Connect with us

SEO

Women In SEO Share Tips On Closing The Wage Gap

Published

on

Women In SEO Share Tips On Closing The Wage Gap


We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it.

This piece was originally published in 2021. Now, another year into a global pandemic and amid ongoing socioeconomic unrest the world over, our experts have more to share.

And their insights have never been more important.

COVID has worsened global inequality across the board and in America, this has translated to a deepening wage gap – especially for Black, Native American, and Latinx women.

SEO is constantly evolving according to data, consumer behavior, and algorithm trends.

But when it comes to women being treated as equals, the industry is much less evolved.

SEO is still a male-dominated industry where men outnumber women 2-to-1, according to a study conducted in 2020.

That survey found that:

  • Women are far less likely to be technical SEO professionals.
  • Women are twice as likely to freelance (see: unstable employment) as their male counterparts.
  • Men are more likely to charge monthly retainers; women are more likely to get paid by the hour or project.
  • Men’s retainers are 28.6% higher than women’s.
  • Men’s project rates were on average 66.7% higher than women’s.
  • Median hourly rates for men were 16.8% higher than for women.

And while the sample sizes for various aspects of this research were small, it is also worth noting that the study failed to account for the impact of combined gender and racial bias for Black, Indigenous, and other women of color in SEO (which the study coordinator acknowledges and regrets).

Had that been factored in, we would most likely see even more extreme differences in pay and opportunity for those women.

Despite this, many women continue to be attracted to careers and entrepreneurship in SEO and Digital Marketing.

Our world is fun, challenging, and ever-changing.

And as more women become involved in and grow in the industry, the uphill battle those women face is realized by more and more people.

It can be intimidating to ask for the rates we see in industry benchmarks and to prove our value to the companies or agencies who employ us.

In this column co-authored by Stephanie Gifford, SEO Marketing Manager at Adigma.io, we’ve asked women to share their best advice for peers and things they wish they’d known earlier in their careers.

Check out these tips for knowing your value as digital marketing and SEO professionals, getting paid fairly, and defending the title you’ve earned.

Please note that the job titles listed below reflect those of each contributor when they first submitted.

Knowing Your Value As An SEO Professional

Miracle Inameti-Archibong, Organic Performance Lead At Moneysupermaket Group:

“One of the reasons why women fail to ask for their worth is the feeling that they are not good enough. Work on that imposter syndrome.

Keep track of your accomplishments both big and small throughout the year. Don’t wait until it’s time for your review.

Don’t forget to value your soft skills as much as your hard skills it all impacts the work you do and it’s so unique to you, you deserve to be paid for it.”


Sara Taher, SEO Manager At PDFTron Systems Inc.: Sara Taher

“Being woman wearing a hijab led to my being underestimated in so many situations.

But then I realized, I need to be confident first inside to radiate it from the outside…

Confidence isn’t the same as competence; I know I’m good at my job… and all I need to do is to raise my confidence level to be as high as my experience as an SEO professional…

I’ve been working on that since last year, it’s not an easy journey but I’m getting there hopefully soon!”


Robyn Johnson, Chief Executive Officer Of Marketplace Blueprint: Robyn Johnson

“If I know that I am good at what I do, and believe that I provide a product that will make a difference to a client, I am doing them a disservice if I don’t assertively make that offer.

I found earlier on that I didn’t want to ‘pressure’ people, and then those same customers would go purchase with someone who had slick marketing or a more aggressive sales process even when they had less experience and expertise.

Consider who your customers might go with if you don’t communicate your offer and the value you bring to the table.

You aren’t tooting your own horn to gloat or be prideful; you need to accurately highlight your skills and your value so that your customers or potential employers can determine if your offering will really get the results they need.”


Julia McCoy, Coach & Strategist At The Content Hacker: Women In SEO Share Tips On Closing The Wage Gap

“Give yourself an annual task of re-assessing your rates.

