Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.
You can also monitor trends in your marketing campaign data and, in this post, we’ll explain how to do so with the sparklines tool.
Already know what you need? Jump there with our Table of Contents.
What are sparklines in Excel?
Sparklines are charts in individual cells that provide visual representations of trends in your sheet data. For example, if you track month-over-month progress, a sparkline can show you how each month compares to the other.
There are three different sparklines you can add to your Excel spreadsheets: line, column, and win-loss. The image below is an example of a line.
For this walkthrough, we’ll use a sample data table (shown below) that tracks views, conversions, and leads generated from a marketing campaign.
Let’s go over how to add your own.
How to Add a Sparkline in Excel
1. Select the cells you want represented in your sparkline chart. In this example, I’ve selected all the cells between B2 and I2.
2. In the header toolbar, select Insert, then Sparklines.
3. You should then see a dropdown menu where you can select the type of sparkline chart you want: line, column, or win-loss. I selected a line for this example.
4. After you select your preferred chart, you’ll see a dialogue box appear (as shown below). In the Select where you want to place the sparkline box text field, enter the cell that you want the sparkline chart in.
It’s best practice to have the sparkline immediately next to the string of cells you’re creating the chart for so you can get a full visualization and quickly refer back to your data.
For this example, I selected cell J2.
5. Your sparkline chart should appear in the cell you selected. The image below is the sparkline for my sample data set, and it shows the trend in views over time for my marketing campaign.
Below we’ll go over the steps to creating a different type of sparkline.
Create a Column Sparkline in Excel
If you want to use a column sparkline in Excel, repeat steps one and two from above. When the sparkline selection box opens, select column instead of line. The image below is a column sparkline.
Follow the same process if you want a win-loss sparkline. The image below is an example of what this chart looks like.
How to Ungroup Sparklines in Excel
You’d want to ungroup sparklines in Excel if you want each of your rows to have a different sparkline. For example, if you want rows two and four to have a line chart, but row three to have a column. Let’s go over the steps.
1. Right-click on the sparkline you want ungrouped. For this example, I right-clicked on column J3.
2. In the popup menu, select Sparklines, then Ungroup.
3. Click on the sparkline you want to change, navigate to the Sparkline header toolbar, and make your chart selection.
The image below is an example of what it looks like when you ungroup sparklines and use different charts.
Format a Sparkline Chart in Excel
A benefit to using Excel is that you can always format your spreadsheets to your liking, and this goes for Sparklines too. Let’s go over some formatting changes you can make.
How to Mark Data Points in Sparkline Charts
1. Select the sparkline you want to edit and navigate to the Sparkline header toolbar and select your preferred data marker, as shown in the image below.
If I select High Point, my corresponding sparkline chart will have a marker displaying the month with the highest view count.
How to Color Code Excel Sparkline
Select the sparkline you want to edit and navigate to the right-hand side of the Sparkline header toolbar, as shown in the image below.
You have the option to change the color of your sparkline, the color of your markers, and the weight of your sparkline.
Over To You
Now that you know how to create a sparkline chart, you can expertly monitor trends in your marketing campaigns that will help you quickly view the success of your processes.
8 Effective Ways to Ensure Ecommerce Business Success
It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many.
According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025.
Image via Statista
While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape.
If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc.
In this post, I will be sharing 8 key factors you need to focus on to ensure your ecommerce business success and sustainable business growth.
Let’s get started.
8 Key Factors for Ecommerce Business Success in 2022
The future of ecommerce is bright and the small businesses that jump on the bandwagon early will reap great benefits. But what does it take to taste this success?
Here are the 8 key success factors for ecommerce businesses.
1. Target a Niche Audience
The secret to ecommerce business success lies in understanding your target audience and focusing all your efforts on engaging them. Instead of trying to attract a broad audience on the search engines, select a niche audience specific to your small business, understand their pain points and interests, and position your brand to meet their needs. An SEO tool like Semrush or Ahrefs can help you with your research to build a strong marketing strategy based on real insights.
The goal is to make your product unique and market it to a relevant audience that is more likely to make a purchase. This strategy can increase customer loyalty and win repeat customers for your small business. Therein lies the secret to your ecommerce business success.
2. Go Mobile-First
The pandemic has accelerated our shift to ecommerce and given rise to m-commerce. Insider Intelligence estimates that by 2025, m-commerce sales will account for 44.2% of total ecommerce sales in the US.
So it’s clear that the success of your ecommerce business relies on the mobile-friendliness of your site. Having a mobile-friendly online store can help you deliver a seamless online shopping experience to customers on the go.
You can begin by running Google’s Mobile-Friendly Test and building a progressive web application (PWA) for your online store. A responsive design for your website will help boost sales and pave the way for your ecommerce business success.
3. Choose the Right Distribution Channels
Your audiences are active on different channels and if want your products to be visible to them, you need to choose the right distribution channels.
