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WhatsApp’s Doubling the Size of Group Chats in the App



WhatsApp's Doubling the Size of Group Chats in the App

WhatsApp has launched the first stage of its new Communities roll out, with Reactions now available in group chats, and users now able to send files within WhatsApp up to 2GB in size at a time, up from its previous 100MB limit.

WhatsApp announced its new Communities initiative last month, which, in addition to these elements, will also include new admin tools, sub-groups, 32-person audio chats, and more.

WhatsApp update

But that’s apparently not all – in addition to these already announced updates, WhatsApp is also now gradually rolling out the ability to add up to 512 people to a group chat.

That’s a significant expansion – users can currently add up to 256 people to a WhatsApp group chat, which will now be doubled, which could facilitate a range of new usage and communication options.

Though it could also open WhatsApp up to more activity by criminal groups, or those looking to spread misinformation or other harmful content via its encrypted discussion chains.

Back in 2020, at the height of the pandemic, WhatsApp implemented new restrictions on message forwarding in the app, in order to combat the rise of misinformation campaigns flowing through chat threads. That resulted in a 70% reduction in the number of highly forwarded messages, and with over 2 billion WhatsApp users worldwide, that’s a potentially significant impact on the activity of ill-intentioned groups. 

Could doubling the size of WhatsApp groups be a step in the wrong direction on this front?

Concerns aside, the expansion could also open up new opportunities for marketers to create brand-affiliated groups in WhatsApp, where they could provide exclusive offers and sneak peaks to their most loyal, engaged customers. I mean, you can already do this now, with up to 256 of your top customers, but by opening that up to even more people, that could make it a more valuable proposition too.


It’s not available to all users as yet, but if you were looking to make a super-massive WhatsApp group, that option is coming, which could open up new opportunities.

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A Look at the Top Costume Themes and Trends for Halloween 2022



A Look at the Top Costume Themes and Trends for Halloween 2022

Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.

Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.

First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.

  1. Stranger Things costume ideas (+22x)
  2. Elvis and Priscilla costume (+19x)
  3. Patrick Bateman costume (+18x)
  4. Top Gun costume (+6x)
  5. Anna Delvey costume (+5x)
  6. Harley Quinn halloween costume (4x)
  7. Avril Lavigne halloween costume (+3x)
  8. Dani Hocus Pocus costume (+3x)
  9. Maddie and Cassie Euphoria costume (+3x)
  10. Lord of the Rings halloween costumes (2x)

Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?

Similar trends are evident in Google Search data, along with some additional variations and styles:

  • Gomez Addams costume
  • Mary Sanderson costume
  • Spiderman costume
  • Joker costume
  • Akatsuki cloak
  • Cruella costume
  • Black Widow costume
  • Velma costume
  • Harry Potter costume
  • Mandalorian costume

There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.

Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:

  • #Halloween
  • #Halloween2022
  • #HappyHalloween
  • #TrickOrTreat 

(Twitter also notes that #Giveaway and #Win are also popular, as they always are, which could be worth noting in your approach)

Along with the most popular Halloween emoji

  • Pumpkin emoji
  • Ghost emoji
  • Loudly crying face emoji
  • Crying laughing emoji
  • Purple devil emoji

You probably could have guessed those, but if you need some additional inspiration or notes, these are the hashtags and emoji you should be considering.

More platforms will release more data and trend insights over the next few weeks, along with any new tools and options that they’re adding to help people engage with the event.


But if you’re looking to get planning, or you just need a little direction, these are the top trends as they currently stand, which could help you find the best approach for your campaigns.

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