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Legendary Marketer Review: Is It Legit?

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Legendary Marketer Review: Is It Legit?

Welcome to our Legendary Marketer Review!

Legendary Marketer is a comprehensive business training program and online university designed to teach up-and-coming entrepreneurs all the skills they need to succeed in online business!

Legendary Marketer features a range of digital products, including:

…And much more!

He also sells personalized coaching, support communities, and live networking events!

When I first heard about Legendary Marketer, something inside me just “clicked.” David Sharpe had a story that resonated with me. He went from being a struggling affiliate marketer, to building a multi-million dollar business in just a few short years.

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And he was sharing all his secrets and knowledge with his students!

Through David Sharpe’s comprehensive training programs, expert coaching and cutting-edge training tools, I was able to develop an effective marketing strategy that transformed my digital and affiliate marketing business into a full-time business.

Whether you are a seasoned marketer or just a beginner, the Legendary Marketer platform has amazing resources for everyone.

Now let’s dive in!

=> Click Here To Get Started With Legendary Marketer’s 15-Day Business Challenge!

What Is Legendary Marketer And Why Is It So Popular?

Legendary Marketer is an incredible and popular online training platform that teaches people how to build successful online businesses.

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But this is not just an ordinary marketing course

The Legendary Marketer is a comprehensive program that provides its students with cutting-edge strategies, top-notch resources and personalized coaching that will transform them into expert online marketers.

Whether you are a complete beginner or an experienced marketer looking to advance your skills to the next level, this platform has all the essential courses that you need to succeed in the online world.

Some of their courses include:

Apart from the training, they allow their students to interact with other like-minded entrepreneurs through mastermind groups.

This is a community where you can get support, advice and even find potential business partners or collaborators.

Who Created a Legendary Marketer?

Legendary Marketer was founded in 2016 by David Sharpe – a well-known digital marketing expert and a self-made millionaire.

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David has a fascinating story of how he overcame significant personal and financial challenges to build multiple successful online businesses.

Growing up, he faced some of the toughest challenges life can throw at you. He was raised in poverty and had to overcome a drug addiction. Despite all these obstacles, he never lost sight of his dreams. After years of struggling, David found his calling in the world of Internet marketing!

David started his career as an affiliate marketer, but he later found success by creating his digital products.

He has even spoken at the United Nations and featured in many popular media publications, including:

This clearly shows you that the man knows his stuff!

Unlike most successful entrepreneurs, David didn’t want to keep his success to himself.  He knew there were thousands of people out there who were struggling just like him.

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For this reason, he created the Legendary Marketer to teach people like you how to build successful online businesses.

Check out the resources and courses offered to see which one suits you most!

Legendary Marketer and Resources

David Sharpe offers a HUGE variety of courses and digital products through his Legendary Marketer brand.

Here are some of his most popular offerings:

Let’s take a closer look at each of these Legendary Marketer products…

1. The Insider’s Guide to Affiliate Marketing Ebook

The Insider’s Guide to Affiliate Marketing eBook is a comprehensive and affordable affiliate marketing course. This course teaches you literally everything there is to know about affiliate marketing!

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This course teaches you:

  • How to choose the right affiliate program
  • The best affiliate programs to promote
  • How to create effective marketing campaigns
  • How to track and optimize your results

…And much more!

In this book, David Sharpe shares his own experiences and lessons learned to give you an insider’s perspective on how you can succeed in affiliate marketing.

The concepts are explained in a straightforward manner and this makes it easy-to-understand even for those new to affiliate marketing.

Once you purchase the eBook, you will also be given access to:

  • The free personal one-on-one business plan paid consolation with an advisor from the team valued at $199
  • Free Ad & email templates, video and phone scripts valued at $199
  • Free David Sharpe’s brand new affiliate marketing book valued at $49
  • Free access to a private FB group with more than 20,000 students
  • Free access to the 15-Day Online Business Builder Challenge valued at $299

You get all this for just $1.99 – an absolute steal!

David Sharpe believes you will love this course, and then purchase other products that he has to offer – which explains why he can sell this course for under 2 dollars!

Here is where you can learn more:

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=> CLICK HERE To Get The Insider’s Guide To Affiliate Marketing For $1.99!

