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25 Unique SEO Tactics That Deliver Big Results

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25 Unique SEO Tactics That Deliver Big Results

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9. Identify Keyword Clusters Of Topics To Build Content Hubs Around

A strategically interlinked content hub will push each of your topic posts higher up in Google rankings.

First, create your future hub’s individual posts by discovering what your content hub could contain.

Start by researching the keyword topics that your site ranks in the top 10 for.

If you rank high with a post for [thomas edison inventions] and another for [nikola tesla inventions], find out how many other “name + inventions” keywords can be turned into posts.

For this example, there are over 500 phrases that can be turned into stand-alone blog posts.

Each of the 500 “name + inventions” phrases generates over 1,000 monthly organic visitors.

Once you have published 20 posts on inventors and their inventions, then you can create your content hub.

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Continuing with our example:

  • Step 1: Create a page to be your hub and title it “The Greatest Inventors of All-Time.”
  • Step 2: Organize the inventors by time period.
  • Step 3: Create one or two paragraphs summarizing the inventor and his most famous invention.
  • Step 4: Add an internal link to the inventor’s inventions blog post for the reader to see all their inventions.
  • Step 5: Link back to “The Greatest Inventors of All-Time” content hub from the blog posts for each of the inventors.

10. Easily Discover Your Niche’s Lowest-Competition/High-Traffic Phrases With RankIQ’s Keyword Libraries

Unless you are a top keyword research expert, it will take 100+ hours to research a single niche.

You will also make small mistakes along the way, leading you to write content on keywords out of your range.

RankIQ is currently the only keyword research tool with top experts who do the research for you. They have hand-picked the lowest competition, high-traffic keywords for over 300 niches.

Content Creation Tactics

11. For Posts That Rank #3 – #10, Add More Content To The Tail End Of Posts To Safely Move Up The Rankings

By adding content to the end of your post, you keep the layout of the original blog post the same.

This process keeps you from changing existing content, which could decrease your rankings.

The additional content at the end increases dwell time while helping you rank for more long-tail keywords and phrases.

12. Write 40-50 Word Paragraphs To Rank For More Featured Snippets

Moz and multiple other studies have confirmed that the optimal length for featured snippets is 40 to 50 words.

This word count is also about the average size of a three-sentence paragraph, which is ideal for reader engagement.

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13. Add FAQs To The End Of Your Post, Covering Questions From Google’s People Also Ask

A simple FAQ section at the end of your post can deliver significant value to the reader.

  • Step 1: Before you hit publish, type your target keyword into Google, and look at the most popular People Also Ask questions.
  • Step 2: Click on the last question to see more questions, and another four will show up.
  • Step 3: Find a few that were not covered in your post, and create a FAQ section at the end.
  • Step 4: Mark this section up with FAQ schema.

This extra section will increase your on-page time, help you show up in People Also Ask, and get you a few more featured snippets.

14. Use AI SEO Tools To Make Your Post The Most Comprehensive Post On That Topic

AI SEO tools like Clearscope and RankIQ identify everything you need to cover in your blog post to compete for a first-page ranking.

These tools also come with an AI content grader, making it easy to know where you stand and where you need to be.

15. Create Stat Infographics That Have A 16:9 Aspect Ratio

There are very few pieces of content that will generate backlinks and social shares, like a stat infographic.

  • Step 1: Do a Google search for “topic of your blog post + statistics” (example: influencer marketing statistics).
  • Step 2: Identify the top five most compelling stats.
  • Step 3: Create a 16:9 image that highlights the stat and mentions the source.
  • Step 4: Strategically place each of your stat infographics throughout your post.

Pro Tip: Using the 16:9 aspect ratio will make your stat infographic look great on desktop and mobile.

Page Title Tactics

16. Add The Most-Searched Front-End Title Modifier To Increase CTR

Most topics and niches have specific front-end modifiers, such as “easy” or “DIY,” that audiences search and identify with.

For example, food bloggers get most of their organic search traffic from recipe posts.

The 2021 Food Blog SEO Study identified the top three front-end modifiers for recipe posts: easy, best, and homemade.

“Easy Carrot Cake Recipe” is a great example of a recipe title that uses “easy” as a front-end modifier

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The front-end modifier plays a major role in getting Google searchers to click on your result.

17. Add The Most-Searched Tail-End Title Modifier To Rank High For Your Primary Long Tail

Sticking with the same recipe example, the two most searched tail-end modifiers for recipes are “with” and “without.”

For carrot cake, the primary long-tail keyword having “with” in it is: [carrot cake recipe with pineapple]

Here’s the final title using the front end “easy” and tail end “with pineapple” modifier: Easy Carrot Cake Recipe with Pineapple.

18. For List Posts, Lead With A Number 10 Higher Than The Highest Number On Page One

People click on the highest numbered title because they perceive that page to have the most comprehensive information on the topic they are searching for.

On top of that, going 10 further on your list will increase the users’ average time on the page and help you rank for more long tails.

19. Use 60 Characters Or Less To Keep Google From Rewriting Your Title

A September 2021 study found that Google is 57% more likely to rewrite title tags over 600px.

The limit for what the SERPs can display is 600px (approximately 60 characters).

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20. Add The Current Year In Brackets To Show Your Content Has The Latest Info

Google searchers want the most up-to-date information; make it easy for them to locate it.

Make the current year stand out in your title by putting it in brackets.

People click on headlines with brackets 38% more than those without.

Internal Linking Tactics

21. For Posts That Rank #2 – #8, Link To Them From Your Highest Authority Pages

Positions two through eight will have the most significant gains by moving up the rankings.

You will get a traffic increase from 28.4% to 53.2% by moving up a single spot.

