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15 Quick SEO Wins (To Improve Your Rankings)

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15 Quick SEO Wins (To Improve Your Rankings)

Trying to boost your rankings on the SERPs? You’re in the right place.

Implement these 15 quick SEO wins to rank higher on search engines and get more traffic.

You should be able to do each within an hour.

Let’s get to it. 

1. Boost important pages with internal links

Internal links are often overlooked. But when used correctly, they can help boost the performance of your pages in Google.

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Why are they important? There are two major reasons:

  1. They aid the flow of PageRank around your site. And PageRank is a confirmed Google ranking factor
  2. You direct PageRank to your site by building or earning quality links. But most webmasters will rarely want to link to your most important pages, as they are usually transactional in nature. You can “bypass” this by using the middleman method—building links to informational content, then linking to your money pages via internal links. 

How do you do this? First, make a list of all your “money” pages, i.e., those pages that make you money. These are likely your product, service, and category pages. 

Next, you’ll need to find relevant, contextual internal linking opportunities. The easiest way to do this is to use the site: Google search operator. For example, if we want to add internal links to our free backlink checker tool, we’ll likely search for this:

Site search in Google for the Ahrefs blog

Then we’ll go through each of these pages and add internal links to our backlink checker with relevant anchor text

Of course, that won’t be the only search we’re doing. Get creative here and use different searches to surface pages where you can potentially add internal links. As an example, we can search for “backlinks,” “links,” “link building,” “link building tools,” etc. 

Alternatively, you can simply sign up for the free Ahrefs Webmaster Tools (AWT) and run a crawl on your site. When the crawl is done, go to the Link opportunities report in Ahrefs’ Site Audit

Link opportunities report in Ahrefs' Site Audit

This report will show you relevant link opportunities on your site. Set the filter to Target page and search for your money pages. 

Target page filter for the Link opportunities report

Then look at the suggested internal link opportunities. Where relevant, add your internal links. 

Recommended reading: Internal Links for SEO: An Actionable Guide

2. Install a caching plugin

Not only is page speed a Google ranking factor, but slow pages are also bad for business. According to Unbounce, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.

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One way to improve your website speed is to install a caching plugin. Caching is basically a way to temporarily store copies of files so they can be delivered to visitors in a more efficient way. 

If you’re using WordPress, we recommend installing a plugin like W3 Total Cache to enable caching. 

If you have a page that’s dead but there are backlinks pointing at it, then those links are wasted. It can’t rank (because it’s dead), and it can’t help your other pages rank better too. 

Therefore, you should be fixing these pages. 

Here’s how to find these pages on your site:

  1. Enter your domain into Ahrefs’ Site Explorer
  2. Go to the Best by links report
  3. Set the HTTP code filter to 404 not found
Best by links report, via Ahrefs' Site Explorer

Redirect these pages to the most relevant, current ones. Or consider reviving them (if they’re still relevant).

4. Optimize the title tags of your top-ranking pages

Google may now rely less on title tags, but our study found that Google rewrites title tags only 33.4% of the time.

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Our title tags study showing that Google rewrites title tags only 33.4% of the time

In other words, the title Google shows on the SERPs is the same as the page’s title tag two-thirds of the time.

Translation: You still need compelling title tags. But let’s prioritize them for pages that are already ranking high. 

Why? Because if a page is already ranking high enough (and therefore actually seen by searchers), a compelling title tag can make the difference between searchers clicking your page versus the others. 

Here’s how to find these pages:

  1. Enter your domain into Ahrefs’ Site Explorer
  2. Go to the Organic keywords report
  3. Set the Position filter to 2–5
Organic keywords report, via Ahrefs' Site Explorer

Some of these pages can be given a boost with improved title tags. Use these tips to make a title tag more enticing:

  • Add power words – Power words tap into people’s emotions. Examples include “rock-solid,” “remarkable,” and more. Check this list and see if you can add one or two to your title tag. 
  • Add parentheses – Parentheses work like the final salt sprinkle in your dish. See the title of this blog post for an example. 😉
  • Use curiosity – Curiosity makes people want to click and learn more. But don’t overdo it! Clickbait is bad. So is dishonesty. 

Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4-Step Process) 

5. Optimize for low-hanging featured snippets

Google anything these days, and you’ll likely come across a featured snippet:

Featured snippet for the keyword, "top google searches"

They’re excerpts from top-ranking pages that Google uses to show the “answer” right within the SERPs. The best part? You can often jump ahead to position #1 simply by grabbing the featured snippet. 

That’s in theory. In reality, some are easier to win than others, so we’ll want to prioritize those. Specifically, we want to target these opportunities: keywords with decent monthly search volumes where you currently rank in the top 10 and Google already shows a featured snippet.

Here’s how to find these keywords:

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  • Enter your domain into Ahrefs’ Site Explorer
  • Go to the Organic keywords report
  • Set the Position filter to 1–10
  • Use the SERP features filter to filter for keywords that trigger featured snippets “where target doesn’t rank”
Organic keywords report, via Ahrefs' Site Explorer

Look through the list to find opportunities where you can potentially capture the featured snippet. 

Next, check out what the featured snippet is like. See if you can include or change up the content on your page to make it eligible for the featured snippet. For example, we rank #2 for “google operators” after the snippet: 

SERP for the keyword, "google operators"

We can see that the snippet is a definition, which we didn’t include on our page. So we can try adding a definition and hopefully win the featured snippet for ourselves. 

Recommended reading: How to Optimize for Google’s Featured Snippets 

Help a Reporter Out (HARO) is a free service that matches journalists with experts. 

Here’s how it works:

  1. You sign up for HARO.
  2. HARO sends you three emails a day with requests from journalists who are looking for expert quotes.
  3. If a journalist chooses your quote, you’ll (usually) get a mention and a backlink from the site. 

It’s an easy way to get high-quality backlinks from authoritative websites. 

However, most of these emails will likely be irrelevant to you, so we recommend setting up some Gmail filters so you see only the relevant ones. 

Here’s how:

  1. Click the search options filter
  2. Set the “From” field to [email protected]
  3. Set the “Subject” to “[HARO]”
  4. Set “Has the words” to keywords you want to monitor (you can use the OR operator to list multiple keywords here)
Example of a Gmail filter to sort out HARO emails

Once the filter is set up, it’s simply a matter of looking at your inbox and checking to see if there are any stories you can be a source for. Make sure to only respond to queries where you have relevant expertise. That’ll give you the best chance of standing out and being featured on these websites. 

7. Refresh old content by filling content gaps

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To boost the rankings of your content that’s ranking decently but can be better, sometimes all you need to do is to give it a quick refresh by filling content gaps. 

What is a content gap? It’s basically keywords that competing pages are ranking for but not yours. And sometimes, they’re important subtopics that you did not include in your original post.

Here’s how to find content gaps:

  1. Enter your domain into Ahrefs’ Site Explorer
  2. Go to the Content Gap tool
  3. Add a few competing URLs in the top section
  4. Add the URL of the post you want to boost in the bottom section
Content gap tool, via Ahrefs' Site Explorer

Look through the results and see if there are any subtopics you’ve missed out on. 

Results of the Content gap report, via Ahrefs' Site Explorer

For example, in our post on evergreen content, it appears we’ve missed out on two subtopics:

  • Evergreen ads
  • Evergreen content on social media

Sidenote.

If your content is not ranking well at all, then you may want to consider rewriting it.

8. Find new content ideas from competitors

A content gap analysis isn’t only useful for improving your rankings. It’s also useful for finding keywords your competitors are ranking for but you aren’t. 

Do the same as the above tactic. But this time ‘round, fill in your competitors’ homepages (or blogs if you’re specifically targeting informational content) in the top section and your homepage (or blog) in the bottom section. 

Content gap tool, via Ahrefs' Site Explorer

Look through the list and see if there are any relevant keywords you can target.

Results of the Content gap report, via Ahrefs' Site Explorer

9. Find low-competition keywords

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Because of the presence of competition, some keywords are harder to rank for and some are easier. You should be on the lookout for keywords that have lesser competition so you stand a higher chance of ranking.

Here’s how to find these keywords:

  1. Enter one or a few relevant keywords into Ahrefs’ Keywords Explorer
  2. Go to the Matching terms report
  3. Set the Keyword Difficulty (KD) filter to a maximum of 10
Matching terms report with KD filter set to a max of 10, via Ahrefs' Keywords Explorer

Look through the list and pick out those that are relevant for your site. 

