PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can...
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Audiences are one of my favorite topics when it comes to paid advertising. I’ve always been a huge fan of how useful they can be when...
For the original iTunes version, click here. This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024...
Location matters when you’re searching online. Whether you’re searching for a plumber, repairman, or even a lawyer–we aren’t looking to connect with someone several states away....
Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice...
Google Ads Performance Max campaigns can be a great tool to help you reach further into the Google network and attract new customers as well as...
Google bans impersonation and false affiliation in ads, enforcing policy changes in March. Google bans impersonation and false affiliation in ads. Policy enforcement starts in...
Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 602 million users, including...
Social media platform X said Monday it will enable advertisers to run video ads next to certain content creators, a move that could help brands prevent...