AFFILIATE MARKETING
How Much Money Can You Make on YouTube in 2023? 5 Ways to Profit
For new and aspiring YouTube creators wondering how much money can you make on YouTube, we’ve got you covered. Did you know there are YouTubers making millions per year?
Creating YouTube videos can actually be quite lucrative, believe it or not. You can create content around your passion, work from home, choose your dream work schedule, and earn an unlimited amount of income!
There are many ways you can make money on YouTube. We’re going to cover them in this article.
Read about:
- YouTube monetization and how much money you can make on YouTube
- How YouTubers make money
- 5 ways to monetize your YouTube Channel
- How much a YouTuber with 100,000 subscribers makes
- How much you can make from one million views
- Realistic earnings as a YouTube creator
Let’s dive in!
How Much Do YouTubers Make?
YouTube monetization is about making money from your YouTube channel. How much money do YouTubers make? There are various monetization paths you can pursue. We’ll cover that in this article, including how to qualify for some of them, how they work, how much you can make, and more helpful info.
According to this source, YouTube creators reported earning between $82 and $83,000 per month! Quite a large range, indeed. The amount you can make as a YouTuber boils down to many factors. Some can be beyond your control, but with time and consistency, you improve your chances of making money as a YouTuber.
What Can You Do to Ensure You’re Making the Most as a YouTuber?
There’s no tried and true formula, but there are best practices you can put into place to help you make the most money as a YouTuber:
- Choosing multiple income streams to monetize your channel
- Creating and publishing YouTube videos consistently
- Creating high-quality YouTube videos
- Engaging with your audience
- Focusing on building a strong personal brand
Now, let’s get into five ways YouTubers make money!
How Do YouTubers Make Money?
YouTubers make money in many different ways. That’s the beauty of YouTube. There’s more than one income stream available to monetize your content!
The highest-earning YouTubers monetize their channel in multiple ways. Here are 5 ways YouTubers make money with their channels:
- YouTube Partner Program
- YouTube Shorts
- Affiliate marketing
- Brand partnerships and sponsored posts
- Selling products and services
How to Make Money with the YouTube Partner Program?
The YouTube Partner Program is YouTube’s ad network. Once eligible, YouTube creators have advertisements placed on their videos, earning money based on the number of views their ad-monetized videos receive. As a YouTube partner, you’ll earn money on each ad view you receive.
For example, a YouTube video with a $20 RPM (revenue per thousand) on a 200,000-viewed video will earn $4,000 for that video from ad revenue.
Imagine 10 YouTube videos per month performing at that level.
One video alone can support a full-time income in this example. More videos can produce a very lucrative income stream for the YouTube creator.
But, the RPM you earn per video fluctuates, and the number of views received on YouTube videos fluctuates as well. So, it’s not as clear-cut as you might imagine.
Also, YouTube creators must qualify to join to YouTube Partner Program by meeting these requirements:
- Receiving 4,000 public watch hours in the last 12 months
- Have more than 1,000 subscribers
- Agreeing to the YouTube Partner Program Terms and Conditions
Once you’re a YouTube partner, you’ll have the chance to start monetizing your videos with ads.
How Does YouTube Premium work?
YouTube Premium (formerly YouTube Red) gives viewers a way to view YouTube ad-free, offline, and in the background. This is a recurring paid service that also includes:
- YouTube Music
- YouTube Kids
For YouTubers that are monetized from the YouTube Partner Program, you might wonder how they get paid for the ads on their videos if Premium users pay to skip the ads. YouTube partners that get their videos watched by Premium viewers get a cut of their membership fee as compensation. So, YouTubers can still financially benefit from Premium users viewing their videos.
What Are YouTube Shorts, and How Can YouTubers Make Money with Them?
YouTube Shorts is YouTube’s short-form video experience. Creators can post short video clips up to 60 seconds long on YouTube. Using creative tools like music, text overlay, and adding music can make these short-form videos extremely engaging and garner up to millions of views.
Current YouTube Partner Program creators who make YouTube Shorts will be eligible to have ads placed on the short-form videos. Those ad-monetized videos will give YouTubers a chance to earn money from their Shorts.