Every year, without fail, audit what you charge and increase as needed. You should be charging more as your experience, skills, and credibility/tenure grows.

Don’t let imposter syndrome stop you from claiming your rightful place in the market. Back it up by boldly talking about the work you’ve done, and goals you’ve smashed for clients!”


Chelsea Alves, Sr. Content Marketing Specialist At Rio SEO: Women In SEO Share Tips On Closing The Wage Gap

“As a woman, knowing your professional value not only builds confidence but extends to the work you produce. This in turn leads to higher quality work, increased satisfaction with your job, and likelihood for promotion.

Stagnation can be a career killer. Instead, we must strive to push past our comfort zones.

To do this, I encourage women to continue to enhance your skills, broaden your networks, and ask for mentorship when needed to truly leave your mark in the SEO world.”


Navah Hopkins, President At Navah Hopkins LLC: Navah Hopkins

“On general value: Use data! Before you set rates or go into a salary negotiation, look up what others are charging/being paid.

Don’t be afraid to have different rates for different projects and always make sure you’re accounting for overhead (taxes, utilities, software, etc.).

Here’s to all the amazing power women knowing their value and being paid appropriately for our brilliance!”


Jenise Uehara Henrikson, CEO Of Alpha Brand Media, Home Of Search Engine Journal: Women In SEO Share Tips On Closing The Wage Gap

“When in doubt… go for it. Apply for that job, ask for that raise, ask for more $$$ in your proposal.

In the workplace, women in general tend to hang back and ask for less. A recent LinkedIn study showed that women apply to 20% fewer jobs than men.

Another famous study found women feel they need to meet 100% of the job criteria before they will apply… while men usually apply after meeting ~60%.

Women are twice as likely as men to report a total lack of comfort when asking for a raise. We need to ask for more. And when we don’t get it? Instead of giving up, learn to take a different approach, dust yourself off, and try again.

It’s taken me a long time to evolve my reaction to rejection: that it is not a verdict on me and my worth and I should just stop. Rather, I’m learning from failure, so that I can try again, fail better, and eventually… succeed.”


Ivy Boyter, SEO & Content Manager At GYBO Digital Marketing: Ivy Boyter

“As someone with HR experience from years ago, your title won’t matter as much as the meat you can put into your resume… the data and results that matter to who is looking to hire someone.

Show what you bring to the table by including valuable measurements in your descriptions instead of the day-to-day activities.

In general, though, titles can help you research what pay ranges you may expect.

There are plenty of websites that will help you discover pay ranges based on position, years of experience, where you live, etc. And I agree with PP… negotiate high (read “Never Split the Difference” if you want to learn serious negotiation skills ).

Finally, if you can’t get the $$, benefits like vacation/PTO are sometimes negotiable for the right candidate.”


Negotiating Rates And Raises: Practical Tips From Women In SEO

Rue Walker, Owner Of Walker Web Consultation:Rue Walker

“I work with small businesses who often have tight budgets.

I always want to respect the investment in my services, so I prepare monthly reports that detail exactly what I have provided and show clear results.

Then, when I ask for a raise, I have a record of success.

I will also offer to work for three months at a lower rate of pay with the option to negotiate a raise to my preferred pay scale once I have shown results.”


Motoko Hunt, President – Search Marketing Consultant At AJPR LLC:Motoko Hunt

“Show your value in terms of business data, not just because you’ve been there for X number of years or you put X number of hours but because your work grew (contributed to growing) business X% or increased the revenue by $X.

Also, always keep paper/digital records of communications, projects, etc.; whatever proves what you did/said.”


Shelly Fagin, Director, Growth Marketing At Credit Karma: Women In SEO Share Tips On Closing The Wage Gap

“Never be afraid to negotiate if the offer isn’t right for you. I do believe women tend to negotiate less out of fear of being seen as aggressive or demanding.

On the flip side, if someone isn’t willing to give you what you deserve don’t be afraid to walk away.

