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Så fungerar LinkedIn-algoritmen 2023 [Uppdaterad]

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Så fungerar LinkedIn-algoritmen 2023 [Uppdaterad]

LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 875 million members in more than 200 countries and regions, LinkedIn is immensely popular and well-used. On top of the sheer size of the platform, nearly 25% of users are senior-level influencers; about 10 million are categorized as C-level executives, and LinkedIn classifies 63 million as “decision makers.”

If you’re a B2B marketer or brand, you probably already know this plattform för sociala medier offers you an excellent opportunity to reach your target demographic. However, seizing that opportunity is easier said than done since LinkedIn uses a unique algoritm to serve content to users.

In this article, we will walk through how the LinkedIn algorithm works in 2023, best practices for beating the algorithm with organic content, and how brands can elevate their presence on the platform.
 

What is the LinkedIn Algorithm?

 
The LinkedIn algorithm is a formula that determines which content gets seen by certain users on the platform. It’s designed to make each user’s newsfeed as relevant and interesting to them as possible to increase engagement and time spent on the platform. In this way, the LinkedIn algorithm is similar to the Facebook eller TikTok algoritm, though LinkedIn’s is slightly more transparent (which is good news!). 

In fact, LinkedIn itself is a good source for demystifying the algorithm and understanding what content is prioritized for members. But the general function of the LinkedIn algorithm is to review and assess billions of posts every day and position those that are most authentic, substantive and relevant to each user at the top of their feeds.  

How the algorithm achieves that function is a little more complex.
 

How the LinkedIn Algorithm Works in 2023

 
 
LinkedIn users’ feeds don’t show posts in chronological order. Instead, the LinkedIn algorithm determines which posts show up at the top of users’ feeds, meaning that sometimes users see older or more popular posts before they see more recent ones.

Several factors influence the LinkedIn algorithm, and the factors change relatively often. Let’s take a closer look.
 

1. Assess and Filter Content by Quality

 
When someone posts on LinkedIn, the algorithm determines whether it’s spam, low-quality, or high-quality content. High-quality content is cleared, low-quality content undergoes additional screening, and spam content is eliminated. 

 

  • Spam – Content flagged as spam can have poor grammar, contain multiple links within the post, tag more than five people, use more than ten hashtags (or use expressly prescriptive hashtags like #follow, #like, and #comment) or be one of multiple postings from the same user within three hours. 
  • Low-quality – Content categorized as low quality isn’t spam but is judged as not particularly relevant to the audience. These posts can be hard to read, tag people who are unlikely to respond or interact, or deal with topics too broad to be interesting to users.  
  • High-quality – “Clear” content is easy to read, encourages engagement, incorporates strong keywords, uses three or fewer hashtags, and reserves outbound links to the comments. In other words, it’s something your audience will want to read or see and react to in a substantive way.

 

2. Test Post Engagement with a Small Follower Group

 
Once a post has made it through the spam filter, the algorithm distributes it to a small subset of your followers for a short time (about an hour) to test its ability to generate engagement. If this group of followers likes, comments or shares the post within this “golden hour,” the LinkedIn algorithm will push it to more people. 

If, on the other hand, the post is ignored, or your followers choose to hide it from their feeds (or, worst of all, mark it as spam), the algorithm will not share it further.  
 

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3. Expand the Audience Based on Ranking Signals

 
If the algorithm decides your post is worthy of being sent to a broader audience, it will use a series of three ranking signals to determine exactly who sees it: personal connection, interest relevance och engagement probability. 

These signals boil down to the level of connection between you and the user who potentially sees the post, that user’s interest in the content’s topic and the likelihood of that user interacting with the content. We’ll break down exactly what these ranking signals are further in the post.
 

4. Additional Spam Checks and Continued Engagement Monitoring

 
Even after a post is pushed to a broader audience, the LinkedIn algorithm continues monitoring how users perceive it in terms of quality. If your content is marked as spam or entirely ignored by the new audience group, LinkedIn will stop showing it to those audiences. On the other hand, if your post resonates with new audiences, LinkedIn will keep the post in rotation. So long as the post gets a steady stream of engagement, posts can stay in circulation for months.
 

8 Best Practices to Make the LinkedIn Algorithm Work for You

 
 Understanding how the LinkedIn algorithm works is the first step to reaching more people on LinkedIn and ensuring your content is well-received and engaging. The next step is optimizing your content based on the factors the algorithm prioritizes to maximize its effect. This is where mastering the ranking signals comes into play.

