Streaming By Emily Sullivan May 23 2024 Netflix, the streaming giant known for binge-watching and award-winning originals, sent shockwaves through the industry in 2022 by announcing...
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through...
Are you facing the dreaded red bar of death in your Google Ads account? If so, you may be the victim of a Google Ads suspension. Don’t...
One of Google Ad’s top benefits is its massive reach. Advertisers can easily reach billions of people across the greater web through Google search, Shopping, Maps,...
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are...
With over 80% of buying journeys beginning on search engines, it’s not a surprise that so many businesses are running search ads to capture searchers and...
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and...
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search...
Ad Strength is one of those metrics that ebbs and flows in importance. Right now, there’s been an uptick in conversations Google’s Ad Strength metric. Those...
Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type....
