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EMAIL MARKETING

Grow Your Email List and Increase Revenue Using These Tactics

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For too many entrepreneurs, the rise of social media has been the decline in their email marketing. That is a mistake. Email marketing is still a highly effective way to increase sales for your business.

In 2013, 3.6 billion people had email accounts. It’s estimated that by 2022, that number will increase to 7.3 billion people. Social media is a great way to generate leads, but email converts potential leads into customers.

Over the years, email marketing has gotten a bad rap because of spam. Realize that spam is everywhere, even on social media. People still respond to the right kind of emails.

Smart entrepreneurs use email marketing to create new business and turn customers into repeat customers. Email marketing done right is the best tool in your marketing arsenal.

The frustration with email’s results happens when entrepreneurs use dated techniques or have relied too heavily on social media. Here are six strategies that will greatly help your email marketing efforts.

1. Offer an incentive to get people to sign up.

Entrepreneurs know the value of offering a free digital download as an incentive to get people to sign up for their email list. The problem is that most of these “gifts” are terrible.

New York Times bestselling author Ramit Sethi says your free content should be better than most people’s paid content. With more than 500,000 monthly readers, he definitely practices what he preaches. When you can master this philosophy, you create life-long customers.

It’s worth your time to create a free gift that makes signing up for your email list a no brainer. When someone gets good value from your free content, they are more likely to buy your premium content. You will see a dramatic increase in conversion rates.

2. Use automation.

One of the great things about email marketing is that you can have automated campaigns running 24/7. You can set up autoresponders with services such as ActiveCampaign, Mailchimp, Aweber, Infusionsoft, and more.

These campaigns are designed to introduce new customers to your company and, eventually, what your company offers. Automating these emails frees up your time to work on your other marketing efforts.

3. Focus on the little things.

Many emails from entrepreneurs are not opened because they’re missing some of the basics:

  • Strong headlines.
  • Research guiding the best time to send emails.
  • Being straight to the point.
  • Presentation.
  • Clear takeaways.

Making adjustments here and there can dramatically increase your open rates. When you have a captive audience, you create an opportunity to close the sale.

4. Send out exclusive content.

Your email list should feel like a VIP club. At least once a month, send content exclusively for your email list. They will realize the value and stayed subscribed If the exclusive content is good, they’ll recommend your email list to other people and make it a point to open every email they receive from you.

5. Don’t oversell or be afraid to sell.

Entrepreneurs create a ton of free content to build an email list. Whether it’s your blog, podcast, or videos, this free content establishes your authority.

The problem comes when you only offer free content and don’t sell regularly. When you do get around to selling, people opt out like crazy because you’ve confused them. They don’t want to be sold to because you’ve trained them to only expect free content.

You’ve helped them put you in the friend zone.

You also should also avoid the other end of the spectrum. You risk coming off as the sleazy marketer if you’re always selling. A smart entrepreneur will figure out the right balance.

6. Never stop growing your list.

Whether you have an email list of 50 people or 500,000, always work on growing your list. People will come and go, so adding new names is vital to keep your email list healthy.

We live in an unprecedented time where the Internet and social media have created tremendous opportunities to grow an email list of engaged fans and future customers. Take full advantage of social media, webinars, video, guest posting, and joint ventures to grow your email list.

Grow that list, and nurture it.

If you can use these techniques to make your email marketing efforts better, your influence and revenue will increase. Use social media, but don’t neglect email. It’s still working and not going away.

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Photo Credit: @cytonn_photography on Unsplash

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EMAIL MARKETING

Email Marketing vs CPC Marketing

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Email Marketing vs CPC Marketing

Email marketing and CPC (cost per click) marketing are two of the most popular online marketing strategies used by businesses today. While both can be effective in promoting products or services, there are significant differences between the two that can make one a better choice over the other depending on a company’s needs.

What is Email Marketing?

Email marketing is a marketing strategy that involves sending commercial messages, typically to a group of people, using email. The goal of email marketing is to build relationships with customers and encourage repeat business or referrals. This can be accomplished through newsletters, special offers, or personalized messages.

The success of an email marketing campaign is dependent on several factors, including the size and quality of the email list, the content of the message, and the timing of the delivery. With email marketing, businesses have the opportunity to target a specific audience, which can increase the likelihood of conversion. Additionally, email marketing is often more cost-effective than other marketing methods, such as print or television ads.

What is CPC Marketing?

CPC marketing, also known as pay-per-click (PPC) marketing, is a model of online advertising where advertisers pay each time a user clicks on one of their ads. CPC marketing can take many forms, such as search engine ads, social media ads, or display ads. The goal of CPC marketing is to drive traffic to a website and increase conversions.

