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Top 42 Tips To Master A Combined Art

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Top 42 Tips To Master A Combined Art


True digital success – for search engine rankings, user experience, and the brand overall, whether personal or business – occurs when the art of SEO and the art of writing are combined.

The best SEO writing comes from the perfect blend of:

  • Topical knowledge/expertise.
  • Deep knowledge of writing well
  • SEO best practices.

SEO is a must for any online writing, especially from a keyword perspective, and correctly mapping those keywords to pages/posts.

Readers can recognize an authoritative voice immediately, and a fake voice even quicker.

Whether you want conversions, brand awareness, or something else, your writing needs to have authority (and authenticity).

With that said, here are the top 42 writing tips for any content writer within any type of company, from billion-dollar software designers to local pest control companies.

The focus weighs more towards the art of writing itself, which will naturally lead to the creation of quality content that search engines demand.

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Writing for SEO: The Essentials

1. Think Keywords First

Your writing must be found before you’ll have any impact on your target audience. This is why keyword research should always come before any research or actual writing.

This keyword research will massively influence your research, also, because you’ll discover other ways your target audience is searching for your topic.

No matter how intelligent they become, search engine algorithms can’t recognize the best voice in a piece of writing. But if keywords are there, you have the opportunity to be heard.

New to keywords? Check out this beginner’s guide to keyword research.

2. Approach Keyword Research Like An Art

There are thousands of keyword research articles available. Research, discover, and test what works best for you.

Such as…

Make this process cyclical. I build content calendars out in three-month segments, performing fresh keyword research at the beginning of every cycle.

Industries change, and new keywords trend quicker than you’d guess.

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3. Study The Competition For Keywords

There are many tools available to help you find competitor keywords.

Warning: Only take keywords – don’t study the actual writing of your competitors. Once you do that, you sound like them and struggle to create anything original. Create an original voice and you’ll be heard.

4. Target 1 Or 2 Keywords For Each Page Or Blog (Except Homepage)

Always focus on broader terms for your main “parent” pages and longer terms for the “child” pages below.

Targeting searcher intent first, volume second will help you get into the mindset of what your target customer wants.

5. Use Keywords Where They Matter Most

Use your keyword in the following (prioritized of importance) to send search engines strong signals of the content’s intent:

  • Title tag.
  • Internal links within content.
  • Alt attribute of image.
  • Headline tags (always have an H1!).
  • Meta description.

6. Use Bold & Bullet Points Wherever Possible

Google pays attention to these, including when awarding featured snippets.

Make sure to use target keywords in bold and bullet points when possible.

7. The Title Tag: Still The Most Powerful Element

Make sure your target keyword is part of the title tag, ideally toward the front.

Also, remember that title tags should be about 60 characters, so put as much time into this as your actual content creation.

For the homepage title tag, target three of the most important keywords that describe the business/website.

Always think about storytelling. Keep it simple. Speak the language of your target audience. And write to influence that click-through.

8. Add Related Keywords

Don’t simply stuff keywords in after doing the writing.

If you’re well prepared with keyword research, have the list of topically related keywords at hand as you write.

If you are staying on topic, you will insert related keywords naturally.

9. Use Your Target Keyword In Your Meta Description

Google says it doesn’t use the meta description as a ranking factor.

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However, if someone is searching for that target keyword or phrase, those words will be bold.

Bolding attracts the eyes – and might entice a searcher to click rather than scroll by.

Also, write your meta description like ad copy. The goal is to excite the audience to further influence a click-through (your title tag should be the first influencer, immediately backed by your meta description).

Writing For SEO: Craft & Routine

10. Write. Rewrite. Then Rewrite Again. Until It’s Right.

It’s all about routine and process.

As William Zinsser says in, “Writing to Learn:”

“Only by repeated applications of the process – writing and rewriting and pruning and shaping – can we hammer out clear and simple product.”

11. Outline And Plan

It’s much easier for a mind to think (and a search engine to read) in chunks, and actually see those chunks coherently.