Here are eight tips for crafting high-performing LinkedIn content:
 

1. Know What’s Relevant to Your Audience

 
Relevance is what the algorithm prizes above all other content qualities. For LinkedIn, relevance translates to engagement, which leads to more time spent on the platform, which results in more ad revenue and continued growth. Following this tip will win you points in the “interest relevance” and “engagement probability” ranking categories. 

The entire LinkedIn ecosystem is set up to prioritize highly relevant content. To ensure your posts are relevant, create content focused on your niche and your audience’s specific needs and interests. As LinkedIn’s then-Director of Product Management Linda Leung explained in 2022, “we are continuously investing in the teams, tools, and technology to ensure that the content that you see on your feed adds value to your professional journey.” 

Använda sig av customer research and analytics from other social media platforms to learn more about what your audience wants to know. Focus on creating high-quality, valuable content that helps professionals succeed in formats they prefer (for example, videos, which get three times the average engagement of text-only posts). But above all, posting content that is personal and has industry relevance is vital. 
 

2. Post at the Right Time

 
As with most things, timing is crucial for successful LinkedIn posts. It’s even more critical when considering the “golden hour” testing process integral to the algorithm’s rankings. Remember, how much interaction a post gets within the first hour after it’s published determines whether it gets pushed to a broader audience. That means posting at the optimal time when your followers are online and primed to respond is a central factor to success.

You are the best judge of when your top LinkedIn followers and people in your network are most likely to be on the platform and engaging with content. But for the general public, data suggests the best time to post is at 9:00 a.m. EST on Tuesdays and Wednesdays. Cross-reference these times with your own analytics and knowledge about your audience — like a common time zone, for example — to find the best time for your posts.
 

3. Encourage Engagement

 
Your post format can play a significant role in user engagement. The LinkedIn algorithm doesn’t explicitly prioritize videos over photo and text posts, but LinkedIn’s internal research has found video ads are five times more likely to start conversations compared to other types of promoted content. 

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Asking a question is another great way to encourage interaction with your post. If you’re sharing industry insights, open the conversation to commenters by asking them to share their opinions or experiences on the topic. 

Additionally, tagging someone in your LinkedIn post can expand its reach, but only tag relevant users and people likely to engage with the post. You don’t automatically get in front of a celebrity’s entire following just because you tagged them. In fact, the algorithm’s spam filter can penalize your post for that. But when you tag someone relevant, the tagged person’s connections and followers will also see your post in their feeds. 
 

4. … But don’t beg users to engage

 
The LinkedIn algorithm penalizes posts and hashtags that expressly ask for an engagement action like a follow or a comment. In an official blog post from May 2022, LinkedIn said that it “won’t be promoting” posts that “ask or encourage the community to engage with content via likes or reactions posted with the exclusive intent of boosting reach on the platform.” Essentially, content that begs for engagement is now considered low-quality and should be avoided.
 

5. Promote new posts on non-LinkedIn channels

 
LinkedIn doesn’t exist in a vacuum, and neither do its users. Content that gains traction in other channels can help boost LinkedIn posts and vice versa. Sharing posts on your website, other social media platforms, or with coworkers can spark the initial engagement required for a viral LinkedIn post. Promoting content on other channels can also encourage inactive LinkedIn users to re-engage with the platform, and that interaction will be interpreted as net new engagement for your post.
 

6. Keep Your Posts Professional

 
As the “professional social networking site,” LinkedIn has a well-honed identity that extends to the type of content it favors. Specifically, business-related content that users will find relevant and helpful to their careers or within their industry. 

This might seem common sense, but it can be tempting to think that content that earns lots of clicks or likes on other social media platforms will perform similarly when cross-posted on LinkedIn. Unfortunately (or fortunately), hilarious memes, TikTok dance clips and personal videos don’t resonate with the LinkedIn algorithm. 
 

7. Avoid Outbound Links
 
 

The urge to include an outbound link in a LinkedIn post is real, especially for B2B marketers using LinkedIn to generate leads and traffic to their websites. But this is universally regarded as a tactic to avoid. LinkedIn wants to keep users on the platform and engaging; link-outs defeat that purpose. Therefore, the algorithm tends to downgrade content that includes an outbound link. 

