PPC
How to Make Mobile Commerce in Coworking Businesses Work for You
Are you an entrepreneur in the growing field of coworking businesses? Are you trying to monetize your workspace quickly and efficiently? If so, it might interest you to know that about half of all internet traffic and online purchases come from mobile devices. If you aren’t marketing your services online with a specific strategy that targets mobile device users, you’re missing out on a huge opportunity, resulting in lost revenue.
To increase revenue for your coworking space in the most efficient way, you must include mobile commerce as a part of your plan. In this post, we’ll explore what m-commerce is, its benefits for coworking businesses, how it can help you get more members for your coworking space, and how to leverage PPC marketing to put your m-commerce in overdrive.
What is Mobile Commerce?
Mobile commerce, often known simply as m-commerce, involves using wireless devices such as tablets or cellphones to conduct commercial online transactions. This includes purchasing products, scheduling and hiring services, managing online banking, and paying your bills. These transactions, of course, take place over the internet using apps and widgets created by companies to quicken the shopping experience.
The use of mobile commerce is rapidly growing across all industries. According to a study by Statista in 2022, m-commerce sales in the United States alone have already reached an estimated $431 billion for the fiscal year.
Types of Mobile Commerce
M-commerce has become such a vast and rapidly-growing industry segment that it is now a big part of most consumers’ lives. Buying products and scheduling services from an app have become a fundamental expectation of doing business from the consumer’s point of view.
That said, there are different types of mobile commerce, including:
- Catalogs
- Mobile Marketing
- Mobile Finance & Payments
- Mobile Healthcare
- Tickets & Entertainment, and
- Mobile Entertainment & Games.
Below, we will outline a few of these types and how they play their part in the heavily competitive workspace industry.
Mobile Marketing Campaigns
Every business needs a strong marketing campaign to succeed, and mobile marketing can provide a more effective way to make that happen. Imagine owning a pet store or coffee shop in a remote part of town. Using a location-based mobile marketing approach can help people find you as they pass by, allowing you to compete with larger chains located in other parts of town.
Now imagine if you could use similar methods to draw customers into your coworking space. Even if you are in a more remote part of town or away from restaurants and other amenities that might influence your business, through mobile marketing, there’s a chance you can reach potential clients who pass by near you frequently. According to a recent study, consumers spend up to 3 hours on social media platforms every day, and most of that is on their phones. You need to go where your customers are!
Catalogs & Vision Boards
You can find an example of a business using m-commerce for catalog purposes in IKEA. IKEA’s downloadable app has a full AR catalog you can access with your phone or tablet. This app lets you overlay realistic 3D models of the items in the catalog on a camera view of your surroundings, letting you preview what your space would look like if you bought that item.
This technology is fun for consumers and very useful for IKEA since it reduces the rate of returns and refurbishments and the rate of unhappy clients, improving the overall customer experience.
Wouldn’t it be great to allow your potential clients to visualize their workspace in the same way?
Mobile Finance & Payments
Setting up a user-friendly m-commerce application for accepting payments is relatively easy. All big players in the payments industry offer mobile apps to make paying easier for consumers. Most also provide easy-to-set-up APIs to integrate their payment solutions into your business’s app.
So, if you accept online wallets like Google Pay, Apple Pay, and Paypal, and even accept crypto wallets to accept payments in cryptocurrencies, you’ll make it easier for coworkers to concentrate on their work and not on how they’re going to pay you. Mobile payment solutions also allow you to easily set up loyalty rewards programs similar to how cash-back credit cards work in most developed countries like the US, Canada, and most European countries. Working with prepaid business models can also become easier if you manage payments through mobile apps.
You can even have your workspace agreements signed and dated through the app at the time of payment, streamlining the entire process for you and your users.
There are also mobile business apps that can help you manage your entire business whether it’s accounting, inventory, payroll, sales, email marketing, newsletter, landing page optimization, and more. Such apps offer you the advantage of managing your business remotely.
In today’s fast-paced world, people will often choose whatever gets them faster results. Leveraging mobile finance and payments for your coworking business will make potential customers more eager to select what you offer. This is especially true when dealing with a new customer with little time to waste.