Most minds naturally want to write in a stream of consciousness style like Jack Kerouac – but this isn’t novel writing. Most of us are writing for a business, to further that business’s success.

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Organize headlines (for SEO with keywords!) and fill in the gaps.

Sometimes those headlines are more important than the words beneath. Make those headlines scream thoughts, and the words shout to support those screams.

12. Write Sentence By Sentence

Set up Word or Google Docs in landscape mode for the first draft, and write sentence by sentence.

Don’t write any paragraphs until you do your first rounds of edits.

I learned this tip from Charles Euchner, author of “The Elements of Writing.”

Single-line sentences keep the mind fresh. They’ll help corral thoughts as you begin editing.

Think short for every sentence – like a 140-character tweet – and embrace short and concise writing.

13. Write Daily

A muscle grows when it has input combined with correlating relaxing points.

Your mind works that same way; embrace it.

Again, write daily to work out the writing muscles, followed by some relaxing.

Never stop the growth of writing muscles.

14. Shut Your Wi-fi Off

This tip comes from Tim Ferriss, author of “The 4-Hour Workweek.”

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This simple practice keeps focus in place and prevents the mind from answering anything outside of your focus.

Distractions move a mood. Make those distractions non-existent.

15. Got Questions? Ask Your Digital Assistant

The Wi-fi may be off, but sometimes you need immediate answers to questions that will nag you. Some can’t work without answering questions.

The solution is simple: ask Alexa, Siri, or your Google Assistant.

I keep an Amazon Echo Dot next to my desk and use it for quick research.

I have an Echo Show, but it doesn’t belong in the office where it can quickly jack your focus due to the video factor. That one remains downstairs, out of the office.

16. Read All You Can

Especially read the writers who simplify everything.

People may not love Hunter S. Thompson due to his politics or mad lifestyle, but his prose is crisp and simple. I read “Fear and Loathing in Las Vegas” in one sitting.

(And not once, but maybe 10 times when I needed a push into something I couldn’t possibly finish and needed a mind breath.)

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If you’re business-minded, Michael Gerber’s “The E-Myth” is a one-sitting read, too. It’s simple and informative.

17. Stop Waiting For Inspiration

It’s useless.

There’s no such thing as inspiration unless you like to talk about writing instead of actually doing it.

True writers write every day and make it a lifestyle that helps develop the “art.” Practice makes stuff happen and takes discipline.

Words simply flow better and easier after practice and discipline. Nothing happens without the simplicity of practice.

18. Read The Essentials

For traditional writing, read William Zinsser’s “On Writing Well.” Don’t just read it once. Reread it once a year.

For the digital age of “short” writing that makes an impact, read Roy Peter Clark’s “How to Write Short.”

Don’t stop there. Read “The Essential Don Murray: Lessons from America’s Greatest Writing Teacher” and “Ernest Hemingway On Writing.”

19. Try Writing In Longhand

This article is based on notes I took while flying over the Atlantic Ocean en route to Valencia, Spain.

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Flying is a great time for thinking and using longhand. Plus, it keeps your mind off the snoring passenger next to you.

Write in longhand in cabs, buses, middle of meetings, etc. Try it, and revisit those notes before you get to work typing.

20. Write About What You Love

To truly master the craft of the written word, embrace writing that makes you happy – regardless if it’ll make you money. The more you write, the better you’ll become.

Short writing provides inspiration (regardless of how absurd it feels or reads sometimes!).

21. Ask Questions Daily

Friends, family, wife, children, whoever. Continually ask questions.

The more you learn, the more you can provide readers (possible prospects in business), regardless of your industry.

Questions are the highlights of learning. Let people talk.

Think 80/20 – let others talk 80% of the time as you listen, and you can talk the other 20% of the time.

Your readers will thank you one day.

22. Know Your Audience & Write For Them

Remember to keep your voice and style the same.