10. Get a Google Business Profile

The Google Business Profile is a local listing with information about your business. After claiming it, the information you add can show up in Google’s web search results and in Google Maps.

If you’re a local business, this is especially important. In fact, many SEOs think it’s the most important ranking factor for local SEO

Bar graph showing percentage of SEOs who think GBP is most important ranking factor for "map pack" and "regular" results, respectively

Claiming your Google Business Profile is pretty easy, and you can do it in 30 minutes (or less). Follow the step-by-step guide below:

Recommended reading: How to Optimize Your Google My Business Listing in 30 Minutes 

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11. Add a table of contents

A table of contents links to important subsections of your post and helps visitors find the information they’re looking for.

Here’s an example from our SEO mistakes post:

Example of a table of contents

Adding a table of contents can often trigger sitelinks, which can potentially help you win even more organic clicks.

Example of sitelinks in the SERPs

Our table of contents is custom-coded, but yours doesn’t have to be. You can use a free plugin like Easy Table of Contents to add a table of contents to any of your posts. 

How the plugin, Easy Table of Contents, looks on a page

12. Add FAQ sections (to get long-tail traffic)

When you’re researching a topic, you’ll probably come up with more related questions you want answers to. Other people are the same as well.

For example, if we search for “kefir grains” in Keywords Explorer and switch to the Questions tab, here’s what we see:

Questions tab in the Matching terms report, via Ahrefs' Keywords Explorer

By not answering all of these questions in your post, you’re likely missing out on long-tail traffic. So rather than shoehorn these questions unnaturally in your post, the easiest solution is to add a FAQ section at the end of your post. 

FAQ section in Ahrefs' H1 tag blog post

Because we answered a common question related to H1 tags—the length—we now rank on Google when people are searching for this answer:

The top-ranking page for the keyword "h1 tag length"

Recommendation

Mark up your FAQs with structured data, and your page may be eligible for a rich result. This gives you more SERP real estate and may lead to more traffic.

Recommended reading: Mark Up Your FAQs With Structured Data (Google)

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13. Find guest post opportunities fast

Guest blogging is an important link building technique. In fact, Aira’s State of Link Building report lists guest blogging as the third most popular technique:

Aira's State of Link Building report

But finding good guest blogging opportunities can be a chore. So here’s how you can find good ones fast:

  1. Find a prolific guest blogger in your niche and identify their Twitter account
  2. Enter the URL of their Twitter account into Ahrefs’ Site Explorer
  3. Go to the Backlinks report
Backlinks report, via Ahrefs' Site Explorer

This list will show you all the sites that have linked to their Twitter account—some of which are guest blogs. Go through each site and see if it is a relevant guest blogging opportunity for you. 

14. Find easy-to-replicate backlinks

If a website is linking to a few of your competitors but not you, then it’s reasonable to assume they may be willing to link to you too. 

Here’s how to find these opportunities:

  1. Enter your domain into Ahrefs’ Site Explorer (set it to Exact URL)
  2. Go to the Link Intersect tool
  3. Add a few competing homepages in the empty fields (set them to Exact URL too)
Link intersect tool, via Ahrefs' Site Explorer

Look through the results to see if there are any links you can potentially replicate.

For example, the website below links to two of our competitors. If we look at the links, we see that they’re both podcast interviews.

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Website linking to one of our competitors, but not us
Website linking to one of our competitors, but not us

Given that this host has interviewed two of our competitors, they may be interested in interviewing us too.

15. Look for long-tail keywords you already rank for (but target them separately)

According to our study, the average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords. 

Chart showing the average number of keywords the top 20 ranking pages also rank for

Most of them will be different ways of searching for the same thing. However, some of them will not be. And if you can target these long-tail keywords with a separate article, you can potentially rank higher for them. 

We did this recently on the Ahrefs blog. We noticed that we were ranking for the keyword “on page vs off page seo” with our post on off-page SEO. But we were only ranking in the lower positions (30+) for that keyword.

So we decided to create a page more targeted toward the query

Our blog post on on-page SEO vs. off-page SEO

Doing that shot us to position #1:

Ranking improvements for the keyword "on page vs off page seo," via Ahrefs' Rank Tracker

How do you find these keywords where you should create a better page? Here’s how:

  1. Enter your domain (or blog) into Ahrefs’ Site Explorer
  2. Go to the Organic keywords report
  3. Set the Position filter to minimum 20
Organic keywords report with Position filter selected, via Ahrefs' Site Explorer

Look through the report, manually analyze each keyword, and see if you can better target them with a new article. 