Mobile Access Control
What if, instead of physical keys, key cards, or passwords, your clients could use their phones to unlock their workspace or gain access to your space’s amenities? This is called mobile access control, and it’s become a particularly popular trend due to the pandemic. The reason behind its popularity, especially in coworking spaces, is that mobile access control is also a type of contactless access technology which helps you avoid touching potentially contaminated surfaces.
If you think about it, it makes total sense. Very rarely does anyone leave home without their phone, but how often do we lose our keys or membership cards in the hustle and bustle of daily living? Wouldn’t this be a great perk for anyone that is frequently on the go, like digital nomads or remote workers?
Not only would you offer your clients enhanced convenience, but doing so would also reduce your carbon footprint. Being a green business will help boost your brand’s overall reputation as well as help the environment. What’s not to like?
Keep in mind that we’ve only just scratched the surface of what m-commerce offers for coworking businesses. The possibilities are endless.
The Difference Between Mobile Commerce and E-Commerce
You might wonder what the difference is between mobile commerce and e-commerce, and it’s a fair question. Both consist of selling products and services online, and both have the capability of offering instantaneous results. This is often confusing to those exploring the idea of expanding their business into an online format.
Think of it this way: e-commerce is a broader term that describes anything related to selling and buying online. Therefore, mobile commerce is actually a sub-category of e-commerce that focuses only on mobile devices and usually on in-app transactions from applications custom-tailored to each business and its clients or customers.
Mobile Commerce for Coworking Business
Expectations of digital experiences permeate nearly all industries in today’s modern age. By allowing your coworking members to interact with your brand via their mobile devices, you can help them feel more productive and improve their overall experience of using your spaces for their coworking needs. In the long run, this generates more revenue for your business.
Growing your Coworking Business through Mobile Commerce
By now, it should be clear that you can attract business to your coworking space using apps, online widgets, and tools. We have already discussed how these tools work and can be programmed and used to your benefit. However, there are other ways to grow your coworking business using m-commerce principles.
QR Codes
QR Codes are a great way to draw attention to your business. Many people would rather scan a QR code than search for a brand name online or type in a web address. Use QR codes to set up maps, informational pdf downloads, and other information that might help draw in new coworkers to your space.
Adding QR codes throughout your coworking space that link to a review request on TrustPilot or Yelp are also good unintrusive ways to build up your reputation quickly.
Airdrops
Set up automated airdrop campaigns inside your coworking spaces to share multimedia files and advertorial material. This is a clever way to educate potential customers on why your coworking space is a good fit for them and their work.
Location-Based Mobile Marketing for Coworking Businesses
Location-based marketing is one of the most powerful mobile marketing features for coworking businesses of any size. This technology uses a mobile device’s location to notify its owner about nearby businesses they may be interested in.
If someone has opted in on these notifications through an app on their phone, you can send them online or offline messages whenever they’re nearby, making it much more likely to respond.
SMS Apps can be programmed to send customers coupons and information while they are in or nearby the workspace via a branded application. In some cases, you can even program your app to send these coupons or sale announcements to shoppers who are in the location of competing workspaces, pulling their attention away from their closest option and drawing them into your business instead.
Offering Coworking Solutions to m-Commerce Businesses
A different way to integrate m-commerce into your coworking business is by providing coworking solutions custom-tailored to m-commerce businesses. This could mean anything from offering special discount prices for these types of companies to offering unique amenities they may benefit from, like an array of different mobile devices they can use to test their apps and services.
Quick Scheduling
Let’s say, Carol, a long-term coworking space customer, was planning to go on vacation with her best friend this weekend, so she didn’t book her usual cubicle by the window. Unfortunately, her vacation was canceled last minute, so she wants to keep working and take her break at a later date.
Through her coworking space’s mobile app, she can quickly check if her favorite desk is available and book it before anyone else does. This means she doesn’t have to wait until Monday morning to see if her space is still available for the upcoming week.
Cross Sell and Up Sell In-House Services Through a Mobile App
An app makes it easy to diversify and sell different services to your existing customers. Imagine you opened a cafeteria within the workspace and wanted to allow your clients to order lunch to their desks via the app. It’ll only take a quick update, and everyone will have access to your new service in a minute, all without even needing to get up from their chairs.
