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46 Best Free Online Courses For Whatever You Want to Learn

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46 Best Free Online Courses For Whatever You Want to Learn

Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.

Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to explore a topic in depth and truly master a new skill. Plus, most courses are made up of on-demand videos and exercises that you can progress through at your own pace.

Below, we’ve gathered the best free online business courses. These cover the main business skills you’ll need to advance in today’s rapidly changing workplace — from digital marketing and coding to selling, managing conflicts, and more. Keep reading to become an expert in whatever subject you feel can best help you succeed.

If you’d prefer, click on one of the following topics to jump straight to courses regarding that topic in particular:

Free Online Courses

Learning new skills can be both time-consuming and challenging. In fact, according to Josh Kaufman, international bestselling author of The Personal MBA, it takes 20 hours to go from knowing nothing about a particular subject to being pretty good at it. Of course, if you want to become an expert, that takes even longer.

Online courses allow you to get a head-start on the fundamental skills you need to grow in your career or switch to a new field. Here are the absolute best ones:

Ready to start developing your skills? Let’s take a look at the best courses below.

Free Fundamental Marketing Courses

1. Inbound Marketing Certification by HubSpot Academy

free online courses: inbound marketing certification

Length: 4-5 Hours

From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. It’s ideal for new graduates who’d like to go into marketing or for any experienced professional who’s considering shifting into a marketing career. It will give you the foundational knowledge you need to move into any marketing job.

Recommended for:

  • New marketing professionals
  • Experienced non-marketing professionals shifting into marketing

2. Build Your Web Presence by Google Digital Garage

Length: 30-60 Minutes

Learn the basics of websites, local business listings, review sites, social media, mobile apps, and more. This course is a helpful introduction to making your business visible online without delving too deeply into the specifics. We recommend it for small business owners and marketers just starting out in their careers.

Recommended for:

  • Small business owners
  • New marketing professionals at small businesses

3. Google Analytics for Beginners by Google Analytics Academy

Length: 4-6 Hours

This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. We recommend this course for both beginner and advanced marketers who need a refresher on Google Analytics or need more advanced instruction.

Recommended for:

  • Marketing professionals at every level

Free Content Marketing Courses

4. Content Marketing Certification by HubSpot Academy

free online courses: content marketing certification

Length: 6-7 Hours

Power your business with remarkable content. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career. While every professional will benefit from taking the content marketing certification course, it’s especially recommended for new content writers and content managers.

Recommended for:

  • New content marketers, content writers, and content managers
  • Experienced non-marketing professionals moving into a content marketing role

5. Viral Marketing and How to Create Contagious Content by Coursera

Length: 4-5 Hours

Ever wondered why some things become popular, while other things don’t? This course explains how things catch on, and can help you apply those ideas to become a more effective marketer. This is a good course to take if you feel your marketing efforts aren’t yielding the results you want or aren’t becoming as widespread as you’d like.

While individual contributors would benefit from taking this course, marketing managers who have a hand on ideation and strategy would most benefit from the knowledge they gain.

Recommended for:

  • Mid- and senior-level marketers with a hand on strategy and ideation
  • Brand managers of all levels

6. Online Video Marketing Course by HubSpot Academy

Length: 2 Hours

This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. It’s an excellent course for individual contributors with a hand on video creation and content creation. Managers would also benefit from taking the first course, “How to Create a Successful Video Marketing Strategy,” if they’ve not yet established a video marketing strategy.

Recommended for:

  • Video and content marketers getting started with video marketing
  • Marketing managers who want to start a video marketing strategy

Free Social Media Marketing Courses

7. Social Media Marketing Course by HubSpot Academy

free online courses: social media marketing

Length: 4-5 Hours

This course provides you with everything you need to build a social media strategy — including tools to help you attract new customers, build loyalty, and shape a positive conversation around your business. It’s a great fit for marketers of all levels who need a strong foundation on social media marketing.

Recommended for:

  • Marketers of all levels delving into social media marketing
  • Business owners who want to create a social media marketing strategy

Once you’ve completed this overarching social media marketing course, you can then jump into the following channel-specific courses.

  • Facebook Marketing (~1.5 Hours): Facebook is a huge platform, ripe with marketing opportunity. Learn how to develop an effective marketing strategy using Facebook that covers all the bases.
  • Twitter for Business Marketing (~2 Hours): You know Twitter beyond the basics, and now it’s time to bump it up a notch. In this course, you’ll learn the advancements in building and launching a successful Twitter marketing strategy.
  • Instagram Marketing (~2.5 Hours): An Instagram marketing and advertising strategy is one of the most powerful ways to connect with customers and drive marketing impact. This course takes you from the beginning to the end of planning an Instagram marketing strategy.
  • YouTube Marketing (1.5-2 Hours): HubSpot’s course in YouTube Marketing is an in-depth, expansive set of tools and lessons that offer successful strategies to grow a monetized, optimized YouTube channel. It’s ideal for social media managers and anyone who would be creating videos for your company’s YouTube channel.

8. Introduction to Social Media Strategy by Skillshare

Length: 30-60 Minutes

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, this course can teach you how to craft a social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to buying paid advertising, this course walks you through a proven process for creating custom social strategies. It’s ideal for new marketers who need a quick refresher or overview.

Note: Skillshare offers community members free access to its courses for 14 days — you’ll need to sign up as a member to access the class for free.

Recommended for:

  • Marketers of all levels delving into social media marketing
  • Business owners who want to create a social media marketing strategy

9. Video Storytelling for Social Media by Social Creators

Length: 5 Days

This crash course is set up like a challenge. The goal? Help you make high-quality videos with your iPhone or Android device so you can start vlogging and share engaging videos on your social media accounts. It’s ideal if you’re planning to market your brand or business over video-based channels such as Instagram or TikTok, and it’s specially a good fit if you don’t want to spend money on expensive video gear.