Posts without outbound links enjoyed six times more reach than posts containing links. Does that mean there’s no room for a link to your brand’s website or blog with additional resources? No. But the best practice is creating content that encourages a conversation and letting the audience request an outbound link. If you feel compelled to link to something off-platform, include that link in the comments. 
 

8. Keep an Eye on SSI

 
LinkedIn has a proprietary metric called the Social Selling Index, which measures “how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships.” Per LinkedIn, social selling leaders create 45% more opportunities than those users with lower SSI scores.

A higher SSI boosts users’ posts closer to the top of their audience’s feeds. While this impacts post visibility for individual posters rather than brands and companies, it remains a significant influence on LinkedIn’s algorithm and is worth noting. 

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Källa: Business 2 Community
 

An Overview of Ranking Signals on LinkedIn’s Algorithm

 
 
As mentioned earlier, there are three ranking signals the LinkedIn algorithm uses to rank posts in a user’s feed:
 

  1. Personal connections
  2. Interest relevance
  3. Engagement probability

 
And here’s how each signal impacts a post’s ranking:
 

Personal Connections

 
In 2019, LinkedIn began deprioritizing content from mega influencers (think Oprah and Richard Brandon) and instead began highlighting content from users’ personal connections. To determine a user’s connections, LinkedIn considers these two things:
 

  1. Who a user works with or has previously worked with
  2. Who a user has interacted with before on the platform

 
At the top of the feed, users now see posts by people they engage with often and by anyone who posts consistently. Users also see more posts from connections with whom they share interests and skills (according to their LinkedIn profiles). 

That said, as of 2022, LinkedIn is also “creating more ways to follow people throughout the feed experience,” including thought leaders, industry experts, and creators that may be outside of a user’s network. So it’s important to remember that personal connection is just one factor influencing post ranking.
 

Interest relevance

 
Relevance is another of the three ranking signals – and in many ways, the most important one. LinkedIn explains on its engineering blog: “We already have a strong set of explicit and implicit signals that provide context on what content a member may find interesting based on their social connections and the Knowledge Graph (e.g., a company that they follow, or news widely shared within their company).”

LinkedIn also uses what they call an “interest graph” that represents the relationships between users and a variety of topics. This lets the LinkedIn algorithm measure the following:
 

  • How interested users are in certain topics
  • How related are different topics to one another
  • Which connections share a user’s interests

 
The algorithm also considers the companies, people, hashtags, and topics mentioned in a post to predict interest. To maximize the interest relevance ranking, you have to understand your target audience and craft content that they’ll find relevant.
 

Engagement Probability

 
Interaction plays a significant role in a post’s ranking on LinkedIn. The platform uses machine learning to rank interaction in two ways:
 

  1. How likely a user is to comment on, share, or react to a post based on the content and people they have interacted with
  2. How quickly a post starts receiving engagement after it’s published. The faster users interact with a post, the more likely it will appear at the top of others’ feeds

 
Users who regularly interact with others’ posts in their LinkedIn feed are more likely to see interactions on their content, which in turn means that they’ll be more likely to show up on other people’s feeds.
 

Elevate Your Brand’s LinkedIn Presence

 
The LinkedIn algorithm can seem intimidating, but it really isn’t. It relies on a series of rules and ranking measures that can be understood and mastered to present users with content they find helpful in their professional lives.

Knowing that the algorithm prioritizes engagement, relevance and connection will help get your posts in front of more LinkedIn users and improve your overall performance on the platform. And by following the eight best practices outlined in this article, you’ll be able to keep your audience’s interest and create plenty of opportunities for them to engage with your content. 

Tinuiti helps brands strengthen relationships with new and current customers through expert social media strategy and brilliant creative. Reach out to our Paid Social services team to learn how to start advancing your LinkedIn strategy today.

Editor’s Note: This post was originally published in September 2021 and has been regularly updated for freshness, accuracy, and comprehensiveness.

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12 AI-verktyg som hjälper dig att växa din blogg

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12 AI-verktyg som hjälper dig att växa din blogg

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.

Gratis guide: Hur man använder AI i innehållsmarknadsföring [Ladda ner nu]
(mer …)

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Salesforce sommaren 2023 release: Affärsledarens guide

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Salesforce sommaren 2023 release: Business executives guide

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? 

Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.

