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Which Wins For Anonymity & Security in 2023?

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Which Wins For Anonymity & Security in 2023?

Surfshark vs ExpressVPN. Two of the best VPN providers on the market right now. But which one fits you best? It basically comes down to your top VPN requirements and price.

This article will discuss Surfshark and ExpressVPN’s key features. How they stack up against each other will guide you in choosing the one that works best for your anonymity and security.

Surfshark VPN has really upped its game over the past couple of years. It gives exceptional service, is the fastest VPN overall, and offers highly tempting pricing plans. I would go for Surfshark, no question about it.

Get Surfshark right here!

Surfshark vs ExpressVPN

ExpressVPN was always my top pick on the market, even if it was pricey. But now, I’ve lost faith.

Recent ExpressVPN developments have raised some potential privacy problems. In particular, they were purchased by the somewhat questionable Kape Technologies. The CIO of ExpressVPN was also fined for his participation in Project Raven in the United Arab Emirates. The fines were for hacking and spying on US residents on behalf of the UAE government.

Having said that, you won’t go wrong with either ExpressVPN or Surfshark because they are both great options. Both are compatible with popular streaming services like Amazon Prime, Netflix, Hulu, Disney+, HBO, and many more.

Although both VPNs perform well in speed testing and provide solid security, Surfshark VPN wins out in both areas. And the title of being the best-value VPN provider on the market is one that it has more than earned. For just $2.30 a month, you can get a top-notch VPN service provider. It can compete with the finest, making it a great choice for people trying to save money.

ExpressVPN also provides a comprehensive set of VPN capabilities. It offers top-notch speeds and unparalleled access to your selected streaming service. Unfortunately, it ranks among the most expensive VPNs available.

Where ExpressVPN falters, Surfshark excels as one of the most economical VPNs. You also get an unlimited simultaneous connection, quick speed, and strong security. Thus solidifying its place in the top tier of VPN services.

No time to read the rest of this article? No problem. Get Surfshark right here!

Let’s break down the best features of both VPNs.

Speed

Besides cost, the connection speed is one of the main considerations when choosing a VPN. Fast-speed testing a VPN can be a challenging task. The servers used, the protocols at play, and what you’re doing online affect speed. Your location might also be a factor.

A VPN protocol is a collection of instructions. These are for establishing a safe and secure connection for data transmission between your device and a VPN server. Both VPN services deliver respectable speeds thanks to many top-notch protocols and many servers.

Smartphone with 256 MBPS indicator - for VPN speed

Surfshark VPN uses WireGuard, OpenVPN, and IKEv2. ExpressVPN supports its Lightway protocol, OpenVPN, IKEv2, and L2TP/IPsec.

The quickest protocols are usually WireGuard and Lightway. ExpressVPN is still one of the faster alternatives available. But it is a touch slower than Surfshark. This is because the WireGuard protocol is a little more refined than Lightway.

Both are dependably fast and excellent picks when downloading files or streaming content. Despite the slight reductions, you won’t notice any differences from your typical ISP speeds.

Surfshark provides specific specialized servers for torrenting. These may increase speeds, and both providers support torrenting across all servers.

Server Locations

You should really become familiar with the Five Eyes, Nine Eyes, or Fourteen Eyes alliance. It will help you understand the significance of selecting the best VPN server location for maintaining your privacy. The alliances form groups of countries committed to sharing information about their own citizens. The shared data includes military intelligence. The following countries form part of this alliance.

  1. Five Eyes: US, UK, Canada, Australia, New Zealand
  2. Nine Eyes: Five Eyes + Denmark, France, Holland, Norway
  3. Fourteen Eyes: Nine Eyes + Germany, Belgium, Italy, Sweden, Spain

These countries are notorious for attempting to incorporate monitoring technologies on many websites. This is particularly true in the US and the UK.

If you live in one of these alliance nations, or any other country with extensive surveillance, you should pick a virtual private network with servers elsewhere. And using VPNs with AES 256-bit encryption will shield your privacy better from government monitoring.

Flattened linear map of the world with white curves connecting countries - image for VPN servers

ExpressVPN has roughly 3,000 servers with 160 VPN server locations spread over 94 countries.

Surfshark provides more than 3,200 servers spread throughout 65 nations.

Both VPNs service the prime areas you are most likely to use. But as always, double-check that the country you need is supported before clicking the subscribe button.

