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3 Powerful Ways To Increase Sales

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3 Powerful Ways To Increase Sales

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What if we said you could use the power of search intent for more than just getting visitors to your site?

Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they are there.

On March 2, I moderated a sponsored webinar presented by Courtney Harrington and Jonathan Meyer, Product Analyst and Senior Business Engineer at Bridgeline.

Harrington and Meyer showed how on-site search intent could help you create the perfect conversion experience to get more leads, sales, and clients.

Here is a quick summary of the webinar. To access the entire presentation, complete the form.

What Is Search Intent?

Search intent (also called keyword intent) is the ultimate goal of the person entering a query in a search engine.

Primary Search Intent Types

While every query has its own unique intent, there are four basic ways to group search intent:

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  • Informational.
  • Commercial.
  • Navigational.
  • Transactional.

Two Secondary Intents To Consider

It’s also just important to touch on two secondary search intents:

[Learn More About Secondary Search Intent] Instantly access the webinar →

How Search Intent In Keyword Research Works

Ideally, you should segment your keyword research by topic and by intent.

For example, if you have a website selling washing machines, your keyword research output should be grouped along these lines:

  • Washing machine, informational intent
  • Washing machine, commercial investigation
  • Washing machine, transactional intent

So if you’ve got three washing machine models that you sell, you’ll end up with nine groups of keywords (3 models x 3 search intents).

[Discover Exactly How To Group Keyword Research By Intent] Instantly access the webinar →

How To Determine Search Intent

The search intent of a particular query can be obvious when it includes words like “buy” and “now.”

Other, less obvious queries can be uncovered by visiting the SERP page.

[Get Examples Of Search Intent In SERPs] Instantly access the webinar →

How To Optimize For Search Intent

The place to start optimizing for search intent is your marketing personas.

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These personas should be driving much of your marketing efforts but are particularly important when it comes to intent optimization.

Personas should cover:

  • Customer goals and tasks to complete.
  • Pain points and challenges to overcome.
  • How they use products/services like yours.

Step 1: Find the right questions and intents to answer through SERPs.

Step 2: Find existing opportunities through Google Search Console.

[Learn How To Navigate GSC For Search Intent] Instantly access the webinar →

Step 3: Add true value for your users.

Bridgeline, March 2022

Opportunities From Onsite Search Intent

Once you’ve got visitors to your site, make sure they’re finding what they’re looking for.

Opportunities can be uncovered by looking at:

  • Gaps in your catalog.
  • On-site search.
  • On-site trends.

[Get A Shortcut To Identifying Trends] Instantly access the webinar →

By taking advantage of the information you’re getting from search intent, you can start creating informed high conversion SEO strategies.

On-Site Search Intent: 3 Powerful Ways To Increase Sales

Here is the presentation:

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On-Site Search Intent: 3 Powerful Ways To Increase Sales from Search Engine Journal

Join Us for Our Next Webinar!

SEO At Scale: What Large Ecommerce Sites Do Differently

Does it seem harder to be discovered by new customers lately? Ecommerce has never provided so many opportunities yet faced so much competition than today. Learn how to scale your SEO efforts and grow your ecommerce business like the big guys in our next webinar on March 9 at 2 p.m. ET. 


Image Credits

Featured Image: Paulo Bobita/Search Engine Journal

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Google Announces 5 Changes Coming To Mobile Search

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Google Announces 5 Changes Coming To Mobile Search

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile.

Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query.

In the coming months, Google is upgrading the mobile search bar with features that will help users find more relevant resultHowway Google displays results on mobile is about to change, becoming more visual with a greater focus on images and video.

Here’s more information on the updates rolling out today and in the near future.

1. Google Search Shortcuts

There are many ways to search Google beyond typing in a text query.

You can find products by uploading screenshots, translate text with Google Lens, or even find songs by humming into the microphone.

Now, on the Google app for iOS, all the advanced methods of searching Google will be more apparent with tappable shortcuts.

See an example below of what they look like:

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2. Results In The Search Bar

Google is making finding things in mobile search even faster by displaying links to results in the search bar.

When you start typing, Google will begin populating results before you submit the query

In the example below, you can see Google displaying a link to a location page in the search bar:

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

This feature is scheduled to roll out in the coming months.

3. Enhanced Query Refinements

Google is making it easier to find the most relevant results by displaying an assortment of query refinements.

As you type a query into the mobile search bar, Google will offer ideas to make your question more specific.

In the example below, you can see Google suggesting different ways to expand on the query “best Mexico cities”:

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

4. Google Web Stories

Google is making mobile search more visual with deeper integration of Google Web Stories

Google states in an announcement:

“So we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, things to do, how to get there and other important aspects you might want to know about as you plan your travels.”

Here’s an example of what the new layout will look like.

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Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

The way content is displayed almost looks like iOS widgets.

You can tap on the story to open it in full-screen mode.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

5. Combining Text, Images, & Video

Google is turning mobile search results pages into an endless feed of discovery.

You’ll no longer have to toggle between the Web, Images, and Video tabs, as Google will display it all on the front page.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

Google describes this combination of text, images, and video on the same page as a “reimagining” of the way it delivers search results:

“We’re also reimagining the way we display results to better reflect the ways people explore topics. You’ll see the most relevant content, from a variety of sources, no matter what format the information comes in — whether that’s text, images or video.”

Additionally, you’ll have the option to continue scrolling to explore related queries.

The example below shows the bottom of a search page where you can choose to get more results for your query by tapping “More search results.” Or you explore the query “historic sites in Oaxaca” by scrolling vertically.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.

These new ways to explore information in mobile search are rolling out in the next few months.


Source: Google

Featured Image: Thaspol Sangsee/Shutterstock

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