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Step-by-Step Guide to Start Influencer Marketing Today

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Step-by-Step Guide to Start Influencer Marketing Today


The allure of influencer marketing is STRONG. You take inventory of their channels: Facebook, Instagram, YouTube, Twitch, TikToc, LinkedIn, Clubhouse, Pinterest etc. (You get the picture) and think to yourself this “Could be a good fit” to partner up and launch or promote for my product or service.

You dream up the perfect scenario: if it converted 2% of their 3M followers on a $20 product I’d be a MILLIONAIRE…. That’s the allure of Influencer Marketing! 

Prerequisites for Influencer Marketing

Before you reach out to any Influencer there’s a few checks and balances to want to have in place:  

  1. What is your current Customer Acquisition Cost?   
  2. What is your budget for the promotion?
  3. What’s the offer/ask?
  4. Are KPI’s (Key Performance Indicators) in place for that product or service?
  5. What is your overall goal in teaming up with an Influencer? 

Here’s the reason for DigitalMarketer Lab (and specifically the Data & Analytics Certification) if you don’t know any of these numbers! The more you know your numbers the more you can make data driven decisions for your business in teaming up with influencers.

Knowing these five things will set you apart from all the companies reaching out to these Influencers, give you talking points to discover if this is the right fit for paid advertising on their channels, cut the back and forth communication, and benchmarks for you to measure performance. 

Now if you’re launching a new product or service you’re going to want to know questions 2, 3 & 5 before you reach out. 

Your First Influencer Outreach Campaign

Make a list of 10-20 influencers who you imagine serve your target audience. I say imagine because once you dive into their demographics you may be surprised to find out who their actual audience is.

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NOW that you’ve gotten clear on your offer, budget, and goals in working with influencer marketing it’s time for outreach…. 

9-10 times the influencer has an email in their profile description or linktree and the easiest thing to do is email them, introduce yourself, link to your product/service, and ask if they have a media kit to share. If that’s not the case, look up their website for a “Contact Us” page, or slide into their DMs with the same formula.    

Usually there’s someone managing outreach and you’ll hear back from someone on their team within the week if not sooner. Ideally you have seen the media kit by now and all of their stats are easily available for review. 

Here are the KPI’s you want to look for: 

  1. Number of downloads
  2. Engagement 
  3. Audience demographics
  4. Reach 

This will give you the picture if you want to take the conversation further. Your biggest consideration is will this investment get me the ROI I’m looking for or is it best to put my advertising budget into direct paid ads. Now if your goal is brand awareness and presence then Influencer paid marketing is your path. They’ve cultivated a relationship with your target audience and consistency wins the visibility race.   

Contracting with Your First Influencers

A team member will jump on a quick call to get clear on the offer, ask, budget, and goals of promoting through the influencer. Pricing may have already been disclosed in the media kit or it will be disclosed on the call once you’ve both decided it’s a good fit to move forward and what content you’re looking for them to create. 

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You’ll map out scope of work by each platform available for advertising and deliverables. Once agreed upon with pricing, agreements are sent, signed off, payment sent, and you’re off to the content creation races! 

The beautiful part of paid advertising with Influencers is it’s all up for creation! If you found a gem to work with they will be an extended creative arm to your business bringing ideas for content to the table in what they feel their audience will love. They do know their audience best so trust them in that process. You want them to promote your product or service as authentic as possible and that’s what truly makes it a win-win-win for all.

Valerie Viramontes

Valerie Viramontes is a purpose-driven entrepreneur, women’s and girls empowerment leader, conscious marketing expert, media strategist, and founder of V2 Solutions & Girl Hacks.

Valerie created her boutique agency specializing in product launches and sponsorships for health conscious podcasters, influencers, and wellness companies. She uses her experience to create win-win-win deals for her clients, brands, and audiences. This has put her behind launches of companies and products with sales into the millions working with brands like Spartan Races, Barbell Shurgged, The Strong Coach, Complete Human and so many more! 

In Valerie’s free time she is a catalyst to remind young women of their inherent wisdom, intuition and power, and guide them to access the confidence within to make healthy choices in their lives. Add in hiking, dancing, reading, exploring new places to eat and she’s in her happy place!

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Is demand for ads on streaming services declining?

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Is demand for ads on streaming services declining?


As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it comes to watching ads, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers.

Respondents to the survey were asked, “If it meant a lower monthly bill for your streaming services, how likely would you accept having to watch commercials?” In the previous survey, 76% agreed. This time, 73% agreed.

The GroupM study also concluded that access to ad-free and ad-light subscription services remained high, consistent with the figures they observed through public filings by streaming service operators.

Why we care. If the number of TV watchers who would tolerate ads for a discount on their services hovers around three quarters, that’s still sizable, and the reason why a company like WarnerMedia introduced an ad-supported version of their HBO Max app last spring.

Read more: 2022 Predictions: CTV and cross-channel advertising

WarnerMedia announced that combined HBO and HBO Max subscribers were at 73.8 million subscribers, but declined to provide a breakdown of how many chose the ad-supported tier of HBO Max, which is priced at $10, as opposed to $15 for no ads.

In an online press appearance, WarnerMedia’s President of Advertising Sales JP Colaco declined to provide the specific breakdown, but said that viewers did “sign up in droves” for the ad-supported tier.

As the streaming landscape continued to mature, ad-supported video, or AVOD, will remain a significant segment.

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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CORE Branding with Jeff J Hunter and Trisha Leconte [VIDEO]

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CORE Branding with Jeff J Hunter and Trisha Leconte [VIDEO]


Jeff J Hunter (owner of VA Staffer) recently partnered up with Trisha Leconte to run BrandedMedia. Trisha’s personal branding agency “HEROBrand” – which is an acronym for “Helping Entrepreneurs Realize Opportunities”- was absorbed by BrandedMedia and they are so excited to announce their partnership.

In this video, Jeff and Trisha talk about the CORE Branding Method focused around building your own personal brand!

https://brandedmedia.io/

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How to Make the Most of AI Writing Tools, According to Bloggers

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How to Make the Most of AI Writing Tools, According to Bloggers


AI writing tools have come a long way since spellcheck.

(more…)

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