2. 15-Day Business Builder Challenge

The 15-Day Business Builder Challenge gives participants a step-by-step guide on how they can build an online business.

The lessons are broken down into 15 days where you are taught a new thing every day by experienced marketers.

Some of the topics covered include:

  • Identifying a profitable niche
  • How to create engaging content
  • Creating an effective sales funnel
  • How to create multiple streams of income
  • Leveraging social media platforms for marketing
  • Optimizing sales and conversions

Through the 15-day training, you will be given access to a private Facebook group where you can connect with other entrepreneurs.  The challenge also includes exercises that help you practice the concepts you have learned.

After 15 days, you will be able to create a clear roadmap of how you can take your business to the next level.

Here is where you can learn more:

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=> CLICK HERE To Get Started With The 15-Day Business Builder Challenge!

3. The Copywriter’s Playbook

The Copywriter’s Playbook is a comprehensive copywriting guide that is designed to help both novice and experienced copywriters to improve their skills.

It covers a wide range of topics such as:

  • The Basics of Copywriting
  • The Anatomy of a sales page
  • Copywriting formulas such as Features-Advantages-Benefits (FAB), Problem-Agitate Solve(PAS) and Attention-Interest-Desire Action (AIDA)
  • How to write compelling headlines
  • How to structure your copy
  • Writing persuasive copies
  • Advanced copywriting techniques like storytelling, use of social proof, etc
  • Editing and proofreading among other topics

The Copywriter’s Playbook also provides real-life examples of successful copywriting campaigns. You will also get exercises that will help you practice what you have learned.

If you want to learn how to be a successful copywriter and maximize sales and conversions for your business (or even start your own copywriting business), then you need this course!

And for just $1 – this course is an absolute steal! Here is where you can learn more:

=> CLICK HERE To Get The Copywriter’s Playbook For $1!

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4. 15-Second Free Leads

The 15-second Free Leads video course will teach you how to generate leads and build a strong customer base through social media platforms.

The idea is to create short, attention-grabbing videos that are just 15 seconds long and then promote them on social media platforms.

The videos should capture the viewer’s attention and encourage them to take action like clicking on a link in the video description or leaving a comment on the video.

The link should direct them to your landing page or a website where they can learn more about your business. They should also provide their contact information thus becoming a lead for your business.

In essence, this course teaches you how to:

  • Learn how to create attention-grabbing videos
  • Grow your online audience and client base
  • Scale your online business as quickly as possible

When creating these videos, you should focus on a niche or topic that is relevant to your business.

It is also important to use relevant hashtags and engage with your audience by responding to their comments or messages.

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Ready to get started? Here is where you can learn more:

=> CLICK HERE To Get 15-Second Free Leads For Just $1!

5. Legendary Marketer’s Club

Legendary Marketer’s Club is David Sharpe’s exclusive coaching program where he teaches you how to start and grow your own online business.

Whether you are a seasoned marketer looking to level up or a curious beginner eager to learn the ropes, the Legendary Marketer’s Club has something for everyone!

Joining this club is like entering a private club where the secrets of achieving success in digital marketing are shared and explored.

Here you will be given access to a collection of training materials, courses and workshops that cover a wide range of topics such as social media marketing, email marketing etc. You will also get exclusive weekly live webinars hosted by industry experts.

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These webinars dive deep into real-world case studies, cutting-edge marketing strategies and the latest trends.  It’s like attending a high-value marketing conference from the comfort of your home.

Oh, did I mention the bonuses?

As a member, you will receive bonus courses and training materials from time to time. These are carefully curated to enhance your marketing skills and keep you at the top of your game.

Besides that, you will have an opportunity to engage in lively discussions with fellow marketers and some of the brightest minds in the world of online marketing.

To join this exclusive club and unlock all its exceptional benefits, you need to pay a membership fee of only $30 per month.

The investment not only grants you access to an unparalleled wealth of marketing wisdom but also enables you to tap into a supportive community that cheers you as you chase your dreams.

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6. Legendary Marketer High-Ticket Items

The most expensive items you will find in the Legendary Marketing platform are their live events.

