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Elon Musk Outlines His Vision for Twitter at Morgan Stanley Tech Conference



Elon Musk Outlines His Vision for Twitter at Morgan Stanley Tech Conference

So what is Elon Musk’s long term vision for Twitter, and how does he plan to convert the app into a billion-user, money-making machine, as he’s repeatedly stated in interviews?

Today, we got a look at Elon’s broader strategic thinking around the app, along with some new updates on how Twitter 2.0 is progressing on various elements.

Musk made a new presentation on Twitter, and his other businesses, to the Morgan Stanley Tech, Media and Telecommunications Conference in San Francisco, where Musk offered insight into several key aspects, including their work on mitigating hate speech, the growth in usage of the app, and the grander vision to convert Twitter into a key payments and commerce app.

First off, Musk outlined his general vision for Twitter, and making it the ‘global town square’ once again.

Twitter has always had this as a defining goal, of sorts, though it moved away from the ‘town square’ framing in the latter years under former CEO Jack Dorsey, who became disillusioned with the inevitable calls that had to be made by Twitter management on what could and could not be shared in the app.

That’s been a defining element of Musk’s push to reform Twitter’s approach, by allowing more free and open speech, and ideally, letting the users decide what should be allowed, with Community Notes set to play a bigger role in enabling Twitter users themselves to police misinformation and untruths by adding contextual explainers to individual tweets.

Elon Twitter plan

Musk also laid out Twitter 2.0’s core principles, which he hopes will eventually make Twitter a source of truth, by empowering input from all people.

Elon Twitter plan

As per Musk:

“So the goal is to have Twitter be the best source of truth, the most timely and accurate source of truth, even if the truth is something we don’t want to hear or unpleasant or whatever, but have it be timely and accurate and where you can really understand what’s going on.”

Musk further explained that the media is currently able to control key narratives by choosing what to cover, and what gets top priority. But Twitter enables all people to decide what’s relevant faster, by facilitating more inputs. Which is why, in Musk’s view, it’s critical that Twitter allows free and open speech, as much as possible.

“The bedrock of a functioning democracy has to be free speech and a level playing field. That’s why it’s the first amendment. It was the first thing they did, like we’ve got to ensure freedom of speech. And why did they do that? Because where they came from there wasn’t freedom of speech, and once you lose freedom of speech, you don’t get it back. So that’s why we must protect it at all costs.”

This has been a key element of Musk’s broader push at the app, which he’s reinforced with his own tweets on various controversial topics.

Which then leads to concerns around what people might actually say in the app, and how that could lead to harm and negative behaviors. On this front, Musk also outlined Twitter’s progress in addressing hate speech, which Musk says is now down 50% from when he took over at the app.

Elon Musk Twitter Plan

Some experts have questioned Twitter’s metrics on this, and we don’t have access to exactly what this data means – but based on the key elements that the Twitter 2.0 team is measuring, it is working to address potentially harmful elements, which should lead to an improved user experience.

Of course, letting tens of thousands of previously banned users back on the app seems to work counter to this goal, but again, based on the metrics that Musk and his team are tracking, it’s seemingly seeing improvement.

The same can also be said for child exploitation content.

Elon Musk Twitter Plan

Musk has repeatedly claimed, as this graph shows, that Twitter is doing more to address CSE content than Twitter has ever done in the past. Experts have refuted these figures as well, but Twitter is seemingly, by at least some measures, taking more action to address this element, which Musk says will always be priority number one at the app.

Though larger changes remain problematic. As we saw earlier this week, Twitter does seem to be becoming increasingly unstable, leading to larger outages and impacts, likely due to reduced oversight as a result of staff cuts.

Musk admitted that this is a problem, noting that the current code base is prone to failure when making even the slightest change.

Elon Twitter plan

But still, even with increased error rates, Musk says that Twitter usage is at an all-time high, with more than 250 million daily active users.

Elon Twitter plan

It’s worth noting that this chart measures up to Q4, and reports have suggested that Twitter usage has declined significantly since then. But even so, Twitter’s popularity has increased under Musk – not to the levels that Musk would obviously like (in regards to that billion-user target), but it is on track to see improvement, if it can get all of its elements into line.

On that front, Musk briefly discussed his plans to improve Twitter’s ad relevance, and drive better performance through various targeting measures.

Elon Musk Twitter Plan

Some of this revolved around simple measures, like keyword targeting, which Twitter has previously moved away from due to reduced advertiser performance. Elon is now looking to implement more direct targeting options like this, with advertisers able to highlight their content within related discussions in the app.

Finally, Musk discussed his longer-term vision for Twitter, and making it into the ‘everything app’, which mostly revolves around integrating payments.

Elon Musk Twitter Plan

“I think it’s possible to create a very powerful finance experience. Basically, PayPal is kind of like a halfway version of what I think could be done in payments and finance. So, let’s say you want to be able to send money easily from one account on Twitter to another account effortlessly, with one click, you want to be able to earn interest on that money, you want to be able to have debt, so you can let your interest can go negative. Basically, I think it’s possible to become the biggest financial institution in the world, just by providing people with convenient payment options. We don’t have the time to go into it in detail here, but if we just make the app more and more useful, people will use it more and it’ll be great.”

The vision is that, eventually, by enabling payments via tweet, Twitter will be able to facilitate more types of transactions, which will make it a more useful app, for all different purposes, similar to how Chinese messaging apps like WeChat have become essential utilities in that region.

Of course, Meta’s also trying to facilitate the same thing, and just recently got approval to expand WhatsApp payments usage in Brazil, while it’s also gaining traction with WhatsApp payments in India, likely the key market for such a shift.

But success in this area will not come easy, especially amid ongoing regulatory scrutiny, and given Musk’s defiant attitude to other regulatory groups, like the SEC, it’s hard to see Twitter ever gaining the approval required to facilitate such.

Still, that’s the longer-term vision, that Twitter will become a key source of truth in journalism, and a key utility in facilitating more types of payments, which will then make it a critical app for many more people. It’s an optimistic strategy, which requires many things to go right, but Musk says that, after massive cost-cutting, the app is, potentially, on track to be cash positive by the end of this year.

That, at the least, gives him firmer footing to build from, and maybe, Elon’s vision is beyond what others can yet see for the app.

You can check out Elon’s full presentation to the Morgan Stanley TMT Conference here.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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