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That’s how to set yourself apart from the zillions of other content writers out there.

23. Work Better Under Deadline?

For some people, the pressure of a deadline forces the creativity out of you.

If this is true for you, have project managers bump up your due dates.

I do this with my teams, sometimes by as far ahead as four weeks.

24. Build Your Work Around Questions

Always ask, “What’s the problem and how do I clearly provide a solution?”

It’s just as important to ask, “Will readers care?”

This helps keep your voice trustworthy and authoritative, keeping search engines and readers happy.

25. Split Long Projects Into Short Tasks

Write all headlines first (remember to use target keywords in them), and fill in each portion.

This works just as well whether you’re writing a 2,500-word piece on the craft of writing, or a 750-piece for a client discussing the technical aspects of a product.

26. Always Have An Ending in Mind

Knowing where your content is leading will keep your writing focus sharp, and will help you more often achieve the ultimate goal of most online writing – a conversion.

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27. Check Your Spelling & Grammar

Misspell a name and the article immediately loses credibility.

Craft your content with sloppy grammar, and the reader doubts your authority.

After you’ve checked for spelling and grammar errors, check again.

28. Aim For Credibility

Without credibility, you’ll lose any chance of capturing an audience’s attention.

Situations get worse if you spread false facts.

Take added time for research and fact-checking.

29. Edit With The 10-Second Rule In Mind

This goes for every single paragraph, especially for the first paragraph and meta description.

You want to immediately grab the reader’s attention — and keep it.

Is the article worthy of additional conversation? If so, and you have proper CTAs, this can help move readers one step closer to conversion.

Writing for SEO: Form

30. Write Strong Sentences & Paragraphs

The strongest words should begin and end a sentence.

The strongest sentences should appear at the end and beginning of a paragraph.

This helps keep the slower, more in-depth material in the middle, and the most important thoughts before the reader.

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31. Become Obsessed About Clarity Of Voice

Clean writing reflects a clear mindset – something people (clients!) need.

For example, Starbucks uses both functional and expressive language to clarify its voice in its marketing.

Screenshot taken by author

Or Mailchimp’s voice is plain spoken with a dab of dry humor.

An example of clarity of voice.Screenshot taken by author

32. Keep Writing Free Of Clutter

Keep it simple.

Get straight to what you’re saying.

Strip all useless words.

Get sentences into their simplest form.

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33. Beware Of Excess Adverbs & Adjectives

If the verb or noun can’t perform the explanation, that verb or noun isn’t strong enough. You can learn more about writing with adverbs and adjectives here.

34. Use A Variety Of Long And Short Sentences

A variety of sentence lengths helps your content to create some rhythm.

Readers enjoy this.

35. Short Paragraphs Allow The Mind to Breathe

Use short paragraphs often.

Space between paragraphs psychologically takes less energy to read, saving that prospect’s energy for the sale/lead.

36. Always Use Active Verbs

In this sentence, the active verb is “Use.”

Without active verbs, the mind shifts. It wanders.

You lose an audience… or a sale.

Be clear on what action the reader can take next.

37. Avoid Clichés

Like the plague.

You feel me?

Writing for SEO: Favorite Hacks

38. Listen to Your Favorite Music

Why not write to it? Some forms of music will bring drastically different emotions out on the page before you’d realize it, so the more the better.

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While writing this, I went from Coltrane to Infected Mushroom to Hendrix to SRV to Dimmu Borgir to Breaking Benjamin to Chopin.

For editing, Wes Montgomery was my go-to.

Music can help words flow, so embrace it all.

39. Commit To The Most Serious Writing In The Morning

I’m typically up by 5:30 a.m. That’s when my brain is freshest.

I always block a few hours every morning for my most serious writing.

40. Carry A Tablet To Jot Down Ideas

If you think clearer in longhand, carry a small tablet for jotting down ideas overusing your phone.

Moleskine tablets are my favorite because they are thin and fit into books, which I always have with me when traveling.