Admin and CRM enhancements 

Whether you’re a seasoned pro or a first-time user of Salesforce, these admin and CRM enhancement enable you to customize the experience and find things faster.

  • Layout. Imagine trying to read a book, but the words are all jumbled together, making it nearly impossible to understand. Before the latest layout updates, that’s how Salesforce used to feel for many users — especially first-timers. The updated layout includes consolidated address fields, phone numbers, and well-spaced elements to improve readability and navigability. In addition, you can now align fields horizontally for user adoption and data visibility.
  • Optimized app pages. Users can customize and optimize app pages, making information more accessible and digestible for users. Maximizing and minimizing sections of pages will help you and your team find what you’re looking for faster, which means less time spent scrolling.   
  • Gender-neutral salutations. The importance of honoring all of your customers cannot be overstated. Salesforce has adopted gender-neutral salutations so you can better reflect the diversity of your customers. An “Mx.” salutation is now available, which is a significant step towards making everyone feel seen and valued.
  • Customizable dashboards. The dashboard, which has been a significant source of frustration, is now customizable and can be tailored to your customers with the ability to add custom images and text. Plus, you can add up to five filters and focus your dashboard. All this is to say that you can set your workspace to suit your needs and preferences, making it more efficient and narrowly tailored for your target audience.
  • Updated calendar. The last important update in this section is that the calendar feature has been revamped to include a drag-and-drop capability to move events around easily. Plus, there are now overlapping event tiles and color-coded events for better usability. Updates to calendar functions have been a longtime request by Salesforce users, and the upgrades are exciting because they lead to increased productivity. 
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Account Engagement 

Salesforce’s Account Engagement, formerly known as Pardot, has received several significant updates to improve efficiency and effectiveness.

  • Completed actions + external actions. Trigger partner completion actions with external actions in the same setup. Previously, external actions had to be triggered via Engagement Studio, but you can use your Account Engagement platform and third-party tools to automatically create a multi-touch experience while also creating operational efficiencies between marketing systems. Let’s say you have a user fill out a form on your site. You can now automatically register them via your webinar tool. You can also create an automatic second touch by sending them a text message after the form completion. 
  • Optimizer tool. The new optimizer tool for Account Engagement allows users to see how the tool and your business unit(s) are operating at any time. This includes identifying areas to improve your overall performance, which in turn creates more efficient touchpoints for your customer.  A great example of the tool at work is identifying the overuse of automation rules that can slow overall operational processes ‘behind the scenes’ (which can delay critical communications to your customers!). In digital, every second counts; Optimizer’s ability to surface risks to Account Engagement users means you’ll be spending time fixing automations rather than manually auditing your tool.
  • Data Cloud. Account Engagement now works with Salesforce Data Cloud (formerly Salesforce CDP) to connect data from multiple sources and unify that data into unified customer profiles. Once unified profiles are available, Account Engagement users can segment and personalize their customer communications, driving increased engagement and revenue.
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Guest check-out upgrade among Commerce enhancements

Several significant updates that enhance customer experience were included in this release: upgrades to guest checkout, a self-service reorder portal, a Pay Now feature, and saved payment methods.

  • Guest check-out feature. Allows customers to browse and check out anonymously, making the shopping experience faster and less intrusive.
  • Self-service reorder portal. Simplifies the process of placing repeat orders, saving time and effort. 
  • Pay Now: Makes it easier to process payments without going through the checkout process by letting businesses send a URL or a page to a customer so they can make a payment immediately. Think of it as skipping the line and going straight to the cashier.
  • Saved payment methods.  Also enables quicker checkouts by eliminating the need to re-enter payment information each time. This feature mimics a digital wallet, only you don’t need to dig around to find your credit card. 

Want to see all the details? The full Salesforce Summer ‘23 Release notes are here. 


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Om författaren

Joe Anzalone

Joe is Vice President, Salesforce Technology at Shift7 Digital. As a member of the Shift7 leadership team, Joe works to craft solutions and architectures that meet ambitious client goals using the power of the Salesforce platform, including product ownership for Shift7’s Industry GTM Accelerators. Joe brings more than 20 years of experience implementing Salesforce and other digital platforms including enterprise solutions and complex technology implementations. He sits on the Salesforce B2B Commerce product advisory board. Shift7 Digital is a Salesforce Ventures-backed agency, revolutionizing the digital experience for manufacturers, distributors, and their customers.

