SÖKMOTORER
Everything Google Announced At Search On 2022

We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.
Again, this is the quick format version, since I did a longer version at Search Engine Land.
- Multisearch expanding to 70 languages, from just English.
- Multisearch near me launching finally for English/US
- Google Lens translate overlay much cleaner now
- Google iOS app adds shortcuts
- Google Search autocomplete with tappable query builder and richer results
- Google Search adds filters to the search tools bar
- New ways to explore Google Maps on your phone
- More visual knowledge panels
- Explore as you scroll to roll out
- The discussions and forums feature also
- Machine translated local and international news
- About this result displays personalization for search results (mostly shopping)
- Search with the word “shop” where Google will refine the query to be more shopping focused
- Shop the look in Google Search
- What’s trending in shopping
- 3D product support expands with new tools and support for 3D images
- Buying guides expands
- Page insights with shopping details, where Google overlays search information in Chrome
- Personalized results based on brand or department preferences (this is pretty interesting)
- New shopping filters (dynamic filters) for better refinements of your shopping queries
- Google Discover with more shopping and style features
Here is the replay of the event if you want to watch it or read about it here.
Here is the 9 minute version:
Here is a summary based on Google’s tweets:
With multisearch, you can take a pic *and* ask a question to get the look you want or fix something. 🤯 We’re bringing this new way to search to 70+ languages. And soon, you’ll be able to add “near me” to your image to find what you’re looking for nearby. #SearchOn pic.twitter.com/RHxRQm42EU
— Google (@Google) September 28, 2022
What you love about Translating with Lens is now even better. 💡
With major advancements in AI, translated text appears seamlessly integrated, as if it was part of the original picture. Turning text… into context! #SearchOn pic.twitter.com/N8YySv87z1
— Google (@Google) September 28, 2022
We’re introducing new ways to explore information on Google. 🔎 When you want to dig deeper, simply tap to add and remove topics to zoom in and out… and follow your curiosity wherever it takes you. #SearchOn
— Google (@Google) September 28, 2022
If you’re visiting a new place, it can be hard to figure out what’s worth exploring. Soon on @GoogleMaps, you’ll be able to get the vibe of a neighborhood at a glance with photos and videos of the most popular spots coming to life on your map. #SearchOn pic.twitter.com/jr7UogG7hB
— Google (@Google) September 28, 2022
Immersive view in @GoogleMaps is a new way to experience what a neighborhood, landmark, restaurant and venue will be like — and even feel like you’re right there. It uses advances in computer vision and AI to fuse together billions of Street View images. #GoogleIO pic.twitter.com/oNhphv1KkB
— Google (@Google) September 28, 2022
We’ve all been there… a food craving you can’t get off your mind. In the coming months you can search for a specific dish, like “soup dumplings near me,” and quickly see what local restaurants offer it, with pictures and reviews — satisfying that craving in no time. #SearchOn pic.twitter.com/E1oDdk3S0z
— Google (@Google) September 28, 2022
When you search with the word “shop” followed by whatever you’re looking for, you’ll now see a visual display of products, from a wide array of retailers and brands. Try it on any product — from “shop fall jackets” to “shop halloween dog costumes.” #SearchOn
— Google (@Google) September 28, 2022
Before you “add to cart,” check out every angle. 📸With 3D shopping, you’ll be able to see 360° spins of more products that you’re searching for on Google, starting this fall with sneakers. 🛍👟 #SearchOn pic.twitter.com/QEysuGrqBX
— Google (@Google) September 28, 2022
Looking to make more sustainable food choices? 🥦🥕🫘 When you search for certain recipes like “bean recipes” or “broccoli chicken,” you’ll soon be able to compare how sustainable your options are, thanks to ingredient-level emissions info from the United Nations. #SearchOn pic.twitter.com/VruEdefVge
— Google (@Google) September 28, 2022
Early next year, you’ll also be able to opt into alerts if new results appear, so you can quickly request their removal. So you can have peace of mind that we’re helping your personal information stay just that… personal.
— Google (@Google) September 28, 2022
“About this result” is expanding to help you easily see if results are personalized or not & access controls to manage, including turning personal results off. This will also help anyone understand not all Google Search results are personalized. More: https://t.co/IZ0qdnjObi pic.twitter.com/KGmfy8B3mu
— Google SearchLiaison (@searchliaison) September 28, 2022
The tool is available from the Google app and the web beginning today, in the US for English to start (we’re looking to expand the tool globally in the future). Click the three dots next to any result to open the “About this results” panel, then use the “Remove result” option… pic.twitter.com/1WqRWaHtfB
— Google SearchLiaison (@searchliaison) September 28, 2022
At #SearchOn, we shared how we’re getting closer to making search experiences that reflect how people naturally make sense of the world. Here’s a closer look at our latest updates. https://t.co/vAusqwekLE
— Google (@Google) September 28, 2022
And most of it seem to be marginal improvements of existing features
— Pedro Dias (@pedrodias) September 28, 2022
Note: Google removed some tweets, but I kept them because you can see the text portion of those tweets.
Forumdiskussion kl Twitter.
Källa: www.seroundtable.com
SÖKMOTORER
Google’s Internal Menu System Tracks Googlers Food Preferences

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.
Here are those tweets embedded:
Important update.
As much as I would like to be a conspiracy theorist and assume that my tweets are being monitored, seems the initial warning was just a bug. pic.twitter.com/FRbkw6QE0g
— Lara Levin (@TheLaraxSF) March 23, 2022
So… I think I have two preferences set on the menu… that I like soups and salads. I think the system inverted that to things I avoid. It is now fixed. Inadvertent shaming is over.
— Lara Levin (@TheLaraxSF) March 24, 2022
Haha, I think it’s just “here are the menus for the day”, and it’ll show you things you might like most at the top. It’s not that fancy 🙂
— Lara Levin (@TheLaraxSF) March 24, 2022
To be clear, it doesn’t track you! You can set favorites. And there was a bug 🙂
— Lara Levin (@TheLaraxSF) February 2, 2023
This is really not a photo of the day but close enough…
Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.
SÖKMOTORER
Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.
This was shared a while back on Twitter.
Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.
SÖKMOTORER
Google Ad Revenues Down 3.6% Year Over Year

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.
Here is the snippet from the earnings report showing that:
Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.
Here is a look at Google’s earnings numbers for the past 3 years:
You can see that Q4 2021 was higher than Q4 2022!
Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”
Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.
Forumdiskussion kl Twitter.
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