Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation

PPC dashboards are great for account managers, but they’re even better if they’re dynamic! What do I mean by dynamic, though? A dashboard is dynamic when you can easily change…

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How to Pivot Paid Search Data in Excel

Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look at how our campaigns…

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How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]

If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get…

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