Learn more

Looking for more tactics that can boost your rankings on Google but aren’t necessarily “quick” wins? Check out these articles:

Did I miss out on any quick SEO wins? Let me know on Twitter

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10 Ways Coding Skills Can Improve SEO Efforts

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10 Ways Coding Skills Can Improve SEO Efforts

It’s not necessary to know how to code to be a good SEO.

Coding skills are not a prerequisite for SEO competency, but additional skills always make one more effective.

Here are 10 ways that understanding code can help turn a good SEO into a great one.

1. HTML Coding Standards And SEO Go Together

An SEO familiar with HTML understands how a web document should be structured and is alert to the consequences of poor coding practices.

An important building block of a webpage is the HTML elements, which are to a webpage what a foundation, door, floor, and roof are to a house.

Search engines may be unable to properly crawl a web page if HTML elements are used incorrectly.

The official HTML specifications limit what HTML elements are used in the <head> section (location of metadata that only browsers and bots see) and which HTML elements are used in the <body> section (the document itself that users see).

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But when you put <body> elements (like <a> or <div>) inside the <head> section where the metadata is supposed to be, search engines will begin rendering the webpage from the normally hidden <head> section, resulting in the metadata being indexed as part of the content itself. It means that Google will fail to index that webpage the way it’s supposed to be indexed.

That error can happen when a Facebook pixel code is placed in the wrong place within the <head> section of a webpage.

Another example of how a lack of coding knowledge influences SEO is the 400 error response message.

Some SEOs believe a 400 error code is a bad thing because they see that word “error” and instantly think it needs to be fixed because we understand errors as something to be fixed, especially when they’re displayed in Google Search Console as errors.

But an SEO who knows HTML coding standards understands that the 400 error response code only means that the browser REQUEST for a page is in error (because the page does not exist).

In most cases, that’s a good thing, it’s what’s supposed to happen, and there is nothing to fix.

Knowing HTML standards makes a person a better SEO because they have the ability to spot even more problems than an SEO who lacks coding knowledge.

They are also better positioned to dismiss common SEO misinformation that springs from a lack of coding ability.

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2. Structured Data

Structured data is a markup language, which means the code has rules that govern how it is written.

There are a few different ways to express Schema.org structured data, but Google’s preference, JSON-LD structured data, is arguably the easiest to understand, which makes it easier to troubleshoot.

Like HTML, JSON-LD has rules that govern how it is written, with a nested structure where you have a subject of the structured data (called a Type) and then the attributes of that subject (called a Property).

Understanding JSON-LD structured data is easy, regardless if you know HTML or any other markup language.

The benefits of understanding how to code structured data cannot be overstated.

Correct structured data markup is essential for achieving many of the highly coveted rich results positions at the top of Google’s search engine results pages (a.k.a. SERPs).

Incorrect structured data markup will make that webpage ineligible for rich results.

One can rely on Google’s structured data markup checker to verify if the JSON-LD structured data is valid and if it’s eligible for a rich result.

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But just because the tool says the code is valid doesn’t mean it’s eligible for rich results. This is where the ability to analyze JSON-LD comes into play to fix the structured data, so that rich results become an option.

Manual troubleshooting ability is important because Google’s structured data checker tells you when it’s broken and provides a general idea of where it’s broken. Still, it doesn’t tell you how to fix it.

One can rely on plugins, of course. There are benefits to setting something and forgetting about it.

But structured data specifications constantly evolve, and plugins don’t always keep up fast enough. Also, they aren’t always specific enough for every situation.

When ranking high in the search results, it’s generally best to know how to code JSON-LD structured data to obtain the highest advantage over the competition.

3. Communicate Better With Clients

Knowing how to code enables a person to simplify an explanation so that a non-coding client can understand the why of a particular problem and the solution.

One cannot explain what they do not understand.

For example, knowing how to code structured data empowers the SEO to explain that not only it is okay to combine structured data, but also explain to explain the benefits of doing so and how to do it.