These events provide a great opportunity for business owners to learn, connect and grow. Even though it is more convenient to attend meetings online via platforms like Zoom, attending a mastermind live event where you meet 6 to 7-figure online marketers in person will give you a mind-boggling experience.

Some of the high-ticket live events organized by the Legendary Marketer include:

  • Legendary Leadership Group ($30,000)

The most amazing thing about this event is that it is hosted by the Legendary Marketer’s CEO, David Sharpe himself alongside some of the sharpest minds in business.

Attendees can expect to receive priceless insights, strategies and tactics for building a successful business over a period of 3 days.

  • Done-For-You(DFY) Brand Builder

This is a unique event where those attending get their entire brands built from scratch in just 3 days.  This includes logo design, website creation, content creation and social media setup.

The event is hosted by a team of expert marketers and designers.  Attendees can expect to leave with a fully built brand that is ready to launch.

  • Legendary Entrepreneur Mastermind ($12,000)

The Legendary Entrepreneur Mastermind is the best for business owners who want to take their business to the next level.  During this event, attendees will get live coaching and mentorship from industry leaders.

They will be taught how to scale their businesses using the latest digital marketing strategies.

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The event is held over 3 days and the ticket price is $12,000.

  • Legendary Marketer Mastermind ($8,000)

If you are a serious entrepreneur and you are wondering how you can scale your business to 7-8 figures, the Legendary Marketer Mastermind will give you great value for your money.

The event allows you to get personalized coaching from some of the most successful marketers.

7. Traffic University

Traffic University is a comprehensive training program that covers all aspects of traffic generation like;

  • Creating a website and optimizing it for search engines
  • Content marketing and blogging
  • How to create high-converting landing pages for your ads
  • How to use paid advertising methods like Facebook and Google Ads
  • Social media marketing
  • YouTube advertising
  • Email marketing

The lessons are offered by top marketers in the industry through video tutorials, live webinars, written content and assignments.

Once you sign up, you will get an opportunity to interact with other members. Besides that, you will be allowed to ask questions and get feedback from the Legendary Marketer’s team of experts.

This program is not cheap but when you consider the amount of value you are getting, it is worth it.

Plus, if you are serious about building a successful online business, investing in your skill set is very important.

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8. Affiliate Marketing Business Blueprint

Affiliate Marketing Business Blueprint is designed to teach you everything you need to know to start your own successful affiliate marketing business.

You will learn various things such as:

  • The best affiliate products to promote
  • How to create effective marketing strategies
  • How to build a loyal audience that trusts and buys from you

The Affiliate Marketing Business Blueprint goes for $2500.

I know you are now wondering why you should pay this much when there is much free information available on the internet.

What you may not know is that most of the information on the internet is outdated, inaccurate or incomplete.

One of the things that make this program unique is the fact that it is designed by experts who have already achieved success in the affiliate marketing industry. This means that the tips you will be getting are tried and tested.

Apart from the step-by-step guide provided on how to create a successful affiliate business, the program also features other valuable resources such as live webinars, video training and personalized coaching sessions with industry leaders.

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You will also get opportunities to interact with a supportive community of other affiliate marketers.

This community is filled with people who are willing to share their knowledge and support you on your journey to success.

By enrolling in this program and taking advantage of all the resources provided, you will be setting yourself up for success in the world of affiliate marketing.

9. Digital Products Business Blueprint

If you are looking to dive headfirst into the world of digital marketing and make some serious cash, the Digital Products Business Blueprint is worth checking out!

This is a comprehensive training program that teaches you how to create and sell your digital products such as:

  • Coaching programs
  • Online courses
  • eBooks
  • Webinars

…And so on.

It will cost you $2500, but it’s a great investment if you are serious about building a profitable digital products business!

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The program teaches you everything from product creation, marketing and customer support.  What makes it more valuable is the fact that it is based on real-life experiences from experts who have built successful digital product businesses like David Sharpe.

David has been in the digital marketing game for years and has generated more than $200 million in sales within his career.

That’s a pretty impressive record if you ask me!

The program also includes guest training from other top names in the digital marketing industry. These people have made mistakes and learned the lessons so you don’t have to go through the same.

