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Everything Google Announced At Search On 2022

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Everything Google Announced At Search On 2022

We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.

Again, this is the quick format version, since I did a longer version at Search Engine Land.

  • Multisearch expanding to 70 languages, from just English.
  • Multisearch near me launching finally for English/US
  • Google Lens translate overlay much cleaner now
  • Google iOS app adds shortcuts
  • Google Search autocomplete with tappable query builder and richer results
  • Google Search adds filters to the search tools bar
  • New ways to explore Google Maps on your phone
  • More visual knowledge panels
  • Explore as you scroll to roll out
  • The discussions and forums feature also
  • Machine translated local and international news
  • About this result displays personalization for search results (mostly shopping)
  • Search with the word “shop” where Google will refine the query to be more shopping focused
  • Shop the look in Google Search
  • What’s trending in shopping
  • 3D product support expands with new tools and support for 3D images
  • Buying guides expands
  • Page insights with shopping details, where Google overlays search information in Chrome
  • Personalized results based on brand or department preferences (this is pretty interesting)
  • New shopping filters (dynamic filters) for better refinements of your shopping queries
  • Google Discover with more shopping and style features

Here is the replay of the event if you want to watch it or read about it here.

Here is the 9 minute version:

Here is a summary based on Google’s tweets:

Note: Google removed some tweets, but I kept them because you can see the text portion of those tweets.

Forumdiskussion kl Twitter.



Källa: www.seroundtable.com

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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forumdiskussion kl Twitter.



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