If the company or client really understands your value, they’ll work with you. If they don’t, you probably dodged a bullet.”


Anna Crowe, SEO Strategist At Hello Anna Branding: Anna Crowe

“Stop giving away your number.

I’ve worked both in-house and in freelance life.

Over the past four years, after talking to my friends about their salaries and rates, I realized how underpaid I was. I would get to the negotiation and lowball myself.

I was following the motto’s of “Hustle hard” and “Slay your day.” But, in reality, following advice from an Instagram quote doesn’t pay your bills.

I realized it’s all about how you finesse the numbers.

First, I came up with my line in the sand of what I needed to make to survive. Then add a little extra ($10,000-$15,000 per year).

When you’re asked for a number, ‘What is your budget?’ or ‘What are your salary requirements?’ Flip the script. Ask your client or potential boss what their budget or salary range is.

You might be surprised with the number you get back.

The first time I did this, I was going to quote $3,000 per month.

By the end of the conversation, I had more than tripled my money. It’s like poker, don’t show your cards. I had undercut my company, my self-worth, and my time. I was just happy to win a client.

Now, I understand my bottom line. And, I’m comfortable saying no, whether it be to clients or a project.”


Robyn Johnson, Chief Executive Officer Of Marketplace Blueprint:

Robyn Johnson

“Don’t base your prices on what you are ‘worth.’ I know that sounds counterintuitive but what if you have self-worth issues? That made me tend to underprice my services.

Instead of focusing on ‘What I am worth?’ I now ask myself, ‘How much value will I bring to this client?’

Focusing on the value I bring to the customer allows me to separate my service fees from how I might be feeling about myself on any given day.”


Bibi Raven, Founder Of Bibibuzz: Bibi Raven

“I think a lot of women have the notion that negotiation has to be confrontational, so they try to avoid going into it full-heartedly.

They also don’t like putting themselves in the spotlight and feel that talking about their accomplishments is a bad thing.

What I’ve learnt works best is this:

Assess your own worth, and then double that (as you’re probably aiming too low, and the negotiation result might end up lower).

Determine your BATNA: Best Alternative to a Negotiated Agreement. This is one of the pillars of the Harvard Method. It means that prior to a negotiation, you determine when you will walk away from the table.

It’s a great safeguard against agreeing to something you’re not comfortable with.

Don’t take it personally. Separate what you do for work and business from your personal worth. Rejection in a negotiation does not say anything about who you are.

Of course, the other party might mean it personally, but you don’t have to play along. Water off a duck’s back.

Be as laidback as possible. The weird thing is, when the other party notices you’re relaxed, they often tend to agree with you. If you don’t know what I mean, watch the movie “Office Space.”

Use “okay, and…” when the other party offers something you don’t want but it’s not quite at BATNA level, create an opening for yourself.

Don’t say no right away, but create an opening by countering with a demand that will make theirs acceptable.

For instance, when they say: we want you to start working full-time, then you say: Hey cool, but I’d like three months paid leave with that.

If you have this idea stuck in your head that you’re simply not that kind of person to ask for things, pretend you’re someone else that you admire and channel them.”


Why Titles Still Matter In SEO

Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal: Angie Nikoleychuk

“Titles are as much about your pay and your responsibilities as they are a signal to others.

In the early days of my career, for example, I quickly learned that marketing my services as a “freelancer” seemed to reduce the quality of the jobs coming in and the pay for that work.

It improved significantly after listing myself as a copywriter and content provider.

And while a title can signal your level of experience and expertise to others, that quickly dissipates when you get down to work.

Holding a title doesn’t always equate to the levels of confidence, support, and money you need to do your job.

No matter what title you hold, you won’t be able to achieve great things without a team that supports your efforts and has confidence in your abilities.

It also depends on your ability to speak up and demonstrate your value. Don’t be afraid to brag in a tasteful way and make sure you claim credit for your work.

