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Twitter Tests New ‘Super Follow’ and Tipping Buttons for Profiles

Published

3 years ago

April 23, 2021

twitter tests new super follow and tipping buttons for profiles

At its recent Analyst Day preview of upcoming tools and features, Twitter showcased its initial plans for new ‘Super Follow’ and tipping options, which will provide tools for Twitter users to directly monetize their presence by offering locked, exclusive content to paying members.

And it seems that Twitter’s now closing in on the next stage of the project, with reverse engineering superstar Jane Manchun Wong uncovering these new profile layouts, incorporating both new options, within the back-end code of the app.

As you can see here, with these new formats, Twitter users may end up having the option to add:

A ‘Tipping’ button to accept fan/follower donations direct on their profile
An additional ‘Super Follow’ option alongside the ‘Follow’ prompt (the “+” icon in the first image)
Or, a new ‘Super Follow’ button featured prominently, which would replace the ‘Follow’ button for those already following (people would be able to unfollow by tapping on the profile/tick icon alongside the ‘Super Follow’ button)

Twitter’s still working through the details, with several variations in testing, but it does look like, soon, users will have a few new optional buttons to add to their profiles, if they want to try and monetize their Twitter following.

As noted, Twitter first previewed its coming ‘Super Follow’ option at its Analyst Day in February, in which it also outlined a range of ways in which Twitter users would be able to incentivize paying subscribers with various add-on options.

The idea is that by providing ways for users to monetize their Twitter audience, that could help Twitter to both keep its top users tweeting more often, while also incentivizing them to build more reliance on the app. That would ideally help Twitter boost overall time spent within its app by keeping its most engaging voices more active, while new eCommerce and newsletter tools, among other functions, would also help to expand Twitter usage, and broaden its functionality.

That also ties into Twitter’s larger plans for business interactions, which advanced a little further this week with the initial live test of business profiles in the app.

As you can see here, aside from business info panels, which will provide contact details and directions for physical stores, business profiles will also likely have product listing options, image galleries, and more.

Combine these tools with audio rooms, communities for enclosed discussion, and new audience restrictions on tweets, and you can see how Twitter is building towards the next stage of more enclosed, exclusive content tools, which will facilitate its gated subscriptions, and provide a whole new range of options for those who want to base their community-building, and community monetization process, within the app.

Effective audience monetization has become a bigger focus for all platforms of late. With every app competing for attention, and a finite supply of actual talent that people will pay to tune into, the race is now on to provide the best home for creators, where they can make actual money from their online efforts.

Indeed, Snapchat this week reported that it’s seeing good results from its ‘Spotlight’ TikTok-clone, which is likely due to Snapchat offering up big cash incentives for the best Spotlight clips, in a bid to steal creators away from TikTok – or at the least, keep its own top creators from switching over to TikTok instead. TikTok, meanwhile, has its own ‘Creator Fund’ to incentivize its rising voices, while Instagram and YouTube provide valuable incentives through their established monetization programs, based on their expansive ad networks.

Even so, Instagram’s parent company Facebook is also looking into paid newsletter subscriptions and an expansion of its Facebook Stars donation process into more platform elements, while it’s also adding ads in Instagram Reels – its own TikTok clone – and Stories sticker ads to further its creator monetization options. LinkedIn is also investigating incentive programs for its top voices.

Keeping your most popular creators active is key to maintaining audience, and building a sustainable content ecosystem, and now, the competition is truly heating up as each platform pushes to provide more tools to help their best users make real money from simply being active and present.

That’s good news for creators, but it could end up being problematic for the platforms – especially if the bigger players decide to up the ante, and provide financial incentives beyond what the smaller players can offer.

For example, Snapchat, as noted, is currently paying out $1 million per day for the best Spotlight content, a process which, at least for now, appears to be somewhat sustainable, as it continues to boost usage, and thus, advertiser growth. But what if Facebook offered $2 million for Stories content, or for the top Reels instead? What if it offered $5 million?

You can see how this type of escalation would work to the benefit of the larger, more well-resourced players, which could theoretically blow opponents out of the water with more lucrative offers in this respect.

At the moment, the biggest platforms are focusing on refining their existing ad ecosystems instead, which is a more sustainble, long-term path.

But if programs like Spotlight continue to work out, and the race comes down to incentives, that won’t work in favor of the smaller apps.

This is the landscape that Twitter is now wading into with its creator tools, and while it’s looking to build an array of options to cumulatively add to its paying subscription models, it will also need to weigh the benefits of each process as it seeks to establish the best way forward, and the best offerings for its platform stars.

It’s an interesting time, which will see a range of new options rolled out, and a flood of successes and failures, both among platforms and creators, as they evolve.

We’ll keep you updated on Twitter’s evolving ‘Super Follow’ plans.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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