This increase can usually be achieved by adding two or three internal links from high authority pages on your site.

22. Link Up All New Posts From At Least 2 Pages With Significant Page Authority

As soon as a new blog post is published, link it up from two existing pages with high page authority.

These two internal links will give the new post an authority boost right out of the gates.

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23. Use Longer Anchor Text To Give Google More Context & Increase CTR

Instead of just linking up a single word phrase, link up a group of words that gives more context for Google and entices the reader to click it.

This will decrease the bounce rate and increase dwell time.

SEO Knowledge Tactics

24. Use Feedly To Aggregate The Latest Headlines From The Top SEO Blogs

Each morning, read through the new headlines of your favorite SEO blogs. Make it easy and use Feedly.

For example, I have three feeds. The first has all the daily news sites and blogs like SEJ. The second has the blogs that add new posts weekly, and the last feed shows all the latest tweets from SEO experts.

25. Listen To SEO Growth Hack Podcasts Like The Blogging Millionaire

I love listening to solo show podcasts that give unique, actionable tactics. Instead of listening through a 45-minute interview to find one tiny nugget, these shows have a proven expert teaching actionable growth hacks in short 10-minute episodes.

If you liked my list of 25 SEO tactics, I teach new ones like these every week on my podcast.

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B2B PPC Experts Give Their Take On Google Search On Announcements

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B2B PPC Experts Give Their Take On Google Search On Announcements

Google hosted its 3rd annual Search On event on September 28th.

The event announced numerous Search updates revolving around these key areas:

  • Visualization
  • Personalization
  • Sustainability

After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry.

The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson).

The Struggle With Images

Some of the updates in Search include browsable search results, larger image assets, and business messages for conversational search.

Brad Geddes, Co-Founder of Adalysis, mentioned “Desktop was never mentioned once.” Others echoed the same sentiment, that many of their B2B clients rely on desktop searches and traffic. With images showing mainly on mobile devices, their B2B clients won’t benefit as much.

Another great point came up about the context of images. While images are great for a user experience, the question reiterated by multiple roundtable members:

  • How is a B2B product or B2B service supposed to portray what they do in an image?

Images in search are certainly valuable for verticals such as apparel, automotive, and general eCommerce businesses. But for B2B, they may be left at a disadvantage.

More Uses Cases, Please

Ginny asked the group what they’d like to change or add to an event like Search On.

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The overall consensus: both Search On and Google Marketing Live (GML) have become more consumer-focused.

Greg Finn said that the Search On event was about what he expected, but Google Marketing Live feels too broad now and that Google isn’t speaking to advertisers anymore.

Marvin acknowledged and then revealed that Google received feedback that after this year’s GML, the vision felt like it was geared towards a high-level investor.

The group gave a few potential solutions to help fill the current gap of what was announced, and then later how advertisers can take action.

  • 30-minute follow-up session on how these relate to advertisers
  • Focus less on verticals
  • Provide more use cases

Michelle Morgan and Melissa Mackey said that “even just screenshots of a B2B SaaS example” would help them immensely. Providing tangible action items on how to bring this information to clients is key.

Google Product Managers Weigh In

The second half of the roundtable included input from multiple Google Search Product Managers. I started off with a more broad question to Google:

  • It seems that Google is becoming a one-stop shop for a user to gather information and make purchases. How should advertisers prepare for this? Will we expect to see lower traffic, higher CPCs to compete for that coveted space?

Cecilia Wong, Global Product Lead of Search Formats, Google, mentioned that while they can’t comment directly on the overall direction, they do focus on Search. Their recommendation:

  • Manage assets and images and optimize for best user experience
  • For B2B, align your images as a sneak peek of what users can expect on the landing page

However, image assets have tight restrictions on what’s allowed. I followed up by asking if they would be loosening asset restrictions for B2B to use creativity in its image assets.

Google could not comment directly but acknowledged that looser restrictions on image content is a need for B2B advertisers.

Is Value-Based Bidding Worth The Hassle?

The topic of value-based bidding came up after Carlo Buchmann, Product Manager of Smart Bidding, said that they want advertisers to embrace and move towards value-based bidding. While the feedback seemed grim, it opened up for candid conversation.

Melissa Mackey said that while she’s talked to her clients about values-based bidding, none of her clients want to pull the trigger. For B2B, it’s difficult to assess the value on different conversion points.

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Further, she stated that clients become fixated on their pipeline information and can end up making it too complicated. To sum up, they’re struggling to translate the value number input to what a sale is actually worth.

Geddes mentioned that some of his more sophisticated clients have moved back to manual bidding because Google doesn’t take all the values and signals to pass back and forth.

Finn closed the conversation with his experience. He emphasized that Google has not brought forth anything about best practices for value-based bidding. By having only one value, it seems like CPA bidding. And when a client has multiple value inputs, Google tends to optimize towards the lower-value conversions – ultimately affecting lead quality.

The Google Search Product Managers closed by providing additional resources to dig into overall best practices to leverage search in the world of automation.

Closing Thoughts

Google made it clear that the future of search is visual. For B2B companies, it may require extra creativity to succeed and compete with the visualization updates.

However, the PPC roundtable experts weighed in that if Google wants advertisers to adopt these features, they need to support advertisers more – especially B2B marketers. With limited time and resources, advertisers big and small are trying to do more with less.

Marketers are relying on Google to make these Search updates relevant to not only the user but the advertisers. Having clearer guides, use cases, and conversations is a great step to bringing back the Google and advertiser collaboration.

A special thank you to Ginny Marvin of Google for making space to hear B2B advertiser feedback, as well as all the PPC experts for weighing in.

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Featured image: Shutterstock/T-K-M

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