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AI har gjort kundvärdesresan mer kraftfull: Här är varför

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AI har gjort Customer Value-resan mer kraftfull: Här'

If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework.

It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed like the Mona Lisa.

1685911250 528 AI har gjort kundvärdesresan mer kraftfull här

My name is James Bullis. I am a Marketing Technologist / Webmaster with over 25 years in the industry.
I remember when I first learned about this concept around 15 years ago.

It was originally called Customer Value Optimization and had an entirely different structure. I’m a web designer and when I started working in this industry I started out in marketing.

When I became a web designer, I didn’t understand that a business web design is a part of a business’
marketing plan. After learning more about marketing, I realized how I could put these concepts into the website and use them to create a better website experience for my customers’ website visitors.

Then the along came the Customer Value Journey (CVJ) which was a fundamental upgrade and made the entire foundational framework make more sense. It essentially closed the loop and created an endless flywheel of customers if applied correctly.

It really played well in helping to understand how a business website should be laid out so that the traffic could be funneled through the Customer Value Journey.

The CVJ is not the only part of this foundational framework. It is usually accompanied by an Ideal Client Avatar and the Before & After exercise. Essentially, you need to understand who you want to help and be able to empathize with them to discover how you can bring value by easing their pain.

But there is a real problem when it comes to the CVJ that I have noticed over the years. It seems to me that no one will sit down and do it.

Do I know this for a fact? No. But, I can guess with some authority that most people who have learned this framework skip over it in practice.

This became obvious to me some years ago inside of DigitalMarketer Engage – the Facebook group of people who have spent some time and money with DigitalMarketer to engage with other members to talk about the frameworks, get advice, and learn from each other.

You could always tell when a fresh wave of members would join because the same questions were asked repeatedly.

These were questions that could simply be answered if they took the time to go through the process of completing these exercises for each new campaign or business that they started to work on as marketers.

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I don’t know why people skip over these foundational steps. The framework itself along with the worksheets probably make the concept seem simple and insignificant but it is a powerful exercise that will save you a ton of time, money, and resources.

Years ago, DigitalMarketer invited people to a conference in Austin to learn some amazing new concepts that were going to change the way we thought about digital marketing.

I was excited. I packed up. Headed to Texas. Arrived at the event. Sat down. Excited to learn something new when the guys came out and began talking about…the CVJ. The avatar. The before and after exercise.

I was a bit dumbfounded and a little bit angry at myself when I realized that this framework…was the secret. And I realized that I was not taking the time to do these exercises.

I realized that I wanted to spend my time learning about these frameworks and exercises but I myself was not implementing them. I did something drastic when I left that event. I went home and disconnected myself from everything DigitalMarketer and I decided that I wouldn’t invest in learning any new concepts until I started with these fundamentals.

For years, I worked on numerous projects, and I took a stand to make sure that we sat down and did the work. This is what I discovered.

Why the Customer Value Journey Is STILL Essential

The CVJ is essential because it answers the most important questions that everyone who works with a
business needs to know:

  1. Who Do You Help?
  2. How Do You Help?
  3. Why Does It Matter?

It’s also important because it puts this information in a format that can be shared with anyone who works on a business including sales, marketing, and technology. If my clients already had a CVJ for their business when I started designing and building a new website for them, it would be so much easier to create a website that actually gets results.

If the information that is contained in a CVJ were given to a graphic designer, marketing contractor, customer service rep, sales rep, consultant, anyone…this would make working the clients and ensuring their success so much easier. We call it greasing the skids because it makes it outlines everything that needs to be done in a simple to understand and comprehend format.

After using this framework on any new projects, I don’t know how I could realistically provide value to my clients if I didn’t help them create their CVJ.

The CVJ Is an Experiment in Marketing

Everything that we do in marketing is an experiment. Every little decision we make is a series of experiments that lead us to always be optimizing. No matter how far we’ve come, we can always do it better. For that reason, the CVJ is more of a living document that changes over time as the campaigns that you work on. A business can have multiple CVJs.

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Think about it. You can get this process wrong because chances are you and your customer are just guessing about what will work. The more you do it, the easier it will be for you to ensure your customer’s success, but chances are, if you are creating a CVJ for a customer, they probably never completed one before and these concepts are new.