The success of a CPC marketing campaign is dependent on several factors, including the quality of the ad copy and targeting, the relevance of the landing page, and the bid amount. With CPC marketing, businesses have the opportunity to reach a larger audience, as ads can be displayed to users who are searching for specific products or services. Additionally, CPC marketing can be a more immediate way to drive traffic to a website compared to other methods such as SEO.

Email Marketing vs. CPC Marketing: Key Differences

Now that we have a basic understanding of what email marketing and CPC marketing are, let’s explore some of the key differences between the two.

Purpose and Goal

The main purpose of email marketing is to build and maintain relationships with customers by providing valuable content and special offers. The goal is to keep customers engaged and increase loyalty over time.

On the other hand, the main purpose of CPC marketing is to drive traffic to a website and increase conversions. The goal is to get users to take a specific action, such as making a purchase or filling out a form.

Audience Targeting

With email marketing, businesses have the ability to target a specific audience based on their interests, demographics, or behavior. This allows for a more personalized approach, which can increase the likelihood of conversion.

With CPC marketing, businesses can target a specific audience based on keywords, location, or demographics. While this targeting can be effective in reaching users who are actively searching for products or services, it may not be as personalized as email marketing.

Cost

Email marketing can be a more cost-effective option compared to CPC marketing, as businesses do not have to pay for each email sent. The cost of email marketing is typically based on the size of the email list and the cost of any tools or services used to create and send the emails.

CPC marketing, on the other hand, can be more expensive as businesses have to pay for each click on their ads. The cost of CPC marketing is typically based on the bid amount, which can vary depending on the competitiveness of the keywords or audience being targeted.

Timing

Email marketing can be a more time-consuming process, as businesses have to create and send emails on a regular basis to maintain engagement with customers. However, the timing of the delivery can be more controlled and targeted, which can increase the effectiveness of the campaign.

CPC marketing, on the other hand, can be a more immediate way to drive traffic to a website. Ads can be created and launched quickly, and businesses can see immediate results in terms of traffic and conversions. However, the timing of the delivery is often dependent on factors such as the competitiveness of the market and the budget available for advertising.

Measurement and Tracking

Both email marketing and CPC marketing provide businesses with the ability to measure and track the success of their campaigns. With email marketing, businesses can track metrics such as open rates, click-through rates, and conversion rates. This data can be used to optimize future campaigns and improve the effectiveness of the messages.

With CPC marketing, businesses can track metrics such as impressions, clicks, and conversions. This data can be used to optimize ad copy and targeting, as well as to adjust bid amounts to achieve better results.

Which is Better: Email Marketing or CPC Marketing?

The answer to whether email marketing or CPC marketing is better depends on the specific goals and needs of a business. Both strategies have their advantages and disadvantages, and it’s important to consider these factors when deciding which one to use.

Email marketing is often a good choice for businesses that have a strong customer base and want to build relationships with their audience over time. Email marketing can be a more cost-effective way to reach customers, and the ability to target specific audiences can increase the likelihood of conversion.

CPC marketing, on the other hand, is often a good choice for businesses that want to reach a larger audience quickly and drive traffic to their website. While CPC marketing can be more expensive, it can provide immediate results in terms of traffic and conversions.

Ultimately, the key to a successful marketing strategy is to have a clear understanding of the target audience and the goals of the campaign. By considering factors such as cost, audience targeting, and timing, businesses can determine whether email marketing or CPC marketing is the best choice for their needs.

Conclusion

Email marketing and CPC marketing are two of the most popular online marketing strategies used by businesses today. While both can be effective in promoting products or services, there are significant differences between the two that can make one a better choice over the other depending on a company’s needs.

Email marketing is often a good choice for businesses that want to build relationships with their customers over time, while CPC marketing is often a good choice for businesses that want to reach a larger audience quickly and drive traffic to their website. By considering factors such as cost, audience targeting, and timing, businesses can determine which strategy is the best choice for their needs.

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EMAIL MARKETING

Is Email Marketing Still an Effective Strategy?

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Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective forget this strategy does not work if the content of the email does not meet the interests of the recipients.

It is sometimes difficult to get information about the segments; according to Ascend, 51% of marketers say that the success of email marketing is often limited by the lack of relevant information about their contacts. Also, 78% of its recipients claim to have canceled email subscriptions because they are receiving too many. This way, it is important to reduce the number of emails and not bombard people with information about companies.

So, the answer to such popular questions like “Does email marketing work?” and “Is email marketing effective?” is a yes when you take the right steps in your email marketing journey. 

How Effective Is Email Marketing?