Read more about how to create a YouTube Short and how they work.
How Do YouTube Super Chat and Super Stickers Work?
Monetizing your YouTube channel with Super Chat and Super Stickers is available if you’re in the YouTube Partner Program.
- Viewers can buy live chat messages that stand out
- Messages can be pinned to the top of the live chat feed
How Do YouTube Channel Memberships Work?
YouTube channel memberships are like exclusive clubs that YouTube creators set up. Channel members get:
- Exclusive content
- Access to perks like loyalty badges and live streams
- Access to exclusive posts and chats
- A chance to show their support to YouTube creators
Becoming a channel member happens from the YouTube desktop site or YouTube app. It’s available on YouTube creators’ accounts that have channel memberships in place. If a channel membership is available, viewers can click the “Join” button to join as a member. Not all creators have set up a channel membership.
For YouTube creators, you get 70% of the membership revenue after taxes and fees. This is a smart way to create community among your viewers, giving your top fans a way to support your content.
Read more about how YouTube channel memberships work.
How to Make Money Through YouTube Affiliate Marketing?
YouTube affiliate marketing is about monetizing your YouTube videos with affiliate marketing.
This can be a lucrative path new Youtubers take to monetize their channels while waiting to qualify for the YouTube Partner Program. It’s also a good way for seasoned YouTubers to make money as well.
Creators like Eric Worral are making up to $40,000 per month from YouTube affiliate marketing!
It’s a smart way to monetize your YouTube content and a path to passive income, too!
How Does YouTube Affiliate Marketing Work?
Refer your viewers to affiliate products related to your videos. Then, post your affiliate link:
- In the video description
- As an end screen
- As a pinned comment
- In the Community tab
When viewers click the affiliate link and take action (like making a purchase), you earn a commission!
Monetizing Your YouTube Channel with Brand Partnerships and Sponsored Posts
Brand partnerships and sponsored posts happen for YouTube creators when a company wants to be advertised on the YouTube channel. An agreement is forged between the company and the YouTuber in which the YouTuber is paid to talk about the brand with their audience.
This can be:
- A brief mention at the beginning, middle, or end of the video
- A full feature video entirely dedicated to the company
- An ad segue embedded somewhere in the video
There are many ways to structure a YouTube sponsored post, and it’s one of the best ways to monetize a YouTube channel.
How to Monetize Your YouTube Channel by Selling Products and Services
Selling your own products and services gives you an opportunity to monetize your influence and sell to your YouTube audience.
This can be selling:
- Merchandise like hats, hoodies, socks, or T-shirts
- Handcrafted goods like candles, soap, jewelry, etc.
- Digital goods like digital planners, MS Excel spreadsheets, Notion templates, ebooks, etc.
- Services like personal coaching, consulting, accounting, bookkeeping, or other services
The sky’s the limit!
Create your product, then connect it to a payment processor and distribution channel, and you can have a functional business on your hands!
Examples of payment processors are Stripe, PayPal, etc.
Examples of distribution channels can be a Shopify online store, Teachable school account, or Gumroad store.
How Much Does a YouTuber Make With 100k Subscribers?
A YouTuber with 100K subscribers can make thousands per month. Sarah Lavender, with 100K subscribers at the time of this publishing, earned between $1,000 to $6,000 per month.
This source estimates $600 to $4,000 per month for a YouTube account with 100K subscribers.
How Much Do You Make From 1 Million Views on YouTube?
From 1 million views on YouTube, with an average RPM of $4, you would make $4,000. That could be:
- $4,000 from 1 one-million viewed YouTube video or,
- $4,000/month for one million views in a month with that average RPM or,
- A total of $4,000 earned for one million views lifetime
Keep in mind, though, that this is an estimate for YouTube Partner Program income only. You can earn far more from other monetization channels like sponsored posts or selling your own products.
For example, a brand may pay $20,000 for a sponsored post on YouTube that results in one million views.
Or, if you sell products at an average conversion rate of 2.5% on one million views for a $10 product, that could result in $250,000 in sales!