There’s only so much marginal space within a book for ideas; a tablet takes care of this and keeps you off the phone.

41. For Clients: Think 80/20 For The Initial Few Engagements

Focus on the 20% of your writing that will produce 80% results for the client’s sales. How?

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Simple: always begin a content strategy around the top ROI products. This shows value, and will help contribute to the overall qualified keywords you want them to want to rank for.

42. Remember To Get Away From It All

The writers that have the true minds to create and provide value to clients always need a break.

One of my weekly tactics for resting and reenergizing is “half-day Wednesday.” I tune out and either play guitar, hike or ride motorcycles… basically whatever is needed.

This mid-week break keeps the mind fresh and clear, which translates into positive workflow and, ultimately, happy clients.

Conclusion

Creating content that leads to conversion involves not only the art of SEO but also the craft of writing.

Embrace both if you’re serious about providing the most value to your readers or your client’s readers, which you naturally want to turn from prospects to customers.

Also, remember that the appeal and popularity of strong content will only compound online over time.

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Think of SEO writing to a business as compounding interest to an investor – have the patience and discipline to do it correctly, and the results should continually speak for themselves.


Featured image: Paulo Bobita/SearchEngineJournal





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Top YouTube Videos, Shorts, And Ads of 2022

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Top YouTube Videos, Shorts, And Ads of 2022

Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital advertisers some important lessons that they can apply in 2023.

But, it helps if you have a secret decoder ring to decipher why there are three lists – and why each one uses a different methodology to come up with the rankings.

YouTube unveiled its first list of the 10 most-watched YouTube videos back in December 2010. Unfortunately, that list taught many marketers that “view count” was the only metric that mattered.

But, I got my secret decoder ring back in October 2012, when YouTube started adjusting the ranking of videos in YouTube search results to reward engaging videos that kept viewers watching.

In other words, YouTube replaced “view count” with “watch time.”

This was a significant shift, because “watch time” gives you a sense of what content viewers actually watch, as opposed to videos that they click on and then abandon.

In December 2012, YouTube shifted from unveiling its 10 “most-watched” videos of the year to unveiling its “top trending videos,” based on time spent watching, sharing, commenting, liking, and other factors.

In other words, “watch time” and “engagements” were now the metrics that mattered.

Today, YouTube’s algorithm rewards “viewer satisfaction.”

In other words, YouTube doesn’t pay attention to videos; it pays attention to viewers.

So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.

This brings us to YouTube’s lists of “trending videos” and “top Shorts” for 2022.

To learn important lessons that can be applied in 2023, we need to realize that YouTube’s discovery system uses both absolute and relative watch time as signals when deciding audience engagement.

Ultimately, YouTube wants both short and long videos to succeed, so relative watch time is more important for short videos, and absolute watch time is more important for longer videos.

Top 7 Trending Videos Of 2022

1. “So Long Nerds“ By Technoblade (6:32 long, 88.3 million Views, 10.2 million engagements)

In this moving tribute, the father of beloved Minecraft creator Technoblade reads a farewell letter from his son.

The gamer lost his battle with cancer in June, but his legacy remains on YouTube.

2. “Watch The Uncensored Moment Will Smith Smacks Chris Rock On Stage At The Oscars, Drops F-bomb” By Guardian News (1:24 long, 104 million Views, and 1.8 million engagements)

It was the smack heard ‘round the world: Academy Award winner Will Smith went off-script and slapped Chris Rock, live on-stage, at the film industry’s most prestigious event.

3. “Hi, I’m Dream” By Dream (5:42 long, 48.5 million Views, and 4.7 million engagements)

Dream’s ingenuity within Minecraft has led him to become a top creator with a devoted fanbase.

But no one knew what he looked like IRL, until now.

4. “ Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent Full Pepsi Sb Lvi Halftime Show” By NFL (14:41 long, 146 million Views, and 3.5 million engagements)

Lose yourself in this epic Super Bowl halftime show packed with some of the biggest artists in hip-hop history: Dr. Dre, Snoop, Eminem, Mary J. Blige, Kendrick Lama, and 50 Cent.

