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If You Are A 21St-Century Business, You Better Be Cloud-ready

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If You Are A 21St-Century Business, You Better Be Cloud-ready

Cloud computing is a new innovative technology that many businesses have widely adopted in recent times. The public and private sectors have begun to use the cloud to shape their business architecture to obtain greater performance at lower costs. According to a study, in 2022, the worldwide public cloud computing industry will be worth $495 billion. Cloud technology is highly secure and allows businesses to increase their productivity. Many small businesses have benefited from cloud computing to take their business to the next level.

Cloud computing was introduced several years ago, but its popularity remains the same amid other rising technologies. There are countless reasons why businesses are driven toward cloud computing since it helps with everything from scaling infrastructure to delivering a web-based application. According to a study, the worldwide cloud applications market was worth $133.6 billion in 2021 and is anticipated to reach $168.6 billion by 2025. Businesses can focus more efforts on expanding their operations by migrating to flexible cloud solutions.

Cloud Computing:

Cloud computing allows businesses to access their apps and services and store their data securely. The advantage of owning a cloud is that the business does not need to worry about maintaining it. The storage size is infinite, and a system with an internet connection is enough. After adopting the cloud, enterprises have started to go with the flow of the continuous deployment model to avail of exciting features currently required for their day-to-day tasks.

Organizations looking to go with best practices can prefer cloud solutions to overcome challenges with less cost.

One of the most popular cloud myths is that companies have to spend a fortune to adopt an efficient cloud strategy. However, this couldn’t be farther from the truth. To get it right, businesses have to make their expectations clear and set realistic goals for their organization.

What are the different deployment models for cloud computing?

The public cloud allows anyone to access devices and services based on their needs. However, public clouds are less secure since anyone can use them. Public clouds offer cloud infrastructure via the internet for individuals and some industry groups. The cloud infrastructure is owned by entities, not consumers, for providing services. The public cloud concept for hosting mainly focuses on benefiting customers and users who make use of the services. It also benefits customers and users with free access to storage and retrieval services. Some of the key benefits of the public cloud are a minimal investment, dynamic scalability, no maintenance, no setup cost, and no infrastructure management required.

The private cloud deployment model is the opposite of the public cloud deployment model. It is appropriate for single users or customers. There is no need for individuals to share their devices with others to access the service. The private cloud is often referred to as an internal cloud, as it provides workers with access to the company’s systems and services. With the help of the IT department, the organization ensures that its cloud platform is secured and protected using powerful firewalls. A private cloud is flexible, and businesses can manage cloud resources efficiently. Some of the key benefits of the private cloud are customization options, better data security and privacy, being easy to control and supporting legacy systems.

After bridging the public and private clouds as software, the hybrid cloud concept evolved. Hybrid clouds take advantage of public cloud cost savings to allow businesses to host their apps safely. Hybrid clouds allow organizations to move data and apps as per their business requirements between different clouds by using two or more cloud deployment models. Some of the key benefits of the hybrid cloud are better security, cost efficiency, flexibility, and manageability. With cloud migration, businesses can migrate their data and apps easily.

Why are businesses driven toward cloud-ready solutions?

Cloud computing has started to rule every industry in the world after its launch in the market. Enterprises are finding better ways to cut down on costs for managing their businesses. Cloud-ready solutions are a one-stop solution that offers better security, reliability, and high-end performance to run businesses smoothly. Every organization can develop better applications with the help of hybrid strategies and give more importance to cloud-ready solutions for migrating these applications. After gaining access to cloud-ready solutions, business operations can now run seamlessly on cloud platforms with the proper network.

Legacy programs, such as locally operated servers developed for static computing environments, can be transformed to fit into the cloud environment, significantly saving resources. If businesses are looking forward to being cloud-ready, they have to accept the change to modify their workflow. With cloud-ready solutions, an organization can transform its traditional apps depending on its business needs. Most companies are willing to adopt the change to empower their apps with better cloud-ready solutions than writing and editing the codes. Cloud-ready solutions outperform their competitors in terms of accessibility and cost-efficiency. Have a look at the benefits offered by cloud-ready solutions:

Cloud-ready solutions benefit businesses by owning and maintaining the onsite infrastructure at a low cost by providing the same functionality.