Email marketing has been around for decades and is still one of the most effective marketing strategies today. It is an excellent way to stay connected with your customers and prospects and drive sales. According to a study by The Radicati Group, there are more than 4 billion email users worldwide. That’s a lot of potential customers you can reach out to!

Studies have also shown that email marketing has a higher ROI (Return on Investment) than any other digital marketing channel. According to Dot Digital, email marketing has an average ROI of $39 for every dollar spent. We can say that email marketing campaigns are considered to be more cost-effective than other forms of marketing.

How Do You Measure the Effectiveness of Email Marketing?

Measuring email marketing’s effectiveness is important to ensure that your campaigns are effective and are reaching the right people. There are several metrics that can be used to measure the effectiveness of your campaigns.

The first metric you should look at is the open rate, which measures how many people are opening your emails. You should aim for a high open rate as this indicates that your emails are being read by your target audience.

Another important metric you should look at is the click-through rate (CTR). It measures how many people are clicking on the links in your emails. You should aim for a high CTR as this indicates that your emails are engaging and that people are taking action after reading them.

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It is also important to consider the conversion rate, which measures how many people take action after reading your emails. You should aim for a high conversion rate as this indicates that your emails are successful in driving sales.

How Do You Benefit from the Power of Email Marketing?

Email marketing offers many advantages. When used properly, it can leverage sales, generate new customers and help in their retention.

Through email marketing you can opt for various communication strategies:

  • Commercial: These strategies are considered to be the most traditional and are intended to increase impulsive behavior when announcing promotions or a new product.
  • Loyalty: In order to retain customers, this type of campaign aims to promote their relationship with the brand or company, in order to generate more sales.
  • Informational: These campaigns are intended mainly to inform clients, for example about future events or to get feedback on a particular service or product.
  • Location: This is a strategy used to inform people about the location of the physical store so that they can go into it and become customers.

These strategies associated with relevant content can achieve good results for companies. Unlike what happens in social media, in email marketing, there is a base of subscribers who are already interested in the subjects sent by companies. They can choose whether or not to open and read the emails.

Is Email Marketing Still an Effective Strategy

Now in social media, content is filtered by algorithms and does not reach all people. Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media.

Statistically, there are indicators that show the growing potential of email marketing. Based on surveys conducted by the Channel Preferences Survey, indicate that 91% of people access their email at least once a day. Moreover, it is also said that they prefer to receive business information via email.

According to the Fourth Source website, 92% of internet users have at least one email account. That is, practically everyone has email unlike what happens with social media, not everyone has an account, which can difficult and minimize the reach and coverage of the desired segment.

These statistical indicators leave no room for doubt about the potential of this tool, which should be included in the digital strategy of a company.

Email marketing is a powerful way of increasing your sales and brand awareness. And with the help of tools, you can ensure that your email newsletters or promotional content are reaching the right people and are having the desired effect.

To send out promotional offers and discounts, announce new products and services, and keep your customers informed about your company, you can use the best email marketing tools

Email marketing tools offer you a more personalized approach, which in turn helps to understand if the company’s objectives are in accordance with the results obtained. Also, you can perform A/B tests, which help you to understand which email works best and boost your email open rates.

Is Email Marketing Still an Effective Strategy.webp

The recipient will remember the company and allows you to do remarketing in order to reach people who, for example, have abandoned the website’s shopping cart. They will be reminded via email that they have products in the cart.

Email marketing has few associated costs, an account in Mailchimp, for example, allows you to send up to 12,000 emails per month to a list of up to 2,000 contacts for free. Paid plans are not that expensive.

mailchimp-free-lists

One of the key factors contributing to its growth is the evolution of mobile devices and their increased use. Two-thirds of emails are opened on smartphones or tablets according to Marketing Land, 75% of Gmail users access it through them and emails that are responsive have a 40% opening rate according to Clickz.

Conclusion

Despite the rise of social media, email marketing remains a highly effective strategy for businesses to connect with their customers and prospects. To achieve success with email marketing, it is crucial to create relevant content and limit the number of emails sent. Measuring the effectiveness of email marketing through metrics such as open rates, click-through rates, and conversion rates is essential for ensuring that campaigns are reaching the right people. The potential of email marketing is further highlighted by its high ROI and cost-effectiveness, with studies suggesting that email marketing can be up to 40 times more effective than social media. 

But, how can you develop a successful email marketing campaign with high ROI? Working with one of the best digital marketing agencies should be the first step to take and choosing among the ones specialized in this field will make the process more smooth. Here’s our selection of top email marketing companies, all ready to help you in your marketing journey!

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EMAIL MARKETING

How to Create an Email Marketing Calendar in 2022

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How many batch and blast marketing emails do you get in a day? More importantly, how often do you mark all of them as “read” without actually reading them? 