5. “I Built Willy Wonka’s Chocolate Factory!” By Mrbeast (17:01 long, 132 million Views, and 5.1 million engagements)

In a “Willy Wonka” inspired warehouse, MrBeast challenges contestants to traverse a chocolate river, climb a candy wall, compete in confection-themed games, and indulge in their sweetest fantasies.

6. “Pranks Destroy Scam Callers- Glitterbomb Payback” By Mark Rober (26:41 long, 55.9 million Views, and 2.2 million engagements).

Engineer Mark Rober exacts dazzling revenge on a scam call center in the latest version of his glitterbomb series.

7. “Being Not Straight” By Jaiden Animations (15:22 long, 17.8 million Views, and 1.7 million engagements)

In this coming-out video, Jaiden Animations depicts a personal journey from adolescence to adulthood, sharing how they discovered their sexual identity along the way.

Top 7 Shorts Of 2022

1. “Diver Cracks Egg At 45 Ft Deep #Shorts” By Shangerdanger (0:56 long, 251 million Views, and 12.3 million engagements)

The ocean floor is a mysterious place. It’s full of unknown sea creatures, strange plants, and…chicken eggs?!

Join Shangerdanger as he cracks up the internet and dives egg-first into the blue depths.

2. “Sarah Trust Challenges” By Hingaflips (0:31 long, 142 million Views, and 6.5 million engagements)

Better than parkour? This is Trampwall: an epic sport where acrobats defy gravity and leap off a wall, onto a trampoline, to pull off mind-blowing aerial stunts.

3. “Come With Me To Shave My Fluffy Dog! #Doggrooming #Grooming #Goldendoodle” By Brodie That Dood (0:52 long, 108 million Views, and 6.8 million engagements)

For years, his long fluffy fur has made Brodie one of the most iconic dogs on YouTube. So, the heartbreak was real when it was decided that he needed a close trim.

4. “Dave and Busters Bet Me 1000 Tickets I Couldn’t Do This…” By Chris Ivan (0:59 long, 83.6 million Views, and 6.3 million engagements).

No one does trick shots like creator Chris Ivan. In this Short, he attempts to land a plunger on a Dave & Buster’s sign.

The prize? 1,000 tickets … if he can pull it off.

5. “That Gap Between Your Car Seat and Center Console” By Jay & Sharon (0:58 long, 182 million Views, and 6.4 million engagements)

We’ve all lost something in the dreaded gap between the car seat and the center console.

In this comedic sketch, creators Jay & Sharon show us what’s really going on down there.

6. “Welcome To The Stomach #Shorts” By Adrian Bliss (0:34 long, 118 million Views, and 7.0 million engagements)

In this bite-sized skit, witty creator Adrian Bliss brings to life all the characters trying to gain entrance – and party in – his space-limited stomach.

7. “This Magic Trick Explained (America’s Got Talent)” By Zack D. Films (0:34 long, 97.4 million Views, and 5.6 million engagements).

How did he do it? The judges of “America’s Got Talent” were confounded by this magic trick.

But not internet-sleuth Zack D., who unveils its clever secret.

Top 7 YouTube Ads Of 2022

Meanwhile, YouTube uses an entirely different methodology to determine the top YouTube ad for its 2022 year-end wrap-up Leaderboard. This makes sense.

The top ads are generally the ones with the biggest budgets, which drive up view counts, but not always engagements.

1. “Amazon’s Big Game Commercial: Mind Reader” By Amazon (1:31 long, 69.7 million Views, and 25,700 engagements)

The creative agency for this ad was Lucky Generals and the media agency was IPG – Rufus.

The ad’s description asks, “Is Alexa reading minds a good idea? No. No, it is not.”

