SOCIAL
How Businesses can Generate More Leads on Social Media
Social media can help businesses attract and retain customers. It can be a great asset to boost business growth.
Why is social media important for businesses?
According to a report, by the end of 2021, 3.09 billion people are expected to be on social media. If you want to reach your target audience, you need to boost your social media presence.
Getting more visibility on social media can also help you find more leads and boost your conversion rate.
Not sure how?
In this article, let’s take a look at how you can leverage social media for lead generation companies.
How to Generate Leads Using Social Media
The first step for your lead generation strategy should be to pick the right social media channel. Depending on your niche and target audience, the right social media channel for your business will be different.
For instance, if your target audience is mainly gamers you should consider Twitch for your marketing efforts. On the other hand, if you want to reach out to business professionals, LinkedIn would be a better pick.
Additionally, you can design a campus ambassador program using the best tool and reach out to your relevant audience easily.
The tactics that you need to employ for lead generation may differ based on the social media channel that you pick. And the strategies you use for lead generation will also vary depending on the social media network you’re using. You can build the right strategies for every social platform if you manage your knowledge effectively.
Let’s check out how to generate leads on some of the most popular social media platforms.
How to Attract More Leads on Facebook
Facebook has 2.5 billion monthly active users, making it the biggest social media network around the world. It’s evident that Facebook is a huge opportunity for lead generation. As many as 86.3% of US marketers use Facebook to advertise their products.
So, how can you generate leads on Facebook?
For this, there are three main strategies:
1. Facebook Ads
Marketing your brand on Facebook is now easier than ever with Facebook lead ads. Once a user clicks on an ad, they will see a pre-populated form. It uses information from the user’s Facebook account so that it’s ready to submit. Facebook Ads consultants can help businesses design their campaign well to get great results.
When you collect leads through these forms, you can sync them directly to your customer management system (CMS). Alternatively, you can also download it to send it to your sales team.
For lead nurturing, Facebook also offers retargeting tools. To make it easier to track your Facebook leads, you can use the Facebook Pixel. Install it on your site, so you can keep track of how many leads you are attracting and how much they cost you. Professionally creative video ads prepared with the top video editing tools can also boost engagement and it helps in generating more leads. Also, you can use this strategy to attract B2B customers as well.
Facebook also helps in retargeting customers and boost your online sales by 26% whenever they click on ads. QR Code helps influencers and brands to retarget potential buyers and customers on Facebook during their buying process.
2. Facebook Messenger
Do you know which is the most popular app for mobile messaging in the US? No, it’s not WhatsApp or Snapchat.
It’s Facebook Messenger.
While WhatsApp and Snapchat had 24.35 and 48.91 million users, respectively, as of June 2019, Facebook Messenger had 107.87 million users.
Clearly, Facebook Messenger is a great opportunity for lead generation, right?
One of the best ways to reach out to your target audience is through chat blasts. This strategy enables you to broadcast your message to your audience automatically. To use this feature, you need to send an application for subscription messaging via the “Advanced Messaging Features” option on your Facebook Business Page.
Another great way to attract leads on Facebook Messenger is through Click-to-Messenger ads. In these types of ads, users don’t have to click on any given offers. Instead, clicking on the ad redirects them to Messenger. Also, design your ads with dynamic creative ideas to boost engagement and get more attraction towards your brand.
Also, you can get real prospective leads by integrating lead generation chatbots with Messenger. Such chatbots can seamlessly capture leads through conversational lead generation software or forms, hence driving your lead generation efforts. Also, you need to add a digital signature to your forms or document to save your lead’s data from unauthorized access.
Additionally, You can use account-based marketing using real-time personalized communication to generate more sales leads for your business.
For instance, when a user clicks on the ad given on the left in the screenshot below, they are redirected to Messenger.
3. Quality Content
If you want to generate high-quality leads, you need to create engaging content. After all, that’s the best way to get the attention of your audience. Also, make sure that you write click-worthy headlines and clear calls-to-action. Business professionals share their interesting business proposal writing ideas to gain competitive advantages. Also, you can use services such as ivoryresearch.com, where qualified experts will help you create great content.