You can see how earnings can range a lot for one million views, depending on the monetization channel you’re using.
Check out this post if you’re wondering how much money is 1 billion views on YouTube worth.
How Much Money Can You Realistically Make on YouTube?
How much YouTubers can realistically earn from YouTube can swing wildly in both directions. This article shares an income of $82 to $83,000 per month, according to creators!
But, how much you make as a YouTuber is based on so many fluctuating variables from:
- The number of subscribers your channel has
- How active you are on the platform
- What your ad RPM is and,
- How you monetize your channel
- Location
And this is just the tip of the iceberg! Many more factors can come into play here.
What’s the bottom line?
Some YouTubers can earn a very lucrative living. Others can financially struggle as they try to find their audience and get their channel off the ground.
Like blogging, there’s no way to know how successful a channel can be, but there are YouTube tools that can help you improve your chances.
One such tool is TubeBuddy, a keyword research and optimization tool to help you get more views on your YouTube videos with YouTube SEO. This TubeBuddy review shares more about how it works, its features, its pros and cons, and more.
Do you think the potential money is worth it to be a YouTuber?
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Protect Your Business Computer From Hackers and Trackers with This $70 VPN Deal
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Browsing online and using public networks can make your computer vulnerable to a wide range of hackers and trackers. For entrepreneurs running a business, being bogged down or having your team members bogged down by dangerous, cost-threatening disruptions like these is unacceptable.
A good way to keep you and your team safe and working fast while online is with a reliable VPN subscription. To help, this Windscribe VPN Pro Plan three-year subscription is available for $69.97 (reg. $207) through May 12th at 11:59 p.m. PT.
Windscribe can be a great VPN subscription for entrepreneurs and small businesses because it supports unlimited devices. Going beyond typical VPN services, Windscribe offers itself as a desktop application and browser extension. All-in-all, it can be used to unblock websites, block ads, and keep you safe without expecting you to configure a wide range of complicated settings.
Windscribe’s no-logging policy will keep your team safe, and its high-end encryption methods will keep their data safe from hackers and trackers.
This service runs on a system of servers in more than 69 countries and 112 cities. It uses something called split tunneling, which allows users to choose which apps use the VPN and which ones don’t. This is a great feature for teams with remote employees who toggle between work and personal programs on the same screen.
Windscribe is rated Very Good on Tom’s Guide and 4/5 stars and above on Tech Radar, PC World, and G2.
Don’t forget that this Windscribe VPN Pro Plan three-year subscription is available for the best-of-web price of $69.97 (reg. $207) only through May 12th at 11:59 p.m. PT.
StackSocial prices subject to change.
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Get Microsoft Office Plus Windows 11 Pro for $70 This Week Only
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
When you run a company, you need every basic tool available to streamline your communications, content creation, and sales abilities. You also need to operate on a computer outfitted with a capable and robust operating system designed to support modern productivity.
Through 11:59 p.m. PT on May 12th only, you can get The Ultimate Microsoft Office Professional 2021 for Windows: Lifetime License + Windows 11 Pro Bundle on sale for just $69.97 (reg. $438).
Known by many for a long time, Microsoft Office Professional features a suite of apps designed to help you write, present, organize, email, and more. Unlike with Microsoft 365, there are no additional monthly fees with Office. These are the ones included with this lifetime license:
- Access
- Publisher
- OneNote
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This bundle also includes Windows 11 Pro, the latest Microsoft operating system, which offers advanced security features and productivity elements that can help keep any modern professional on task and safe.
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Through 11:59 p.m. PT on May 12th only, you can get The Ultimate Microsoft Office Professional 2021 for Windows: Lifetime License + Windows 11 Pro Bundle on sale for just $69.97 (reg. $438).
StackSocial prices subject to change.
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8 Common SEO Myths Debunked
Opinions expressed by Entrepreneur contributors are their own.
In today’s digital landscape, a strong Search Engine Optimization (SEO) strategy is crucial for businesses to thrive. SEO helps websites rank higher in search engine results pages (SERPs), driving organic traffic and boosting online visibility.
However, the world of SEO is also riddled with myths and misconceptions that can lead businesses astray. Let’s debunk some of the most common SEO myths and separate fact from fiction.
