Sheets & Excel Tips for PPC Newbies

Excel and Google sheets are every PPC account manager’s best friend. As a newbie, getting familiar with these tools and knowing their applications for everyday PPC is super important. In…

Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation

PPC dashboards are great for account managers, but they’re even better if they’re dynamic! What do I mean by dynamic, though? A dashboard is dynamic when you can easily change…

How to Pivot Paid Search Data in Excel

Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look at how our campaigns…

How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]

If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get…