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Mr. Beast Takes the Top Spot in Forbes’ 2021 YouTube Earners List



Mr. Beast Takes the Top Spot in Forbes' 2021 YouTube Earners List

It’s been coming for a while, and in 2021, it finally happened. According to Forbes’ annual listing of the highest-earning creators on YouTube, Jimmy Donaldson – aka ‘Mr. Beast’ – now leads the way, after raking in an estimated $54 million from his YouTube content throughout the year.

Donaldson takes the crown from Ryan Kaji, the now 10-year-old YouTube toy unboxing sensation, who’s lead the Forbes top earner list for the past three years running.

The top YouTuber earnings overall actually saw a big jump in 2021 – as explained by Forbes:

Altogether, the YouTubers collectively earned about $300 million in 2021 – another record amount – up 40% from a year earlier, mostly propelled higher by increasing views on their YouTube channels and the ad revenue they generate from those videos. Around half their earnings come from that ad revenue. To pad their pay further, all these stars have branded merchandise lines. And they variously dabble in generating additional revenue from Twitch, Snap, Facebook, podcasts, NFTs – even hamburgers.

It’s worth noting that these are not official earnings numbers – Forbes uses a range of sources to formulate its estimates, including data from Captiv8, SocialBlade and Pollstar as well as interviews with industry insiders. 

So the numbers here are not definitive, as we can’t know for sure how much each creator has brought in. But based on these combined research sources, the top 10 YouTube earner list for the past year is:

1. MrBeast – $54 million


Best known for his highly elaborate videos, and massive giveaways, Mr. Beast took some major steps in 2021, including launching his own chain of fast-food delivery outlets across the US and Canada.

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2. Jake Paul – $45 million

The social media influencer turned boxer, Paul remains a divisive figure for many. But no matter how you feel, he’s clearly doing something right.

3. Markiplier – $38 million

Gaming creator Markiplier continues to see huge success, with his 31.5 million channel subscribers tuning into his increasingly creative, and original content.

4. Rhett & Link – $30 million

The YouTube OGs, Rhett and Link are currently preparing to launch Season 21 of their show ‘Good Mythical Morning’, which has run for more than 2,000 total episodes thus far.


5. Unspeakable – $28.5 million

Primarily a Minecraft content creator, Nathan Graham has been expanding his content into more elaborate, real-life set-ups, which has propelled his success to new heights.

6. Like Nastya – $28 million

Seven year-old Nastya Radzinskaya is the youngest creator in the Forbes list, with her channel content focusing on toy reviews and activities for kids.

7. Ryan Kaji (Ryan’s World) – $27 million

The former child king of YouTube, Kaji has dropped down the list in 2021, but remains hugely popular, with his toy unboxing videos keeping youngsters entertained around the world.

8. Dude Perfect – $20 million


The Dude Perfect team formulate unique sports challenges, and have more recently taken to adding celebrity cameos and partnerships to boost their content.

9. Logan Paul – $18 million

The other Paul, who’s now a retired boxer himself, remains a highly influential figure, and in many ways highlights the value of creating a persona that people can align with throughout their own life. Though his luck did take a turn recently (see below). Worth noting too, Paul originally rose to fame on Vine.

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10. Preston – $16 million

Finally, making up the top ten, Preston Arsement has gained a massive following for his gaming videos, which once again underlines the significant of gaming in modern web culture.

It’s interesting to note the top trends, which are not based on views, so these are not the most-viewed channels, necessarily. But they are the creators that are beat monetizing their efforts.

If you’re looking to get a better understanding of YouTube, and what resonates with audiences, these creators can provide some key guide notes, while they also highlight the opportunities for revenue generation as a result of online content.


Which is definitely not easy, but it is worth noting the success of these stars, and learning from their channels to build your own online video approach.

You can read Forbes’ full top ten YouTube earners listing for 2021 here.

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LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release



LinkedIn's 'Funny' Reaction Looks to be Getting Closer to Release

Get ready to express yourself in a new way on LinkedIn, with its ‘Funny’ reaction getting closer to release.

As you can see in this image, posted by app researcher Nima Owji, LinkedIn’s looking to expand on its current reactions set with a new ‘Funny’, laughing emoji, so you’ll soon have another way to register quick response to those hilarious classics, like…

Linkedin post example

Which, in all honesty, don’t seem to really fit on LinkedIn – and even worse, many platform ‘influencers’ just steal memes like this from other platforms then re-post them to LinkedIn, and get all the credit in the forms of Likes and engagement.

But there’s always room for some laughter and jokes – and on LinkedIn, the ‘laughing’ reaction has actually been one of the most requested updates.

Indeed, back in February, as part an update of his team has been working on, LinkedIn’s Chief Product Officer Tomer Cohen said that:

“One of the top requests we got was for a laughing emoji reaction. We hear you loud & clear and we agree. Humor is indeed a serious business.”

LinkedIn has also added other emoji response options in the past, including the ‘Support’ reaction that it rolled out in June 2020, in response to posts about the pandemic. ‘Funny’ will be the next element, which, based on user interest, could add some value to the app.

There’s no official word from LinkedIn as to when it’s going to go live with its ‘Funny’ addition, and it hasn’t been added to its Help page for Reactions as yet (LinkedIn normally updates its Help pages before going live with new features). But it does seem to be getting close, with this format and visual style looking very pretty much complete.


We’ve asked LinkedIn for more info and we’ll update this post if/when we hear back.

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