Mobile Commerce and PPC Marketing for Coworking Spaces
PPC or Pay-Per-Click can also be integrated into mobile marketing. In this use case, you’ll run ads on different mobile apps and pay a fee every time a user clicks on them, or you run ads that show up on mobile search engine results pages (SERPS) whenever a user searches for coworking spaces in your town, or when they look up your competition directly.
What’s great about using PPC with m-commerce is how easy it is to target the right audience, particularly for coworking spaces. People who frequently download and use productivity apps, scheduling software, CRM software, and collaboration tools are more likely to be interested in local coworking spaces than those who only run mobile games.
There are several downsides to PPC marketing for coworking businesses through mobile devices. As in most other niches, the coworking space niche is very competitive, making the Cost Per Click or CPP quite high in some cases. Additionally, there is also an issue with mobile ad fraud where marketing agencies exploit mobile devices to generate fake clicks and outright steal your PPC marketing budget.
PPC Marketing Optimization for Mobile
A study by HubSpot reveals that more people worldwide own a cell phone than a toothbrush. While this could be an alarming statistic for some, it is good news when it comes to PPC marketing and mobile marketing.
Coworking businesses are often searched for on the go by traveling professionals and remote workers looking for a change of scenery or an increase in productivity. This means that most of those searching for coworking space will do so by mobile phone.
Therefore, optimizing your PPC marketing for mobile will likely attract better-qualified leads. Among other things, optimizing for mobile means ensuring your ads are responsive to the device, i.e., they look as good on a Samsung Galaxy as they do on an iPad.
Optimizing PPC Campaigns for Mobile Voice Search
Another important aspect of mobile commerce to consider for your PPC campaigns is voice search. Voice search is growing by the minute. More people use Alexa, Siri, Cortana, and all the other AI assistants to perform searches every day. Therefore, optimizing your campaigns for mobile voice search will also help you increase their reach and effectiveness.
Use common language and long-tail keywords, and stick to local marketing areas when targeting through voice command searches. Also, make sure you’re listed in all major local and national online business directories like Google My Business.
The Bottom Line
If you are a coworking business trying to find its footing in the industry, you should not ignore the endless opportunities mobile commerce offers. From enabling different business models, empowering contactless access to spaces and amenities, and even making payments using credit, debit, and prepaid cards, as well as crypto ever easier, mobile commerce has much to offer.
There are many ways to not only draw in local and passer-by customers but also to improve the customer satisfaction of current customers and streamline the workspace rental process. Particularly when using PPC campaigns, you have the opportunity to grow your digital footprint with minimal risk and attract the kind of returning business that will ensure your long-term success.
PPC
PPC Campaign Testing: The Dos & Don’ts to Turn Risks into Rewards
There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing.
This adherence (and some might conclude, obsession) with data is not confined solely to the marketing world, as it seems most aspects of society have transformed into “data-driven” models.
Data-driven decision-making in marketing is incredibly valuable, but there is a time and place for everything, and marketing itself is a lot more than just numbers.
The data that drives successful marketing campaigns can’t materialize prior to creating said campaigns. The chicken that lays the egg that makes testing possible is the creativity that drives results fuels the data that informs decisions.
In this post I’ll walk you through what A/B testing is from a paid media perspective, when it’s necessary, and when human abilities like creativity, intuition, and common sense lay the groundwork.
What exactly do we mean by “testing”?
There are many forms of testing within marketing including multivariate testing, usability testing, and content testing, but for the sake of simplicity within paid advertising we will mostly be referring to A/B testing.
With an A/B test, you create two variants of an ad or landing page, and everything is identical except for one element so you can see which variation leads to more conversions. You can test ad copy, button colors, creative elements, the length of the landing page, and more.
The variant that performs better needs to reach statistical significance, which Investopedia defines as “the claim that a result from data generated by testing or experimentation is likely to be attributable to a specific cause. A high degree of statistical significance indicates that an observed relationship is unlikely to be due to chance.”
