SEO
15 Quick SEO Wins (To Improve Your Rankings)
Trying to boost your rankings on the SERPs? You’re in the right place.
Implement these 15 quick SEO wins to rank higher on search engines and get more traffic.
You should be able to do each within an hour.
Let’s get to it.
Internal links are often overlooked. But when used correctly, they can help boost the performance of your pages in Google.
Why are they important? There are two major reasons:
- They aid the flow of PageRank around your site. And PageRank is a confirmed Google ranking factor.
- You direct PageRank to your site by building or earning quality links. But most webmasters will rarely want to link to your most important pages, as they are usually transactional in nature. You can “bypass” this by using the middleman method—building links to informational content, then linking to your money pages via internal links.
How do you do this? First, make a list of all your “money” pages, i.e., those pages that make you money. These are likely your product, service, and category pages.
Next, you’ll need to find relevant, contextual internal linking opportunities. The easiest way to do this is to use the site: Google search operator. For example, if we want to add internal links to our free backlink checker tool, we’ll likely search for this:
Then we’ll go through each of these pages and add internal links to our backlink checker with relevant anchor text.
Of course, that won’t be the only search we’re doing. Get creative here and use different searches to surface pages where you can potentially add internal links. As an example, we can search for “backlinks,” “links,” “link building,” “link building tools,” etc.
Alternatively, you can simply sign up for the free Ahrefs Webmaster Tools (AWT) and run a crawl on your site. When the crawl is done, go to the Link opportunities report in Ahrefs’ Site Audit.
This report will show you relevant link opportunities on your site. Set the filter to Target page and search for your money pages.
Then look at the suggested internal link opportunities. Where relevant, add your internal links.
Recommended reading: Internal Links for SEO: An Actionable Guide
Not only is page speed a Google ranking factor, but slow pages are also bad for business. According to Unbounce, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.
One way to improve your website speed is to install a caching plugin. Caching is basically a way to temporarily store copies of files so they can be delivered to visitors in a more efficient way.
If you’re using WordPress, we recommend installing a plugin like W3 Total Cache to enable caching.
If you have a page that’s dead but there are backlinks pointing at it, then those links are wasted. It can’t rank (because it’s dead), and it can’t help your other pages rank better too.
Therefore, you should be fixing these pages.
Here’s how to find these pages on your site:
- Enter your domain into Ahrefs’ Site Explorer
- Go to the Best by links report
- Set the HTTP code filter to 404 not found
Redirect these pages to the most relevant, current ones. Or consider reviving them (if they’re still relevant).
Google may now rely less on title tags, but our study found that Google rewrites title tags only 33.4% of the time.
In other words, the title Google shows on the SERPs is the same as the page’s title tag two-thirds of the time.
Translation: You still need compelling title tags. But let’s prioritize them for pages that are already ranking high.
Why? Because if a page is already ranking high enough (and therefore actually seen by searchers), a compelling title tag can make the difference between searchers clicking your page versus the others.
Here’s how to find these pages:
- Enter your domain into Ahrefs’ Site Explorer
- Go to the Organic keywords report
- Set the Position filter to 2–5
Some of these pages can be given a boost with improved title tags. Use these tips to make a title tag more enticing:
- Add power words – Power words tap into people’s emotions. Examples include “rock-solid,” “remarkable,” and more. Check this list and see if you can add one or two to your title tag.
- Add parentheses – Parentheses work like the final salt sprinkle in your dish. See the title of this blog post for an example. 😉
- Use curiosity – Curiosity makes people want to click and learn more. But don’t overdo it! Clickbait is bad. So is dishonesty.
Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4-Step Process)
Google anything these days, and you’ll likely come across a featured snippet:
They’re excerpts from top-ranking pages that Google uses to show the “answer” right within the SERPs. The best part? You can often jump ahead to position #1 simply by grabbing the featured snippet.
That’s in theory. In reality, some are easier to win than others, so we’ll want to prioritize those. Specifically, we want to target these opportunities: keywords with decent monthly search volumes where you currently rank in the top 10 and Google already shows a featured snippet.
Here’s how to find these keywords:
- Enter your domain into Ahrefs’ Site Explorer
- Go to the Organic keywords report
- Set the Position filter to 1–10
- Use the SERP features filter to filter for keywords that trigger featured snippets “where target doesn’t rank”
Look through the list to find opportunities where you can potentially capture the featured snippet.