2. “Welcome To Clan Capital! Clash Of Clans New Update!” By Clash Of Clans (1:20 long, 52.9 million Views, and 212,000 engagements)

The creative agency was Psyop, and the media agency was in-house.

The ad’s description says,

“Welcome to the ultimate clan destination! A place where you and your clan can BUILD and BATTLE together! A place called CLAN CAPITAL!”

3. “Goal Of The Century X BTS | Yet To Come (Hyundai Ver.) Official Music Video” By Hyundaiworldwide (4:08 long, 40.5 million Views, and 886,000 engagements)

The ad’s description says,

“Our ‘Goal of the Century’ can’t be achieved by one individual alone, but we can achieve it if we all join forces and unite.

Just like football players come together as a team to score goals, we aim to use the power of football to go forward together in pursuit of the greatest goal – ‘A united world for sustainability.’”

4. “Harry Potter 20th Anniversary: Return To Hogwarts | Official Trailer | HBO Max” By HBO Max (1:58 long, 27.3 million Views, and 739,000 engagements)

The creative agency was in-house, and the media agency was Hearts & Science.

The ad’s description says,

“Harry Potter 20th Anniversary: Return to Hogwarts invites fans on a magical first-person journey through one of the most beloved film franchises of all time as it reunites Daniel Radcliffe, Rupert Grint, Emma Watson, and other esteemed cast members and filmmakers across all eight Harry Potter films for the first time to celebrate the anniversary of the franchise’s first film, Harry Potter and the Sorcerer’s Stone.”

5. “Introducing iPhone 14 Pro | Apple” by Apple (4:20 long, 23.8 million views, and 571,000 engagements)

The ad’s description asks, “What lies beyond a traditional smartphone? Let’s find out. This is iPhone 14 Pro.”

6. All of Us Are Dead | Official Trailer | Netflix” by Netflix (2:35 long, 22.6 million views, and 518,000 engagements)

The creative agency was The Refinery, and the media agency was in-house. The ad’s description says,

“All of us will die. There is no hope.” The school turned into a bloody battleground and our friends into worst enemies. Who will make it out alive?”

7. Sally’s Seashells (Extended) | Big Game Commercial 2022“ by Squarespace (1:07 long, 21.6 million views, and 67,600 engagements)

The media agency was in-house. The ad’s description says,

“See everything that Sally sells in this extended cut of our 2022 Big Game commercial. Starring Zendaya as Sally and narrated by andré 3000.”

Most Important Lesson That Marketers Can Apply In 2023

Looking back at YouTube’s lists of top trending videos, top Shorts, and top ads for 2022, there is a meta-lesson that marketers can learn: one size does not fit all.

Different metrics matter when measuring different types of video, and different types of ads are better for different marketing objectives.

Or, as the British say, “There are horses for courses.”

Now, that’s a lesson that all of us can apply in 2023, and beyond.

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Meta Reinstates Trump to Facebook & Instagram

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Meta Reinstates Trump to Facebook & Instagram

Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with “guardrails” in place to discourage repeat offenses.

2021 Suspension of Trump

Meta indefinitely suspended the account of then-president Trump after he praised the people who engaged in anti-government violence that ended in several deaths.

The suspension was reviewed by the Meta Oversight Board who concluded that the indefinite suspension was inconsistent with rules in place for dealing with policy violations.

The Oversight Board wrote:

“…it was not appropriate for Facebook to impose the indeterminate and standardless penalty of indefinite suspension. Facebook’s normal penalties include removing the violating content, imposing a time-bound period of suspension, or permanently disabling the page and account.

The Board insists that Facebook review this matter to determine and justify a proportionate response that is consistent with the rules that are applied to other users of its platform.”

Facebook responded to the board that the suspension will last for two years beginning on January 7, 2021 after which the suspension would be reconsidered.

The indefinite suspension remained in place until the announcement that it will be lifted in the weeks following January 25, 2022, just over two years after the suspension.

Why the Suspension of Trump was Lifted

The review of the suspension was timed for two years after the imposition of the original suspension on January 7, 2021. This was by agreement with the Oversight Board.