It ensures enhanced security for cloud service providers and allows businesses to recover their data during a disaster easily.

Cloud-ready solutions enable businesses to access and experience real-time data, which can be quickly accessible and used to improve their overall productivity.

Organizations that deploy cloud-ready solutions can utilize the cloud’s resources based on their business needs.

How did edge computing gain the attention of enterprises?

Edge computing has recently acquired traction across a wide range of businesses, from small to large scale. Edge computing extends the cloud that adds more flexibility to the existing cloud model. It started to evolve with the deployment of IoT devices and 5G technology to compute efficiently, provide better storage, and collect accurate data using analytics. Edge computing helps businesses handle data securely, speeding up the process and delivering the data to people across the globe. Edge computing is accelerated with the help of 5G technology, which will allow for more efficient computing, better storage, and accurate data collection through analytics. Adopting edge computing solutions for businesses will help to reduce costs and process data quickly. There is no way for businesses to experience latency issues, network disturbances, and bandwidth limitations.

Wrapping Up:

The hype for cloud-ready applications is real. Many organizations have shown an interest in transforming their business landscape from on-premise solutions to cloud infrastructure. Cloud innovation is endless and benefits businesses from the lower total cost of ownership, fast adoption of the latest technologies, and continuous migration and upgrades. Cloud-ready apps are the next promising solution for businesses to manage complex IT infrastructure and gain flexibility. Enterprises willing to make their dreams come true with cloud-ready solutions at a low cost can connect with the world’s leading digital transformation consulting company to top the global market.

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The Future of Content Success Is Social

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The Future of Content Success Is Social

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.

We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly better than they can?”

Then they do the same, and it becomes a cycle of beating mediocre content with slightly less mediocre content.

When I looked at our high-ranking content, I felt uncomfortable. Yes, it ranked, but it wasn’t overly helpful compared to everything else that ranked.

Ranking isn’t the job to be done; it is just a proxy.

Why would a high-ranking keyword make me feel uncomfortable? Isn’t that the whole freaking job to be done? Not for me. The job to be done is to help educate people, and ranking is a byproduct of doing that well.

I looked at our own content, and I put myself in the seat of a searcher, not an SEO; I looked at the top four rankings and decided that our content felt easy, almost ChatGPT-ish. It was predictable, it was repeatable, and it lacked hot takes and spicy punches.

So, I removed 80% of the content and replaced it with the 38 questions I would ask if I was hiring an SEO. I’m a 25-year SME, and I know what I would be looking for in these turbulent times. I wanted to write the questions that didn’t exist on anything ranking in the top ten. This was a risk, why? Because, semantically, I was going against what Google was likely expecting to see on this topic. This is when Mike King told me about information gain. Google will give you a boost in ranking signals if you bring it new info. Maybe breaking out of the sea of sameness + some social signals could be a key factor in improving rankings on top of doing the traditional SEO work.

What’s worth more?

Ten visits to my SEO RFP post from people to my content via a private procurement WhatsApp group or LinkedIn group?

One hundred people to the same content from search?

I had to make a call, and I was willing to lose rankings (that were getting low traffic but highly valued traffic) to write something that when people read it, they thought enough about it to share it in emails, groups, etc.

SME as the unlock to standout content?

I literally just asked myself, “Wil, what would you ask yourself if you were hiring an SEO company? Then I riffed for 6—8 hours and had tons of chats with ChatGPT. I was asking ChatGPT to get me thinking differently. Things like, “what would create the most value?” I never constrained myself to “what is the search volume,” I started with the riffs.