Next, check out what the featured snippet is like. See if you can include or change up the content on your page to make it eligible for the featured snippet. For example, we rank #2 for “google operators” after the snippet:
We can see that the snippet is a definition, which we didn’t include on our page. So we can try adding a definition and hopefully win the featured snippet for ourselves.
Recommended reading: How to Optimize for Google’s Featured Snippets
Help a Reporter Out (HARO) is a free service that matches journalists with experts.
Here’s how it works:
- You sign up for HARO.
- HARO sends you three emails a day with requests from journalists who are looking for expert quotes.
- If a journalist chooses your quote, you’ll (usually) get a mention and a backlink from the site.
It’s an easy way to get high-quality backlinks from authoritative websites.
However, most of these emails will likely be irrelevant to you, so we recommend setting up some Gmail filters so you see only the relevant ones.
Here’s how:
- Click the search options filter
- Set the “From” field to [email protected]
- Set the “Subject” to “[HARO]”
- Set “Has the words” to keywords you want to monitor (you can use the OR operator to list multiple keywords here)
Once the filter is set up, it’s simply a matter of looking at your inbox and checking to see if there are any stories you can be a source for. Make sure to only respond to queries where you have relevant expertise. That’ll give you the best chance of standing out and being featured on these websites.
To boost the rankings of your content that’s ranking decently but can be better, sometimes all you need to do is to give it a quick refresh by filling content gaps.
What is a content gap? It’s basically keywords that competing pages are ranking for but not yours. And sometimes, they’re important subtopics that you did not include in your original post.
Here’s how to find content gaps:
- Enter your domain into Ahrefs’ Site Explorer
- Go to the Content Gap tool
- Add a few competing URLs in the top section
- Add the URL of the post you want to boost in the bottom section
Look through the results and see if there are any subtopics you’ve missed out on.
For example, in our post on evergreen content, it appears we’ve missed out on two subtopics:
- Evergreen ads
- Evergreen content on social media
Sidenote.
If your content is not ranking well at all, then you may want to consider rewriting it.
A content gap analysis isn’t only useful for improving your rankings. It’s also useful for finding keywords your competitors are ranking for but you aren’t.
Do the same as the above tactic. But this time ‘round, fill in your competitors’ homepages (or blogs if you’re specifically targeting informational content) in the top section and your homepage (or blog) in the bottom section.
Look through the list and see if there are any relevant keywords you can target.
Because of the presence of competition, some keywords are harder to rank for and some are easier. You should be on the lookout for keywords that have lesser competition so you stand a higher chance of ranking.
Here’s how to find these keywords:
- Enter one or a few relevant keywords into Ahrefs’ Keywords Explorer
- Go to the Matching terms report
- Set the Keyword Difficulty (KD) filter to a maximum of 10
Look through the list and pick out those that are relevant for your site.
The Google Business Profile is a local listing with information about your business. After claiming it, the information you add can show up in Google’s web search results and in Google Maps.
If you’re a local business, this is especially important. In fact, many SEOs think it’s the most important ranking factor for local SEO.
Claiming your Google Business Profile is pretty easy, and you can do it in 30 minutes (or less). Follow the step-by-step guide below:
Recommended reading: How to Optimize Your Google My Business Listing in 30 Minutes
A table of contents links to important subsections of your post and helps visitors find the information they’re looking for.
Here’s an example from our SEO mistakes post:
Adding a table of contents can often trigger sitelinks, which can potentially help you win even more organic clicks.
Our table of contents is custom-coded, but yours doesn’t have to be. You can use a free plugin like Easy Table of Contents to add a table of contents to any of your posts.
When you’re researching a topic, you’ll probably come up with more related questions you want answers to. Other people are the same as well.
For example, if we search for “kefir grains” in Keywords Explorer and switch to the Questions tab, here’s what we see:
By not answering all of these questions in your post, you’re likely missing out on long-tail traffic. So rather than shoehorn these questions unnaturally in your post, the easiest solution is to add a FAQ section at the end of your post.
Because we answered a common question related to H1 tags—the length—we now rank on Google when people are searching for this answer:
Recommendation
Mark up your FAQs with structured data, and your page may be eligible for a rich result. This gives you more SERP real estate and may lead to more traffic.
