It’s been coming for a while, and in 2021, it finally happened. According to Forbes’ annual listing of the highest-earning creators on YouTube, Jimmy Donaldson – aka ‘Mr. Beast’ – now leads the way, after raking in an estimated $54 million from his YouTube content throughout the year.
Donaldson takes the crown from Ryan Kaji, the now 10-year-old YouTube toy unboxing sensation, who’s lead the Forbes top earner list for the past three years running.
The top YouTuber earnings overall actually saw a big jump in 2021 – as explained by Forbes:
“Altogether, the YouTubers collectively earned about $300 million in 2021 – another record amount – up 40% from a year earlier, mostly propelled higher by increasing views on their YouTube channels and the ad revenue they generate from those videos. Around half their earnings come from that ad revenue. To pad their pay further, all these stars have branded merchandise lines. And they variously dabble in generating additional revenue from Twitch, Snap, Facebook, podcasts, NFTs – even hamburgers.
It’s worth noting that these are not official earnings numbers – Forbes uses a range of sources to formulate its estimates, including data from Captiv8, SocialBlade and Pollstar as well as interviews with industry insiders.
So the numbers here are not definitive, as we can’t know for sure how much each creator has brought in. But based on these combined research sources, the top 10 YouTube earner list for the past year is:
1. MrBeast – $54 million
Best known for his highly elaborate videos, and massive giveaways, Mr. Beast took some major steps in 2021, including launching his own chain of fast-food delivery outlets across the US and Canada.
2. Jake Paul – $45 million
The social media influencer turned boxer, Paul remains a divisive figure for many. But no matter how you feel, he’s clearly doing something right.
3. Markiplier – $38 million
Gaming creator Markiplier continues to see huge success, with his 31.5 million channel subscribers tuning into his increasingly creative, and original content.
4. Rhett & Link – $30 million
The YouTube OGs, Rhett and Link are currently preparing to launch Season 21 of their show ‘Good Mythical Morning’, which has run for more than 2,000 total episodes thus far.
5. Unspeakable – $28.5 million
Primarily a Minecraft content creator, Nathan Graham has been expanding his content into more elaborate, real-life set-ups, which has propelled his success to new heights.
6. Like Nastya – $28 million
Seven year-old Nastya Radzinskaya is the youngest creator in the Forbes list, with her channel content focusing on toy reviews and activities for kids.
7. Ryan Kaji (Ryan’s World) – $27 million
The former child king of YouTube, Kaji has dropped down the list in 2021, but remains hugely popular, with his toy unboxing videos keeping youngsters entertained around the world.
8. Dude Perfect – $20 million
The Dude Perfect team formulate unique sports challenges, and have more recently taken to adding celebrity cameos and partnerships to boost their content.
9. Logan Paul – $18 million
The other Paul, who’s now a retired boxer himself, remains a highly influential figure, and in many ways highlights the value of creating a persona that people can align with throughout their own life. Though his luck did take a turn recently (see below). Worth noting too, Paul originally rose to fame on Vine.
10. Preston – $16 million
Finally, making up the top ten, Preston Arsement has gained a massive following for his gaming videos, which once again underlines the significant of gaming in modern web culture.
It’s interesting to note the top trends, which are not based on views, so these are not the most-viewed channels, necessarily. But they are the creators that are beat monetizing their efforts.
If you’re looking to get a better understanding of YouTube, and what resonates with audiences, these creators can provide some key guide notes, while they also highlight the opportunities for revenue generation as a result of online content.
Which is definitely not easy, but it is worth noting the success of these stars, and learning from their channels to build your own online video approach.
You can read Forbes’ full top ten YouTube earners listing for 2021 here.
LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers
LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.
First off, LinkedIn’s making its new post templates available to all company pages.
As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.
LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.
As per LinkedIn:
“Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”
I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.
And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.
We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.
As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.
On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.
The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.
That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.
As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.
Finally, LinkedIn has also added a new ‘Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.
“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.”
Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.
These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.
Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.
You can read about all of LinkedIn’s latest company page updates here.
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