Myth 1: More keywords mean better rankings
Gone are the days of stuffing your content with every keyword imaginable. Google’s algorithms have shifted towards natural language processing (NLP), prioritizing content quality and user experience above keyword density. While keywords remain important, focusing on keyword intent and strategic placement throughout your content is far more beneficial than keyword quantity.
Fact: Research relevant keywords related to your target audience and their search queries. Use those keywords naturally within your content, focusing on providing informative and engaging information that fulfills user intent.
Related: Ultimate SEO Guide On How to Get 100,000 Visits Per Month From Google
Myth 2: Meta tags don’t matter anymore
While meta tags may not hold the same weight they once did, they’re far from irrelevant. Title tags and meta descriptions are like billboards for your content, serving as the first impression users see in search results. Compelling and informative meta tags can significantly improve click-through rates (CTR) and user engagement.
Fact: Craft clear, concise, and keyword-rich title tags that accurately reflect your content. Similarly, write engaging meta descriptions that entice users to click. Keep your title tag under 60 characters and your meta description around 160 characters to ensure they display fully in search results.
Myth 3: Social media directly influences SEO rankings
Social media shares and likes don’t directly translate into higher search rankings. However, social media plays a vital role in online visibility and brand awareness. Strong social media engagement can drive traffic back to your website, indirectly contributing to SEO by increasing user engagement and potentially influencing click-through rates.
Fact: Utilize social media platforms to share your content and connect with your audience. Encourage social media followers to share your content further, expanding your reach and driving more visitors to your website.
Myth 4: Backlinks are no longer relevant
Backlinks, or links from other websites to yours, remain a cornerstone of SEO. High-quality backlinks from reputable websites act as a vote of confidence for your content, signaling to search engines that your site is trustworthy and authoritative. This can significantly boost your domain authority and improve search rankings for relevant keywords.
Fact: Focus on acquiring backlinks from relevant websites within your niche. Create high-quality content that others will find valuable and link to naturally. Avoid spammy link-building tactics, as they can actually harm your SEO efforts.
Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024
Myth 5: SEO is a one-time effort
If you think you can optimize your website once and reap the benefits forever, think again. Search engines constantly update their algorithms, and SEO is an ongoing process. To maintain strong search rankings, you need to stay on top of SEO best practices.
Fact: Regularly update your website content with fresh, informative, and engaging material. Review your keyword strategy periodically and adapt to changes in the search landscape. Stay updated on the latest SEO trends and best practices to ensure your website stays relevant.
Myth 6: Mobile optimization doesn’t matter
With the majority of web searches now conducted on mobile devices, having a website that’s optimized for mobile browsing is no longer optional. Search engines prioritize mobile-friendly websites in search results, ensuring users have a positive experience when accessing your content.
Fact: Make sure your website has a responsive design that adapts seamlessly to different screen sizes and devices. Ensure fast loading times and easy navigation for mobile users.
Myth 7: Paid advertising can replace SEO
While paid advertising (PPC) can be a valuable tool to drive immediate traffic, it’s not a replacement for SEO. The benefits of SEO are long-term and sustainable, with organic traffic continuing to flow to your website even without ongoing ad spend.
Fact: Develop a strong SEO strategy alongside your paid advertising efforts for a well-rounded digital marketing approach. Organic traffic can provide a more cost-effective source of website visitors in the long run.
Myth 8: Focusing on local SEO doesn’t matter if I sell online
Even for e-commerce businesses, neglecting local SEO can be a missed opportunity. If you have a physical location or offer local delivery, optimizing your website for local search terms can significantly increase your visibility to potential customers in your area.
Fact: Claim and manage your Google My Business listing to ensure your business information is accurate and up-to-date. Utilize location-specific keywords throughout your website content and target local search queries.
Conclusion
Staying informed about SEO best practices is crucial for optimizing your website and achieving success in the digital marketplace. Don’t be swayed by outdated myths or quick-fix SEO schemes. Focus on creating high-quality content, building a strong backlink profile, and staying updated on the latest SEO trends.
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