Recommended reading: Mark Up Your FAQs With Structured Data (Google)
Guest blogging is an important link building technique. In fact, Aira’s State of Link Building report lists guest blogging as the third most popular technique:
But finding good guest blogging opportunities can be a chore. So here’s how you can find good ones fast:
- Find a prolific guest blogger in your niche and identify their Twitter account
- Enter the URL of their Twitter account into Ahrefs’ Site Explorer
- Go to the Backlinks report
This list will show you all the sites that have linked to their Twitter account—some of which are guest blogs. Go through each site and see if it is a relevant guest blogging opportunity for you.
If a website is linking to a few of your competitors but not you, then it’s reasonable to assume they may be willing to link to you too.
Here’s how to find these opportunities:
- Enter your domain into Ahrefs’ Site Explorer (set it to Exact URL)
- Go to the Link Intersect tool
- Add a few competing homepages in the empty fields (set them to Exact URL too)
Look through the results to see if there are any links you can potentially replicate.
For example, the website below links to two of our competitors. If we look at the links, we see that they’re both podcast interviews.
Given that this host has interviewed two of our competitors, they may be interested in interviewing us too.
According to our study, the average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords.
Most of them will be different ways of searching for the same thing. However, some of them will not be. And if you can target these long-tail keywords with a separate article, you can potentially rank higher for them.
We did this recently on the Ahrefs blog. We noticed that we were ranking for the keyword “on page vs off page seo” with our post on off-page SEO. But we were only ranking in the lower positions (30+) for that keyword.
So we decided to create a page more targeted toward the query.
Doing that shot us to position #1:
How do you find these keywords where you should create a better page? Here’s how:
- Enter your domain (or blog) into Ahrefs’ Site Explorer
- Go to the Organic keywords report
- Set the Position filter to minimum 20
Look through the report, manually analyze each keyword, and see if you can better target them with a new article.
Learn more
Looking for more tactics that can boost your rankings on Google but aren’t necessarily “quick” wins? Check out these articles:
Did I miss out on any quick SEO wins? Let me know on Twitter.
SEO
Why Google Can’t Tell You About Every Ranking Drop
In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops.
The discussion was sparked by a website owner’s complaint about a significant traffic loss and the inability to request a manual review.
Sullivan clarified that a site could be affected by an algorithmic spam action or simply not ranking well due to other factors.
He emphasized that many sites experiencing ranking drops mistakenly attribute it to an algorithmic spam action when that may not be the case.
“I’ve looked at many sites where people have complained about losing rankings and decide they have a algorithmic spam action against them, but they don’t. “
Sullivan’s full statement will help you understand Google’s transparency challenges.
Additionally, he explains why the desire for manual review to override automated rankings may be misguided.
Two different things. A site could have an algorithmic spam action. A site could be not ranking well because other systems that *are not about spam* just don’t see it as helpful.
I’ve looked at many sites where people have complained about losing rankings and decide they have a…
— Google SearchLiaison (@searchliaison) May 13, 2024
Challenges In Transparency & Manual Intervention
Sullivan acknowledged the idea of providing more transparency in Search Console, potentially notifying site owners of algorithmic actions similar to manual actions.
However, he highlighted two key challenges:
- Revealing algorithmic spam indicators could allow bad actors to game the system.
- Algorithmic actions are not site-specific and cannot be manually lifted.
Sullivan expressed sympathy for the frustration of not knowing the cause of a traffic drop and the inability to communicate with someone about it.
However, he cautioned against the desire for a manual intervention to override the automated systems’ rankings.
Sullivan states:
“…you don’t really want to think “Oh, I just wish I had a manual action, that would be so much easier.” You really don’t want your individual site coming the attention of our spam analysts. First, it’s not like manual actions are somehow instantly processed. Second, it’s just something we know about a site going forward, especially if it says it has change but hasn’t really.”
Determining Content Helpfulness & Reliability
Moving beyond spam, Sullivan discussed various systems that assess the helpfulness, usefulness, and reliability of individual content and sites.
He acknowledged that these systems are imperfect and some high-quality sites may not be recognized as well as they should be.
“Some of them ranking really well. But they’ve moved down a bit in small positions enough that the traffic drop is notable. They assume they have fundamental issues but don’t, really — which is why we added a whole section about this to our debugging traffic drops page.”
Sullivan revealed ongoing discussions about providing more indicators in Search Console to help creators understand their content’s performance.