Additionally, the Digital Products Business Blueprint is not just a one-and-done resource.

Once you join, you will have lifetime access to the latest strategies, trends and updates since the digital product industry keeps evolving. You will also be introduced to a supportive community of like-minded entrepreneurs to motivate you in your journey.

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It’s like having a personal mentor for your business who will guide you through every step to help you achieve your goals.

So go ahead and invest in yourself and your future success. Sign up here.

10. Live Events and Mastermind Business Blueprint

This is a live event that teaches you how to plan, host and make money through live events or masterminds.

Here you will be guided on various things such as;

  • Who you should hire
  • How to save costs when organizing live events
  • Where to host your events
  • How to become an exceptional facilitator

How Does the Legendary Marketer Affiliate Program Work?

Just like any other affiliate program, the Legendary Marketer allows you to make money by referring people to their products.

Once you sign up as an affiliate, you will get a unique affiliate link that acts as your secret code. You can promote the link through different marketing channels such as your website, blog, emails, social media platforms, etc.

Legendary Marketer has two types of affiliate programs which are;

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  • Legendary Basic Affiliate Account – This plan gives you a commission of 10 to 30% for referrals and it’s free to join.
  • Legendary Pro Affiliate Account – This plan will cost you $29.95 to join but it is worth it since you get higher commissions that range from 20 to 60% for any referral.

So why wait? Click here to join the Legendary Marketer’s affiliate program!

Legendary Marketer Pricing

Resource/Course Name Price
Affiliate eBook $1.99
15-Day Business Builder Challenge $7
15-Seconds Free Leads $1
Copywriter’s Playbook 2023 $1
Traffic University $1497
Legendary Marketers Club $30 (Paid monthly)
Affiliate Marketing Business Blueprint $2500
Digital Products Business Blueprint $2500
Events and Mastermind Business Blueprint $2500

Is Legendary Marketer a Scam?

First, let us define what a scam is.

A scam is a dishonest scheme designed to cheat people to pay for a non-existing product or service.

Even though the Legendary Marketer may not deliver the results that every single person hopes for, it is not a scam.

Compared to other similar platforms, the Legendary Marketer is miles ahead since its programs are designed by known entrepreneurs. These trainers clearly understand the do’s and don’ts when it comes to building a successful online business.

Besides that, they are transparent about their offers and the topics covered once you join.

They don’t promise overnight success or make outrageous claims about how much money you can make but they give you realistic expectations. They also provide a clear outline of the steps you need to take to achieve your goals.

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Legendary Marketer Testimonials

Legendary Marketer has transformed the lives of many people through their training and resources.

Check out what over 600 entrepreneurs have said about the program:

Legendary Marketer Pros And Cons

Pros – Legendary Marketer

  • Quality training – One of the things that set Legendary Marketer apart from its competitors is the quality of their courses.  Unlike other online platforms, Legendary Marketer courses are created by successful online entrepreneurs who deeply understand what it takes to build a profitable online business. Besides that, they offer a wide range of courses making them ideal for everyone.
  • Price – Even if some of their courses are expensive, you can still find valuable and newbie-friendly resources that will cost you as low as $1 like the affiliate eBook and copywriter playbook. The 15-day business builder challenge goes for $7 while the Legendary Marketer’s Club will cost you only $30 per month. In short, they have valuable products for everyone irrespective of your budget.
  • Networking opportunities – Once you join this platform, you will be given access to a supportive community of entrepreneurs just like you who are all working towards the same goals. Through this community, you will get valuable support, motivation and feedback to help you build your business.  Networking with other entrepreneurs can open valuable partnerships and collaboration in the future.
  • Tools and resources – Another great thing about Legendary Marketer is that they offer a wide range of tools and resources to help you build your online business.  For example, they provide a customizable sales funnel builder which can help you create high-converting sales funnels for your services or products.  Apart from that, they offer a variety of marketing resources such as ad copy templates, email templates and much more.
  • Scalability –Through their courses, you will learn how you can scale your business and increase your revenue. By learning how to create automated marketing systems and leverage different marketing channels like social media marketing, you can take your business to the next level. You will also learn how to create multiple streams of income using different marketing strategies.
  • Convenience – When using this platform, you don’t have to worry about lagging because it allows you to learn at your own pace making. This also means that you can go back to review concepts that you didn’t fully understand.