Recommended for:

  • Video marketers and content creators wanting to create storytelling videos
  • Freelance bloggers and content creators wanting to create more videos

10. How to Create an Instagram Content Plan by Later

Length: 1-1.5 Hours

This video series is a great introduction to the Instagram world. You’ll learn how to gain more followers, build a community, and create content that drives true engagement. It’s ideal for you if you’re interested in finding influencer partners on Instagram and build a visual identity.

Recommended for:

  • Marketers at small businesses without an Instagram strategy
  • Freelance bloggers and online content creators

11. Free Social Media Analytics Course for Beginners by Quintly

Length: 10-11 Hours

This class will cover the basic principles of social media analytics, and is helpful both for beginners and for marketers who want to refresh their knowledge. It aims to help anybody involved in social media analytics, whether you’re working for a brand, an agency, or the media. We highly recommend this course for new social media marketing managers who don’t know how to measure analytics for their company’s social channels.

Recommended for:

  • New social media marketing managers who are unfamiliar with social media analytics
  • Any marketer who’s interested in specializing in social media marketing

12. Twitter Flight School by Twitter

Length: Various

Twitter Flight School isn’t so much as a course as it is a school for both advanced and beginner Twitter marketers. Whether you’re a social media coordinator or the director of social media marketing at an enterprise firm, Twitter Flight School’s courses will help you build the knowledge and skills you need to scale and improve your Twitter marketing strategy.

The courses have been designed to help you level up your expertise with advertising on Twitter, so that you can succeed. We don’t recommend it if you’re not planning to extensively use Twitter as a marketing channel.

Recommended for:

  • New and experienced social media professionals who are planning to use Twitter extensively
  • Any marketer or professional who wants to specialize in Twitter marketing

Free Email Marketing Courses

13. Cold Email Masterclass by Mailshake

free online courses: cold emailing

Length: Self-Paced

Whether you use cold emails to connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating their power. Sujan Patel reveals eight lessons that will show you how to turn theory into practice, tapping into existing cold email best practices and deploying them in a way that’s both efficient and effective.

It’s not applicable just to cold emails, either. You can use the course to learn email writing best practices that will serve you as you market to leads and prospects who’ve subscribed to your email list.

Recommended for:

  • Any marketer or professional who’s planning to email leads or other professionals in their network
  • Any professional who wants to improve their cold emailing skills

14. Email Marketing Certification by HubSpot Academy

Length: ~3.5 Hours

Email marketing is a necessity to learn. By completing HubSpot’s course, you’ll walk away with expansive knowledge in all things email marketing, from templates to testing, as well as a certification to add to your resume. This is an excellent follow-up to the Cold Email Masterclass, allowing you to specialize specifically in email marketing. You’ll learn to segment your user base and optimize email deliverability rates.

Recommended for:

  • Marketers of all levels who are planning to do email marketing

Free SEM Courses

15. Google Ads by Google Skillshop

free online courses: google ads

Length: Various

If you don’t know where to start with Google’s ad products, Google’s Skillshop for Google Ads may be for you. You’ll figure out where to get started in mini, bite-sized lessons or jump straight into the certification process. Topics include programmatic ads, search ads, discovery ads, and video ads. If you already have experience with Google Ads, you can forgo taking the courses and instead apply your existing knowledge using a series of exercises.

Recommended for:

  • Marketers of all levels who want to further their knowledge or practice their existing Google Ads knowledge
  • Business owners who want to learn how to set up Google Ads

16. SEO Certification Course by HubSpot Academy

Length: 2-3 Hours

Interested in building traffic, but unsure about a successful strategy? Our SEO crash course eliminates the pains of navigating a concrete SEO strategy and provides you with the tools to implement a winning one. Because it starts from a basic starting point, we recommend it for beginner marketers only. If you’ve been in a digital marketing role for a few years, chances are you’re familiar with most of this information.

Recommended for:

  • New marketers who want to learn the basics of SEO and improve their SEO skills
  • Experienced non-marketing professionals who want to learn SEO

Free Sales Courses

17. Inbound Sales Certification by HubSpot Academy

free online courses: inbound sales certification

Length: 2-2.5 Hours

In this certification course, you’ll learn how to grow your sales pipeline, close more leads, and grow your career. It’s ideal for new sales professionals or experienced salespeople who need a refresher or formal training in core sales skills.

Recommended for:

  • New and aspiring salespeople
  • Experienced sales professionals who need a refresher in sales fundamentals

Once you complete this initial certification, you can then dive into more specific topics such as sales enablement and management training.

  • Sales Enablement Certification (Length: 4-5 Hours): In this self-paced online course and exam, you’ll learn how to align marketing and sales for optimal efficiency. You’ll learn to bridge the gap between marketing and sales teams with strategies and tactics from sales leaders.
  • Sales Management Training (Length: 3 Hours): Learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and on-boarding programs to help your sales team grow.

18. The Art of Sales: Mastering the Selling Process Specialization by Northwestern University

Length: 6 Months

This course is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for initiatives within your company. Plus, the most important art in sales is knowing how to get a “yes.” This course teaches this, as well as methods to improve efficiency as a salesperson.

Recommended for:

  • Sales managers who want to improve the performance of their sales team
  • Experienced salespeople looking to level-up their skills

19. The SMART Sales System by SalesScripter

Length: 16-18 Hours

This program is designed to give you a strategy-backed process. It covers building a value proposition, asking the right questions, closing more effectively, and more. You’ll sell more, and even better — selling will become more fun. After you’ve watched all of the videos in the training course, you’ll have an overview of the most important topics in sales.