You generally want a confidence of 95% to consider that a change or variant is statistically significant.
When is it appropriate to begin testing?
Many folks take an extremely “scientific” approach right out of the gate, analyzing every impression and click with a magnifying glass and conducting micro experiment upon micro experiment with slight alterations in ad copy and creative.
The problem with this is that they are limiting themselves by hyper-focusing on small details too early on. Successful paid media is not always an immediate victory in regards to the quality of feedback or results that you may experience when you get started.
With a channel like Google Ads, for example, patience and observation is key to learning which levers to pull and where to make strategic adjustments. You may create an ad or make and adjustment and wait a week or two to observe the impact. Plus, there’s the algorithmic learning period to consider.
So the question is, when should you begin testing?
Every business is different—their stage of growth, the number of creative resources available, and the industry they are competing in. When it comes to paid media channels, everyone starts with a blank slate at some point. The promotions and strategy that you choose from the start often influence the evolution of your paid advertising accounts for better or worse.
From my experience, testing should begin after you start to get some traction with the results you are looking for. So for example, if you are looking to generate conversions from a lead form submit, then you should begin testing after you begin to see some results. So you might now be thinking, “What if I’m not driving any results and therefore need to test in order to do so?” My answer to that question is to separate testing from experimentation.
Testing vs experimentation
From a paid marketing perspective, testing is comparing a control to an alteration. You are “testing” a new variant against a pre-existing one to see if the changes you have made are statistically significant or not.
Experimentation, on the other hand, is pushing your creative juices to produce a variety of different ads or promotions against your target audience to see what appears to gain the most traction.
Experimentation is not to be confused with Google Ads experiments, a feature within the platform.
Some may call this testing but in my opinion, it is less scientific and restrictive. Once you begin to accumulate meaningful data and feedback you can then identify and zero in on what works and test within that framework.
How to do experimentation the right way
When you are in the experimentation and exploration phase, there is a strategy to apply as well. On paid social networks, I like to create the target persona as best as I can manually, then create 3-4 ads targeting that persona.
Given the objective of the client, these ads will be in alignment from a conversion or web traffic perspective. I will also typically create a retargeting audience to test against visitors who are already familiar with the brand. From there, we may incorporate more variations of ads, play around with copy or creative, and allow the campaign to run and collect data.
This stage allows us to gauge the audience’s receptiveness to different messages and ultimately the data will inform us on a direction to explore further. For one client of mine, we were able to increase lead-to-sales opportunity ratios by over 15% by simply identifying that certain language and creative elements resonated much better with our audiences than others. We arrived at that conclusion, however by not being too stringent on testing early on, rather, letting the ads play out then assessing the findings.
Bottom line? The purpose of the experimentation or exploration phase is to create baselines—which allow you to set expectations as well as goals for improvement. This will move you beyond the experimental phase into the testing phase. From there on you can create a model for testing that allows marginal improvements to performance without all the risk of trying an entirely new promotional set.
How (and when) to move from experimentation to testing
To simplify my process for experimentation and testing I will outline from my experience, the stages of growth within a paid advertising account and what you should be doing:
Early stage: Experimentation only
If you’re starting your Google Ads campaign or account from scratch, you should be focused primarily on setting up proper tracking, pixel implementation, etc. first. The most important part of this early phase is that you know your general goal for advertising and ensuring your website and CRM are tracking these results properly, whether they are website visits or conversions.
From there you should take that overall goal and begin to construct campaigns in which to enter the experimentation phase.
If it is paid search, create campaigns for your branded search terms and through keyword research, some of your most relevant terms. Try to start with something that has the highest probability of producing the result that you want, then expand from there once baselines are established. You can learn how to set up conversion tracking in Google Ads here.
In paid social, you should do the same but with website remarketing and a carefully constructed target persona. In paid social you should establish the goal you are looking for and try numerous promotions that align with that goal.
You can learn how to set up your Facebook Pixel here.
You may also want to set up the Facebook Conversions API for the most complete tracking.
Middle stage: Start testing
What I refer to as the middle stage is where you have experimented with different offers and have figured out what appears to work. You have baseline costs for these promotions and are ready to start testing variations of this offer in a more scientific way. This is where you can begin to A/B test.