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Knowing how to code allows one to explain that a client only needs to drop in a few lines of code into their WordPress website’s child theme functions.php file to avoid installing a bloated plugin to do the same thing.

Leaving aside that an SEO without coding skills wouldn’t even know about the functions.php file solution, a person who codes and is literate in PHP can understand when it’s better to use a plugin over the coding solution and then explain it to the client.

Knowing how to code confers the ability to look at the HTML code and zero in on why the site isn’t indexed adequately or is performing poorly.

I once audited an ecommerce site that used a custom-made template and (poorly) featured a crazy level of incompetent coding. Just fixing those codes sitewide enabled the site to have its content indexed accurately.

Knowing HTML allowed me to catch the errors and then explain to the client why it was broken and how they could fix it.

4. .htaccess Knowledge Is Power

.htaccess is (in my opinion) a tricky language to learn but reasonably easy to understand how to use it.

Simply learning about the benefits of .htaccess and what it’s useful for, and then how to add it to a file can generally take a person far.

For example, you can use a plugin to redirect HTTP to HTTPS, a plugin to redirect specific pages that changed, and a plugin to fix broken URLs to the correct URL.

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But all that can be accomplished with a .htaccess file.

Taking the time to educate oneself on .htaccess can help understand how to improve a website without resorting to another plugin.

A .htaccess file can also be used to prevent other sites from linking to your images and other media files (hotlinking).

The use of a .htaccess file can even be used to stop rogue bots from copying your content by blocking the IP address ranges of bad bots that repeatedly access a website.

Doing something like that with a .htaccess file is significantly better than using a plugin or mod that writes the IP addresses to a database because adding tens of thousands to millions of IP addresses to a database will dramatically slow your site down.

5. Diagnose Hidden Problems

In general, coding-related problems are tucked away from view in the HTML code.

Because most sites are templated, the errors will be multiplied across every page that shares the templated structure. Learning how to use an HTML validator is straightforward, but understanding HTML is important for interpreting the results.

Coding errors can be glaring and obvious, like omitting a closing bracket (>).

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Or it could be subtle, like the use of a non-standard character in the code, like a smart quote, the curly type of quotation mark (“ ”) instead of the expected straight form of quotation mark (” “).

This error commonly occurs when someone copies code from a software device that inserts smart quotes as a default feature.

The curly quotes issue can dramatically disrupt how a webpage is indexed and parsed.

That means that if you use something like this in the HTML code:

<meta name=robots content=noindex>

Google will not see it because the curly quotes (smart quotes) stop it from seeing it as a meta robots tag and will therefore proceed to index the content.

Here’s another example.

If you code a link in this manner:

<a href="https://www.searchenginejournal.com/10-ways-coding-can-help-your-seo/45402/example.com/test.htm">example</a>

The link will be interpreted like this:

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https://example.com/test.htm

If, however, you use curly quotes for the same code:

<a href=“example.com/test.htm”>example</a>

The link will be interpreted like this:

https://%E2%80%9Cexample.com/test.htm%E2%80%9D

These kinds of errors are not the kind of thing that an auditing tool is going to automatically find and conveniently add to a list.

You need to know how to code to recognize broken code on a visual inspection or at scale if it shows up as an anomaly on a Screaming Frog scan.

Otherwise, the source of a crawling error will stay hidden until someone who can read HTML or understands the output from an HTML validator can inspect the site.

6. Coding Can Help Break SEO Stalemates

The word stalemate is from the game of chess. It describes a situation where the gameplay is brought to a standstill in which neither side can move to win. It’s essentially a state that counts as a tie.

The same situation happens in competitive industries where everyone uses the same publishing platforms, the same optimization plugins, the same content strategies, and the same link promotion strategies.

The competition between the sites is largely equal, with no site having a clear advantage over the other.

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An SEO with coding skills can break that kind of stalemate.

Coding skills allow an SEO to implement solutions that improve templates, CSS, and JavaScript.

For example, many templates ship with liberal use of headings for things that don’t require a heading element, like the navigation on the side panel.

With coding skills, it’s easy to create a child theme and fix the rogue heading elements so that they use CSS and not headings for styling on-page elements.

I’ve used my coding skill to completely change sections of a template so that it’s more user-friendly, change the colors of various on-page elements so that they’re more accessible for color-blind visitors, and add dynamic bits of content using PHP to custom-make title tags as well as to remove superfluous parts of a webpage.