Meta undertook a review of whether Trump continued to pose a risk to public safety and decided that enough had changed to lower the risk.

The explanation of the decision indicated that multiple factors were considered:

“To assess whether the serious risk to public safety that existed in January 2021 has sufficiently receded, we have evaluated the current environment according to our Crisis Policy Protocol, which included looking at the conduct of the US 2022 midterm elections, and expert assessments on the current security environment.

Our determination is that the risk has sufficiently receded, and that we should therefore adhere to the two-year timeline we set out.

As such, we will be reinstating Mr. Trump’s Facebook and Instagram accounts in the coming weeks. However, we are doing so with new guardrails in place to deter repeat offenses.”

Facebook Public Figure Penalty Guardrails

Meta published updated policies, Restricting accounts by public figures during civil unrest, that describe the new protocols for dealing with public figures who violate Meta guidelines.

The updated rules apply to both Facebook and Instagram.

The new policies outline tiered penalties increasing in severity depending on the content violations.

Meta explained that the goal of the penalties were to deter violations of their policies.

The penalties last from one to thirty days to as long as two years for especially egregious violations.

Three factors will be considered to determine the severity of the penalty:

  1. “The severity of the violation and the public figure’s history on Facebook or Instagram, including current and past violations.
  2. The public figure’s potential influence over, and relationship to, the individuals engaged in violence.
  3. The severity of the violence and any related physical harm.”

 

Heightened Penalties

Public figures who return after a suspension will face heightened penalties, including disabling the account of any public figure that fails to respond to repeated warnings.

Meta’s rules targets QAnon content and outlines specific measures they will take that will limit the reach of penalized public figures.

That means anyone who is following the restricted account of a public figure will not see content posted to those accounts, plus the removal of reshare buttons.

“Our updated protocol also addresses content that does not violate our Community Standards but that contributes to the sort of risk that materialized on January 6, such as content that delegitimizes an upcoming election or is related to QAnon.

We may limit the distribution of such posts, and for repeated instances, may temporarily restrict access to our advertising tools.

This step would mean that content would remain visible on Mr. Trump’s account but would not be distributed in people’s Feeds, even if they follow Mr. Trump.

We may also remove the reshare button from such posts, and may stop them being recommended or run as ads.”

Response to Reinstatement of Trump

Facebook’s announcement stated that they expect to be criticized but that the decision was guided by guidelines set down by the Oversight Board.

The response on social media was predictably passionate, with congressman Adam Schiff characterizing the reinstatement as Facebook having “caved.”

Others accused Facebook of having no rules or procedures even though Meta’s decision was based on rules and procedures.

Many of the top tweets commenting on the Trump reinstatement commented that Facebook’s decision was based on greed while others lamented the lack of consequences from Trump’s action, even though he was punished with a two year suspension.

Read Meta’s Announcement:

Ending Suspension of Trump’s Accounts With New Guardrails to Deter Repeat Offenses

 

 



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Wayback Machine: 5 Alternatives To Try

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Wayback Machine: 5 Alternatives To Try

Much of the web is ephemeral.

Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone.

Unless you go digging in an archive.

Archiving the web is important for cultural and anthropological research. It’s also helpful for business reasons, like competitive analysis. It can even help document or monitor political processes.

Your particular reason for seeking archived content might determine which service works best.

The Wayback Machine is the most commonly known archive.

Screenshot, https://archive.org/web/, January 2023.

The Internet Archive is a nonprofit organization, and the Wayback Machine is the web version of its archive, containing an absolutely massive amount of data.

You can request that it save a webpage in its current state, as well as make use of tools, like an API.

As huge as the Wayback Machine archive is, it’s likely not 100% complete. If you’re having trouble finding something specific or wondering if there are alternatives with more features, these alternatives might help.

I won’t be going over paid SaaS subscriptions, as I don’t consider a paid service a true alternative to a free one provided by a nonprofit.