If I was going to lose my rankings, I had to socially promote it so people knew it existed. That was an unlock, too, if you go this route. It’s work, you are now going to rely on spikes from social, so having a reason to update it and put it back in social is very important.

Most of my “followers” aren’t looking for SEO services as they are digital marketers themselves. So I didn’t expect this post to take off HUGLEY, but given the content, I was shocked at how well it did and how much engagement it got from real actual people.

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7 Things Creators Should Know About Marketing Their Book

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7 Things Creators Should Know About Marketing Their Book

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.

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Being position-less secures a marketer’s position for a lifetime

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Optimove Positionless Marketer Optimove

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference.

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess.

As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. Plus, new generative AI tools like ChatGPT, Canna-GPT, Github, Copilot and DALL-E offer human access to powerful new capabilities that generate computer code, images, songs and videos, respectively, with human guidance.

Position-less Marketer does not mean a marketer without a role; quite the opposite

Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term. But on hearing the story and relating it to “be position-less” in other professions, including music and sports, most understood it as a multidimensional marketer — or, as we noted, realizing your multipotentiality. 

One executive said, phrasing position-less in a way that clarified it for me was “unlocking your multidimensionality.” She said, “I like this phrase immensely.” In reality, the word we used was “multipotentiality,” and the fact that she landed on multidimensionality is correct. As we noted, you can do more than one thing.

The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer. As a result, the Position-less Marketer should be comfortable working across channels, platforms and strategies, integrating different approaches to achieve marketing goals effectively.

Navigating the spectrum: Balancing specialization and Position-less Marketing

Some of the most in-depth feedback came from data analytic experts from consulting firms and Chief Marketing Officers who took a more holistic view.

Most discussions of the “Position-less Marketer” concept began with a nuanced perspective on the dichotomy between entrepreneurial companies and large enterprises.

They noted that entrepreneurial companies are agile and innovative, but lack scalability and efficiency. Conversely, large enterprises excel at execution but struggle with innovation due to rigid processes.

Drawing parallels, many related this to marketing functionality, with specialists excelling in their domain, but needing a more holistic perspective and Position-less Marketers having a broader understanding but needing deep expertise.

Some argued that neither extreme is ideal and emphasized the importance of balancing specialization and generalization based on the company’s growth stage and competitive landscape.

They highlight the need for leaders to protect processes while fostering innovation, citing Steve Jobs’ approach of creating separate teams to drive innovation within Apple. They stress the significance of breaking down silos and encouraging collaboration across functions, even if it means challenging existing paradigms.

Ultimately, these experts recommended adopting a Position-less Marketing approach as a competitive advantage in today’s landscape, where tight specialization is common. They suggest that by connecting dots across different functions, companies can offer unique value to customers. However, they caution against viewing generalization as an absolute solution, emphasizing the importance of context and competitive positioning.

These marketing leaders advocate for a balanced marketing approach that leverages specialization and generalization to drive innovation and competitive advantage while acknowledging the need to adapt strategies based on industry dynamics and competitive positioning.

Be position-less, but not too position-less — realize your multipotentiality

This supports what was noted in the March 20th article: to be position-less, but not too position-less. When we realize our multipotentiality and multidimensionality, we excel as humans. AI becomes an augmentation.

But just because you can individually execute on all cylinders in marketing and perform data analytics, writing, graphics and more from your desktop does not mean you should.

Learn when being position-less is best for the organization and when it isn’t. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Position-less vs. being pigeonholed

At the same time, if you are a manager, do not pigeonhole people. Let them spread their wings using today’s latest AI tools for human augmentation.

For managers, finding the right balance between guiding marketing pros to be position-less and, at other times, holding their position as specialists and bringing in specialists from different marketing disciplines will take a lot of work. We are at the beginning of this new era. However, working toward the right balance is a step forward in a new world where humans and AI work hand-in-hand to optimize marketing teams.

We are at a pivot point for the marketing profession. Those who can be position-less and managers who can optimize teams with flawless position-less execution will secure their position for a lifetime.

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