Recommended for:

  • New sales professionals trying to get a high-level overview of the most important sales topics
  • Sales managers who want to level-up their team

Free Ecommerce Courses

20. How to Start a Dropshipping Business by Shopify Academy

free online courses: dropshipping

Length: 1.5-2 Hours

Dropshipping is a business model where you don’t keep any products in stock at your own warehouses, but rather ship them directly from the manufacturers’ or suppliers’ warehouses. It’s one of the best ways to start an ecommerce business with few overhead and startup costs. In this course, Corey Ferreira shares his methods for finding a product to sell, testing its popularity, and building an unforgettable brand.

Recommended for:

  • Anyone who’d like to start an ecommerce business with a dropshipping model

21. Product Photography for Ecommerce by Shopify Academy

Length: 2 Hours

In this course, you’ll learn how to set up your own home studio and take product photos with your smartphone or digital SLR. This is an ideal course for anyone who’s planning to sell the products they make in their online store. If you’re starting a dropshipping business, you can skip taking this course.

Recommended for:

  • Ecommerce sellers who need photos of the products they sell
  • Marketers at small ecommerce businesses

22. Ecommerce Marketing Training by HubSpot Academy

Length: 30-60 Minutes

If you work for an ecommerce business and want to implement an inbound marketing strategy, this is a good course for you. In this short crash course, you’ll learn the basics of selling more online, and how that fits into an inbound strategy. We recommend taking this course once you’ve got the basics down, such as how to run a dropshipping business.

Recommended for:

  • Ecommerce sellers who want to grow their business

23. Email Marketing for Ecommerce by MailChimp

Length: ~30 Minutes

Learn how to use automation, optimization, and personalization to boost your business through email. Once you’ve got the leads from your ecommerce website, it’s time to nurture them through email marketing. This course will run through the entire process. Due to its inclusion of advanced marketing topics such as A/B testing and segmentation, we recommend it for experienced marketers at an ecommerce retailer.

Recommended for:

  • Experienced marketers working at ecommerce businesses
  • Freelance marketers with ecommerce clients

Free Coding & Developer Courses

24. Intro to HTML and CSS by Udacity

free online courses: intro to html and css

Length: ~3 Weeks

In this course, you’ll learn the fundamentals of HTML and CSS, two core web development languages, along with best practices and professional problem-solving techniques using Developer Tools. This online coding lesson offers easy-to-follow instructions, interactive quizzes, and a tested curriculum that can help anyone learn how to code.

Recommended for:

  • Marketers, salespeople, and freelancers wanting to learn HTML and CSS

Udacity offers a variety of other courses that can teach you to code. Once you’ve covered HTML and CSS, you can then dive into:

  • Intro to JavaScript (Length: ~2 Weeks): After HTML and CSS, JavaScript is an essential language to learn if you’re planning to create high-performing websites. Udacity’s Intro to JavaScript course will cover all the basics you need to know.
  • Intro to Python Programming (Length: ~5 Weeks): Get to grips with key computer science concepts in this introductory Python course. You’ll learn by doing, and will build your own search engine and social network.
  • Self-Driving Fundamentals: Featuring Apollo (Length: ~4 Weeks): Through this course, you’ll be able to identify key parts of self-driving cars and get to know Apollo architecture. You’ll be able to utilize Apollo HD Map, localization, perception, prediction, planning, and control, and start the learning path of building a self-driving car. We recommend taking this course for fun.

25. Learn Java by Codecademy

Length: 25 Hours

Codecademy offers an excellent repository of coding courses. If you didn’t like Udemy’s HTML and CSS class, we highly recommend learning it from Codeacademy instead. One of the languages you can learn is Java, which can be used to create web applications, software-as-a-service products, and mobile apps.

Because it’s a more advanced programming topic, we only recommend it if you’re planning to start a computer science career or develop your own web app or SaaS.

Recommended for:

  • Any professional who’s interested in shifting into a developer role or code their own app

26. Introduction to iOS App Development, Xcode, and Interface Builder by Devslopes

Length: 10-15 Hours

This iPhone app development course will give you all you need to create your very own iOS app from the ground up. You’ll specifically learn how to create an app using XCode, Apple’s iOS app builder, and Interface Builder, which is a feature within Xcode. With clear video tutorials that are easy to follow, this course will get you up-to-date with the latest in iPhone app development trends.

Recommended for:

  • Any professional who’s interested in coding their own iOS app

27. Algorithms, Part I by Princeton University

Length: ~53 Hours

This course by Princeton University covers the essential information that every serious programmer needs to know about algorithms and data structures, with emphasis on applications and scientific performance analysis of Java implementations. Because algorithms are a more advanced coding topic, we only recommend it if you’re planning to shift into a programming career. If that doesn’t sound like you, start with Udemy’s HTML and CSS course instead.

Recommended for:

  • Any professional who’s interested in shifting into a programming career

28. Machine Learning by Stanford University

Length: ~60 Hours

The description of this course reads, “Machine learning is the science of getting computers to act without being explicitly programmed.” In other words, machine learning allows computers to act based on prior user input. Speech recognition and self-driving cars are examples of machine learning. If you want to create a web or mobile application that uses machine learning to improve the user experience, we recommend this course. This is an advanced coding topic that’s only recommended for current programmers.

Recommended for:

  • Programmers who want to get foundational knowledge in machine learning

Free Personal & Professional Development Courses

29. Conquering the Fear of Public Speaking by Udemy

free online courses: public speaking

Length: 30-60 Minutes

We all fear public speaking — or, at the very least, feel a measure of anxiety whenever we have to give a speech or a presentation. This course will teach you techniques to overcome the fear of public speaking, as well as how to avoid feeling nervous before speaking publicly. It’s a short course, too.