“Another thing I’ve been discussing, and I’m not alone in this, is could we do more in Search Console to show some of these indicators. This is all challenging similar to all the stuff I said about spam, about how not wanting to let the systems get gamed, and also how there’s then no button we would push that’s like “actually more useful than our automated systems think — rank it better!” But maybe there’s a way we can find to share more, in a way that helps everyone and coupled with better guidance, would help creators.”
Advocacy For Small Publishers & Positive Progress
In response to a suggestion from Brandon Saltalamacchia, founder of RetroDodo, about manually reviewing “good” sites and providing guidance, Sullivan shared his thoughts on potential solutions.
He mentioned exploring ideas such as self-declaration through structured data for small publishers and learning from that information to make positive changes.
“I have some thoughts I’ve been exploring and proposing on what we might do with small publishers and self-declaring with structured data and how we might learn from that and use that in various ways. Which is getting way ahead of myself and the usual no promises but yes, I think and hope for ways to move ahead more positively.”
Sullivan said he can’t make promises or implement changes overnight, but he expressed hope for finding ways to move forward positively.
Featured Image: Tero Vesalainen/Shutterstock
SEO
56 Google Search Statistics to Bookmark for 2024
If you’re curious about the state of Google search in 2024, look no further.
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Check out more resources on how Google works:
Learn more
SEO
How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick.
You can save time and understand an entire topic in seconds instead of hours.
In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance them even further.
But before we jump into the prompts, I want to emphasize that you shouldn’t replace keyword research tools or disregard traditional keyword research methods.
ChatGPT can make mistakes. It can even create new keywords if you give it the right prompt. For example, I asked it to provide me with a unique keyword for the topic “SEO” that had never been searched before.
“Interstellar Internet SEO: Optimizing content for the theoretical concept of an interstellar internet, considering the challenges of space-time and interplanetary communication delays.”
Although I want to jump into my LinkedIn profile and update my title to “Interstellar Internet SEO Consultant,” unfortunately, no one has searched that (and they probably never will)!
You must not blindly rely on the data you get back from ChatGPT.
What you can rely on ChatGPT for is the topic ideation stage of keyword research and inspiration.
ChatGPT is a large language model trained with massive amounts of data to accurately predict what word will come next in a sentence. However, it does not know how to do keyword research yet.
Instead, think of ChatGPT as having an expert on any topic armed with the information if you ask it the right question.
In this guide, that is exactly what I aim to teach you how to do – the most essential prompts you need to know when performing topical keyword research.
Best ChatGPT Keyword Research Prompts
The following ChatGPT keyword research prompts can be used on any niche, even a topic to which you are brand new.
For this demonstration, let’s use the topic of “SEO” to demonstrate these prompts.
Generating Keyword Ideas Based On A Topic
What Are The {X} Most Popular Sub-topics Related To {Topic}?
The first prompt is to give you an idea of the niche.
As shown above, ChatGPT did a great job understanding and breaking down SEO into three pillars: on-page, off-page & technical.
The key to the following prompt is to take one of the topics ChatGPT has given and query the sub-topics.
What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?
For this example, let’s query, “What are the most popular sub-topics related to keyword research?”
Having done keyword research for over 10 years, I would expect it to output information related to keyword research metrics, the types of keywords, and intent.
Let’s see.
Screenshot from ChatGPT 4, April 2024Again, right on the money.
To get the keywords you want without having ChatGPT describe each answer, use the prompt “list without description.”
Here is an example of that.
List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}
You can even branch these keywords out further into their long-tail.
Example prompt:
List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”
Screenshot ChatGPT 4,April 2024List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}
You can even ask ChatGPT what any topic’s semantically related keywords and entities are!
Screenshot ChatGPT 4, April 2024Tip: The Onion Method Of Prompting ChatGPT
When you are happy with a series of prompts, add them all to one prompt. For example, so far in this article, we have asked ChatGPT the following:
- What are the four most popular sub-topics related to SEO?
- What are the four most popular sub-topics related to keyword research
- List without description the top five most popular keywords for “keyword intent”?
- List without description the top five most popular long-tail keywords for the topic “keyword intent types”?
- List without description the top semantically related keywords and entities for the topic “types of keyword intent in SEO.”