Cons – Legendary Marketer

  • Not available in many countries – Legendary Marketer is only available in specific countries.  If your country is among the blocked countries, you cannot access their courses or affiliate programs. Here is a list of all the blocked countries.
  • They don’t offer SEO courses – This platform mainly focuses on how to promote products online through paid traffic. While this kind of traffic provides faster returns, it may require an extra investment.

Should you join Legendary Marketer?

Yes, Legendary Marketer is a great platform for anyone passionate about making money through online marketing.

Some of their courses are expensive but they still have valuable resources that cost even less than $2. Again, they allow you to make money if someone buys their products through your affiliate link.

Legendary Marketer Frequently Asked Questions

1. Is Legendary Marketer Legit?

Legendary Marketer is a genuine platform.

They have been on the market for many years and they have helped thousands of people to start and grow their online businesses.

David Sharpe the founder is a bone fide marketing genius with many years of experience in building successful online businesses. The program itself is very comprehensive since it covers everything from:

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  • Social media marketing
  • Email marketing
  • Lead generation
  • Affiliate marketing
  • Digital marketing

…And many other things.

Whether you are a newbie or an experienced marketer, you are guaranteed to learn a ton of valuable skills and strategies.

2. Is Legendary Marketer Free?

Legendary Marketer provides different levels of access which are tailored to suit people with different needs and aspirations.

While they do offer some free resources and training materials to get your feet wet, their full-fledged experience comes with a price tag.

The free resources only give you an overview of what you should expect once you join their paid programs.

Some of the resources you can access for free include valuable blog posts, detailed videos and even free webinars. However, their paid programs and resources will give you the best learning experience since you will be guided by experts on how to build a successful online business.

The price range for these products varies from $1 to +$2500.

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3. Is Legendary Marketer a Pyramid Scheme?

Legendary Marketer is not a get-rich-quick scam. David emphasizes that building a successful online business takes a lot of time, effort and dedication.

The program is designed to give you the tools and resources you need to succeed.

You have to put in the work if you want to achieve great results.

4. How Fast Can I Make Money with Legendary Marketer?

The speed at which you can make money with the Legendary Marketer depends on your commitment to learning and implementing the strategies taught.

This program doesn’t promise overnight success so it is important to have realistic expectations when joining.

However, you will be miles ahead since you can ask questions and receive feedback from experts who already understand what exactly you need to do at each stage of building your business

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5. How is Legendary Marketer Support?

If there is one thing I liked about this platform after I Joined is their support. I always got quick responses any time I needed some clarifications.

I realized that the experience was the same for many others who have gone through their training.

Legendary Marketer Review Conclusion

Legendary Marketer is the #1 online training program for learning how to start your own successful online business.

David Sharpe sells a wide variety of courses to teach you how to get started, including:

Each of these courses costs less than $2! David Sharpe does this because he knows you are going to LOVE the course. This means you will come back and buy his more expensive offerings in the future, depending on the results you get from his cheaper offerings.

Whether you are looking to supplement your income, replace your day job or achieve financial freedom through online marketing, Legendary Marketer provides you with high-quality training, valuable tools and the community you need to make your dream a reality!

Once you join any of their programs, you are guaranteed to get excellent value for your money since they are taught by successful marketers who will not only train you but also mentor you throughout the journey.

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So what are you waiting for?

Get started with Legendary Marketer today and get ready to take your online business to the next level!

=> CLICK HERE To Get The Insider’s Guide To Affiliate Marketing For $1.99!

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Get Microsoft Office Plus Windows 11 Pro for $70 This Week Only

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Get Microsoft Office Plus Windows 11 Pro for $70 This Week Only

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When you run a company, you need every basic tool available to streamline your communications, content creation, and sales abilities. You also need to operate on a computer outfitted with a capable and robust operating system designed to support modern productivity.

Through 11:59 p.m. PT on May 12th only, you can get The Ultimate Microsoft Office Professional 2021 for Windows: Lifetime License + Windows 11 Pro Bundle on sale for just $69.97 (reg. $438).