Recommended for:

  • Anyone who wants to overcome the fear of public speaking

30. Learning How to Learn: Powerful Mental Tools to Help You Master Tough Subjects by Deep Teaching Solutions

Length: ~15 Hours

Whether you’re a student or a young professional, learning how to digest and access information is a key skill to succeed at both school and work. This delightfully “meta” course teaches you how to learn new subjects and retain information.

Recommended for:

  • Students of all levels who want to get better at retaining information
  • Professionals of all levels who want to learn how to retain information

31. Successful Negotiation: Essential Strategies and Skills by University of Michigan

Length: ~17 Hours

In this course created by the University of Michigan, you’ll learn about and practice four key steps to a successful negotiation. While negotiation skills may be most often used at work, and specifically during a sales call or prior to signing an employment contract, it can also be used in your day-to-day and personal interactions.

Recommended for:

  • Professionals of all levels

32. The Manager’s Toolkit: A Practical Guide to Managing People at Work by University of London

Length: ~29 Hours

This course gives you a practical guide to managing people at work. It doesn’t matter whether you are a first-time manager in a shop or a middle manager in an office environment — the same skills apply to every workplace.

Recommended for:

  • Mid- to senior-level professionals moving into a managerial role

33. Career Success Specialization by University of California, Irvine

Length: ~2 Hours / Week (11 Months)

This series of courses will teach you project management skills, communication skills, time management skills, and financial skills — all of which are needed to succeed in today’s workforce. You’ll also learn business writing and negotiation skills. We recommend it for new graduates or anyone who’s still in college.

Recommended for:

  • New college grads or current college students

34. The Science of Happiness by University of California, Berkeley

Length: 4-5 Hours / Week (11 Weeks)

Feeling down because of the pandemic? We’re right there with you. This course by UC Berkeley will walk you through the concept of happiness from a scientific and psychological standpoint, and give you practical tips for boosting happiness when you’re feeling blue.

Recommended for:

  • Anyone who’d like to improve their happiness in work and life

35. The Science of Wellbeing by Yale University

Length: ~19 Hours

The purpose of this course is to not only learn what psychological research says about what makes us happy, but also to put those strategies into practice. It’s an excellent follow-up to UC Berkeley’s course above. It’ll help you rewire the way you think about happiness.

Recommended for:

  • Anyone who’d like to improve their happiness in work and life

Free Design Courses

36. Graphic Design Course by HubSpot Academy

free online courses: graphic design

Length: 30-60 Minutes

Need to become a graphic designer in less than an hour? This course by HubSpot Academy offers basic concepts in graphic design to create designs that accurately represent your brand. You can then translate these concepts to any tool of your choosing, including Adobe Illustrator, Canva, and even PowerPoint.

Recommended for:

  • Non-design professionals who need to learn the basics of graphic design

37. Learn Adobe Illustrator From Scratch by EduOnix

Length: 10-11 Hours

Adobe Illustrator is one of the best tools you can use for your graphic design projects. In this course by EduOnix, you’’ll learn how to master Adobe Illustrator with real world examples. We only recommend it if you have an active Adobe Creative Cloud subscription.

Recommended for:

  • Designers who need to learn how to use Adobe Illustrator quickly

Free Business & Finance Courses

38. The Fundamental of Business by Smartly

free online courses: fundamentals of business

Length: 2-3 Hours / Week (6-8 Weeks)

Designed with input from business professors, Smartly’s Fundamentals of Business course combines a self-guided software approach with collaborative online case studies and group projects. It’s a flexible yet structured course for the modern professional who wants to learn the basics of business.

Recommended for:

  • Early-career professionals who want to start a business or move into executive roles

31. Stock Market Investing for Beginners by Udemy

Length: 1.5-2 Hours

Learn the basics of the stock market through comprehensive, interesting, and fun lectures. This is an essential course for anyone who’d like to invest and diversify their portfolio.

Recommended for:

  • Anyone who wants to start investing

32. Corporate Finance by New York University

Length: Self-Paced

New York University’s Corporate Finance course is a big-picture class. It looks at the financial principles that govern how businesses raise funds, invest those funds in assets and projects, and return those funds to investors. This would be a helpful course for both entrepreneurs and professionals considering starting a career in corporate finance.

Recommended for:

  • Entrepreneurs
  • Professionals moving into executive roles
  • Professionals interested in shifting into corporate finance

Free Writing Online Courses

33. Good with Words: Writing and Editing by University of Michigan

Length: 18-20 Hours

Good with Words: Writing and Editing prepares you to write strong prose from a grammatical, technical, and syntactical standpoint. This is an excellent option for anyone who’d like to strengthen their writing skills without necessarily diving into additional topics such as marketing or essay writing. It’s a great foundational course for any type of writing discipline, including fiction writing.

To take this course for free, click the “Enroll for Free” button. In the pop-up, click “Audit the course.” This will give you the option to view the course materials without paying for the certificate.

Recommended for:

  • Any professional who writes emails, social posts, articles, and web pages in their role

34. Business Blogging by HubSpot Academy

Length: 2 Hours

Business blogging is more than just writing and publishing content in the hopes you’ll attract customers. In this course, you’ll learn how to craft a blogging strategy that drives business growth, create quality blog content that customers love, and build a guest blogging strategy that’s powered by SEO.

Recommended for:

  • Mid- to senior-level marketers who have a hand on their company’s marketing strategy

Free Communication Online Courses

35. Communication Skills – Persuasion and Motivation by NPTEL

Length: 1.5-3 Hours

This course will introduce you to essential communication skills that aid persuasion, guide you through the differences between persuasion and manipulation, and show you how to use strong communication to motivate the people around you. These abilities will be a great boost for both your professional and personal relationships.