Naturally, you don’t want to be just another brand that clutters your customers’ inboxes. So how then can you cut through the noise and ultimately increase your open and click-through rates?

There are two things that determine a successful email marketing campaign: consistency and proper segmentation.

This means that you should be able to reach the right audience, at the right time, with the right message. 

One way to ensure this is through an email marketing calendar

With one, you can plan, create, and schedule your emails for the best possible results.

There are many ways to create an email marketing calendar including using spreadsheets or tools specifically designed for planning. 

PromoPrep Email Calendar

Now, let’s talk about how you can create an email marketing calendar.

Be Clear on Your Goals for Your Email Campaigns

The first step to creating an email campaign calendar is to figure out what type of messages you want to share to your customers.

Do you want to:

  • Promote a new product or event?
  • Re-engage your customers?
  • Encourage them to check out items from their abandoned carts?
  • Launch a seasonal campaign tied to an upcoming sale?
  • Send a newsletter or useful content to establish your expertise in the field? 

Identifying your goals can help you tailor a strategy that makes sense to your recipients. From this list, you can then start to plan the kind of emails that you want to send out, and when they will be sent out. 

Determine the frequency of your send-outs for each campaign

Now that you have a list of campaigns that you want to launch through email, you can then plot these on your working calendar. 

For example, if you want to start sending a newsletter, what are the best practices in doing so? Your research might tell you that it is best sent once a month. You can then go ahead and plot this in your calendar. 

You might also want to run a sale monthly. If so, be sure to block out a day in your calendar for send out. 

The idea is to plot these emails on your calendar to give you a visual idea of how your quarter (or perhaps, year) is shaping up. You might notice that some months may be overloaded with emails and some have huge gaps in them. You can then adjust your emails accordingly—both for your subscribers and the marketing team’s benefit. 

Determine Your Segments

The last thing that you want to do is to send emails that are not relevant to your recipients. After all, not everyone is going to be on the same stage in your marketing funnel — so be sure to segment your emails based on where they are in their buyer’s journey.  

You can do this by determining which campaigns you want to send to everyone, and which ones should go to a specific set of people on your list.  Doing this after you have plotted the frequency of your send-outs will also help you determine which segments will be overloaded with emails and which ones aren’t getting enough attention. 

Actionable tip: for every email that you want to send out, be sure to ask yourself who should this email go to and who shouldn’t receive this email. For example, you don’t want to send a welcome series to someone who has been in your mailing list for a long time.

The better you get at organizing your emailing list, the more equipped you can be in providing better value through your content. This will help you send targeted messages to the right people.

Start Writing Down Potential Email Subject Lines

One of the challenges that marketers face when drafting their email content is in writing the subject line. It has to be catchy, relevant and provides the recipient with a sneak peek at what’s inside the email. In other words, it is a pain to write. 

However, it deserves special attention because it will determine whether your email will get opened or not. No matter how much time you’ve spent creating superb content, well-designed graphics, and hard-to-ignore promotions, all of this will be irrelevant if your subject line fails to catch your audience’s attention. 

A component this important should be planned ahead of time. 

Our advice: Come up with a list of your potential subject lines and run them through email subject line testers. Even with these steps, there’s still a possibility that you’ll end up with an entirely different subject line as your content takes shape — but this will help. 

Determine The Type of Content You Want To Share in Every Email

The next thing that you want to do is to determine the content that you want to include in each of your emails. Your task should then include pulling relevant articles from your blog, linking videos from your brand’s channel, and creating graphics for the body of your email. 

All of this should then be saved in a single folder dedicated to every campaign. This eliminates the possibility of sending the wrong graphics or linking the wrong video to your emails. 

Of course, after all, this, be sure to link each specific folder to the right entry in your email marketing calendar.

Finalize the dates and times of your send-outs

Now that you have a solid idea of what you’ll be sending out, who it will be sent to, and what the content of each email will be, it’s time to determine your publish dates and time. 

Be sure to research what the best practices are in sending out emails. For example, you might find out that the best days to send emails are Tuesdays, Wednesdays, and Thursdays. 

Plotting the send-out dates in your calendar lets you or your team manager plot the workflow so each member can be delegated a task with the corresponding deadlines—all in time for the publish date. 

Final Thoughts

Email marketing is all about providing relevant content to the right audience. While there is no single formula that can ensure positive results, coming up with a solid plan and a well-designed email marketing calendar is a good start. 

Just remember that your job as an email marketer does not end after the last email has been sent out. Be sure to constantly monitor each campaign’s performance, employ email A/B testing to improve open rates, and always be prepared to reevaluate and revise your approach. 

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