Known by many for a long time, Microsoft Office Professional features a suite of apps designed to help you write, present, organize, email, and more. Unlike with Microsoft 365, there are no additional monthly fees with Office. These are the ones included with this lifetime license:

  • Access
  • Publisher
  • OneNote
  • Teams
  • Outlook
  • PowerPoint
  • Excel
  • Word

This bundle also includes Windows 11 Pro, the latest Microsoft operating system, which offers advanced security features and productivity elements that can help keep any modern professional on task and safe.

On the security front, the system uses tools like Smart App Control, biometric logins, and TPM 2.0 to help keep you protected. When it comes to productivity, it offers tools like improved voice typing and the support of AI-powered tools like Microsoft Copilot. And because Office includes Teams, you get a hub of communication for your team.

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This deal has several 5/5 star ratings on the Entrepreneur Store, and Windows 11 Pro is rated 4/5 stars on PC Magazine and TechRadar.

Through 11:59 p.m. PT on May 12th only, you can get The Ultimate Microsoft Office Professional 2021 for Windows: Lifetime License + Windows 11 Pro Bundle on sale for just $69.97 (reg. $438).

StackSocial prices subject to change.

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8 Common SEO Myths Debunked

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8 Common SEO Myths Debunked

Opinions expressed by Entrepreneur contributors are their own.

In today’s digital landscape, a strong Search Engine Optimization (SEO) strategy is crucial for businesses to thrive. SEO helps websites rank higher in search engine results pages (SERPs), driving organic traffic and boosting online visibility.

However, the world of SEO is also riddled with myths and misconceptions that can lead businesses astray. Let’s debunk some of the most common SEO myths and separate fact from fiction.

Myth 1: More keywords mean better rankings

Gone are the days of stuffing your content with every keyword imaginable. Google’s algorithms have shifted towards natural language processing (NLP), prioritizing content quality and user experience above keyword density. While keywords remain important, focusing on keyword intent and strategic placement throughout your content is far more beneficial than keyword quantity.

Fact: Research relevant keywords related to your target audience and their search queries. Use those keywords naturally within your content, focusing on providing informative and engaging information that fulfills user intent.

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Related: Ultimate SEO Guide On How to Get 100,000 Visits Per Month From Google

Myth 2: Meta tags don’t matter anymore

While meta tags may not hold the same weight they once did, they’re far from irrelevant. Title tags and meta descriptions are like billboards for your content, serving as the first impression users see in search results. Compelling and informative meta tags can significantly improve click-through rates (CTR) and user engagement.

Fact: Craft clear, concise, and keyword-rich title tags that accurately reflect your content. Similarly, write engaging meta descriptions that entice users to click. Keep your title tag under 60 characters and your meta description around 160 characters to ensure they display fully in search results.

Myth 3: Social media directly influences SEO rankings

Social media shares and likes don’t directly translate into higher search rankings. However, social media plays a vital role in online visibility and brand awareness. Strong social media engagement can drive traffic back to your website, indirectly contributing to SEO by increasing user engagement and potentially influencing click-through rates.

Fact: Utilize social media platforms to share your content and connect with your audience. Encourage social media followers to share your content further, expanding your reach and driving more visitors to your website.

Myth 4: Backlinks are no longer relevant

Backlinks, or links from other websites to yours, remain a cornerstone of SEO. High-quality backlinks from reputable websites act as a vote of confidence for your content, signaling to search engines that your site is trustworthy and authoritative. This can significantly boost your domain authority and improve search rankings for relevant keywords.

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Fact: Focus on acquiring backlinks from relevant websites within your niche. Create high-quality content that others will find valuable and link to naturally. Avoid spammy link-building tactics, as they can actually harm your SEO efforts.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Myth 5: SEO is a one-time effort

If you think you can optimize your website once and reap the benefits forever, think again. Search engines constantly update their algorithms, and SEO is an ongoing process. To maintain strong search rankings, you need to stay on top of SEO best practices.

Fact: Regularly update your website content with fresh, informative, and engaging material. Review your keyword strategy periodically and adapt to changes in the search landscape. Stay updated on the latest SEO trends and best practices to ensure your website stays relevant.