Security and Privacy Features

Internet users access the internet through private networks using Virtual Private Networks (VPNs). These are extremely well-designed and powerful Internet Security Solutions.

Surfshark vs ExpressVPN? Both offer excellent security and privacy features.

Hooded faceless figure behind code - for vpn security

Surfshark offers all the features you’ll need in a safe VPN: updated protocols, 100% RAM-only servers, and military-grade encryption.

Your email address and billing information are among the data that Surfshark collects. If privacy is really important to you, be aware of this. You can use Surfshark Search, the true incognito mode, for searches you don’t want other people to see. It’s an excellent, minimal, zero-log private search service.

Unfortunately, Surfshark is headquartered in the Netherlands. That country is part of the 5-Eyes Intelligence Alliance. Surfshark’s no-logs policy has not been independently audited. Then again, the German Security Organization, Cure53, successfully audited its browser extensions and server infrastructure. Surfshark also shut down its Indian servers in response to the new logging laws currently in effect in India.

ExpressVPN offers robust privacy features made up of four separate protocols. It also offers split tunneling and Perfect Forward Secrecy. This security feature changes your key on the connection once every 60 minutes. You can send some traffic from your devices through the secure VPN tunnel with VPN split tunneling. The remaining traffic gets sent over a different tunnel on the open network. It also runs on RAM-only servers. However, it logs the date and server when you access it.

Both block access to VPN connection time, IP address, and traffic.

Graphic of the back of an appliance with VPN Security label - for device compatability

Device compatibility

Nowadays, the average digital consumer owns a minimum of three connected devices. Cross-platform support for VPNs is more crucial than ever. If you want a secure and unrestricted internet experience, running a VPN on your home computer is no longer enough.

Surfshark and ExpressVPN support the following popular desktop and mobile operating systems: Android, iOS, Windows, macOS, and Linux. You can also set them up on routers, gaming consoles, and smart TVs like Apple TV and Android TV.

Streaming

This one is definitely a critical use case for VPN since so many people are choosing to stream their favorite TV and movies. One of the essential functions of a decent VPN is that it gives you access to blocked streaming content.

Green abstarct globe with wavy o and 1 streaming in - for streaming

So Surfshark vs ExpressVPN: which one is better? When it comes to unblocking Disney+, Amazon Prime Video, Netflix US and other territories, BBC iPlayer, etc., ExpressVPN excels. There is no need to delve deeper to discover what it can and can’t unblock because it is upfront about it.

Surfshark offers a similar service. It includes 10 Netflix regions, Prime Video, Disney+, and iPlayer on its list. But, Surfshark is a little more covert about informing you of what it allows.

Both also offer apps that allow you to use the Amazon Fire TV stick (a smart tv device that allows you to stream videos, install apps, play music, and more on your TV).

Torrenting and P2P (Peer to Peer)

Protection when torrenting is one of the most common reasons to get a VPN. Once more, both services offer excellent options. (Not that we, in any way, recommend torrenting.)

Both services include:

  • Split tunneling to segregate traffic 
  • Reasonable connection speeds
  • A kill switch (great if you intend to download large files and don’t want to risk a dropped connection)

You can torrent safely with Surfshark. All its servers have high AES-256 encryption and support P2P traffic, with reasonable torrent speeds. The VPN’s privacy-focused logging policy, kill switch, and Double VPN shields your P2P activity from your ISP. All this means that anonymous torrenting using qBittorrent, BitTorrent, uTorrent, and Vuze is quite safe.

All of ExpressVPN’s 3,000+ servers are optimized for P2P. It has as many features for safe torrenting as Surfshark, but it’s much faster. ExpressVPN definitely wins this round.

Bypassing Internet Access Restrictions

Many countries impose restrictions on access to particular websites. For instance, China has some of the world’s most sophisticated internet filtering technologies. These are collectively known as the Great Firewall. Because of this, most VPNs are simply inoperable on the mainland.

Illustraion of an arrow pointing to a cloud with unrestricted upload

ExpressVPN and Surfshark handle internet censorship in China and other territories with heavy censorship policies pretty easily.

A Surfshark VPN user might first need to set the NoBorders mode. (Settings > Advanced > NoBorders).

ExpressVPN does all this automatically!

Customer Support

ExpressVPN and Surfshark provide excellent 24/7 customer support through email and live chat. But Surfshark’s response time is much faster than ExpressVPN. Both services urge clients to contact them again if they encounter new problems.