Growth stage: Refine your testing
This is where you are certain of what drives business within the account. When an account is in this stage you want to find ways to grow but do so within the framework that has proven to be successful. At this stage in the game, you want to test very stringently with fairly smaller changes to variations to mitigate risk of decreasing performance. Larger riskier experiments should be isolated to their own testing campaigns, separate from the ones that are currently driving business for you.
Patience is key with campaign testing
The main takeaways you should have from this advice is to treat new and early paid advertising much looser than what some others might tell you. Although everyone wants to score a touchdown right out of the gate, it is much more beneficial to your paid accounts and development as a marketer to be patient.
Not relying too heavily on data to make decisions early on allows you to be more creative and push the envelope with your marketing abilities. If you are more open to new ideas early on, it will inevitably reduce the amount of time you otherwise would have been testing micro changes to one idea. For long-term success in advertising, you need to take some risks to set a better baseline for the future.
PPC
How to Get Found Online: Our Top 9 Tips for Local Service Businesses
In today’s digital landscape, having a robust online presence is essential for businesses of all sizes, but especially those in the local service industry. With more people relying on search engines to find what they are looking for, businesses that are easily found online and have a solid online reputation will have a major advantage over their competitors.
So in this post, I’m going to show you how you can improve the local online presence of your service-based business using two fundamental marketing strategies: SEO and PPC
9 best ways for local service businesses to get found online
As a digital marketing instructor and consultatnt, I have had the privilege of not only teaching my students about the importance of combining search engine optimization (SEO) and pay-per-click (PPC) advertising for businesses, but also experiencing the positive impact of this combination firsthand. Here’s how to leverage these two strategies to drive traffic, generate leads, and maximize a limited budget.
1. Pick the right company and domain name
Naming your business should be a thoughtful process. You want something that reflects your brand personality and is not easily copyable.
As a local business, it can be extra helpful to pick something that aligns with your target audience’s search intent, but don’t force it. I once came across a dentist that named itself “Dentist Near Me” and secured the domain dentistnearme.com. Taking this approach to an extreme certainly has its SEO benefits but it may not always be the best idea as others may follow suit and adopt similar names, potentially rendering the strategy ineffective.
A helpful tactic is to include your city, town, or service area name in your business name but it isn’t essential.
2. Get your listings in order
Having an up-to-date Google Business Profile is also a great way to improve your local business’s online presence. Regularly update your business information, add photos, and create posts with deals and helpful articles to build trust and credibility with potential customers. You should follow suit for the rest of your online listings as well to increase your chances of ranking in local searches.
This will make it easy for them to find and connect with you.
3. Target keywords with blog posts
Publish keyword-rich blog posts that answer common questions from potential customers—not just about your business specifically but about things related to the products and services you provide.
This will not only improve your website’s search engine ranking, but it will also build trust and credibility with potential customers.
You can use our SEO-optimized blog post templates to get started!
4. Put your highest value CTA at the top right of your homepage
Make sure your website is user-friendly and provides a great user experience. We have plenty of website examples you can browse through here. Implement prominent call-to-action buttons, such as a clickable a phone number in the top right-hand corner and footer, and a large contact form in the footer. These buttons are easily accessible, intuitive, and make it simple for customers to get in touch with you, book a lesson, start a free trial, etc.
Your highest value CTA should go in that right-hand section.
5. Track your SEO performance
In addition to reporting on your PPC performance, you should also keep track of your organic/SEO performance. Use Google Tag Manager and GA4 to analyze SEO metrics and customer behavior against your goals, as well as Google Search Console. You can also use Google Looker Studio (formerly Google Data Studio) to monitor organic performance.
6. Reduce your PPC spend with location targeting
This is a key home service business marketing tip. One challenge many small businesses face with advertising is a limited budget. One client I worked with had only $10 a day to spend. To overcome this challenge, I used location targeting to reach a 5km radius around the business’s location. This approach helped them save their advertising budget while also reaching the right audience.
7. Bid on commercial intent keywords
When running Google Ads, you have to tell Google which keyword(s) you’re bidding on. While there are tons of keywords relevant to your business, the ones to bid on with your PPC campaigns should have high commercial intent.
Do extensive keyword research to identify the keywords that potential customers would be searching for when looking for what you have to offer. Informational intent keywords should be used for SEO. For PPC, use commercial or transactional intent so that your ads won’t just appear for those searches, but so that they’ll get clicked on by people, and those most likely to convert.
8. Maintain a negative keyword list
In addition to targeting high commercial intent keywords, be sure to use negative keywords—which are keywords that you do not want your ad to appear for. This will prevent your ads from showing up for and getting clicked on by people for whom your product or service is not a good fit.
In my view, even with broad match, this is especially important when your daily budget is low.
9. Set up conversion tracking
Another important aspect of running a Google Ads campaign is measuring your success with conversion tracking. With this visibility, you can harness the campaigns, offers, settings, and strategies that are working and eliminate what’s not and improve your ROAS (Return On Ad Spend).
Check out our list of conversion tracking mistakes to make sure you’re getting the most accurate data possible.
Improve your local businesses’s online presence with SEO & PPC
The best way to improve your online presence for your local service-based business is to use SEO and PPC together. Both will help to improve your presence on the SERP for a wide range of keywords, and with the tips I provide, you’ll be able to reach your target audience and build trust and credibility with potential customers.
Here are the tips I mentioned in this post:
- Pick the right company and domain name
- Get your listings in order
- Target keywords with blog posts
- Put your highest value CTA at the top right of your homepage
- Track your SEO performance
- Reduce your PPC spend with location targeting
- Bid on commercial intent keywords
- Maintain a negative keyword list
- Set up conversion tracking
PPC
50+ Free & Creative April Marketing Ideas (With Examples!)
It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers, express your voice and values, and creatively engage your audience—especially on social media.
Read on to learn all April themes, holidays, and awareness causes you can leverage for promoting your business and see well as real examples from businesses across various industries to give you some creative inspiration.
And for ideas for the whole year, check out this awesome marketing calendar by our friends at LOCALiQ.
Table of contents
April national month awareness
April presents us with plenty of options for socially aware marketing. Here are some of the many themes and causes recognized in April:
April diversity, equity, and inclusion
We like to highlight the diversity, equity, and inclusion-friendly observances for each month anyway, but it’s especially important during Diversity Month! Here are the holidays that can help you celebrate diversity:
- World Autism Awareness Day (April 2)
- Palm Sunday (Christian) (varies)
- Passover/Pesach (varies)
- Maundy/Holy Thursday (Christian) (varies)
- Theravada New Year (Buddhist) (varies)
- Good Friday (Christian) (varies)
- Day to Remember Rwanda Genocide Victims (April 7)
- Easter Sunday (Christian) (varies)
- Day of Silence (Students take a day-long vow of silence to protest the actual silencing of lesbian, gay, bisexual and transgender (LGBT) students and their straight allies due to bias and harassment) (April 14)
- Orthodox Good Friday (April 14)
- Vaisakhi (Sikh) (April 13 or 14)
- Yom Hashoah (Jewish) (Sunset April 17 to Sunset April 18)
- Laila Al-Qadr (Islamic) (Sunset April 17)
- Eid Al-Fitr (Islamic) (Sundown April 21 to Sundown April 22)
- Festival of Ridvan (Baha’i) (April 21 to May 2)
- Armenian Martyrs’ Day
- Yom HaAtzmaut (Jewish) (Sundown April 25 to Nightfall April 26)
We have lots of DEI resources here to help you out!
April holidays
Here is a list of the many holidays and national days celebrated in April that can make for creative marketing for your local business:
- April Fool’s Day
- Easter Sunday
- World Party Day
- Walk to Work Day
- World Health Day
- Siblings Day
- National Grilled Cheese Day
- Tax Day
- High Five Day
- Get to Know Your Customers Day
- Earth Day
- Picnic Day
- Denim Day
- Administrative Professionals’ Day
- Take Your Child to Work Day
- Arbor Day
- Email Debt Forgiveness Day
Creative April marketing ideas and examples
Between your website, blog, social media accounts, and Google Business Profile, there are plenty of channels by which you can share your April content and promotions. Below you’ll find a plethora of creative April-themed ideas from real businesses just like yours.
Autism Awareness Month
Autism affects one in 59 children in the United States. If you or someone you love is affected by autism, this is a great opportunity to raise awareness by getting involved in activities to give back to the community or raising money to donate to an organization dedicated to autism. Here’s a link to get involved in an event near you. Or you can show your support with applicable products, as with the example below:
National Child Abuse Prevention Month
Show your support for National Child Abuse Prevention Month with a blue pinwheel, which is the national symbol for the cause.
Or plant a pinwheel garden at your place of business and share it with your followers in hopes of raising awareness.
Financial Literacy Month
In honor of Financial Literacy Month, publish a blog post on a finance-related topic. Or, encourage followers to start a conversation about how they’d choose to spend extra cash if it fell into their laps. These comments could get pretty creative! This is a great way to increase Instagram engagement and spark a conversation.
Prom season
Many types of businesses can figure out a post to tap into the prom season frenzy. This restaurant is cashing in on the popularity of “promposals.”
Think about posting something useful for parents who may be concerned about the goings-on of prom night…providing helpful information is appreciated by your followers – no one wants to be sold to 24/7.
If you happen to have an offering that is right in line with prom season, don’t be shy about promoting yourself either.
April Fool’s Day
Have some fun with your marketing on April 1. April Fools Day is the perfect excuse to play a practical joke on your customers—just be sure to keep things light and fun. Fitness centers can offer calorie-free cheeseburgers, preschools can offer a class for teaching ABCs to dogs, and massage studios can offer touch-free massages. These are all obvious jokes related to your business. Another way to market your business for April Fools Day is to run a competition for the best prank, or to share photos of your employees partaking in the fun.
National Siblings Day
If you run a family business don’t forget about National Sibling Day. Celebrate your togetherness while promoting your business. Or simply provide ideas on ways to honor the day.
If applicable, run promotions specific to siblings with two-for-one deals. Or you can celebrate by simply snapping pics of all the siblings that come to your location and posting to social media.
📣 Speaking of promoting your business…
The Boston Marathon
WordStream is based in Boston so we’re huge supporters of the marathon, but you don’t have to be local to support it. Show your support for local athletes who are running or traveling with family members running in the marathon. Fitness centers should show their support across the country for the marathoners. Local restaurants can offer “carb loading” pre-marathon meals and massage studios can offer discounts to runners.
Administrative Professionals Day
Make sure to thank your support staff on Administrative Professionals Day. This is a good way to make your business and brand personal on social media and on your blog. Highlight what your support staff does for your business and interview them on your blog or on a video. Customers who interact with support staff will love seeing them in the spotlight!
Get more April social media holidays and ideas to fill your calendar here!
National Grilled Cheese Day
Everyone loves grilled cheese sandwiches so you should absolutely find a way to incorporate a National Grilled Cheese Day post into your feed—whether you own a restaurant or not! See how these non-food related businesses made it work:
National High Five Day
On National High Five Day, drum up some customer engagement and ask them to pose for a #highfive and tag them. They’ll likely repost on their own feeds and get you some more visibility.
You could also publish an engaging Facebook post inviting customers to tag people they’d like to give a virtual high five.
Or give your own virtual high five as a thank you or special shout out to customers, vendors, or even a cause you support.
If you’re up for it, think about running a promo that coincides with the number five…it doesn’t all have to be about a literal high five!
Take Your Child to Work Day
If you have kids, bring them to work on this day and tell your customers about it. This is a great way to teach your child about starting and running a business and inspire them to follow their dreams.
Take their picture and post it on social media, encouraging customers to come in and say hello. Make your child the “boss” of the day. Posting pictures or stories on social media is a great way to engage customers and to personalize your brand. Plus, you can show off your adorable children!
Earth Day
Earth Day and Arbor Day are all about nature and trees. Use these holidays as a marketing opportunity for some green marketing. Flower shops can host a class or write a blog about reusing dried flowers for decor, interior designers can provide tips about decorating with nature, and fitness centers can take classes outside for a hike or workout that appreciates nature.
Easter & Passover
Restaurants, of course, can host Easter brunch or advertise their Kosher for Passover menu items. Photographers can run Easter picture specials. Daycares can make a special day for children to take pictures with the Easter bunny. Fitness centers can have a family fun day with an Easter egg hunt. Bakeries can post their themed baked goods to increase their orders. Or, run a “peeps” special like this business did:
Our friends at LOCALiQ have plenty more Easter marketing ideas for you to check out.
Tax Day
Tax Day is a day that people either love (because they’re getting a refund) or hate (because they owe money). This is prime time for accountants to market their business—if they haven’t already. But other types of businesses can benefit from Tax Day as well.
Restaurants and bars can host post Tax Day parties. Retail stores can have after-Tax Day promotions to help people looking to spend their refund. Filing taxes is stressful, so fitness centers or yoga studios can use this as an opportunity to have a boot camp class or a special yoga class. For a little extra fun, incorporate a playlist of money songs.
Or you can do something fun with numbers, like this restaurant did:
Spring cleaning
Spring cleaning is high time for cleaning services, organizers, and interior designers. Use this as an opportunity to give your customers and potential customers tips on how they can spruce up their house for the new season.
Cleaning Services should offer promotions or referrals for new or current customers to jump-start business for the warmer weather. Contractors or construction services should blog or post videos about common issues that arise in the spring. If you’re getting started on a blog, spring cleaning is a great topic for writing your first blog post.
Get to Know Your Customers Day
Get to Know Your Customer Day occurs on the third Thursday of the first month of each quarter, so January, April, July, and October—and is, of course, a great opportunity for interacting with your customers. Post questions on Facebook that engage them in a conversation. Ask for their opinions to help improve your services, what they like about your business, etc.
Denim Day
Denim Day is associated with Sexual Assault Awareness. Take a break from self-promotion and educate your followers on the history of the holiday.
Or show your support for victims of sexual assault by asking employees to wear denim to work on this day.
Creatively market your business this April
From spring cleaning and mother Earth to grilled cheese sandwiches and high fives, there are plenty of opportunities to market your business this April. And if you’re looking for more monthly marketing ideas, we’ve got plenty of ’em:
And here’s our full series of monthly marketing ideas
And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.
As promised, here are all the observances and holidays celebrated in April, courtesy of HolidayInsights:
National Stress Awareness Day (first workday after U.S. taxes are due)
Administrative Professionals Day (Executive Admin’s Day, Secretary’s Day)(date varies)
Google Says Ignore Spammy Referral Traffic
How to Get Found Online: Our Top 9 Tips for Local Service Businesses
12 Best Practices to Boost Your TikTok Ad Performance
The 17 Best Affiliate Marketing Programs For Beginners – Jeffbullas's Blog
The Top 10 Benefits of Amazon AWS Lightsail: Why It’s a Great Choice for Businesses
John Mueller Offers Hreflang Google SEO Advice
Top 10 Content Marketing Tools that Improve the Marketing Team’s Productivity
SEO for Multiple Locations (Beginner’s Guide)
A treatise on e-commerce data security and compliance
Microsoft Bing Ads Doctor And Clinic Ads
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SEARCHENGINES5 days agoGoogle Says Ignore Spammy Referral Traffic
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PPC6 days agoHow to Get Found Online: Our Top 9 Tips for Local Service Businesses
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MARKETING5 days ago12 Best Practices to Boost Your TikTok Ad Performance
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AFFILIATE MARKETING7 days agoThe 17 Best Affiliate Marketing Programs For Beginners – Jeffbullas's Blog
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AMAZON1 day agoThe Top 10 Benefits of Amazon AWS Lightsail: Why It’s a Great Choice for Businesses
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SEARCHENGINES6 days agoJohn Mueller Offers Hreflang Google SEO Advice
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MARKETING6 days agoTop 10 Content Marketing Tools that Improve the Marketing Team’s Productivity
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SEO7 days agoSEO for Multiple Locations (Beginner’s Guide)
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