Myth 6: Mobile optimization doesn’t matter

With the majority of web searches now conducted on mobile devices, having a website that’s optimized for mobile browsing is no longer optional. Search engines prioritize mobile-friendly websites in search results, ensuring users have a positive experience when accessing your content.

Fact: Make sure your website has a responsive design that adapts seamlessly to different screen sizes and devices. Ensure fast loading times and easy navigation for mobile users.

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Myth 7: Paid advertising can replace SEO

While paid advertising (PPC) can be a valuable tool to drive immediate traffic, it’s not a replacement for SEO. The benefits of SEO are long-term and sustainable, with organic traffic continuing to flow to your website even without ongoing ad spend.

Fact: Develop a strong SEO strategy alongside your paid advertising efforts for a well-rounded digital marketing approach. Organic traffic can provide a more cost-effective source of website visitors in the long run.

Myth 8: Focusing on local SEO doesn’t matter if I sell online

Even for e-commerce businesses, neglecting local SEO can be a missed opportunity. If you have a physical location or offer local delivery, optimizing your website for local search terms can significantly increase your visibility to potential customers in your area.

Fact: Claim and manage your Google My Business listing to ensure your business information is accurate and up-to-date. Utilize location-specific keywords throughout your website content and target local search queries.

Conclusion

Staying informed about SEO best practices is crucial for optimizing your website and achieving success in the digital marketplace. Don’t be swayed by outdated myths or quick-fix SEO schemes. Focus on creating high-quality content, building a strong backlink profile, and staying updated on the latest SEO trends.

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Most Employees Are Secretly Using AI Tools At Work: Report

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Most Employees Are Secretly Using AI Tools At Work: Report

Most people are using AI at work, whether their bosses know about it or not. Meanwhile, company leaders are simultaneously looking for non-technical talent with AI skills.

A new joint report from LinkedIn and its parent company Microsoft released Wednesday revealed the almost contradictory state of AI at work, as employees discreetly use AI tools and employers seek out candidates with those skills without the majority investing in internal training or tools.

The survey took in responses from 31,000 people across 31 countries between February and March drawing from research that Microsoft conducted with its Fortune 500 customers to add an employer dimension to the survey.

Company leaders showed in the survey that they overwhelmingly favored job candidates with AI skills, even non-technical talent that could use generative AI like ChatGPT.

In the report, 66% of the leaders stated that they would not hire someone who didn’t have AI skills and 71% said that they would probably hire a less experienced candidate with AI skills over a more experienced one without them.

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Related: These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Despite employer demand for AI knowledge, lower percentages have provided AI training (39%) or invested in AI tools (45%) for employees.

Regardless of whether employers provide training, more employees than ever have adopted AI tools and are reaping the productivity benefits, even as they fear losing their jobs to the technology.

Three in four knowledge workers, defined in the study as employees who work from a desk, use AI to help get things done at work. The main reason 90% of these respondents reported using AI was to save time.

About half of the group (46%) that use AI recently started using it, within the past six months, and the majority of them (78%) are using AI tools at work “without guidance or clearance from the top.”

At small and medium-sized companies, the percentage of workers taking this “bring your own AI” approach is even higher: 80% of employees use AI discreetly, without a go-ahead from higher-ups.

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The trend applies across generations — 73% of boomers and 85% of Gen Z reported using AI tools not provided by their companies.

Related: JPMorgan Says Its AI Cash Flow Software Cut Human Work By Almost 90%

At the same time, about half of the employees (45%) said they were worried that AI could replace their jobs.

Companies, like $7 billion “Buy Now, Pay Later” Klarna, have indicated that AI would pick up the responsibilities of laid-off workers. Klarna stated in February that its AI chatbot “is doing the equivalent work of 700 full-time [customer service] agents.”

The reason why employees are turning to AI tools, despite fears of AI replacing them, could be that they are dealing with higher workloads. The majority surveyed in the report (68%) stated that they find it hard to keep up with the amount of work they have to get done. Nearly half (46%) report feeling burned out.

“The data is clear: People are overwhelmed with digital debt and under duress at work— and they are turning to AI for relief,” the report reads. “The opportunity for every leader is to channel this momentum into ROI.”

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