Recommended for:

  • Anyone who’d like to improve their communication skills

36. Conflict Management Specialization by University of California, Irvine

Length: 4 Months

With this series of courses by the University of California Irvine, you’ll learn listening skills, verbal and non-verbal communication skills, and how to assemble a conflict management plan likely to yield positive resolutions. While anyone would benefit from taking this course, it’s specially recommended for professionals in people-management roles.

Recommended for:

  • Mid- to senior-level professionals who manage teams or other people
  • Anyone who’d like to improve their conflict management skills

Free Entrepreneurship Online Courses

37. How to Build a Startup by Udacity

free online courses: how to build a startupLength: ~1 Month

In this course, Steve Blank provides insight into the key steps needed to build a successful start-up. You’ll learn the various types of business models, the parts of a value proposition, the concept of customer segmentation, and more. This is a top-to-bottom course that will give you the foundations you need for starting a business.

Recommended for:

38. Business Strategy Specialization by University of Virginia

Length: ~6 Months

Develop your ability to think strategically, analyze your competition, recommend a positioning strategy, and create value. In this course, you’ll explore the underlying theory and foundation of a successful business strategy, and gain the tools you need to understand that strategy.

Recommended for:

  • Entrepreneurs with an existing business they’d like to grow

39. Marketing Fundamentals: Who Is Your Customer? by Babson College

Length: 3-4 Weeks

Marketing Fundamentals: Who Is Your Customer? will help you discover how to acquire the right customers and grow your startup business. While it’s branded as a marketing course, it’s designed for entrepreneurs who don’t know how to begin marketing their new product or service, and who want to understand their target market. That said, it’s also a great course to take if you’re interested in going into marketing.

Recommended for:

  • Entrepreneurs without a marketing background
  • Professionals with an interest in marketing

Free Humanities Online Courses

40. Introduction to Digital Humanities by Harvard University

Length: ~7 Weeks

The term “humanities” encompasses a wide variety of disciplines and fields. Regardless of your favorite humanities subject, learning how to carry out research and visualize the subject using digital tools is essential if you’d like to progress in your career.

Recommended for:

  • Any professional who carries out research in the humanities

41. Modern Masterpieces of World Literature by Harvard University

Length: ~8 Weeks

Explore some of the world’s most salient literary masterpieces in Harvard’s Modern Masterpieces of World Literature course. You’ll get a taste not only of the English literary tradition, but of others around the globe, too.

Recommended for:

  • Any professional who’s interested in global literature

42. Global History Lab by Princeton University

Length: ~3 Months

If you’re in need of a history course, consider Princeton University’s Global History Lab. We recommend it for beginners who want an overview of history from the 14th century up until now. While the course is sometimes archived, you may be able to access it live and discuss the course materials with other current students.

Recommended for:

  • Any professional who’s interested in history

43. Gender and Sexuality: Applications in Society by the University of British Columbia

Length: ~6 Weeks

If you’re interested in studying gender from a theoretical and epistemological standpoint, Gender and Sexuality: Applications in Society is the course you need to take. It will give you an overarching overview of gender and sexuality through a variety of perspectives and lenses.

Recommended for:

  • Any professional who’s interested in gender and sexuality

Free Language Online Courses

44. Basic strongish 1: Getting Started by the Universidad Politécnica de Valencia

Length: ~7 Weeks

Learning a new language is always a worthwhile investment, especially if you’re a global marketer or salesperson. This basic strongish course by the Universidad Politécnica de Valencia will help you establish a foundation for further learning.

Recommended for:

  • Any professional who’s planning to use strongish at work or for leisure

45. Mandarin Chinese Level 1 by MandarinX

Length: ~6 Weeks

If you’re planning to expand your business into the Asian market, then learning Mandarin is key, given that Mandarin is the most spoken language in Asia. It’s also a popular language for business. Mandarin Chinese Level 1 will give you the foundation you need to take more advanced Mandarin courses.

Recommended for:

  • Any professional who’s planning to use Mandarin at work or for leisure

46. Getting Started with French 1 by The Open University

Length: ~6 Weeks

Have you been wanting to learn French? Getting Started with French 1 will teach you the basic phrases you need to interact with others in a French-speaking environment. We highly recommend taking all of the courses in this series as a precursor for more advanced language study.

Recommended for:

  • Any professional who’s planning to use French at work or for leisure

Learning is an investment that continues to pay.

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”

That’s never been truer than it is today. With new technologies emerging at breakneck speeds, there’s a palpable pressure to continuously upskill.

We hope you found the online business courses you need for the next step in your career — whether you’re looking for a promotion or a sidestep into an entirely new field.

Whatever your reason, learning new skills will give you a competitive advantage in today’s rapidly changing workplace. Plus, the more you invest in your learning, the better you’ll grow.

If you’re looking for one single place to learn how to take your career to the next level and/or grow your business, check out HubSpot Academy. It contains tons of free certified courses on everything from inbound and content marketing to social media and sales.

Editor’s note: This post was originally published in January 2020 and has been updated for comprehensiveness.

HubSpot Academy - Grow your business, and your career.


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AI driving an exponential increase in marketing technology solutions

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AI driving an exponential increase in marketing technology solutions

The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more.

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase. Of those, 1,498 (73%) were AI-based. 

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“But where did it land?” said Frans Riemersma of Martech Tribe during a joint video conference call with Scott Brinker of ChiefMartec and HubSpot. “And the usual suspect, of course, is content. But the truth is you can build an empire with all the genAI that has been surfacing — and by an empire, I mean, of course, a business.”

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. U.S. companies were responsible for 61% of these tools — not surprising given that most of the generative AI dynamos, like OpenAI, are based here. Next up was the U.K. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% of all AI martech tools. That’s significantly ahead of fourth place India (3.5%), whose population is 1.4 billion and which has a significant tech industry. 