Combine all five into one prompt by telling ChatGPT to perform a series of steps. Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4, and Step 5”
Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an answer for the 3 most popular sub-topics related to {Topic}?. Step 2 – Generate 3 of the most popular sub-topics related to each answer. Step 3 – Take those answers and list without description their top 3 most popular keywords. Step 4 – For the answers given of their most popular keywords, provide 3 long-tail keywords. Step 5 – for each long-tail keyword offered in the response, a list without descriptions 3 of their top semantically related keywords and entities.”
Generating Keyword Ideas Based On A Question
Taking the steps approach from above, we can get ChatGPT to help streamline getting keyword ideas based on a question. For example, let’s ask, “What is SEO?”
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions about “{Question}”?. Step 2 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 3 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 4 – Based on the above Steps 1,2,3 suggest a final list of questions avoiding duplicates or semantically similar questions.”
Screenshot ChatGPT 4, April 2024Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method
One of my favorite methods, manually, without even using a keyword research tool, is to generate keyword research ideas from Google autocomplete, going from A to Z.
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Screenshot from Google autocomplete, April 2024
You can also do this using ChatGPT.
Example prompt:
“give me popular keywords that includes the keyword “SEO”, and the next letter of the word starts with a”
Screenshot from ChatGPT 4, April 2024Tip: Using the onion prompting method above, we can combine all this in one prompt.
“Give me five popular keywords that include “SEO” in the word, and the following letter starts with a. Once the answer has been done, move on to giving five more popular keywords that include “SEO” for each letter of the alphabet b to z.”
Generating Keyword Ideas Based On User Personas
When it comes to keyword research, understanding user personas is essential for understanding your target audience and keeping your keyword research focused and targeted. ChatGPT may help you get an initial understanding of customer personas.
Example prompt:
“For the topic of “{Topic}” list 10 keywords each for the different types of user personas”
Screenshot from ChatGPT 4, April 2024You could even go a step further and ask for questions based on those topics that those specific user personas may be searching for:
Screenshot ChatGPT 4, April 2024As well as get the keywords to target based on those questions:
“For each question listed above for each persona, list the keywords, as well as the long-tail keywords to target, and put them in a table”
Screenshot from ChatGPT 4, April 2024Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas
Understanding the keywords your target persona may be searching is the first step to effective keyword research. The next step is to understand the search intent behind those keywords and which content format may work best.
For example, a business owner who is new to SEO or has just heard about it may be searching for “what is SEO.”
However, if they are further down the funnel and in the navigational stage, they may search for “top SEO firms.”
You can query ChatGPT to inspire you here based on any topic and your target user persona.
SEO Example:
“For the topic of “{Topic}” list 10 keywords each for the different types of searcher intent that a {Target Persona} would be searching for”
ChatGPT For Keyword Research Admin
Here is how you can best use ChatGPT for keyword research admin tasks.
Using ChatGPT As A Keyword Categorization Tool
One of the use cases for using ChatGPT is for keyword categorization.
In the past, I would have had to devise spreadsheet formulas to categorize keywords or even spend hours filtering and manually categorizing keywords.
ChatGPT can be a great companion for running a short version of this for you.
Let’s say you have done keyword research in a keyword research tool, have a list of keywords, and want to categorize them.
You could use the following prompt:
“Filter the below list of keywords into categories, target persona, searcher intent, search volume and add information to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”
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Screenshot from ChatGPT, April 2024
Tip: Add keyword metrics from the keyword research tools, as using the search volumes that a ChatGPT prompt may give you will be wildly inaccurate at best.
Using ChatGPT For Keyword Clustering
Another of ChatGPT’s use cases for keyword research is to help you cluster. Many keywords have the same intent, and by grouping related keywords, you may find that one piece of content can often target multiple keywords at once.
However, be careful not to rely only on LLM data for clustering. What ChatGPT may cluster as a similar keyword, the SERP or the user may not agree with. But it is a good starting point.
The big downside of using ChatGPT for keyword clustering is actually the amount of keyword data you can cluster based on the memory limits.
So, you may find a keyword clustering tool or script that is better for large keyword clustering tasks. But for small amounts of keywords, ChatGPT is actually quite good.
A great use small keyword clustering use case using ChatGPT is for grouping People Also Ask (PAA) questions.
Use the following prompt to group keywords based on their semantic relationships. For example:
“Organize the following keywords into groups based on their semantic relationships, and give a short name to each group: [LIST OF PAA], create a two-column table where each keyword sits on its own row.
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Screenshot from ChatGPT, April 2024
Using Chat GPT For Keyword Expansion By Patterns
One of my favorite methods of doing keyword research is pattern spotting.