If your business model focuses solely on your ecommerce website, you should broaden your perspective and consider other sales channels. There are several other options to sell your products like Amazon, eBay, social media, affiliate marketing, and so on. You can manage your sales process effectively with the help of sales CRM tools. These tools integrate your different sales channels and makes your sales process more efficient.
Conduct extensive research to figure out which of these channels are preferred by your target customers. Showcase your products in an attractive way to boost your ecommerce sales. This digital marketing strategy can contribute to your ecommerce business success.
4. Create Unique Content
You heard that right. To ensure that your ecommerce brand stands out in the crowd, you should invest in high-quality and diverse content.
Today internet users are flooded with content and to grab their attention you need to think out of the box and create content marketing strategies that truly grab their attention. Remember, video content is ruling the landscape delivering great results. You can use Premiere Pro Presets to create unique and impressive videos and stay ahead of the competition.
Gather insights from customer data analysis, see what your competitors are doing, and learn from your previous digital marketing campaigns to create a more targeted content marketing strategy for your small business.
5. Continually Update Your Email Marketing List
Marketers rely on email marketing to achieve diverse marketing goals. Emails can be used to generate leads, nurture them, build relationships with customers, ensure customer satisfaction and boost ecommerce sales.
But to leverage the power of email marketing, you need to be smart about your email lists and use the right email tools to manage them. There’s no point in sending a thousand emails when only a couple of hundreds of recipients are your target audience.
That’s why segmenting your email lists and keeping them updated is crucial to your ecommerce business success. An effective way to manage your email lists is to ask for the recipients’ feedback on your emails and the information they prefer to receive.
By analyzing the responses, you can make more strategic decisions and ensure the success of your ecommerce business.
6. Deliver a Great Shopping Experience
The expectation of customers in terms of customer experience has skyrocketed and that’s why you need to work towards improving customer satisfaction.
Personalized communication could be one of the biggest game-changers, be it in recommending products, reminding them of abandoned carts, or introducing them to your latest offerings. Creating user story maps can go a long way in making your personalization efforts more effective.
Right from the moment customers land on your page to when they make a purchase, you should strive to create a smooth customer experience. You can also consider incorporating an AI-powered chatbot into your website to take your customer service to the next level.
To make your customers happy, offer them special deals and discounts. Such moves will surely boost your ecommerce business success.
7. Invest in Social Media Marketing
Social media, can be immensely effective in creating brand awareness, extending customer service, and generating leads for your ecommerce business. Facebook, Instagram, Pinterest, and YouTube are all marketers’ favorites to reach out to niche audiences and drive traffic for their sites.
Having said that, it is a crowded market, and winning big on social media isn’t easy. As an ecommerce brand, you need to use social media analytics to create digital marketing campaigns that not only generate engagement but also fill your sales funnel with quality leads.
Ecommerce brands should also leverage social selling as it is growing into a prominent trend. This shoppable post by Macy’s allows its Facebook followers to buy what they like instantly.
Image via Facebook
If invested strategically, selling on social media can act as a profitable sales channel for your business.
8. Leverage Ecommerce Tools
Your team need not struggle to ensure the success of your ecommerce business. A variety of advanced ecommerce tools are at your disposal to optimize your efforts.
Some of the must-use tools for you are:
- Website tools – to design, set up, and manage your ecommerce site
- Ecommerce marketing tools – to help strategize and execute your campaigns with ease
- Competitor analysis tools – to understand the gaps in your planning and improve it
- Analytics tools – to help you gauge the performance of your digital marketing campaigns
- Business tools – to help you manage daily operations, finances, logistics, inventory, and customer service
Choose the ones that can boost the success of your ecommerce business.
There you have it, a list of 8 key factors you need to work on to ensure the success of your ecommerce business. Gaining this success is hard work but it is worth it.
If you want to fuel your business growth, I strongly recommend building your ecommerce marketing strategy to enhance customer experience and build your brand identity. Go ahead and give them a try to beat the competition and establish a successful ecommerce business.
30 Days of Content Prompts [Infographic]
8 Effective Ways to Ensure Ecommerce Business Success
IDC predicts cloud infrastructure spending this year will hit $90.2B
What is Blockchain? | The Ultimate Guide
20 Social Media Mistakes to Avoid in 2022
The Do’s and Don’ts of Choosing A Twitter Handle
Happy Fourth of July – Google Doodle
7 Steps to Use It in Any Campaign + Examples
8 Pillar Page Examples to Get Inspired By
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
Why Google Doesn’t Like Some SEO Metrics
How Software Systems Enhance the Performance of Gym Business?
9 Creative Company Profile Examples to Inspire You [Templates]
Strategizing Your Instagram Marketing – DigitalMarketer
How to Calculate Your Lead Generation Goals [Free Calculator]
Google Single URL Inspection Tool Dog
Google Bar & Pool Table Room
24 questions to ask identity resolution vendors during a demo
Good Web Sites Are Good For SEO, Says Google
Alcides Aguasvivas On Proper Infrastructure For Sites To Perform Well In Search