Dig deeper: 3 ways email marketers should actually use AI

The global development of these tools shows the desire for solutions that natively understand the place they are being used. 

“These regional products in their particular country…they’re fantastic,” said Brinker. “They’re loved, and part of it is because they understand the culture, they’ve got the right thing in the language, the support is in that language.”

Now that we’ve looked at the headline stuff, let’s take a deep dive into the fascinating body of the report.

The report: A deeper dive

Marketing technology “is a study in contradictions,” according to Brinker and Riemersma. 

In the new report they embrace these contradictions, telling readers that, while they support “discipline and fiscal responsibility” in martech management, failure to innovate might mean “missing out on opportunities for competitive advantage.” By all means, edit your stack meticulously to ensure it meets business value use cases — but sure, spend 5-10% of your time playing with “cool” new tools that don’t yet have a use case. That seems like a lot of time.

Similarly, while you mustn’t be “carried away” by new technology hype cycles, you mustn’t ignore them either. You need to make “deliberate choices” in the realm of technological change, but be agile about implementing them. Be excited by martech innovation, in other words, but be sensible about it.

The growing landscape

Consolidation for the martech space is not in sight, Brinker and Riemersma say. Despite many mergers and acquisitions, and a steadily increasing number of bankruptcies and dissolutions, the exponentially increasing launch of new start-ups powers continuing growth.

It should be observed, of course, that this is almost entirely a cloud-based, subscription-based commercial space. To launch a martech start-up doesn’t require manufacturing, storage and distribution capabilities, or necessarily a workforce; it just requires uploading an app to the cloud. That is surely one reason new start-ups appear at such a startling rate. 

Dig deeper: AI ad spending has skyrocketed this year

As the authors admit, “(i)f we measure by revenue and/or install base, the graph of all martech companies is a ‘long tail’ distribution.” What’s more, focus on the 200 or so leading companies in the space and consolidation can certainly be seen.

Long-tail tools are certainly not under-utilized, however. Based on a survey of over 1,000 real-world stacks, the report finds long-tail tools constitute about half of the solutions portfolios — a proportion that has remained fairly consistent since 2017. The authors see long-tail adoption where users perceive feature gaps — or subpar feature performance — in their core solutions.

Composability and aggregation

The other two trends covered in detail in the report are composability and aggregation. In brief, a composable view of a martech stack means seeing it as a collection of features and functions rather than a collection of software products. A composable “architecture” is one where apps, workflows, customer experiences, etc., are developed using features of multiple products to serve a specific use case.

Indeed, some martech vendors are now describing their own offerings as composable, meaning that their proprietary features are designed to be used in tandem with third-party solutions that integrate with them. This is an evolution of the core-suite-plus-app-marketplace framework.

That framework is what Brinker and Riemersma refer to as “vertical aggregation.” “Horizontal aggregation,” they write, is “a newer model” where aggregation of software is seen not around certain business functions (marketing, sales, etc.) but around a layer of the tech stack. An obvious example is the data layer, fed from numerous sources and consumed by a range of applications. They correctly observe that this has been an important trend over the past year.

Build it yourself

Finally, and consistent with Brinker’s long-time advocacy for the citizen developer, the report detects a nascent trend towards teams creating their own software — a trend that will doubtless be accelerated by support from AI.

So far, the apps that are being created internally may be no more than “simple workflows and automations.” But come the day that app development is so democratized that it will be available to a wide range of users, the software will be a “reflection of the way they want their company to operate and the experiences they want to deliver to customers. This will be a powerful dimension for competitive advantage.”

Constantine von Hoffman contributed to this report.

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MARKETING

Mastering The Laws of Marketing in Madness

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Mastering The Laws of Marketing in Madness

Mastering The Laws of Marketing in Madness

Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time.

However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change.

In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. These are practical, tried-and-tested approaches that have empowered businesses to overcome challenges and flourish, regardless of external conditions. By mastering these principles, businesses can turn adversities into opportunities, ensuring growth and resilience in any market landscape. Let’s uncover these essential laws that pave the way to success in the unpredictable world of business marketing. Oh yeah, and don’t forget to integrate these insights into your career. Follow the implementation steps!

Law 1: Success in Marketing is a Marathon, Not a Sprint

Navigating the tumultuous seas of digital marketing necessitates a steadfast ship, fortified by a strategic long-term vision. It’s a marathon, not a sprint.

Take Apple, for instance. The late ’90s saw them on the brink of bankruptcy. Instead of grasping at quick, temporary fixes, Apple anchored themselves in a long-term vision. A vision that didn’t just stop at survival, but aimed for revolutionary contributions, resulting in groundbreaking products like the iPod, iPhone, and iPad.

In a landscape where immediate gains often allure businesses, it’s essential to remember that these are transient. A focus merely on the immediate returns leaves businesses scurrying on a hamster wheel, chasing after fleeting successes, but never really moving forward.

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A long-term vision, however, acts as the north star, guiding businesses through immediate challenges while ensuring sustainable success and consistent growth over time.

Consider This Analogy: 

Building a business is like growing a tree. Initially, it requires nurturing, patience, and consistent care. But with time, the tree grows, becoming strong and robust, offering shade and fruits—transforming the landscape. The same goes for business. A vision, perseverance, and a long-term strategy are the nutrients that allow it to flourish, creating a sustainable presence in the market.

Implementation Steps: 

  • Begin by planning a content calendar focused on delivering consistent value over the next six months. 
  • Ensure regular reviews and necessary adjustments to your long-term goals, keeping pace with evolving market trends and demands. 
  • And don’t forget the foundation—invest in robust systems and ongoing training, laying down strong roots for sustainable success in the ever-changing digital marketing landscape.