Women have traditionally been taught to avoid conflict and not make waves, but it’s difficult to stand out if you spend all your time blending in. It pays to be bold in the right moments.

After all, if you’re not comfortable with your work and fail to recognize its value, no one else will. Title or not.”


Libby Stonehawk, Co-owner Of Stonehawk Digital: Libby Stonehawk

“I seriously undersold myself at the start by calling myself ‘junior’ in my job title and charged way too little, working myself to a plump while over-delivering.

I soon realized that many so-called experts (usually male) knew about as much as me but would mystify clients with SEO jargon so they would not ask any questions!

When my husband started to freelance with me under the name Stonehawk Digital, during client pitches a lot of the more technical questions were directed to my husband even though I had the formal training.

If I could go back I’d say leave out the ‘junior’ designation, charge more, and connect with other women in tech earlier for advice and support.”


Navah Hopkins, President At Navah Hopkins LLC:

Navah Hopkins

“Never allow yourself to be called ‘associate’ or ‘junior’ anything. You’re a strategist, consultant, or specialist at entry-level.

If you’re a rockstar individual contributor with no desire to manage people, get a ‘senior’ or ‘team lead’ added to whatever function you perform.

‘Director’ and above tends to be faster to secure at smaller companies, and typically demands you have just as much business strategy at your back as digital marketing.

For agency owners: you’re a CEO unless you’ve handed control to someone else. We all tend to think of CEOs as the boss. President can work, too!”


Rachel Libby, Marketing Director at Buy Box Experts: Rachel Libby

“I learned early on that if I wanted to quickly progress and grow in my career, I had to be hungry for opportunities and proactively seek out paths that took me where I wanted to be.

Those experiences weren’t going to fall in my lap simply by paying my dues and sticking to routine. I had to chase each opportunity, take risks, and pursue the things that ultimately gave me the growth I desired.

I’ve been lucky enough to cross paths with colleagues that saw my talent, ultimately helping me realize my full potential and what I was capable of achieving. That encouragement has always been helpful to me when the road inevitably gets tough.

Ultimately, my advice is to really think about where you’d like to be in 10 years. What are you doing? How much money are you making? What does your work/life balance look like? What makes you happy?

Then create a plan that gets you there little by little with small, doable, daily goals. Be flexible with your dreams and patient with yourself and your journey.

Lastly, surround yourself with a supportive network that believes in you and sees your potential. That encouragement will get you through the growing pains that always inevitably come.”


Top Takeaways For Women In SEO

Know Your Value:

  • Keep track of your success with measurable data.
  • Have confidence and work on combating imposter syndrome.
  • Communicate and accurately highlight your skills.
  • Review and re-evaluate professional rates and pricing annually.
  • Continue to hone your skills and build connections.

How To Negotiate More Successfully:

  • Show your growth in experience in skills through data.
  • Keep records of results of successful projects and results.
  • Don’t be afraid to push back and negotiate more for the right price or walk away if it isn’t right for you.
  • Know your bottom line and ask the right questions.
  • Focus on the value you bring to clients.

Why Titles Still Matter In SEO:

  • Don’t undercut yourself by accepting titles with ‘associate’ or ‘junior’ in it, titles can always be tweaked to not feel like it’s selling yourself short.
  • At entry-level, focus on ‘strategist’, ‘specialist’, or ‘consultant.’
  • ‘Director’ and above can be more easily attained in smaller companies but requires equal parts technical expertise and business and marketing strategy.
  • Envision your ideal career path and take incremental steps to get there.

At the end of the day, we are all in this together.

We need to remember that the value we bring to the companies and clients we work for and with, is different than our value as individuals.

Keeping track of our successes and the results will push us all forward to better advancement and futures to show the value we bring to the table.

It can be challenging to find and link up with other women in the industry, so we would like to provide some additional resources to connect with more women in SEO.

