Numbers: 15% Revenue Growth, Operating Margins Expand
Alphabet reported Q1 revenues of $80.5 billion, a 15% increase year-over-year, exceeding Wall Street’s projections.
Net income was $23.7 billion, with diluted earnings per share of $1.89. Operating margins expanded to 32%, up from 25% in the prior year.
Ruth Porat, Alphabet’s President and CFO, stated:
“Our strong financial results reflect revenue strength across the company and ongoing efforts to durably reengineer our cost base.”
Google’s core advertising units, such as Search and YouTube, drove growth. Google advertising revenues hit $61.7 billion for the quarter.
The Cloud division also maintained momentum, with revenues of $9.6 billion, up 28% year-over-year.
Pichai highlighted that YouTube and Cloud are expected to exit 2024 at a combined $100 billion annual revenue run rate.
Generative AI Integration in Search
Google experimented with AI-powered features in Search Labs before recently introducing AI overviews into the main search results page.
Regarding the gradual rollout, Pichai states:
“We are being measured in how we do this, focusing on areas where gen AI can improve the Search experience, while also prioritizing traffic to websites and merchants.”
Pichai reports that Google’s generative AI features have answered over a billion queries already:
“We’ve already served billions of queries with our generative AI features. It’s enabling people to access new information, to ask questions in new ways, and to ask more complex questions.”
Google reports increased Search usage and user satisfaction among those interacting with the new AI overview results.
The company also highlighted its “Circle to Search” feature on Android, which allows users to circle objects on their screen or in videos to get instant AI-powered answers via Google Lens.
Reorganizing For The “Gemini Era”
As part of the AI roadmap, Alphabet is consolidating all teams building AI models under the Google DeepMind umbrella.
Pichai revealed that, through hardware and software improvements, the company has reduced machine costs associated with its generative AI search results by 80% over the past year.
He states:
“Our data centers are some of the most high-performing, secure, reliable and efficient in the world. We’ve developed new AI models and algorithms that are more than one hundred times more efficient than they were 18 months ago.
How Will Google Make Money With AI?
Alphabet sees opportunities to monetize AI through its advertising products, Cloud offerings, and subscription services.
Google is integrating Gemini into ad products like Performance Max. The company’s Cloud division is bringing “the best of Google AI” to enterprise customers worldwide.
Google One, the company’s subscription service, surpassed 100 million paid subscribers in Q1 and introduced a new premium plan featuring advanced generative AI capabilities powered by Gemini models.
Future Outlook
Pichai outlined six key advantages positioning Alphabet to lead the “next wave of AI innovation”:
- Research leadership in AI breakthroughs like the multimodal Gemini model
- Robust AI infrastructure and custom TPU chips
- Integrating generative AI into Search to enhance the user experience
- A global product footprint reaching billions
- Streamlined teams and improved execution velocity
- Multiple revenue streams to monetize AI through advertising and cloud
With upcoming events like Google I/O and Google Marketing Live, the company is expected to share further updates on its AI initiatives and product roadmap.
Featured Image: Sergei Elagin/Shutterstock
SEO
brightonSEO Live Blog
Hello everyone. It’s April again, so I’m back in Brighton for another two days of Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and live-blog the event instead.
Follow below for talk takeaways and (very) mildly humorous commentary. sun, sea, and SEO!
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