You can get it wrong. In fact, you can get it wrong and waste time, money, and resources by targeting the wrong people. Last year, I did a session with a client where we went through the process of mapping out their Ideal Customer Avatar, Before & After Exercise, and CVJ.

Den ultimata guiden till en effektiv Instagram-marknadsföringsstrategi

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For months we created content, updated the website, and ran social media campaign. It wasn’t until we expanded on these exercises with AI that we realized that we were targeting the wrong prospect. Now we can avoid that.

The CVJ Is Easier To Create Than Ever with AI

Om jag skulle fråga en grupp marknadsförare varför de inte använde ett ramverk för att bedriva sin marknadsföring, skulle jag föreställa mig att huvudkonsensus skulle vara att handlingen att sitta ner med sin klient och få en fullständig förståelse för dessa begrepp inte är något som du eller din kund verkligen vill göra.

I klientens sinne bör du bara känna till denna information (genom något mirakel). Verkligheten är att alla företag är olika och även om du kanske kan upprepa begreppen i dessa övningar, kommer övningarna att slutföras och dokumenteras att spara dig mycket tid och hjärtesorg i det långa loppet.

Jag älskar citatet från Lincoln som säger: "Om jag fick sex timmar på mig att hugga ner ett träd skulle jag ägna de första fyra åt att slipa min yxa."

Det här konceptet är sant i så många aspekter av affärer, men som jag sa tidigare, om du tar dig tid att dokumentera CVJ, ICA och före och efter träning kommer du att vara så långt på väg att du kommer att göra ditt liv mycket enklare .

Nåväl, nu har vi det här som heter AI. Och vad jag har upptäckt om AI är att den verkligen är lämpad för att hjälpa till att lösa det här problemet. Faktum är att nu när jag har börjat använda AI för att skapa den här grunden kan jag inte låta bli att generera koncepten, expandera på dem och göra något av det mest fokuserade innehållet som talar direkt till potentiella kunder.

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CVJ-ramverket är avgörande för framgång som marknadsförare. Nu med hjälp av AI-verktyg kan du ta vilken ram som helst och injicera den med steroider för att skapa en omfattande marknadsföringsbas som bokstavligen kan förändra dina marknadsföringskampanjer.

Du kan inte bara skapa utökade versioner av dessa grundläggande ramverk, utan du kan nu använda dem som referens när du skapar innehåll för att skapa medvetenhet och öka engagemanget hos din publik.

AI:s gryning inom digital marknadsföring är spännande och erbjuder gränslösa möjligheter att stärka och effektivisera de strategier vi använder. Genom att utnyttja AI-kapaciteten kan skapandet och tillämpningen av grundläggande ramverk som Customer Value Journey (CVJ), Ideal Client Avatar (ICA) och övningen Före och efter förstärkas avsevärt.

Förbi är de dagar då marknadsförare försummar dessa kritiska steg på grund av deras tidskrävande karaktär eller den upplevda komplexiteten. Med AI kan vi förbättra dessa processer, minska marginalen för fel och i slutändan leverera mer riktat och slagkraftigt innehåll.

Under min personliga resa som webbdesigner som blev marknadsföringsteknolog har jag sett värdet av dessa verktyg till bordet, men också bevittnat deras försummelse. Genom att använda AI kan vi förändra denna trend och se till att dessa värdefulla resurser används till sin fulla potential.

Genom att ta oss tid att implementera dessa verktyg på rätt sätt ger vi inte bara ett enormt värde till våra kunder utan skapar också en bättre upplevelse för slutanvändaren, vilket leder till mer framgångsrika marknadsföringskampanjer.

Som digitala marknadsförare har vi en spännande väg framför oss. Beväpnade med den transformativa kraften hos AI kan vi ta visdomen som är inkapslad i CVJ och andra ramverk och släppa lös den i en större skala än någonsin tidigare.

I en tid där varje affärsbeslut blir datadrivet, säkerställer tillkomsten av AI att nyanserna av mänsklig insikt förblir centrala i våra marknadsföringsstrategier.

Det gör att vi kan balansera skalorna mellan data och empati, mellan effektivitet och effektivitet och i slutändan mellan verksamheten och kunden. Så när vi går in i framtiden för digital marknadsföring, låt oss komma ihåg att föra dessa värdefulla lärdomar framåt och ta till oss verktygen som AI tillhandahåller för att förstärka vår resa.


1675814445 466 The Rise of Web3 in Web Design 8 Ways Website

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