Most seed keywords have a variable that can expand your target keywords.
Here are a few examples of patterns:
1. Question Patterns
(who, what, where, why, how, are, can, do, does, will)
“Generate [X] keywords for the topic “[Topic]” that contain any or all of the following “who, what, where, why, how, are, can, do, does, will”
Screenshot ChatGPT 4, April 20242. Comparison Patterns
Example:
“Generate 50 keywords for the topic “{Topic}” that contain any or all of the following “for, vs, alternative, best, top, review”
Screenshot ChatGPT 4, April 20243. Brand Patterns
Another one of my favorite modifiers is a keyword by brand.
We are probably all familiar with the most popular SEO brands; however, if you aren’t, you could ask your AI friend to do the heavy lifting.
Example prompt:
“For the top {Topic} brands what are the top “vs” keywords”
Screenshot ChatGPT 4, April 20244. Search Intent Patterns
One of the most common search intent patterns is “best.”
When someone is searching for a “best {topic}” keyword, they are generally searching for a comprehensive list or guide that highlights the top options, products, or services within that specific topic, along with their features, benefits, and potential drawbacks, to make an informed decision.
Example:
“For the topic of “[Topic]” what are the 20 top keywords that include “best”
Screenshot ChatGPT 4, April 2024Again, this guide to keyword research using ChatGPT has emphasized the ease of generating keyword research ideas by utilizing ChatGPT throughout the process.
Keyword Research Using ChatGPT Vs. Keyword Research Tools
Free Vs. Paid Keyword Research Tools
Like keyword research tools, ChatGPT has free and paid options.
However, one of the most significant drawbacks of using ChatGPT for keyword research alone is the absence of SEO metrics to help you make smarter decisions.
To improve accuracy, you could take the results it gives you and verify them with your classic keyword research tool – or vice versa, as shown above, uploading accurate data into the tool and then prompting.
However, you must consider how long it takes to type and fine-tune your prompt to get your desired data versus using the filters within popular keyword research tools.
For example, if we use a popular keyword research tool using filters, you could have all of the “best” queries with all of their SEO metrics:
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Screenshot from Ahrefs Keyword Explorer, March 2024
And unlike ChatGPT, generally, there is no token limit; you can extract several hundred, if not thousands, of keywords at a time.
As I have mentioned multiple times throughout this piece, you cannot blindly trust the data or SEO metrics it may attempt to provide you with.
The key is to validate the keyword research with a keyword research tool.
ChatGPT For International SEO Keyword Research
ChatGPT can be a terrific multilingual keyword research assistant.
For example, if you wanted to research keywords in a foreign language such as French. You could ask ChatGPT to translate your English keywords;
Screenshot ChatGPT 4, Apil 2024- The key is to take the data above and paste it into a popular keyword research tool to verify.
- As you can see below, many of the keyword translations for the English keywords do not have any search volume for direct translations in French.
Screenshot from Ahrefs Keyword Explorer, April 2024But don’t worry, there is a workaround: If you have access to a competitor keyword research tool, you can see what webpage is ranking for that query – and then identify the top keyword for that page based on the ChatGPT translated keywords that do have search volume.
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Screenshot from Ahrefs Keyword Explorer, April 2024
Or, if you don’t have access to a paid keyword research tool, you could always take the top-performing result, extract the page copy, and then ask ChatGPT what the primary keyword for the page is.
Key Takeaway
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ChatGPT can be an expert on any topic and an invaluable keyword research tool. However, it is another tool to add to your toolbox when doing keyword research; it does not replace traditional keyword research tools.
As shown throughout this tutorial, from making up keywords at the beginning to inaccuracies around data and translations, ChatGPT can make mistakes when used for keyword research.
You cannot blindly trust the data you get back from ChatGPT.
However, it can offer a shortcut to understanding any topic for which you need to do keyword research and, as a result, save you countless hours.
But the key is how you prompt.
The prompts I shared with you above will help you understand a topic in minutes instead of hours and allow you to better seed keywords using keyword research tools.
It can even replace mundane keyword clustering tasks that you used to do with formulas in spreadsheets or generate ideas based on keywords you give it.
Paired with traditional keyword research tools, ChatGPT for keyword research can be a powerful tool in your arsenal.
More resources:
Featured Image: Tatiana Shepeleva/Shutterstock
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