Surfshark Academy

Additionally, there are substantial, searchable databases addressing the most typical queries. You can also find video instructions on the Surfshark and ExpressVPN official YouTube channels.

ExpressVPN YouTube channel

Pricing

Surfshark vs ExpressVPN: which one wins when it comes to pricing? Surfshark’s aggressive pricing strategy certainly gets in front of the competition. Right now, ExpressVPN doesn’t even come close to those costs.

Surfshark

There’s a 30-day money-back guarantee on all Surfshark plans.

  • Pay monthly at $12.95/month.
  • Pay $3.99/month billed at $59.76 every 12 months. Additional taxes may apply depending on your jurisdiction.
  • Pay $2.30/per month (billed annually) if you sign up for 24 months. You’ll pay $59.76 immediately, which lasts for 26 months (2 months usage free). After that, you get billed every 12 months. Again, additional taxes may apply depending on your jurisdiction.
Surfshark Pricing Page

ExpressVPN

There’s a slight annoyance here. You have to look for ExpressVPN pricing; the links are not on the site’s landing page. You’ll need to type ‘ExpressVPN Pricing’ in your search engine search bar. For such a good VPN, this kind of thing feels unnecessary!

All ExpressVPN plans offer a 30-day money-back guarantee.

  • Select the monthly plan at $12.95/month
  • Choose the six-month plan, and pay $9.99/month billed every six months. 
  • Sign up for the 12-month plan and pay $6.67/month. Billed once for 15 months (3 months free), then every 12 months.
ExpressVPN Pricing Page

There are, of course, other products you could consider. Read our article about nine ExpressVPN alternatives.

And if you are just looking to keep your login information safe and sound, I recommend you read about 23 LastPass alternatives.

Surfshark vs ExpressVPN – Which is Better?

Finally, whether you choose Surfshark or ExpressVPN, they offer great features. Both VPN services provide a wealth of privacy-conscious capabilities. They make it easy to use more complicated functions like split tunneling or rapid file downloads.

You should always be able to locate a connection that works for you because both offer various servers and protocols.

Although ExpressVPN has the advantage of third-party audits, it does have a few security concerns for some users.

Both offer good customer support options, but Surfshark customer support agents reply faster.

The price difference between ExpressVPN and Surfshark is the critical point of differentiation. Surfshark is more affordable than ExpressVPN on all plans besides the rolling monthly contract.

Users save a ton with Surfshark because two years of service costs just $60 instead of $100 for ExpressVPN. Even if you only need a VPN for a year, Surfshark is still less expensive than ExpressVPN.

It’s hard to find reasons not to use Surfshark, given the generally faster speeds and a few extra features like a double VPN. (Surfshark calls it MultiHop. This allows users to connect via two different VPN servers.) It has a significant enough competitive advantage to make the service more tempting. In our comparison, Surfshark VPN wins by a landslide!



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Use This Code to Get 1TB of Cloud Storage for $120

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Use This Code to Get 1TB of Cloud Storage for $120

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Whether it’s important PDFs, presentations that you made for ongoing clients, or important contracts that would be detrimental to ongoing relationships if ever lost — there’s a lot of data your business needs to protect. That’s why it’s simply common practice for modern companies to have a number of verified and reliable cloud storage solutions.

If your team is in need of some space, here’s a great deal worth checking out. For a limited time only, you can get a lifetime subscription to 1TB of Koofr Cloud Storage for $119.97 (reg. $810) with code KOOFR. This single-payment deal features helpful access to a lot of space. A terabyte can hold roughly a quarter-million photos, 500 hours of HD video, and more than 6 million smaller file types like PDFs.

You can count on top-notch security when using Koofr because of advanced file encryption practices, the company says. They also have a zero-tracking policy, so you can rest assured that sensitive documents saved on Koofr will still remain private to your team or whoever you want to provide access to.

Koofr’s also great for companies because it’s compatible with other popular cloud accounts like Dropbox, Google Drive, and OneDrive, so adding it to the mix should be easy.

For those who want a little more reassurance, just take a look at Koofr’s scores among the most reputable tech review sites out there, including a 4.6/5-star average on G2, Capterra, and GetApp.

Make sure to do your business a favor and secure this lifetime subscription to 1TB of Koofr Cloud Storage for $119.97 (reg. $810) with code KOOFR.

StackSocial prices subject to change.

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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

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ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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How to Build Trust and Transparency With Your Customers While Taking Their Data

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How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

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