Law 2: Survey, Listen, and Serve

Effective marketing hinges on understanding and responding to the customer’s needs and preferences. A robust, customer-centric approach helps in shaping products and services that resonate with the audience, enhancing overall satisfaction and loyalty.

Take Netflix, for instance. Netflix’s evolution from a DVD rental company to a streaming giant is a compelling illustration of a customer-centric approach.

Their transition wasn’t just a technological upgrade; it was a strategic shift informed by attentively listening to customer preferences and viewing habits. Netflix succeeded, while competitors such a Blockbuster haid their blinders on.

Here are some keystone insights when considering how to Survey, Listen, and Serve…

Customer Satisfaction & Loyalty:

Surveying customers is essential for gauging their satisfaction. When customers feel heard and valued, it fosters loyalty, turning one-time buyers into repeat customers. Through customer surveys, businesses can receive direct feedback, helping to identify areas of improvement, enhancing overall customer satisfaction.

Engagement:

Engaging customers through surveys not only garners essential feedback but also makes customers feel valued and involved. It cultivates a relationship where customers feel that their opinions are appreciated and considered, enhancing their connection and engagement with the brand.

Product & Service Enhancement:

Surveys can unveil insightful customer feedback regarding products and services. This information is crucial for making necessary adjustments and innovations, ensuring that offerings remain aligned with customer needs and expectations.

Data Collection:

Surveys are instrumental in collecting demographic information. Understanding the demographic composition of a customer base is crucial for tailoring marketing strategies, ensuring they resonate well with the target audience.

Operational Efficiency:

Customer feedback can also shed light on a company’s operational aspects, such as customer service and website usability. Such insights are invaluable for making necessary enhancements, improving the overall customer experience.

Benchmarking:

Consistent surveying allows for effective benchmarking, enabling businesses to track performance over time, assess the impact of implemented changes, and make data-driven strategic decisions.

Implementation Steps:

  • Regularly incorporate customer feedback mechanisms like surveys and direct interactions to remain attuned to customer needs and preferences.
  • Continuously refine and adjust offerings based on customer feedback, ensuring products and services evolve in alignment with customer expectations.
  • In conclusion, adopting a customer-centric approach, symbolized by surveying, listening, and serving, is indispensable for nurturing customer relationships, driving loyalty, and ensuring sustained business success.

Law 3: Build Trust in Every Interaction

In a world cluttered with countless competitors vying for your prospects attention, standing out is about more than just having a great product or service. It’s about connecting authentically, building relationships rooted in trust and understanding. It’s this foundational trust that transforms casual customers into loyal advocates, ensuring that your business isn’t just seen, but it truly resonates and remains memorable.

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For instance, let’s talk about Oprah! Through vulnerability and honest connections, Oprah Winfrey didn’t just build an audience; she cultivated a community. Sharing, listening, and interacting genuinely, she created a media landscape where trust and respect flourished. Oprah was known to make her audience and even guests cry for the first time live. She had a natural ability to build instant trust.

Here are some keystone insights when considering how to develop and maintain trust…

The Unseen Fast-Track

Trust is an unseen accelerator. It simplifies decisions, clears doubts, and fast-forwards the customer journey, turning curiosity into conviction and interest into investment.

The Emotional Guardrail

Trust is like a safety net or a warm embrace, making customers feel valued, understood, and cared for. It nurtures a positive environment, encouraging customers to return, not out of necessity, but a genuine affinity towards the brand.

Implementation Steps:

  • Real Stories: Share testimonials and experiences, both shiny and shaded, to build credibility and show authenticity.
  • Open Conversation: Encourage and welcome customer feedback and discussions, facilitating a two-way conversation that fosters understanding and improvement.
  • Community Engagement: Actively participate and engage in community or industry events, align your brand with genuine causes and values, promoting real connections and trust.

Navigating through this law involves cultivating a space where authenticity leads, trust blossoms, and genuine relationships flourish, engraving a memorable brand story in the hearts and minds of the customers.

Guarantee Your Success With These Foundational Laws

Navigating through the world of business is a demanding odyssey that calls for more than just adaptability and innovation—it requires a solid foundation built on timeless principles. In our exploration, we have just unraveled three indispensable laws that stand as pillars supporting the edifice of sustained marketing success, enabling businesses to sail confidently through the ever-shifting seas of the marketplace.

Law 1: “Success in Marketing is a Marathon, Not a Sprint,” advocates for the cultivation of a long-term vision. It is about nurturing a resilient mindset focused on enduring success rather than transient achievements. Like a marathon runner who paces themselves for the long haul, businesses must strategize, persevere, and adapt, ensuring sustained growth and innovation. The embodiment of this law is seen in enterprises like Apple, whose evolutionary journey is a testament to the power of persistent vision and continual reinvention.

Law 2: “Survey, Listen, and Serve,” delineates the roadmap to a business model deeply intertwined with customer insights and responsiveness. This law emphasizes the essence of customer-centricity, urging businesses to align their strategies and offerings with the preferences and expectations of their audiences. It’s a call to attentively listen, actively engage, and meticulously tailor offerings to resonate with customer needs, forging paths to enhanced satisfaction and loyalty.

Law 3: “Build Trust in Every Interaction,” underscores the significance of building genuine, trust-laden relationships with customers. It champions the cultivation of a brand personality that resonates with authenticity, fostering connections marked by trust and mutual respect. This law navigates businesses towards establishing themselves as reliable entities that customers can resonate with, rely on, and return to, enriching the customer journey with consistency and sincerity.

These pivotal laws form the cornerstone upon which businesses can build strategies that withstand the tests of market volatility, competition, and evolution. They stand as unwavering beacons guiding enterprises towards avenues marked by not just profitability, but also a legacy of value, integrity, and impactful contributions to the marketplace. Armed with these foundational laws, businesses are empowered to navigate the multifaceted realms of the business landscape with confidence, clarity, and a strategic vision poised for lasting success and remarkable achievements.