These are among the solid and supportive communities we use to connect with women in SEO:

More Resources:


Featured Image: Monkey Business Images/Shutterstock





Source link

SEO

A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps

Published

on

A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps

Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got into the game.

This SEO tutorial should get you on the right track. We’ll go through seven essential steps to help you increase organic traffic and ensure you have the right foundation to advance your SEO skills further.

Let’s dive into it.

1. Understand what keywords people are searching for

People look up information around your brand, product, or service in tons of different ways.

Our job is to find these keywords and choose the best ones to target with relevant content. This process is known as keyword research.

You’ll need a keyword research tool to do that. There are a bunch of free ones, such as our free keyword generator, so you can get started right away. Simply plug in keywords that describe your business, products, or problems your audience might need to solve.

Let’s say we have a coffee equipment shop, so discovering what people look up regarding espresso machines and how frequently is a good starting point:

Keyword ideas from Ahrefs' free keyword generator tool

Are you used to saying “espresso maker” instead? Well, this is exactly why we do keyword research because “espresso machine” has 15 times the monthly search volume:

Monthly search volumes of "espresso machine" and "espresso maker," respectively
Screenshot from Ahrefs’ Keywords Explorer, which allows you to get data for many keywords at once.

To me, these two keywords are synonyms and can be used interchangeably. But maybe others imagine two different things? Let’s use Google as the best verification method here since its goal is to deliver the most relevant results to any search query.

If there’s a big overlap of the search results, then Google sees these two keywords as synonymous, meaning that most people think that way too.

You can either open up two Google search tabs or use the SERP overview comparison feature in Ahrefs’ Keywords Explorer. As you can see, the overlap is huge and there’s not a single page targeting the keyword “espresso maker”:

SERP overview comparison of two synonymous keywords in Ahrefs' Keywords Explorer

So clearly, “espresso machine” is the right keyword to target here. And we also just touched on the topic of the next step.

Learn more: How to Do Keyword Research for SEO

2. Create content that searchers want to see

Chose a keyword that you want to rank for? Then you need to create a piece of content that aligns with search intent. In other words, figure out what people searching that keyword are looking for and deliver it to them.

We just went through the example of people searching for “coffee makers” actually meaning “coffee machines,” which is more commonly used. In general, we can assume that what already ranks at the top for any given keyword is something most searchers want to see.

Let’s keep up with the coffee equipment theme and target the keyword “burr coffee grinder.” Here’s what Google’s top results in the U.S. look like:

SERP overview for "burr coffee grinder"

We’ve got two types of pages here: product reviews with recommendations (in blue) and e-commerce category pages (in yellow). Since the category pages are in the minority and only the biggest players like Amazon or Target rank with them, I’d go with the listicle kind of post recommending multiple coffee grinders.

If you look closely, some of those review pages don’t even specifically target the “burr” grinder type but focus on the best coffee grinders in general. Those naturally mention a few burr grinders, so they’re relevant too.

Both ways here are fine, although focusing on “burr” specifically will likely result in a higher chance of ranking well for this keyword, especially for websites that aren’t huge authorities in the niche yet.

Last but not least, it should go without saying that searchers also want to see valuable and trustworthy information. A good rule of thumb is not to cover topics that you’re not very familiar with and can’t provide value. There’s too much regurgitated information on the internet already, so don’t just create content for the sake of it.

3. Get more clicks with compelling titles

Want to squeeze the most clicks out of your SERP impressions? You need to catch searchers’ attention.

Now, the truth is if your page’s title is plain bad to begin with, you’ll have a lower chance of ranking well. It’s hardly a surprise that search engines assess title tags for ranking the pages since the title is the most visible SERP component:

Google's SERP for "grinding coffee for moka pot" search query

Which result would you click on here? The second one caught my attention immediately because the title promises I’ll find the answer quickly in some sort of chart. The rest of the titles are good too, but they don’t stand out to me despite higher relevance to my search query.

