Ta kontakt med oss

SÖKMOTORER

December 2022 Google Helpful Content Update Rolling Out

Publicerad

December 2022 Google Helpful Content Update Rolling Out

Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December 6th, which is why Google did not announce it until the 6th. This update adds new signals, most notably making it work for all languages globally – it is not just looking at English content anymore.

Google posted on December 6th that on December 5th, it “released the December 2022 helpful content update, which improves our classifier and works across content globally in all languages.” Google added, “the rollout may take up to two weeks to complete.”

As a reminder, the Google helpful content update looks to weed out content written for the purpose of ranking in search engines that do not help or inform people. Google said this update will “tackle content that seems to have been primarily created for ranking well in search engines.” The update will “help make sure that unoriginal, low-quality content doesn’t rank highly in Search,” Google added. So if you are writing content to drive search engine visibility and traffic, you might be hit by this type of update, and non-English sites are no longer safe from this update.

December 2022 Google Helpful Content Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google helpful content update
  • Launch Date: It began to rollout on December 5th but not so noticeable until December 6th
  • Rollout: It will take about two weeks to fully roll out
  • Targets: It looks at content that was created to rank well in search over help humans
  • Search Only: This currently only impacts Google Search, not Google Discover or other Google surfaces. But Google may expand this to Discover and more in the future.
  • Penalty: Google did not mention penalty but this update does seem to feel like a penalty for sites that will be hit by it
  • Sitewide: This is a sitewide algorithm, so the whole site will be impacted by this update
  • Not a core update: Many are going to say this is a core update, it is not.
  • Global and all languages: This is no longer just for English-language content, it is now all languages and global.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but Google did tell me it would be “meaningful.” Also, Google said this will be felt more for online-educational materials, entertainment, shopping, and tech-related content.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s advice below
  • Refreshes: Google updates the scores constantly here but there is a timeout period, and a validation period and it can take several months to recover from this update.

Updates to Helpful Content Update Document

Google made some small changes to its helpful content update page here are those edits:

  • Replaced a lot of “update” references to “system” as we expected.
  • Added the line “It works globally across all languages.”
  • Remove the paragraph that it is only for English languages.
  • Google also updated parts of the bottom of the document, it now reads “Periodically, we refine how the classifier detects unhelpful content. When we do this in a notable way, we share this as a “helpful content update” on our Google Search ranking updates page. After such an update finishes rolling out, and if the refined classifier sees that content has improved, then the unhelpful classification from our previous classifier may no longer apply.

One note here, Google is emphasizing how this system identifies unhelpful content with that last paragraph. Google’s Seach Liaison, Danny Sullivan, also said this on Mastodon when asked “When it says “improves our classifier” is that related to the updated classifier for NLP. If so should we expect to see the new categories being assigned to content?” He responded “The classifier tries to understand if content is unhelpful. We’ve improved from the original one when the helpful content system was first launched earlier this year.”

I am not sure I disagree with this statement based on that:

Here is the announcement tweets:

Previous Helpful Content Update Impact

Last update was interesting, on September 9th we we thought we started to see the first widespread fluctuations from this helpful content update. Prior, only 20% of SEOs said they noticed any ranking changes related to the original helpful content update and I believe a good percentage of that 20% are confused and misattributing the changes they see to the wrong thing – i.e. it is not the helpful content update. The original Google helpful content update early on seemed pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would happen. Even Danny Sullivan even said himself it was not a huge shakeup but it was big in terms of the direction Google is going with ranking content.

In short, the original one did not live up to the hype – will this updated version make up for it?

SEO Chatter

Here is some of the chatter I found that hints at some of the early impact on this update (or maybe the unconfirmed update from earlier?):

Semrush is showing this site exploded – it did not – at least not according to GA:

I mean, I am up but this much? I doubt it…

And some chatter from Black Hat World & WebmasterWorld:

One of my sites got hit in the spam update. Today it’s breaking the ceiling.

I was starting to wonder when all my cache dates were no older than 7 days. That’s never happened before. But the ranks I see now were definitely taking shape days ago.

I think changes began Nov 30th according to site log activity, crawling level, rank movement, etc.

Google Tracking Tools

Here is what the automated tracking tools are showing:

Semrush:

click for full size

RankRanger:

click for full size

Cognitive SEO:

click for full size

SERPmetrics:

click for full size

Mozcast:

click for full size

Accuranker:

click for full size

Advanced Web Rankings:

click for full size

Accuranker:

click for full size

Algoroo:

click for full size

I believe it is still early, but the impact, thus far, in the past 24-48 hours, was not yet massive. I will keep an eye on the changes, volatility, and chatter and keep you posted.

Forum discussion at Twitter, Black Hat World & WebmasterWorld.

Källa: www.seroundtable.com

Klicka för att kommentera

Lämna ett svar

Din e-postadress kommer inte publiceras. Obligatoriska fält är märkta *

SÖKMOTORER

All Dealerships Can List Auto Inventory On Google Business Profiles

Publicerad

Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



Source link

Fortsätt läsa

SÖKMOTORER

Google Cotton Candy Machine

Publicerad

Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Fortsätt läsa

SÖKMOTORER

SEOs litar mindre på YMYL-innehåll om det är AI-genererat

Publicerad

Surgery Google

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.

Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”

About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.

Here is the poll with the “See answers” option:

Forum discussion at Twitter.



Source link

Fortsätt läsa

Trendigt

sv_SESvenska