Oh yeah! And do you know Newton’s Law?The law of inertia, also known as Newton’s first law of motion, states that an object at rest will stay at rest, and an object in motion will stay in motion… The choice is yours. Take action and integrate these laws. Get in motion!


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Intro to Amazon Non-endemic Advertising: Benefits & Examples

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Intro to Amazon Non-endemic Advertising: Benefits & Examples

Amazon has rewritten the rules of advertising with its move into non-endemic retail media advertising. Advertising on Amazon has traditionally focused on brands and products directly sold on the platform. However, a new trend is emerging – the rise of non-endemic advertising on this booming marketplace. In this article, we’ll dive into the concept of non-endemic ads, their significance, and the benefits they offer to advertisers. This strategic shift is opening the floodgates for advertisers in previously overlooked industries.

While endemic brands are those with direct competitors on the platform, non-endemic advertisers bring a diverse range of services to Amazon’s vast audience. The move toward non-endemic advertising signifies Amazon’s intention to leverage its extensive data and audience segments to benefit a broader spectrum of advertisers.

Endemic vs. Non-Endemic Advertising

 

Let’s start by breaking down the major differences between endemic advertising and non-endemic advertising… 

Endemic Advertising

Endemic advertising revolves around promoting products available on the Amazon platform. With this type of promotion, advertisers use retail media data to promote products that are sold at the retailer.

Non-Endemic Advertising

In contrast, non-endemic advertising ventures beyond the confines of products sold on Amazon. It encompasses industries such as insurance, finance, and services like lawn care. If a brand is offering a product or service that doesn’t fit under one of the categories that Amazon sells, it’s considered non-endemic. Advertisers selling products and services outside of Amazon and linking directly to their own site are utilizing Amazon’s DSP and their data/audience segments to target new and relevant customers.

7 Benefits of Running Non-Endemic Ad Campaigns

 

Running non-endemic ad campaigns on Amazon provides a wide variety of benefits like:

Access to Amazon’s Proprietary Data: Harnessing Amazon’s robust first-party data provides advertisers with valuable insights into consumer behavior and purchasing patterns. This data-driven approach enables more targeted and effective campaigns.

Increased Brand Awareness and Revenue Streams: Non-endemic advertising allows brands to extend their reach beyond their typical audience. By leveraging Amazon’s platform and data, advertisers can build brand awareness among users who may not have been exposed to their products or services otherwise. For non-endemic brands that meet specific criteria, there’s an opportunity to serve ads directly on the Amazon platform. This can lead to exposure to the millions of users shopping on Amazon daily, potentially opening up new revenue streams for these brands.

No Minimum Spend for Non-DSP Campaigns: Non-endemic advertisers can kickstart their advertising journey on Amazon without the burden of a minimum spend requirement, ensuring accessibility for a diverse range of brands.

Amazon DSP Capabilities: Leveraging the Amazon DSP (Demand-Side Platform) enhances campaign capabilities. It enables programmatic media buys, advanced audience targeting, and access to a variety of ad formats.

Connect with Primed-to-Purchase Customers: Amazon’s extensive customer base offers a unique opportunity for non-endemic advertisers to connect with customers actively seeking relevant products or services.

Enhanced Targeting and Audience Segmentation: Utilizing Amazon’s vast dataset, advertisers can create highly specific audience segments. This enhanced targeting helps advertisers reach relevant customers, resulting in increased website traffic, lead generation, and improved conversion rates.

Brand Defense – By utilizing these data segments and inventory, some brands are able to bid for placements where their possible competitors would otherwise be. This also gives brands a chance to be present when competitor brands may be on the same page helping conquest for competitors’ customers.

How to Start Running Non-Endemic Ads on Amazon

 

Ready to start running non-endemic ads on Amazon? Start with these essential steps:

Familiarize Yourself with Amazon Ads and DSP: Understand the capabilities of Amazon Ads and DSP, exploring their benefits and limitations to make informed decisions.

Look Into Amazon Performance Plus: Amazon Performance Plus is the ability to model your audiences based on user behavior from the Amazon Ad Tag. The process will then find lookalike amazon shoppers with a higher propensity for conversion.

“Amazon Performance Plus has the ability to be Amazon’s top performing ad product. With the machine learning behind the audience cohorts we are seeing incremental audiences converting on D2C websites and beating CPA goals by as much as 50%.” 

– Robert Avellino, VP of Retail Media Partnerships at Tinuiti

 

Understand Targeting Capabilities: Gain insights into the various targeting options available for Amazon ads, including behavioral, contextual, and demographic targeting.

Command Amazon’s Data: Utilize granular data to test and learn from campaign outcomes, optimizing strategies based on real-time insights for maximum effectiveness.

Work with an Agency: For those new to non-endemic advertising on Amazon, it’s essential to define clear goals and identify target audiences. Working with an agency can provide valuable guidance in navigating the nuances of non-endemic advertising. Understanding both the audience to be reached and the core audience for the brand sets the stage for a successful non-endemic advertising campaign.

Conclusion

 

Amazon’s venture into non-endemic advertising reshapes the advertising landscape, providing new opportunities for brands beyond the traditional ecommerce sphere. The  blend of non-endemic campaigns with Amazon’s extensive audience and data creates a cohesive option for advertisers seeking to diversify strategies and explore new revenue streams. As this trend evolves, staying informed about the latest features and possibilities within Amazon’s non-endemic advertising ecosystem is crucial for brands looking to stay ahead in the dynamic world of digital advertising.

We’ll continue to keep you updated on all things Amazon, but if you’re looking to learn more about advertising on the platform, check out our Amazon Services page or contact us today for more information.

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