Yes, you should absolutely use your primary keyword in your title. Also, the example above just proves that there are other variables at play. Here’s a short list of the best practices for writing great titles:

  • Include your primary keyword in a natural way – This means you can transform “grinding coffee for moka pot” into something like “How to Grind Coffee for a Delicious Moka Pot.”
  • Make it descriptive – It should perfectly sum up the core of your content.
  • Try to stand out – Always check pages that already rank for the keyword and think how you can differentiate your own.
  • Avoid overpromises and clickbaits – Try your best to deliver what you promise in the SERP snippet.
  • Fit into Google’s pixel limits – Titles truncate (or even change) when you go over a certain pixel length in your title tag. Use a SERP snippet preview tool like this.

4. Provide a good user experience (UX)

Ever came across a promising search snippet that you clicked through and then a messy website that you didn’t really want to engage with appeared? Yeah, me too.

That’s why Google is looking at multiple UX factors when it comes to ranking its results. Visitor satisfaction isn’t only dependent on the provided information but on the whole experience of your page and website.

Think about these UX factors as a solid foundation for your other SEO efforts, not a silver bullet to skyrocket your rankings:

Mobile-friendly website 

How your website looks and behaves on mobile matters more than its desktop version. Most searches take place on our small devices, and that’s why Google predominantly uses mobile versions of pages in its index.

Yet this factor is easy to overlook since we use our desktop devices to create websites. Here are a few tips to make both human and robot visitors on mobile happy:

  • Use a modern CMS that can easily make both desktop and mobile versions of your pages look good. Most popular CMS choices should be fine here.
  • Keep the important content visible on both mobile and desktop. Small variations are fine.
  • Check and troubleshoot mobile reports in the Experience section of your Google Search Console:
Page Experience report in GSC

Learn more: Mobile-First Indexing: What You Need to Know

Solid website structure and navigation

Website structure is how your site is organized and webpages interlinked. Having a logical site structure helps visitors and search engines easily find and navigate content while improving conversions and supporting your SEO efforts.

We could go really deep into creating an optimal website structure. But listen—don’t go deep here. Instead, choose a flat website structure like this:

Flat vs. deep website structure

The top-level pages should be your most important ones, and they should be linked from your header navigational elements that are accessible at all times. Since we just talked about mobile versions, here’s an example of the popular “hamburger” menu at the top-right corner:

Hamburger navigation element on mobile

Learn more: Website Structure: How to Build Your SEO Foundation

Easy-to-read content

Would you get this far if this article was all just a block of text? Probably not.

Notice how we’re making use of headings and subheadings (from H1 to H3s) to add proper hierarchy to the content. But that will still make for a rather dry-looking page. Here are the three most important tips to make your content easy and enjoyable to read:

  1. Add relevant visual elements to cut through the text.
  2. Use multiple text formatting options (like I just did with this list and bolded words).
  3. Write like your audience talks to avoid trying to sound smart with big words and overcomplicated terminology.

By the way, even your URLs could be considered part of your content. It’s something people see on the SERP, along with the title and description. Making your URLs short and descriptive is the best way to ensure they’re SEO-friendly.

Ads and pop-ups in moderation

The best way to ensure your visitors leave your pages ASAP is to overwhelm them with stuff they didn’t come for. Like here:

Example of a page with too many ads and pop-ups

By all means, monetize your website with ads and grow your email list with pop-ups—but do them in moderation. Potentially higher short-term gains are not worth losing in the long run.

HTTPS

Providing a secure connection between your server and visitors has been a must for many years already.

New websites should come HTTPS-enabled by default with good hosting providers. Just double-check that there’s a “lock” icon next to your domain name in your browser signaling a valid TLS certificate that’s needed to run on this secure protocol:

Secure connection via HTTPS

Internal links are links within the same website. Their main roles in SEO are to provide paths for search bots to crawl websites and pass link equity from linking pages.

