SEARCHENGINES

Google Ads Policy Updates For Malicious Software, Compromised Sites & Unwanted Software

Published

3 months ago

March 5, 2023

Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.

Here is what Google said is changing:

Malicious software: The scope of the Malicious software policy is narrowed to prohibit the intentional distribution of malicious software or “malware” that may harm or gain unauthorized access to a computer, device, or network. This prohibition applies to your ads and any software that your site or app either hosts or links to, regardless of whether the software is promoted through the Google advertising network. A violation of the Malicious software policy will now be considered an egregious violation.

Compromised sites: A compromised site refers to a site or destination whose code has been manipulated or hacked to act in ways that benefit a third party without the knowledge of the site or destination’s owner or operator, and often in a way that harms the site’s users. Your ads are not allowed to use destinations which are compromised or hacked. Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Unwanted software: Ads and destinations that violate Google’s Unwanted Software Policy are not allowed. Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Google also is making changes to its financial ads policies. In April 2023, Google will update the Financial products and services policy to clarify the scope and requirements for the advertisement of cryptocurrency related business and services.

Forum discussion at Twitter.

Source link

Up Next

Google Says Blocking Other Crawlers Does Not Impact Google Search

Don't Miss

Food Trucks At Google

SEARCHENGINES

Google Search Showing More Featured Snippets On Desktop

Published

2 hours ago

June 3, 2023

Entireweb News Bot

Google Search is now rolling out more featured snippets, this is not the new perspectives that it said would be coming at its Google I/O event, despite what I wrote in the original story. It is basically where Google shows more than one featured snippet, often two or three.

We saw this on mobile but now it is rolling out on desktop.

This is not the two featured snippets we saw or the multifaceted featured snippets but rather, this is an enhancement to featured snippets.

Rajan Patel from Google corrected me on Twitter saying “Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.”

As you can see, he said the perspectives are rolling out on mobile but I don’t see those style perspectives yet on mobile.

Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.

— Rajan Patel (@rajanpatel) June 2, 2023

Here is an example I was able to trigger myself for a query on [core web vitals details] on desktop:

When I try that on mobile, I get the perspectives UI we originally saw a while back:

Here are screenshots with other examples:

is this a new update? or Google just testing things out @rustybrick pic.twitter.com/5I9w50oBNx

— Vikrant (@seo_vikrant) June 2, 2023

A triple featured snippet! Google is now testing some significant changes to featured snippets (normally showing a single site) on the back of the SGE beta.

We’ve seen a similar format to this in the past under the name of ‘perspectives’, which is different to the recently… pic.twitter.com/NhPtcidgU7

— Brodie Clark (@brodieseo) June 2, 2023

Forum discussion at Twit ter.

Source link

SEARCHENGINES

Google Ads Updates Prescription Animal Medications Policy

Published

8 hours ago

June 3, 2023

Entireweb News Bot

Google has updated its Google Ads healthcare and medicines policy, specifically around animal medications. Google said it clarified the restrictions around prescription animal medications that are not prone to human abuse or other misuses.

Google explained that advertisers could currently use a small set of pre-approved prescription animal drug terms in ads targeting personalized advertising audience segments, like remarketing lists. Now, advertisers will soon be able to use prescription animal drug terms where the drugs and listed ingredients are intended for animal use and are not prone to human abuse or other misuses.

For restricted animal drug terms, you need to apply over here for some sort of certification.

Why did I cover this? Well, maybe a few of you advertise for animal medications but the truth is, I really wanted to have AI make an image of a dog pharmacist.

Forum discussion at Twitter.

Source link