Let’s go!

1. The Memento Project

Memento is an exceptional alternative to the Wayback Machine because it aggregates several different sources, including the Wayback Machine itself.

On the website, you can access archives from several sources by using the Time Travel tool.

Wayback Machine: 5 Alternatives To TryScreenshot, http://timetravel.mementoweb.org/, January 2023.

This is the first distinction that makes Memento so cool, and it includes some of the other archives on this list, too. That means it’s a customizable experience and likely one of the most complete.

Memento’s other distinct feature is the Chrome extension that allows you to select the date on which you’d like to view your current page. This brings the tool to where you’re browsing instead of making you put a URL into a form.

You can also create a snapshot of a page and generate a link to it that won’t break. This is particularly useful for citation.

If you’re concerned a page might disappear, or the content might get updated, but you want to use the information, creating one of these links ensures that people will be able to see your original source.

2. Archive.today

Archive.today is another “snapshot” tool. It allows you to save a link to a page as it currently exists.

Following the link will send users to an unalterable version of the page.

Wayback Machine: 5 Alternatives To TryScreenshot, https://archive.ph/, January 2023.

It also features some relatively advanced search queries you can perform on domains and URLs to find snapshots that have been saved with the tool.

This tool also features a Chrome extension as well as an Android app.

Searches on Memento can include results from Archive.today.

3. WebCite

WebCite has powerful applications for authors, journalists, academics, and publishers.

It offers a variety of ways to build and present the archived pages and the URLs.

Wayback Machine: 5 Alternatives To TryScreenshot, rhttps://webcitation.org/, January 2023.

Unfortunately, at the time of publishing, it doesn’t appear to be taking new requests. But you can still access already archived pages. When and if it starts accepting requests again, it’s a very useful tool for that.

Its most powerful feature for authors and publishers is the ability to upload a manuscript directly to the website.

The tool will scan every link in an uploaded manuscript and automatically create archives of each of the pages linked to as they currently exist. This saves a lot of time if you’ve used a lot of website citations.

If you’ve created content that you want people to be able to create snapshots of, then you can add a specific WebCite link to your page that users can click on. This embeds archive functionality into your page, saving users time if they decide to use your work as a citation.

4. GitHub

GitHub is a development and collaboration platform that also prioritizes public projects and open-source code.

It documents and archives open-source code and programs, and is searchable by other archives such as the Wayback Machine.

Wayback Machine: 5 Alternatives To TryScreenshot, https://github.com/explore, January 2023.

But, if you’re looking for something related to code or software development, it might be easier to go straight to GitHub instead of using another archive service.

While it does have paid business plans, GitHub is free for the average user. It even offers 15GB of storage and some computing power in its cloud developer environment for free for your personal use.

5. Country-Specific Web Archives

Several countries run their own web archives.

These can be particularly helpful alternatives to the Wayback Machine if you’re looking for a website highly relevant to a specific location, or the culture of a country.

More focused archives might have more complete information if you’re having trouble finding it elsewhere, although again, I want to mention that the first alternative in this list, Memento, pulls from several different country-specific archives.

I should also note that many archives specific to a country, region, educational institution, or individual library are partnered with Archive-it, a service provider built by The Internet Archive (makers of the Wayback Machine).

They curate specific collections based on relevance, but all Archive-it partners leverage the same source: The Internet Archive.

These are a few of the country-specific web archives:

Conclusion

When you’re looking for alternatives to the Wayback Machine, you might not realize that a great many of them, in part or in whole, are powered by the same archive.

But there are other services out there you can use. Some have more helpful features, depending on what your goals are.

This isn’t an exhaustive list of alternative tools, but it’s most of the easily accessible tools for the average user.

Others require monthly payments, and some are free to academic and legal institutions, but not to individual users.

I chose to focus on the best of the tools that you could go and use right now with no fuss.

More resources:


Featured Image: Studio Romantic/Shutterstock



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