To understand the kind of content that resonates with your audience, you can use an AI-powered tool like Cortex. This tool is great to develop a data-driven content strategy. By analying multiple data sets, the tool tells you what to post on which social media channels.
How to Attract More Leads on Instagram
Did you know that over 200 million Instagram users visit at least one Instagram business profile every day? If you are a marketer looking to find new leads on social media, Instagram is a great platform.
Here is how you can leverage Instagram for lead generation:
1. Instagram Lead Ads
Just like Facebook, Instagram also offers an option to create your own ads. It also creates and adds forms that are partially pre-filled.
All ads on Instagram are connected to Facebook Ads Manager.
Once you set up your Instagram business account, you will be redirected to the Facebook Ads Manager.
From the given options, choose “Lead Generation.”
Pro Tip: LinkedIn is also a good social platform to generate leads and you can get quality leads through LinkedIn leads forms integration with Microsoft team apps.
2. Instagram Live
Instagram Live is a great way to post unique, fresh, and engaging content for your audience. When you go live on Instagram, your followers receive a notification. This makes it easier to get more engagement and visibility. More importantly, it can help you generate more leads.
How?
You can generate warm leads by testing new products. Or you could make an important announcement to create buzz.
Live videos create a sense of urgency that can drive users to engage with you. Be sure to include a call-to-action at the end of the live Instagram video. You can use the right video editor to make it more effective for better engagement.
How to Attract More Leads on Twitter
You’re only allowed 280 characters to convey your message on Twitter. But if you employ the right marketing strategies, the character count is more than enough to get more leads.
Here is what you can do to generate leads on Twitter:
1. Use Hashtags
Hashtags are a great way to get more visibility on Twitter. Find popular hashtags in your industry and use them to get noticed. In addition to this, you can also keep an eye on trending hashtags. If you can find a way to relate your brand or product to something that’s topical, you’re more likely to get retweets.
2. Engage With Other Users
Twitter is all about engagement. Respond to the comments that you get on your tweets. Additionally, you can also leave a comment on posts of influencers and other thought leaders in your industry.
To engage your audience, you can also leverage Twitter polls. They are a great way to tap into trending topics and ask for sincere feedback. Also, you can use other productivity apps for working from home to get quality leads during any uncertain timing.
Ready to Generate More Leads With Social Media?
For any business owner, getting quality leads is challenging. The good news is that social media is opening up a lot of marketing possibilities. Additionally, you can leverage CRM software to manage communication between your sales and marketing departments and can generate good leads for your business.
If you know how to leverage Facebook, Instagram, Twitter, and other social media networks, you can boost your online visibility. This, in turn, can help you generate more leads for your business. You can also take help from a good SEO company to optimize your website to get organic leads. Use the strategies mentioned above to take your lead generation strategy to the next level.
Do you have any questions about leads from social media or any tips to share? Please let us know in the comments section.
Author: Shrushti.com
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
A Recap of Everything Marketers & Advertisers Need to Know
How the TikTok Algorithm Works in 2024 (+9 Ways to Go Viral)
Blog Post Checklist: Check All Prior to Hitting “Publish”
How to Use Keywords for SEO: The Complete Beginner’s Guide
How To Protect Your People and Brand
Google Started Enforcing The Site Reputation Abuse Policy
How to Craft Compelling Google Ads for eCommerce
Elevating Women in SEO for a More Inclusive Industry
The Ultimate Guide to Email Marketing
How to Brainstorm Business Ideas: 9 Fool-Proof Approaches
-
MARKETING7 days agoA Recap of Everything Marketers & Advertisers Need to Know
-
PPC5 days agoHow the TikTok Algorithm Works in 2024 (+9 Ways to Go Viral)
-
SEO6 days agoBlog Post Checklist: Check All Prior to Hitting “Publish”
-
SEO4 days agoHow to Use Keywords for SEO: The Complete Beginner’s Guide
-
MARKETING5 days agoHow To Protect Your People and Brand
-
SEARCHENGINES6 days agoGoogle Started Enforcing The Site Reputation Abuse Policy
-
PPC6 days agoHow to Craft Compelling Google Ads for eCommerce
-
MARKETING6 days agoElevating Women in SEO for a More Inclusive Industry
You must be logged in to post a comment Login