Think about the link equity as votes that pages get in the form of links from other pages throughout the whole internet. Since internal links are fully within your control, it’s something we should tackle first.

Simply find suitable internal link opportunities every time you publish a new piece of content. Then add the links.

The easiest way to find these opportunities is to use Google. Surprised? With the help of the site: search operator, Google will show you all your website’s pages that contain a certain keyword (or similar ones). Like this:

Looking for internal link opportunities with Google

I even narrowed down the search to our blog section of the website and used the quotation marks as another search operator to return exact matches on that keyword. Voilá, we get a list of pages that talk about “internal links” to internally link our articles on this topic. OK, we’re getting too meta here.

Replicate the process for each new piece of content and its target keyword, and you’ll get ahead of many competitors.

Learn more: Internal Links for SEO: An Actionable Guide

6. Get high-quality backlinks

Now we get to the part of links you don’t control because they come from external websites: backlinks.

Backlinks are one of the most important ranking factors, meaning that there’s a huge demand for them. Getting worthy backlinks isn’t a piece of cake.

There are tons of ways to build links. The overarching rule of thumb is to provide enough (non-monetary) value to motivate the other side to link to you.

Let me explain the “non-monetary value.”

If you’re trying to get backlinks to subpar content or products, then you’ll most likely have to buy the link or provide something else in exchange for it. Not only would you be unlikely to even get responses to such pitches, but Google could also penalize you for this unnatural link acquisition that violates its webmaster guidelines.

Your biggest asset for building high-quality backlinks is stellar content others find valuable and interesting. Not only can asking for links become quite effective, but you’ll also have a chance to grow your link profile passively without having to write a single email.

Take a look at our five most popular linked-to pages (excluding the homepage):

Best by links report in Ahrefs' Site Explorer
Screenshot taken from the Best by links report in Ahrefs’ Site Explorer.

Two of them are free tools providing valuable data, and one is a data study with important insights for our industry. This type of content is called link bait, and it’s arguably the best way to land high-quality links—as those often come naturally, not from you asking for them.

So how do we qualify backlinks as high-quality?

Generally speaking, the best links you can get are “followed” links placed within the main content that’s published on a highly authoritative website in your niche.

To sum this up: Building links is an important part of SEO, and you’ll do well if people find your pages so valuable they’re naturally inclined to link to it on their own.

Since link building is a whole SEO discipline, I recommend you also check these two guides to learn more about it:

7. Ensure your website has a good technical foundation

Perfecting all the steps above won’t matter if search engines can’t access your content. You need to make sure a search engine can discover, crawl, and store the pages in its index.

Luckily, severe technical errors that could cause your content to not rank at all are rather rare. Unless you click on random things in your CMS, you’re probably fine.

But there are quite a few issues that can hinder your success in search engines.

Well, the good thing is that you don’t need to have any deep technical knowledge to discover and troubleshoot technical SEO issues yourself. All you have to do is to use a tool like Ahrefs Webmaster Tools, set up a regular SEO audit, and keep an eye on the issues it finds.

You could do this for free right now. Ahrefs’ Site Audit tool will crawl your website (like search engines) and check it for more than 130 SEO issues. It will then give you a comprehensive overview showing all the issues with explanations on how to fix them:

Issue example in Ahrefs Webmaster Tools

This will guide you on the spot. If you first want to learn the theory, we have a guide for you too.

Learn more: The Beginner’s Guide to Technical SEO

Final thoughts

There are multiple guides referenced throughout the tutorial, so come back to each step whenever you want to learn more. But don’t fall into the “learning” rabbit hole, as nothing can beat hands-on experience.

Go and apply what you just learned. Then monitor your progress, learn from your mistakes, and double down on what’s working. Once you get stuck, try to perform an SEO audit.

We could go on and on. So here’s my last important piece of advice: be patient. SEO takes time, and there are no guarantees.

Got any questions? Ping me on Twitter.  



Source link

Continue Reading




DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish