Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google URL parameter tool is officially no longer working. Google AdWords API is sunsetting tomorrow, April 27th. Google is asking those who leave reviews months and months ago to update those reviews. Google has local business listings with a new deals tab. Google Business Profile performance metrics now can show product performance.

Search Engine Roundtable Stories:

• It’s Gone: The Google Search Console URL Parameter Tool Is Now Offline
  
  As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads “this report is no longer available here.” It links you to the announcement that the tool was being decommissioned today.
• Google AdWords API Shutting Down Tomorrow, April 27th
  
  The time has come for the Google AdWords API to officially shutdown tomorrow, April 27th. Google warned us this would happen over a year ago and now the day has come where the legacy Google AdWords API will sunset and be fully replaced by the Google Ads API.
• Google Business Profile Adds Products Performance Metrics
  
  Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are.
• Google Local Business Listing Deals Tab
  
  Google is showing a “deals” tab on some local business listings. I am not sure if this is new or not, I know I covered deal labels in the local business listings but I am not sure if I saw a tab devoted to just deals?
• Google Maps Asking Local Guides To Update Old Reviews
  
  It seems that the Google Maps team is asking some Google Local Guides to update older reviews they have left in the past. Tricia Clements posted a screenshot on Twitter of the Google Maps request.
• Bug Hunter Google Hoodie
  
  Here is a hoodie from Google for the Google’s bug hunter bounty program. You can see the bug hunter Google logo on it. Google I guess sends these hoodies to some of those who are part of the bug hunt

Other Great Search Threads:

• Everything is relative to the other search results., John Mueller on Twitter
• Google’s “inclusive language assistant”, now AI driven., WebmasterWorld
• I have noticed another change in the Google SERP result today. A slew of images have arrived, Kunjan Shah on Twitter
• Not all patents are in use, not all things in use are patented, not all things in use for one thing are useful for other things., John Mueller on Twitter
• Relevance is irrelevant when it comes to unnatural links., John Mueller on Twitter
• We do have the open access link you mentioned in your tweet & other references to the Wiley location. Agreed we should do better to include the Wiley location. It looks like it’s not in our index for some reas, Danny Sullivan on Twitter
• When implementing Google Analytics 4, you’ll want to avoid cardinality at all costs. What is cardinality and why should you care?, Charles Farina on Twitter
• Google > Mobile In the shopping listing, I saw “Explore outfits” section with a tag line “ways to wear this product”. Maybe it’s old., Saad AK on Twitter
• If the content is the same, why would it matter which version is shown?, John Mueller on Twitter

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.