Coding skills help provide a ranking edge to any site and can be used to improve the user experience beyond what a template offers.

It is especially important in competitive niches where competitors are optimized to the highest degree and where squeezing out advantage is at a premium.

7. Troubleshoot A Hacked Site

Website security doesn’t seem something an SEO should be concerned about.

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But it becomes very clear that website security is indeed an SEO problem when the search rankings of a hacked site start to disappear.

Knowing how to code, particularly with gaining a general understanding of how PHP files work within a given content management system (CMS), can help demystify a hacking event.

Just knowing the broad outlines of how PHP works and how all the parts of the CMS work together goes a long way to understanding what went wrong and how to fix the problems.

Knowledge of JavaScript is also helpful. Many hacks are based on uploading JavaScript files or injecting JavaScript into other files.

Analyzing recently modified JavaScript files can help confirm that a site has been hacked. More to the point, it can help pinpoint if a specific plugin or WordPress itself is responsible for the hacking.

Some vulnerabilities can lay hidden for months or years before they are discovered. WordPress 5.9.2 was released to address cross-site scripting vulnerabilities that were in the WordPress core itself.

In the case of the WordPress vulnerability, the problem arose due to an arcane coding mistake where the order in which security processes were coded created the situation where a hacker could bypass those same security measures.

It illustrates how mistakes can sneak in through legitimate software and not necessarily be caught in time to prevent a hacking event.

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Google might notify the site owner through Google Search Console about a hacked site, but Google Search Console won’t fix it for you.

Some knowledge of how HTML, JavaScript, and/or PHP works can go a long way toward confidently troubleshooting a hacked site.

8. Knowing How To Code Provides Control

When working in a corporate or educational environment where the templates are locked in, and one can’t plug in their way out of a predicament, knowing how to code can speed up the otherwise painful process of publishing webpages.

Whether one works in a Drupal or WordPress environment, having the ability to keep a cheat sheet of code snippets saves so much time, even with something trivial like changing a link without having to go through 10 steps using the native WYSIWYG interface and dealing with idiosyncratic code.

9. Optimize For Page Speed

The suggestions for improving page speed that Google’s PageSpeed Insights provides will no longer be cryptic once one learns how to code.

It’s not like one has to learn how to code an entire website from scratch, either.

All it takes is a general understanding of JavaScript, CSS, and HTML to make sense of what one is supposed to do to make a website work faster.

Concepts like inlining CSS, combining JavaScript, and minifying JavaScript makes more sense when one understands how servers deliver webpages and browsers render the data for site visitors.

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10. Master Python

Python is a programming language that can be used to automate a wide range of SEO tasks from crawling, data analysis, natural language processing (NLP), and much more.

One of the great things about Python is that there might not be a need to code a tool from scratch because there are many Python SEO scripts that can be downloaded online.

A great thing about Python is that one doesn’t have to code scripts for all the different SEO tasks that are needed. Many of those scripts are available as downloadable Python libraries containing the relevant modules.

A Python library is a collection of modules. Python modules are the files themselves.

According to Ruth Everett in her Introduction to Python, these are some useful Python libraries:

  • “Pandas: Used for data manipulation and analysis.
  • NumPy: Useful for scientific computing.
  • SciPy: Used for scientific and technical computing.
  • SciKit Learn: Machine learning for data mining and analysis.
  • SpaCy: A great natural language processing library.
  • Requests: A library for making HTTP requests.
  • Beautiful Soup: Used to extract data from HTML and XML files.
  • Matplotlib: For creating visualizations from data.”

Another important Python library is TensorFlow, a free and open source library that can be used for creating machine learning applications.

With TensorFlow, a search marketer can build a neural network or a recommender system.

Directly related to SEO, TensorFlow can be used to automate the process of creating title tags at scale.

A skilled SEO who learns how to use Python will be able to scale their existing skills to new levels.

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Learn How To Code

Gaining the ability to code is (arguably) optional, and one can still be a competent SEO without that knowledge.

A person who can code is not necessarily a better search marketer than one who doesn’t know how to code.

But learning how to code can make a good SEO an even better one because knowledge provides advantages.

More Resources:


Featured Image: ASDF_MEDIA/Shutterstock

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